Global Feminine Hygiene Products Market

Feminine Hygiene Products Market Size, Share, Growth Analysis, By Product(Menstrual Care and Cleaning & Deodorizing), By Distribution Channels(Supermarkets, Drug Stores) - Industry Forecast 2024-2031


Report ID: SQMIG30L2164 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 63 | Figures: 77

Feminine Hygiene Products Market Insights

Global Feminine Hygiene Products Market size was valued at USD 41.21 Billion in 2022 and is poised to grow from USD 43.37 Billion in 2023 to USD 65.31 Billion by 2031, growing at a CAGR of 5.25% in the forecast period (2024-2031).

Due to the release of new products and the growing number of health concerns among women, the market for feminine hygiene products is growing. Additionally, as more women around the world enter the workforce, the demand for feminine hygiene products has grown. Additionally, these feminine hygiene products are easily accessible through a variety of sales channels. This ease of accessibility aids in the growth of the feminine hygiene products market. According to the Plastic Oceans International article "Making Menstrual Products Eco-Friendly" published in the globe, about 45 billion menstrual products are used each year, and a pad user uses 4,125 plastic bags on average over the course of their lifetime. Therefore, in the market for feminine hygiene products, reusable menstrual cups, period pants and pads are a few solutions that are gaining popularity for reducing waste generation. For instance, Essity, a hygiene and health company, has agreed to purchase Products Familia SA (Familia), a Colombian hygiene company, for about 44% of its equity. After the transaction is completed, Essity will own at least 94% of Familia. 100% of the business is being purchased for USD 1,540 million (about SEK 13 billion) on a debt-free basis. Due to numerous government initiatives and numerous social media campaigns, women are becoming more aware of the need for personal cleanliness. These programmes and marketing help people understand and accept female hygiene products better.

US Feminine Hygiene Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 41.21 Billion

Largest Segment

Menstrual Care

Fastest Growth

Menstrual Care

Growth Rate

5.25% CAGR

Global Feminine Hygiene Products Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Feminine Hygiene Products Market By Product ($ Bn)
Global Feminine Hygiene Products Market By Product (%)

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Feminine Hygiene Products Market Segmental Analysis

Global Feminine Hygiene Products Market is segmented on the basis of product, distribution channels, and region. By product, the market is segmented into menstrual care and cleaning & deodorizing. By distribution channels, market is segmented into supermarkets, drug stores, pharmacies, online retail, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Feminine Hygiene Products Market Analysis by Product

Menstrual care was the highest-grossing industry. For women between the ages of 12 and 45, these are fundamental necessities. The demand for sanitary and hygiene products has expanded significantly as a result of an increase in the number of women around the world. Many women are choosing the best products as a result of increased awareness. Women use feminine powders, soaps, and intimate washes to take care of their vaginal health and to keep the pH level in the vaginal area healthy. This is then expected to hasten market expansion in the near future.

An important element that is projected to increase the usage of deodorizing treatments is teenagers' and working women's growing concern with getting rid of offensive odors. The majority of deodorizing product research is done by high-income groups for continued hygiene maintenance. For instance, according to a study titled "Vaginal Health and Hygiene Practices and Product Use in Canada: A National Cross-Sectional Survey," about 42% of those surveyed in Canada reported using external vaginal wipes, while 11.2% reported using vaginal washes/cleaners and 5.4% reported using vaginal powders. Women's Wellness

Feminine Hygiene Products Market Analysis by Distribution Channels

Supermarkets had the largest revenue share since a lot of women frequently purchase both household items and sanitary products at the same time. One of the main factors promoting the segment's growth is the ease this distribution channel offers. In order to draw customers and boost product sales, supermarkets frequently provide discounts and other enticing incentives. They provide a wide range of brands in one location and serve as distribution hubs for parent corporations. Supermarkets therefore held the biggest market share due to the availability of a varied product selection and convenience.

Female hygiene items are frequently purchased in pharmacies. In addition to stocking medications and prescriptions, pharmacies also offer necessary sanitation and hygiene supplies. Most pharmacies work with their parent companies to entice female customers. On the other hand, women can shop more conveniently at online retailers, who are anticipated to have profitable growth in the near future. It's more convenient for many working women to shop online. Online retail outlets are thus anticipated to capture a sizable market share during the projection period as e-commerce grows.

Global Feminine Hygiene Products Market By Product, 2023 (%)

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Feminine Hygiene Products Market Regional Insights

In 2022, there was 11.96 billion USD in the Asia Pacific market. Due to rising hygiene awareness and urbanization in China and India, the Asia Pacific region is predicted to dominate the world's market for feminine hygiene and increase rapidly. In these countries, there are an increasing number of working women, which has increased disposable money, allowing women to spend more on their health and physical well-being. More than likely, market expansion in the area will be aided by the development of reusable items. Instead of constantly buying new disposable items for the next usage, it offers a financially sensible solution.

Due to its generally higher living standards, improved sanitation practices, and higher levels of female income, North America is considered to be a mature market. Consequently, as a result of these factors, the regions currently hold a sizable market share for feminine hygiene products. In 2022, for example, Western Europe saw the biggest usage of feminine hygiene products, followed by North America and Eastern Europe, according to the annual & sustainability report released by Essity AB, a leading manufacturer of hygiene products. From 10 to 54-year-old women in Western Europe use more than 380 units of feminine hygiene products annually, according to the same source.

Global Feminine Hygiene Products Market By Region, 2024-2031
  • Largest
  • Fastest

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Feminine Hygiene Products Market Dynamics

Feminine Hygiene Products Market Drivers

Increasing Focus on Menstrual Hygiene Management to Bolster Market Growth

  • As the global economy improves, the disposable income of consumers is also increasing, which is leading to higher spending on personal care products, including feminine hygiene products.
  • Governments, NGOs, and other organizations are increasingly focusing on menstrual hygiene management, with initiatives aimed at improving access to feminine hygiene products and promoting awareness about menstrual hygiene.

Feminine Hygiene Products Market Restraints

Menstrual Stigma to Limit Consumer Base

  • In addition to cultural barriers, there is also a social stigma associated with menstruation in many parts of the world. This can lead to a reluctance to discuss the topic and may limit the use of feminine hygiene products.

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Feminine Hygiene Products Market Competitive Landscape

There are also a number of small and emerging businesses present. Manufacturers are mostly concentrating on creating safer and simpler hygiene products. Players in the industry can consider developing sustainable products as well as designing items with softer materials to reduce allergic responses and rashes.

Feminine Hygiene Products Market Top Player’s Company Profiles

  • Procter & Gamble Co. (USA)
  • Kimberly-Clark Corporation (USA)
  • Svenska Cellulosa Aktiebolaget (Sweden)
  • Kao Corporation (Japan)
  • Lil-lets Group Limited (UK)
  • Bella Flor Inc. (USA)
  • Ontex Group NV (Belgium)
  • Corman SpA (Italy)
  • Bodywise (UK)
  • Seventh Generation Inc. (USA)
  • Rostam Ltd. (Israel)
  • Maxim Hygiene Products (USA)
  • The Honest Company Inc. (USA)
  • First Quality Enterprises, Inc. (USA)
  • TZMO SA (Poland)
  • Premier FMCG (South Africa)
  • Alyk, Inc. (USA)
  • Helen Harper LLC (USA)
  • Bodywise UK Ltd. (UK)

Feminine Hygiene Products Market Recent Developments

  • In April 2022, The Kimberly-Clark Corporation introduced new Poise Ultra-Thin Pads with Wings. The Poise thinnest pads promise up to 100% fresh, clean, and dry protection against bladder leaks.
  • In February 2022, Thinx, Inc., a leader in reusable pants for periods and incontinence, announced that Kimberly-Clark Corporation, the creator of menstrual hygiene products, has completed the acquisition of a controlling stake in the business.

Feminine Hygiene Products Key Market Trends

  • Menstrual cups are becoming increasingly popular among women due to their convenience, cost-effectiveness, and sustainability. These cups are reusable, making them an eco-friendly option and are also more cost-effective over the long-term compared to disposable products.

Feminine Hygiene Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analyses, the global feminine hygiene products market is a rapidly growing market, driven by factors such as increasing awareness about women's health and hygiene, rising disposable incomes, and changing consumer preferences. The market includes a wide range of products, including sanitary pads, tampons, panty liners, menstrual cups, and feminine hygiene washes, among others. an increasing awareness of the environmental impact of traditional feminine hygiene products. This has led to the development of new products made with organic and biodegradable materials, such as menstrual cups and eco-friendly pads. The global feminine hygiene products market is expected to continue to grow in the coming years, driven by the increasing awareness about women's health and hygiene, rising disposable incomes, and the development of new and innovative products.

Report Metric Details
Market size value in 2023 USD 41.21 Billion
Market size value in 2031 USD 65.31 Billion
Growth Rate 5.25%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Menstrual Care and Cleaning & Deodorizing
  • Distribution Channels
    • Supermarkets, Drug Stores, Pharmacies, Online Retail, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co. (USA)
  • Kimberly-Clark Corporation (USA)
  • Svenska Cellulosa Aktiebolaget (Sweden)
  • Kao Corporation (Japan)
  • Lil-lets Group Limited (UK)
  • Bella Flor Inc. (USA)
  • Ontex Group NV (Belgium)
  • Corman SpA (Italy)
  • Bodywise (UK)
  • Seventh Generation Inc. (USA)
  • Rostam Ltd. (Israel)
  • Maxim Hygiene Products (USA)
  • The Honest Company Inc. (USA)
  • First Quality Enterprises, Inc. (USA)
  • TZMO SA (Poland)
  • Premier FMCG (South Africa)
  • Alyk, Inc. (USA)
  • Helen Harper LLC (USA)
  • Bodywise UK Ltd. (UK)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Feminine Hygiene Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Feminine Hygiene Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Feminine Hygiene Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Feminine Hygiene Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Feminine Hygiene Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Feminine Hygiene Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Feminine Hygiene Products Market size was valued at USD 41.21 Billion in 2022 and is poised to grow from USD 43.37 Billion in 2023 to USD 65.31 Billion by 2031, growing at a CAGR of 5.25% in the forecast period (2024-2031).

There are also a number of small and emerging businesses present. Manufacturers are mostly concentrating on creating safer and simpler hygiene products. Players in the industry can consider developing sustainable products as well as designing items with softer materials to reduce allergic responses and rashes. 'Procter & Gamble Co. (USA)', 'Kimberly-Clark Corporation (USA)', 'Unicharm Corporation (Japan)', 'Johnson & Johnson (USA)', 'Svenska Cellulosa Aktiebolaget (Sweden)', 'Edgewell Personal Care (USA)', 'Kao Corporation (Japan)', 'Lil-lets Group Limited (UK)', 'Bella Flor Inc. (USA)', 'Ontex Group NV (Belgium)', 'Corman SpA (Italy)', 'Bodywise (UK)', 'Seventh Generation Inc. (USA)', 'Rostam Ltd. (Israel)', 'Maxim Hygiene Products (USA)', 'The Honest Company Inc. (USA)', 'First Quality Enterprises, Inc. (USA)', 'TZMO SA (Poland)', 'Premier FMCG (South Africa)', 'Alyk, Inc. (USA)', 'Helen Harper LLC (USA)', 'Bodywise UK Ltd. (UK)'

As the economy improves, the disposable income of consumers is also increasing, which is leading to higher spending on personal care products, including feminine hygiene products.

Menstrual cups are becoming increasingly popular among women due to their convenience, cost-effectiveness, and sustainability. These cups are reusable, making them an eco-friendly option and are also more cost-effective over the long-term compared to disposable products.

In 2022, there was 11.96 billion USD in the Asia Pacific market. Due to rising hygiene awareness and urbanization in China and India, the Asia Pacific region is predicted to dominate the world's market for feminine hygiene and increase rapidly. In these countries, there are an increasing number of working women, which has increased disposable money, allowing women to spend more on their health and physical well-being. More than likely, market expansion in the area will be aided by the development of reusable items. Instead of constantly buying new disposable items for the next usage, it offers a financially sensible solution.

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Global Feminine Hygiene Products Market

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