Global Baby Care Products Market

Global Baby Care Products Market Size, Share, Growth Analysis, By Product(Baby Skin Care & Baby Toiletries and Hair Care), By Distribution Chanel(Online and Offline) - Industry Forecast 2023-2030


Report ID: SQMIG30L2139 | Region: Global | Published Date: February, 2024
Pages: 265 | Tables: 59 | Figures: 75

Global Baby Care Products Market Insights

Global Baby Care Products Market size was valued at USD 18.95 billion in 2021 and is poised to grow from USD 19.76 billion in 2022 to USD 27.66 billion by 2030, growing at a CAGR of 4% in the forecast period (2023-2030).

Baby care products are products designed for new borns and children under three years of age. Baby care products are generally gentle and non-irritating and use ingredients selected for these qualities. Baby skin care, baby hair care, bath products, baby toiletries, and baby food and beverages are all examples of baby care products. The demand for baby care products has increased significantly in recent years, as many patients around the world find these products exceptionally convenient and easy to use. Along with the benefits of using such products, the functionality is also excellent. The increasing population of working women has increased the demand for these products.

Healthcare experts and doctors are also recommending such products to parents, which has increased the demand for products. As parents are busy, the demand for these products will increase as they help in maintaining and monitoring the baby's health. All these factors will create good opportunities for market expansion in the coming years. Children suffer from a variety of health problems, some of which are related to complications during pregnancy and birth. Skin rashes, respiratory infections, and various other disorders have increased the demand for such products. As awareness about the availability of baby care products has increased in recent years, which helps in the hygiene and health of children worldwide, the demand for these products will continue to increase in the coming years. The use of these products has a significant impact on the growth of the market.

Due to the increase in the amount of money invested in research and development, most manufacturers are actively working to offer new products. The demand for organic products has also increased, which will provide the best opportunities for market growth in the coming years. Global demand for these products has increased as consumer spending power has increased and dual-income households are becoming more common, particularly in poorer countries. However, an increasing number of consumer safety and security concerns is the biggest challenge in the market. Side effects associated with fake products including allergies, infections, and chemical exposure will hamper the market growth.

US Baby Care Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 18.95 billion

Largest Segment

Baby Toiletries and Hair Care

Fastest Growth

Baby Toiletries and Hair Care

Growth Rate

4% CAGR

Global baby care products market, 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)
Global baby care products market size by product, 2022-2030 ($ Bn)
Global baby care products market size by product, 2022-2030 (%)

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Global Baby Care Products Market Segmental Analysis

Global baby care products market is segmented on the basis of product, distribution channel and region. On the basis of product, global baby care products market is segmented into baby skin care and baby toiletries or hair care. On the basis of distribution channel, global baby care products market is segmented into online and offline. On the basis of region, global baby care products market is divided into North America, Europe, Asia Pacific and MEA.

Baby Care Products Market Analysis by Product

On the basis of product, global baby care products market is segmented into baby skin care and baby toiletries and hair care. The hair care and toiletries segment accounts for the highest sales share of nearly 67% and is expected to maintain its dominance over the forecast period. Baby wipes, baby washes, and baby shampoos and conditioners are some of the products that are widely used around the world. As most of these products are incredibly skin-friendly, their demand will increase in the future. They provide benefits like moisture retention and quick hydration to the skin, so the demand for these products will increase during the forecast period. These products are extremely easy to use and provide instant solutions to diaper rashes and dryness as well as infections in babies, the demand for these products will increase during the forecast period. 

The skin care segment is expected to grow at a rapid CAGR during the forecast period. Powders, massage oils, face creams, and moisturizers are examples of products in this segment, and the need for these products to maintain the health of the scales has increased in recent years. The demand for these products with antibacterial and antioxidant properties will drive the market during this period, while the demand for antifungal products to treat various sensitive skin disorders in children will also increase.

Baby Care Products Market Analysis by Distribution Channel

On the basis of distribution channel, global baby care products market is segmented into online and offline. The offline segment is further subdivided into supermarket, grocery store and speciality store. The offline segment dominated the market with a share of approximately 46% and will continue its dominance during the forecast period. Shopping from a store has many advantages, including lower prices and more options to choose from. These stores provide improved visibility as well-arranged dedicated shelves are provided for these products. The presence of multinational brands in supermarkets and grocery stores will help to fulfil the needs of a wide range of consumers. The specialty store will also witness significant growth. Consumers who buy a particular product regularly are consumers who buy from specialty retailers. The availability of natural organic and herbal products in specialty stores is an advantage that contributes to the growth of this market.

The online segment is expected to witness significant growth during the forecast period. During the forecast year, online sales of baby care products are expected to increase. The main online retailers of baby care products are well-known e-commerce like Amazon and Walmart.

Global baby care products market size by product, 2022 (%), 2021 (%)

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Global Baby Care Products Market Regional Insights

Asia Pacific accounts for the largest share at over 40% and is expected to grow at the fastest CAGR during the forecast period. Every year, according to the National Bureau of Statistics, approximately 17 million newborns are born in China. Similarly, according to the UN, India's population is 1.37 billion and is expected to increase to over 270 million by 2050. India and China have the largest population in the world. Both these countries have higher birth rates than other countries. This has resulted in increased consumption of baby care products in Asia. Also, government initiatives to promote girl child rearing in India, as well as the prevalence of diseases and disorders are increasing the demand for baby care products. Additionally, the growing infant population, along with the awareness about infant health, is positively boosting the sales of baby care products. Furthermore, urbanization is contributing to the increase in the number of nuclear families in cities in India and China. All these factors contribute to the consumption of baby care products in the region.

Europe accounts for a significant share of the global baby care products market. Countries such as the United Kingdom, Germany, and France have a large number of modern stores and specialty retail stores. This makes it easy to choose baby care products from various possibilities. Also, disposable income and awareness about newborn health are increasing the demand for baby care products. Additionally, the focus on child health in countries such as the United Kingdom and France is positively boosting the sales of baby care products. Also, the reason for such rapid growth is the increased spending power of consumers, particularly in the United Kingdom and France. All these factors boost the demand for baby care products in this region.

North America is estimated to hold a significant share of the global baby care products market. This is due to the presence of high-quality baby care products in this region. Also, the rapid expansion of the e-commerce sector of the baby products industry is expected to improve sales over the forecast period. Some of the key essential players in the country are working to develop new things at reasonable prices to fulfil local needs.

Global baby care products market size by geography, 2022-2030, 2023-2030
  • Largest
  • Fastest

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Global Baby Care Products Market Dynamics

Baby Care Products Market Driver

  • Busy schedules and an increase in disposable income

As most couples worldwide have busy lives, the number of female employees has increased. In the coming years, dual income households and an increase in disposable income will play a significant role in the expansion of the baby care products market. Numerous health benefits associated with the use of these products and their performance throughout the year as well as their performance throughout the year will play an important role in the growth of the market.

  • Wide range of baby care products

There are a variety of baby care products in the market including baby food diapers, lotions, moisturizers, baby oils, baby creams, and other consumables. Continuous research and development in this area will play an important role in increasing the demand for these products as new products are introduced in the market. In recent years, there has been an increase in demand for organic and natural products to reduce the use of artificial perfumes, which can affect the baby's skin or cause allergies.

Baby Care Products Market Restraint

  • Safety concerns regarding baby care products

An increasing number of consumer safety and security concerns is the biggest challenge in the market. Side effects associated with fake products including allergies, infections, and chemical exposure will hamper the market growth.

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Global Baby Care Products Market Competitive Landscape

Global baby care products market is highly competitive with the presence of local as well as global companies. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of global baby care products market.

Baby Care Products Market Top Player's Company Profiles

  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Kimberly-Clark Corporation
  • Beiersdorf AG
  • Nestle S.A.
  • Abbott Laboratories
  • The Himalaya Drug Company
  • Babyganics
  • Sebapharma GmbH & Co. KG
  • Mothercare plc
  • Mustela
  • Earth Mama Organics
  • California Baby
  • Burt's Bees Baby
  • Gerber Products Company
  • Huggies (Kimberly-Clark)
  • Pampers (Procter & Gamble)
  • Aveeno Baby (Johnson & Johnson)
  • Chicco

Global Baby Care Products Key Market Trends

  • Innovation is the secret to success in the baby care products market as new and improved products attract more consumers. The growing demand for organic products is key trend in market that expected to increase the demand for innovative products in the future. Due to this, the demand for baby care products is expected to increase in the coming years. In the future, product innovation and focus on research and development is expected to benefit the baby care products market.
  • In the future, product innovation and focus on research and development is expected to benefit the baby care products market. Key players are always focusing on creating innovative, cost-effective baby care products. The use of natural baby care products certified as organic or products made from natural ingredients is gaining popularity among parents worldwide.

Global Baby Care Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.

According to our global baby care products market analysis, by product segmentation, the hair care and toiletries segment accounts for the highest sales share of nearly 67% and is expected to maintain its dominance over the forecast period. Baby wipes, baby washes, and baby shampoos and conditioners are some of the products that are widely used around the world. Based on distribution channel segment, the offline segment is further subdivided into supermarket, grocery store and speciality store. The offline segment dominated the market with a share of approximately 46% and will continue its dominance during the forecast period. By region, Asia Pacific accounts for the largest share at over 40% and is expected to grow at the fastest CAGR during the forecast period. However, an increasing number of consumer safety and security concerns is the biggest challenge in the market. Side effects associated with fake products including allergies, infections, and chemical exposure will hamper the market growth.

Report Metric Details
Market size value in 2021 USD 18.95 billion
Market size value in Care USD 27.66 billion
Growth Rate 4%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Baby Skin Care & Baby Toiletries and Hair Care
  • Distribution Chanel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Johnson & Johnson
  • Procter & Gamble
  • Unilever
  • Kimberly-Clark Corporation
  • Beiersdorf AG
  • Nestle S.A.
  • Abbott Laboratories
  • The Himalaya Drug Company
  • Babyganics
  • Sebapharma GmbH & Co. KG
  • Mothercare plc
  • Mustela
  • Earth Mama Organics
  • California Baby
  • Burt's Bees Baby
  • Gerber Products Company
  • Huggies (Kimberly-Clark)
  • Pampers (Procter & Gamble)
  • Aveeno Baby (Johnson & Johnson)
  • Chicco
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Baby Care Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Baby Care Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Baby Care Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Baby Care Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Baby Care Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Baby Care Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Baby Care Products Market size was valued at USD 18.95 billion in 2021 and is poised to grow from USD 19.76 billion in 2022 to USD 27.66 billion by 2030, growing at a CAGR of 4% in the forecast period (2023-2030).

Global baby care products market is highly competitive with the presence of local as well as global companies. The major players are adopting several growth strategies such as product launches, acquisitions, and collaborations, which are contributing to the growth of global baby care products market. 'Johnson & Johnson', 'Procter & Gamble', 'Unilever', 'Kimberly-Clark Corporation', 'Beiersdorf AG', 'Nestle S.A.', 'Abbott Laboratories', 'The Himalaya Drug Company', 'Babyganics', 'Sebapharma GmbH & Co. KG', 'Mothercare plc', 'Mustela', 'Earth Mama Organics', 'California Baby', 'Burt's Bees Baby', 'Gerber Products Company', 'Huggies (Kimberly-Clark)', 'Pampers (Procter & Gamble)', 'Aveeno Baby (Johnson & Johnson)', 'Chicco'

Busy schedules and an increase in disposable income

Innovation is the secret to success in the baby care products market as new and improved products attract more consumers. The growing demand for organic products is key trend in market that expected to increase the demand for innovative products in the future. Due to this, the demand for baby care products is expected to increase in the coming years. In the future, product innovation and focus on research and development is expected to benefit the baby care products market.

Asia Pacific accounts for the largest share at over 40% and is expected to grow at the fastest CAGR during the forecast period. Every year, according to the National Bureau of Statistics, approximately 17 million newborns are born in China. Similarly, according to the UN, India's population is 1.37 billion and is expected to increase to over 270 million by 2050. India and China have the largest population in the world. Both these countries have higher birth rates than other countries. This has resulted in increased consumption of baby care products in Asia. Also, government initiatives to promote girl child rearing in India, as well as the prevalence of diseases and disorders are increasing the demand for baby care products. Additionally, the growing infant population, along with the awareness about infant health, is positively boosting the sales of baby care products. Furthermore, urbanization is contributing to the increase in the number of nuclear families in cities in India and China. All these factors contribute to the consumption of baby care products in the region.

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Global Baby Care Products Market

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