Global Period Panties Market

Period Panties Market Size, Share, Growth Analysis, By Product(Brief, Bikini), By Distribution Channel(Offline and Online) - Industry Forecast 2024-2031


Report ID: SQMIG25K2066 | Region: Global | Published Date: February, 2024
Pages: 265 | Tables: 62 | Figures: 75

Period Panties Market Insights

Global Period Panties Market size was valued at USD 85.8 million in 2021 and is poised to grow from USD 103.87 million in 2022 to USD 374.83 million by 2030, growing at a CAGR of 17.4% in the forecast period (2023-2030).

The market is primarily driven by the increase in awareness about menstruation hygiene along with various institutional initiatives and programs. For instance, the collaboration between UNICEF and regional authorities, local communities, and colleges and universities for the purpose of conducting research and distributing knowledge about menstruation has promoted good hygiene practices to reduce societal stigmas. Ample potential for market growth is also anticipated to be provided by the significant developments and cutting-edge items that manufacturers are going to introduce in the upcoming years.

The growing trend towards adoption of ecologically friendly hygiene products as well as the rise in demand for convenience and ease are additional major factors influencing the market's growth during the forecast period. Another latest period hygiene product that can be used in place of more traditional products such as pads and tampons is menstrual underwear. The technology used varies between businesses, but it usually consists of several layers of materials like cotton, merino wool, nylon, and polyester that are intended to absorb blood and drain moisture away from the vulva so the wearer feels comfortable and dry.

Additionally, it is anticipated that the large number of working women around the world would create plenty of prospects for market expansion. According to World Bank data from 2021, women make up 39.3% of the global labor force. Working women should wear period underwear since it is comfortable and convenient for them to wear while working.

In addition, a number of manufacturers are starting promotions and reaching out to more consumers with their period underwear, which is helping the industry expand. For instance, in May 2022, one of the top manufacturers of period underwear, Thinx, announced the start of the "Moist Panties" campaign, which aims to eradicate "moist panties" from both a figurative and literal sense.

In addition, a number of manufacturers are starting promotions and reaching out to more consumers with their period underwear product, which is helping the industry expand. For instance, in May 2022, one of the top manufacturers of period underwear, Thinx, announced the start of the "Moist Panties" campaign, which aims to eradicate "moist panties" from both a figurative and literal sense. Through this campaign, the company increased the selection of its air collection period panties, such as ultra-thin, micromesh underwear that is sweat-wicking, breathable, and designed for dry, moisture-free days both during and between menstrual cycles.

Market snapshot - 2024-2031

Global Market Size

USD 85.8 million

Largest Segment

Shorts

Fastest Growth

Bikinis

Growth Rate

17.4% CAGR

Global Period Panties Market, 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)
Global Period Panties Market Size By Product, 2022-2030 ($ Bn)
Global Period Panties Market Size By Product, 2022-2030 (%)

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Period Panties Market Segmental Analysis

The global period panties market is segmented based on product, distribution channel, and region. In terms of product the market is segmented into brief, bikini, boy short, high-waist, and others. Based on end user the market is segmented into men, and women. With respect to segmentation by distribution channels, the market is classified into offline, and online. Geographically, the global period panties market is widespread into North America, Europe, Asia-Pacific, South America, and MEA.

Analysis by Product

The shorts segment dominated the market in terms of products and generated 29.3% of worldwide revenue in 2022. The main element driving the sector is the accessibility of various goods made of soft materials like cotton and nylon, manufactured in a range of styles. In order to provide comfort and other advantages, the producers are developing specialized types of briefs with lace designs and jacquard, no VPL lace trim, and high waist control, which is further boosting the growth.

The industry for bikinis is expected to grow the fastest, with a CAGR of 17.8% from 2023 to 2030. The target market is becoming more popular, there is a growing market for bikini period underwear in developed countries, and fabric technology and garment design advancements are all driving the segment's growth. The sector is expanding quickly as a result of the body-positive movement's influence on consumer purchasing behavior. An additional aspect influencing the segment's growth is the demand for intimates that may be customized to be more attractive while remaining comfortable.

Analysis by Distribution Channel

The internet-based distribution channel is predicted to grow at the fastest rate during the projection period. The market's growth prospects are anticipated to be relatively favorable as e-commerce platforms gain popularity due to a larger distribution network and increased product availability. In addition, historical pant manufacturers are collaborating with e-commerce companies to advertise their products online. To give one example, Thinx Inc. declared in March 2022 that they would work with Walmart to expand their consumer access to Thinx's reusable period underwear on a nationwide level.

Global Period Panties Market By Product, 2022 (%), 2023 (%)

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Period Panties Market Regional Insights

North America dominated the global market for period underwear in 2022, accounting for 39.12% of the global sales revenue. The existence of multiple key companies in the US and Canada, such as Knix Wear, Inc., Thinx, Inc., and Saalt, LLC, further supports the market expansion in the area. The high awareness of period hygiene products in the area also contributes to the large demand for menstruation underwear. A significant increase in demand for period underwear is also projected in the upcoming years as a result of the numerous initiatives and campaigns undertaken by businesses and producers to enhance public knowledge of menstrual hygiene.

Asia Pacific is expected to witness the fastest growth, with a CAGR of 18.0% over the course of the projection period. Menstrual hygiene products are becoming more well known, millennials' changing work habits, and an increase in disposable income that allows them to purchase the best goods on the market are the key factors impacting product demand. Additionally, the large populations of countries like China and India, which have a high proportion of women in reproductive years, are one of the major factors impacting the regional expansion. Moreover, due to the rise in per capita income, women now have access to a choice of sanitary options that are both healthy and the environment, including reusable period panties. Manufacturers' strong marketing activities to raise customer awareness and improve sales have sped up regional expansion.

Global Period Panties Market By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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Period Panties Market Dynamics

Drivers

Increasing Awareness about Sustainable and Eco-Friendly Menstrual Products

  • Increasing awareness about sustainable and eco-friendly menstrual products: More and more women are becoming aware of the environmental impact of disposable menstrual products and are looking for sustainable alternatives.

Restraints

High Initial Cost

  • Period panties can be more expensive than traditional menstrual products, which may deter some women from trying them.

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Period Panties Market Competitive Landscape

Major market participants are likely to focus on opening locations around the world due to the rapidly expanding client base. To maintain their competitiveness throughout the projection period, it is predicted that the major market participants will invest in R&D projects.

Top Player’s Company Profiles

  • Thinx Inc.
  • Lunapads International Products Ltd.
  • Dear Kate
  • Anigan
  • Knixwear
  • Modibodi
  • Flux Undies
  • Intimate Portal
  • Hesta Organic
  • Bambody
  • PantyProp
  • Period Panteez
  • EvaWear
  • Adira
  • Fannypants
  • Shenzhen Chunwang Environmental Protection Technology Co. Ltd.
  • Clovia
  • Cheeky Wipes
  • Period Aisle
  • Yiwu Hoye Crafts Co. Ltd.

Recent Developments

  • In March 2022, in collaboration with PUMA, Modibodi developed a line of leak-free period underwear and gear to help women stay active and comfortable during their periods while also having a good influence on the environment.
  • In February 2022, one of the top providers of menstrual hygiene products, Kimberly-Clark Corporation, recently announced the completion of its acquisition of a controlling investment in Thinx, Inc., a top provider of reusable period and incontinence underwear.

Period Panties Key Market Trends

  • Increasing demand for reusable and sustainable menstrual products: With growing concerns about the environmental impact of disposable menstrual products, there is a rising demand for sustainable alternatives such as period panties.
  • Growing awareness and acceptance of period panties: As more women become aware of the benefits of period panties, the market for this product is expanding. Social media and influencer marketing have played a key role in promoting awareness and acceptance of period panties.
  • Expansion of product offerings: Period panty manufacturers are expanding their product offerings to include a wider range of sizes, styles, and absorbency levels. This is aimed at increasing accessibility and addressing the needs of women with different body types and menstrual needs.

Period Panties Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, we found that the Period Panties market is primarily driven by the increased awareness of menstruation hygiene along with various institutional initiatives and programs. For instance, the collaboration between UNICEF and regional authorities, local communities, and colleges and universities for the purpose of conducting research and distributing knowledge about menstruation has promoted good hygiene practices to reduce societal stigmas. Ample potential for market growth is also anticipated to be provided by the significant developments and cutting-edge items that manufacturers are going to introduce in the upcoming years. As more women become aware of the benefits of period panties, the market for this product is expanding. Social media and influencer marketing have played a key role in promoting awareness and acceptance of period panties.

Report Metric Details
Market size value in 2023 USD 85.8 million
Market size value in 2031 USD 374.83 million
Growth Rate 17.4%
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Product
    • Brief, Bikini, Boy short, High-waist and Others
  • Distribution Channel
    • Offline and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Thinx Inc.
  • Lunapads International Products Ltd.
  • Dear Kate
  • Anigan
  • Knixwear
  • Modibodi
  • Flux Undies
  • Intimate Portal
  • Hesta Organic
  • Bambody
  • PantyProp
  • Period Panteez
  • EvaWear
  • Adira
  • Fannypants
  • Shenzhen Chunwang Environmental Protection Technology Co. Ltd.
  • Clovia
  • Cheeky Wipes
  • Period Aisle
  • Yiwu Hoye Crafts Co. Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Period Panties Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Period Panties Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Period Panties Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Period Panties Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Period Panties Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Period Panties Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Period Panties Market size was valued at USD 85.8 million in 2021 and is poised to grow from USD 103.87 million in 2022 to USD 374.83 million by 2030, growing at a CAGR of 17.4% in the forecast period (2023-2030).

Major market participants are likely to focus on opening locations around the world due to the rapidly expanding client base. To maintain their competitiveness throughout the projection period, it is predicted that the major market participants will invest in R&D projects. 'Thinx Inc.', 'Lunapads International Products Ltd.', 'Dear Kate', 'Anigan', 'Knixwear', 'Modibodi', 'Flux Undies', 'Intimate Portal', 'Hesta Organic', 'Bambody', 'PantyProp', 'Period Panteez', 'EvaWear', 'Adira', 'Fannypants', 'Shenzhen Chunwang Environmental Protection Technology Co. Ltd.', 'Clovia', 'Cheeky Wipes', 'Period Aisle', 'Yiwu Hoye Crafts Co. Ltd.'

Increasing awareness about sustainable and eco-friendly menstrual products: More and more women are becoming aware of the environmental impact of disposable menstrual products and are looking for sustainable alternatives.

Increasing demand for reusable and sustainable menstrual products: With growing concerns about the environmental impact of disposable menstrual products, there is a rising demand for sustainable alternatives such as period panties.

North America dominated the market for period underwear in 2022, accounting for 39.12% of the sales revenue. The existence of multiple key companies in the US and Canada, such as Knix Wear, Inc., Thinx, Inc., and Saalt, LLC, further supports the market expansion in the area. The high awareness of period hygiene products in the area also contributes to the large demand for menstruation underwear. A significant increase in demand for period underwear is also projected in the upcoming years as a result of the numerous initiatives and campaigns undertaken by businesses and producers to enhance public knowledge of menstrual hygiene.

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Global Period Panties Market

Product ID: SQMIG25K2066

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