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Lingerie Market size was valued at USD 85.96 billion in 2019 and is poised to grow from USD 88.32 billion in 2023 to USD 141.81 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).

The lingerie market is expected to be competitive in the upcoming years with the presence of large players such as Jockey, Triumph International, MAS Holdings, L Brands Inc., and many others. These major players are embarking on industry consolidation by acquiring prominent domestic firms, which have a large portion of the total number of sales in the industry. Furthermore, major players are focusing on the opportunities posed by innovation in the market to expand their range of products so that they can fulfill all the requirements in various products and segments of their consumers. 'Victoria's Secret', 'H&M', 'Triumph International', 'La Senza', 'Calvin Klein', 'Wacoal Holdings', 'Jockey International', 'Chantelle Lingerie', 'Hanky Panky', 'Aerie by American Eagle Outfitters', 'Aubade', 'Agent Provocateur', 'Bali Intimates', 'Cosabella', 'Maidenform', 'Marks & Spencer', 'Intimissimi', 'L'Agent by Agent Provocateur', 'Simone Pérèle', 'ThirdLove'

Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

During the forecast period, the penetration of online platforms is expected to boost the lingerie market growth. Companies are hiring digital agencies to give strength to their online websites and channels and to display their products more effectively to consumers. E-commerce websites have gained huge popularity among women because they provide complete information, size questionnaires, a larger range of different brands and a very huge range of designs and colors.

The Asia-Pacific region holds the largest revenue share and dominates the lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

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Global Lingerie Market

Product ID: SQMIG25M2008