Global Household Cleaning Products Market

Household Cleaning Products Market Size, Share, Growth Analysis, By Product(Dishwashing Products, Surface Cleaners, Toilet Bowl Cleaners, Glass Cleaners), By Distribution Channel(Convenience Stores, Supermarkets/Hypermarkets, Online Retail Stores), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25AE2003 | Region: Global | Published Date: April, 2024
Pages: 157 |Tables: 65 |Figures: 75

Household Cleaning Products Market Insights

Global Household Cleaning Products Market size was valued at USD 235.76 billion in 2019 and is poised to grow from USD 246.13 billion in 2023 to USD 362.64 billion by 2031, growing at a CAGR of 4.4% in the forecast period (2024-2031).

Cleaning products are crucial to our daily lives because they keep us healthy by removing allergens, pollutants, and bacteria. They also help stop the transmission of infectious diseases and viruses. They serve as an appropriate replacement for bleaches and disinfectants that irritate the skin and create allergies. The household cleaning products market is being driven, among other things, by the rise in improved living standards and rising urbanization, as well as the rise in toilet cleaner demand and the expansion of R&D for the introduction of environmentally friendly products. Additionally, the increase in demand from developing nations will open up new potential for the hiking clothing and equipment industry. Over the projected period, however, it is projected that the easy access to less expensive cleaning products relative to branded ones, as well as the rising usage of hazardous chemicals and the rise in environmental concerns, will impede corporate growth.

US Household Cleaning Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 235.76 billion

Largest Segment

Convenience Stores

Fastest Growth

Convenience Stores

Growth Rate

4.4% CAGR

Global Household Cleaning Products Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Household Cleaning Products Market Segmental Analysis

The Global Household cleaning products market is segmented based on the Product, Distribution Channel, and region. On the basis of Product, the Household Cleaning Products Market is segmented into Dishwashing Products, Surface Cleaners, Toilet Bowl Cleaners, Glass Cleaners, Laundry Detergents. On the basis of distribution channel, the Household Cleaning Products Market is segmented as Convenience Stores, Supermarkets/Hypermarkets, and Online Retail Stores. Based on Region Household Cleaning Products Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Household Cleaning Products Market Analysis by Product Type

On the basis of Product, the household cleaning products market is segmented into Dishwashing Products, Surface Cleaners, Toilet Bowl Cleaners, Glass Cleaners, and Laundry Detergents. Among these segments, Surface Cleaners are expected to hold a larger market share owing to increased awareness of personal hygiene and the risk of infectious diseases among the population globally. The segment of laundry detergent stands second as the maximum usage of cleaning bars and detergents is mandatory in every family due to laundry detergents helps to remove grime and stains from the clothes make job simpler.

Household Cleaning Products Market Analysis by Distribution Channel

On the basis of distribution channel, household cleaning products market is segmented as Convenience Stores, Supermarkets/Hypermarkets, and Online Retail Stores. By 2028, it is expected as that the convenience stores market will grow at higher pace. Additionally, these merchants are focusing on developing joint marketing initiatives to advertise and promote the product to the target market. These tactics help manufacturers of household cleaning products draw in more customers, boost sales, and increase profitability.

Due to advantages such as prompt product returns without delay, individualized product selection experiences, and individualized staff recommendations that will enhance the market share for household cleaning products, convenience stores could experience improved sales. Household cleaning products and supplies will see sales via an offline distribution channel thanks to the convenience store's benefit of rapid product purchase and delivery. This will in turn spur business growth.

Global Household Cleaning Products Market By Distribution Channel, 2021 (%), 2023 (%)

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Household Cleaning Products Market Regional Insights

In 2021, the North America region led the global Household cleaning products market. North America region, particularly the United States, have seen a considerable rise in the use of cleaning solutions in recent years. The region's expanding middle class benefits the manufacturers and major players, particularly in the home cleaning goods industry. The high employment rate and the high living conditions of the consumers are both driving the expansion of the North America market for household cleaning goods. The development of high-quality products, increased sanitary requirements, and new market entrants are all anticipated to fuel market expansion in the future. The market for household cleaning products is being impacted by the rise in popularity of organic and environmentally friendly laundry care solutions. This makes it possible for a range of vendors to offer organic and sustainable products. This desire is probably going to increase market sales. Vendors, for instance, often release products with biodegradable chemicals like natural washing soda, coconut oil & mineral-based surfactants, and plant-based enzymes.

Global Household Cleaning Products Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Household Cleaning Products Market Dynamics

Household Cleaning Products Market Driver

  • One of the main reasons propelling the household cleaning products market for home cleaners in India is the rising consumer awareness of household cleanliness and hygiene. Accordingly, the rising rates of urbanization and rising consumer living standards are boosting the demand for products even more. Additionally, the proliferation of organized retail establishments and the wide availability of products, particularly in tier 2 and tier 3 cities, are boosting home cleaner sales across the world.
  • An important growth-inducing aspect is the Indian government's introduction of several awareness campaigns to promote the necessity of proper hygiene and cleanliness in both residential and business settings. The regional market is also being positively impacted by consumers' increased preference for specialty cleaners that may be used on surfaces including glass, mirrors, stainless steel, wood, etc.
  • Growing Demand for Natural Products is Accelerating household cleaning products market growth. We are all influenced by chemicals since they have permeated our civilization. Due to their eco-friendliness, softness on the skin, and compatibility with the environment, green and natural products are becoming increasingly popular. These days, natural and green products are highly sought after all over the world, and the need for green cleaning solutions has propelled the industry's expansion. Rising environmental concerns are mostly to blame for the increase in demand for natural and organic goods. Because consumers are willing to pay more for natural and organic goods, the industry has undergone a significant transformation.

Household Cleaning Products Market Restraint

  • Lack of Product Differentiation and Customer Retention to Limit Market Growth. Individual differences in product preferences, as well as psychographic, demographic, and behavioral influences all, play a role. The main influences on consumer behavior are lifestyle expectations and awareness. In today's market for household cleaning goods, it is tough to preserve customer loyalty and product individuality. Customers can't stay loyal to a single product or brand since they are continually enticed to innovative products. Due to shifting consumer preferences, small and medium-sized producers are finding it harder and harder to stay up with emerging trends. Together, these problems prevent the market from growing.

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Household Cleaning Products Market Competitive Landscape

The Global Household cleaning products market is highly competitive, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability.

Household Cleaning Products Market Top Player's Company Profiles

  • Procter & Gamble Co.
  • Unilever plc
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc.
  • Colgate-Palmolive Company
  • The Clorox Company
  • Church & Dwight Co., Inc.
  • Kao Corporation
  • McBride plc
  • The Honest Company, Inc.
  • Amway Corporation
  • Godrej Consumer Products Limited
  • Seventh Generation Inc.
  • Nice Group
  • Liby Group Co., Ltd.
  • Werner & Mertz GmbH
  • Ecover Belgium NV
  • Method Products, PBC
  • Lemi Shine

Household Cleaning Products Market Recent Developments

  • In July 2022, Levoit, air purifier brand in the US, launched new VortexIQ 40 Flex Cordless Stick Vacuum in the United Kingdom, which is now available to purchase for £259.99 only on Amazon.co.uk. The VortexIQ 40 Flex Cordless Stick Vacuum is designed to make cleaning efficient and seamless, featuring Dynamic Power Control (DPC) Technology that allows the vacuum to detect debris and automatically adjust suction power levels in real-time.
  • In June 2022, Univar Solutions expands European homecare & industrial cleaning product portfolio through new distribution agreement with BOAI NKY Pharmaceuticals Ltd.

Household Cleaning Products Key Market Trends

  • Complete Ingredient Disclosure on Labels to Impact Market Growth. The practice of disclosing a product's ingredients is becoming more popular. Companies started disclosing details on the ingredients in products, such as air care, floor cleaners, and household care items, after the Consumer Product Ingredient Communication Initiative was established in 2010. Consumers are interested in the chemicals that make up cleaning supplies and how reliable they are. They are interested in learning more about supplier networks and the transparency of final products in general. Many customers compare product ingredients and the dangers connected to particular substances. The marketing of household cleaning products mostly relies on word-of-mouth advertising; thus, businesses are presenting product ingredients to reassure customers.

Household Cleaning Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our Global Household cleaning products Market Analysis, In 2021, the North America region led the global household cleaning products market. The growth is attributed to the high employment rate and the high living conditions of the consumers. According to segmental analysis, The segment of Surface Cleaners are expected to hold a larger market share owing to increased awareness of personal hygiene and the risk of infectious diseases among the population globally.

Report Metric Details
Market size value in 2023 USD 235.76 billion
Market size value in 2031 USD 362.64 billion
Growth Rate 4.4%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Dishwashing Products, Surface Cleaners, Toilet Bowl Cleaners, Glass Cleaners, Laundry Detergents
  • Distribution Channel
    • Convenience Stores, Supermarkets/Hypermarkets, Online Retail Stores
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co.
  • Unilever plc
  • Reckitt Benckiser Group plc
  • Henkel AG & Co. KGaA
  • S. C. Johnson & Son, Inc.
  • Colgate-Palmolive Company
  • The Clorox Company
  • Church & Dwight Co., Inc.
  • Kao Corporation
  • McBride plc
  • The Honest Company, Inc.
  • Amway Corporation
  • Godrej Consumer Products Limited
  • Seventh Generation Inc.
  • Nice Group
  • Liby Group Co., Ltd.
  • Werner & Mertz GmbH
  • Ecover Belgium NV
  • Method Products, PBC
  • Lemi Shine
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Household Cleaning Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Household Cleaning Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Household Cleaning Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Household Cleaning Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Household Cleaning Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Household Cleaning Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Household Cleaning Products Market size was valued at USD 235.76 billion in 2019 and is poised to grow from USD 246.13 billion in 2023 to USD 362.64 billion by 2031, growing at a CAGR of 4.4% in the forecast period (2024-2031).

The Household cleaning products market is highly competitive, with a high level of competition. Companies are working on new product launches and other initiatives to provide better equipment to their customers and expand their companies globally. These industry leaders are expanding their client base in a variety of ways, and many organizations are forming strategic and creative partnerships with other start-up businesses to increase market share and profitability. 'Procter & Gamble Co.', 'Unilever plc', 'Reckitt Benckiser Group plc', 'Henkel AG & Co. KGaA', 'S. C. Johnson & Son, Inc.', 'Colgate-Palmolive Company', 'The Clorox Company', 'Church & Dwight Co., Inc.', 'Kao Corporation', 'McBride plc', 'The Honest Company, Inc.', 'Amway Corporation', 'Godrej Consumer Products Limited', 'Seventh Generation Inc.', 'Nice Group', 'Liby Group Co., Ltd.', 'Werner & Mertz GmbH', 'Ecover Belgium NV', 'Method Products, PBC', 'Lemi Shine'

One of the main reasons propelling the household cleaning products market for home cleaners in India is the rising consumer awareness of household cleanliness and hygiene. Accordingly, the rising rates of urbanization and rising consumer living standards are boosting the demand for products even more. Additionally, the proliferation of organized retail establishments and the wide availability of products, particularly in tier 2 and tier 3 cities, are boosting home cleaner sales across the world.

Complete Ingredient Disclosure on Labels to Impact Market Growth. The practice of disclosing a product's ingredients is becoming more popular. Companies started disclosing details on the ingredients in products, such as air care, floor cleaners, and household care items, after the Consumer Product Ingredient Communication Initiative was established in 2010. Consumers are interested in the chemicals that make up cleaning supplies and how reliable they are. They are interested in learning more about supplier networks and the transparency of final products in general. Many customers compare product ingredients and the dangers connected to particular substances. The marketing of household cleaning products mostly relies on word-of-mouth advertising; thus, businesses are presenting product ingredients to reassure customers.

In 2021, the North America region led the Household cleaning products market. North America region, particularly the United States, have seen a considerable rise in the use of cleaning solutions in recent years. The region's expanding middle class benefits the manufacturers and major players, particularly in the home cleaning goods industry. The high employment rate and the high living conditions of the consumers are both driving the expansion of the North America market for household cleaning goods. The development of high-quality products, increased sanitary requirements, and new market entrants are all anticipated to fuel market expansion in the future. The market for household cleaning products is being impacted by the rise in popularity of organic and environmentally friendly laundry care solutions. This makes it possible for a range of vendors to offer organic and sustainable products. This desire is probably going to increase market sales. Vendors, for instance, often release products with biodegradable chemicals like natural washing soda, coconut oil & mineral-based surfactants, and plant-based enzymes.

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Global Household Cleaning Products Market

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