Global Bath and Shower Products Market

Global Bath And Shower Products Market Size, Share, Growth Analysis, By Type(Bath Soaps, Body Wash), By Distribution Channel(Hypermarkets, Supermarkets), By Form(Solid, Gels & Jellies), By End User(Men and Women) - Industry Forecast 2023-2030


Report ID: SQMIG30L2207 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 120 | Figures: 77

Global Bath And Shower Products Market Insights

Bath And Shower Products Market size was valued at USD 44.78 billion in 2021 and is poised to grow from USD 47.02 billion in 2022 to USD 72.94 billion by 2030, growing at a CAGR of 5% in the forecast period (2023-2030).

The bath and shower segment has grown tremendously and the US accounts for the highest revenue of more than US$ 9 billion in the year 2021. The bath and shower products have witnessed tremendous growth of 10% over the past couple of years. Bathing products such as soup and bathing gels are a fundamental part of all human beings and have developed a lot over the past. Increasing concerns about body odor are increasing the demand for fragrance bathing products. These body baths and soap are added with essential oils, moisturizers, and glycerin that are essential for keeping the skin hydrated and healthy while providing a wonderful experience to the user. The bath and shower segment of 40gm soap has witnessed a handsome growth as compared to large bathing products. Ease to use and mobility of small soaps are major reasons for this growth and increasing unhygienic conditions and pollution will propel the growth of the bath and shower product market during the analysis period.

US Bath And Shower Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 44.78 billion

Largest Segment

Bath Soaps

Fastest Growth

Bath Soaps

Growth Rate

5% CAGR

Global Bath and Shower Products Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Bath and Shower Products Market Size by Type, 2021-2028 ($ Bn)
Global Bath and Shower Procucts Market Size by Type, 2021-2028 (%)

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Global Bath And Shower Products Market Segmental Analysis

Global bath and shower products market is segmented on the basis of type, distribution channel, form,end use, and region. Based on type, the Bath and Shower Products Market is segmented into Bath Soaps, Body Wash, Shower Gel, Bath Additives, and Other Soaps. Based on distribution channels, the Bath and Shower Products Market is segmented into Hypermarkets, Supermarkets, Convenience Stores, Online Stores, and Other Distribution channels. Based on end user, the Bath and Shower Products Market is segmented into men and women. Based on form, the Bath and Shower Products Market is segmented into Solid, Gels & Jellies, Liquids, and others. Based on region, the global market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Bath and Shower Products Market Analysis by Type

The bath and shower product market is divided into bath soaps, body wash, shower gel, bath additives, and other soaps. The bath soaps held the largest market share of around 39.70% of the global bath and shower product market in the year 2021 and are expected to retain the same through the analysis period. Better usability with low cost and affordability is the key factor for the dominance of the bathing soap segment in the developing economies and other small regions globally. Solid bathing soap is the most sold product in the segment and dominates the market.

The shower gel and body wash segment are expected to show significant growth in the future as the awareness among youth and the upcoming generation is growing regarding better skincare products. These are gentler to the skin and provide a luxurious experience. All these will push the growth of the bath and shower products market during the analysis period.

Global Bath and Shower Products Market By Type, 2021 (%), 2021 (%)

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Global Bath And Shower Products Market Regional Insights

In 2021, the Asia Pacific region accounted for more than 30% of the global bath and shower product market and is expected to dominate through the analysis period. The growing populace in emerging economies like China and India along with increasing awareness regarding hygiene and warm climates are the major reason for this dominance. Rising interests in bathing additives and novel bathing products with herbal formulations including turmeric, aloe Vera, and other essential oil are the major driver of the bath and shower product market in the region.

North America is expected to show tremendous growth in the coming time with increasing demand for luxurious skin care and hygiene essential bathing gel and soaps in the region. The US and Canada are the driving factors with high per capita income and better standard f leaving are some of the major reasons for the rising demand for premium bath and shower products market in the region.

Global Bath and Shower Products Market By Geography, 2021 - 2028, 2023-2030
  • Largest
  • Fastest

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Global Bath And Shower Products Market Dynamics

Bath and Shower Products Market Driver

Increasing Baby care and shower products demand globally.

  • Growing awareness among the parents regarding their baby’s skin and health are driving the demand for baby care products globally. These baby care shower and bathing products are very safely formulated to moisturize and take better skincare for babies without harming or having any side effects on the skin.
  • Increasing use of bath and shower products in various commercial and public places is a major factor in the growth of the market. Growing awareness about health and hygiene condition also encourage people to use bath and shower products while traveling and visiting a new place. These all will drive the bath and shower product market growth during the analysis period.

Bath and Shower Products Market Restraint

The presence of toxic and carcinogenic components and the high cost of natural products are the restraining factors.

  • Adverse effects on the skin due to the presence of toxic and carcinogenic components in bath and showering products are major restraining factors for the market. With high fragrance and other additives which are toxic to human skin added to make the soap more marketable are also increasing the cost of production and toxicity too. These all factors could restrain the market growth through the analysis period.

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Global Bath And Shower Products Market Competitive Landscape

The bath and shower products market is relatively fragmented, with a high level of competition. Few large players, like L’Oréal, Unilever Plc., Johnson & Johnson consumer Inc., and Procter & Gamble, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability.

Bath and Shower Products Market Top Player’s Company Profiles

  • Unilever Plc.
  • Coty Inc.
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • L'Oréal S.A.
  • The Estée Lauder Companies Inc.
  • Beiersdorf AG
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Colgate-Palmolive Company
  • Revlon, Inc.
  • Avon Products, Inc.
  • Henkel AG & Co. KGaA
  • Bath & Body Works, LLC
  • Yves Rocher
  • L Brands, Inc.
  • Crabtree & Evelyn
  • Molton Brown
  • The Body Shop International Limited
  • Natura Cosméticos S.A.

Bath and Shower Products Market Recent Developments

  • In June 2022, ITC Ltd. announced that it will take steps towards reducing plastic waste and adopting sustainable packaging for its flagship products Fiama and Vivel for a longer sustainable growth. It has also witnessed 3X raise in the sales of its product over the e-commerce platform across the country.
  • In May 2022, L’Oréal a French personal care giant announced its biggest innovation in the field of sun protection formula UVMune400. The formula is formulated in 10 years of span and reduces the solar ray effect on skin by 30% and could be used in much personal care and hygiene products.

Global Bath And Shower Products Key Market Trends

  • Increasing awareness regarding the use of toxic material in bath and shower products and their side effects are encouraging users to demand toxin-free and organic bath and shower products globally. Organic bath and showering products are said to show tremendous growth in the coming time and this will fuel the growth of the bath n sower product market during the analysis period.
  • Increasing disposable income in the growing economies and expenditure on personal care are major market trends. Marketing campaigns and awareness programs enable the customer to know more about the benefit of personal hygiene and personal care will propel the growth of the bath and shower product market in the coming years.

Global Bath And Shower Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, bath soaps held the largest market share of around 39.70% of the global bath and shower product market in the year 2021 and are expected to retain the same through the analysis period. Better usability with low cost and affordability is the key factor for the dominance of the bathing soap segment in the developing economies and other small regions globally. In 2021, the Asia Pacific region accounted for 33.4% of the global bath and shower product market and is expected to dominate through the analysis period. The growing populace in emerging economies like China and India along with increasing awareness regarding hygiene and warm climates are the major reason for this dominance. Increasing awareness regarding the use of toxic material in bath and shower products and their side effects are encouraging users to demand toxin-free and organic bath and shower products globally.

Report Metric Details
Market size value in 2021 USD 44.78 billion
Market size value in 2030 USD 72.94 billion
Growth Rate 5%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Bath Soaps, Body Wash, Shower Gel, Bath Additives, Other Soaps
  • Distribution Channel
    • Hypermarkets, Supermarkets, Convenience Stores, Online Stores, Other Distribution Channel
  • Form
    • Solid, Gels & Jellies, Liquids, and others
  • End User
    • Men and Women
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Unilever Plc.
  • Coty Inc.
  • Procter & Gamble Co.
  • Johnson & Johnson Services, Inc.
  • L'Oréal S.A.
  • The Estée Lauder Companies Inc.
  • Beiersdorf AG
  • Kao Corporation
  • Shiseido Co., Ltd.
  • Colgate-Palmolive Company
  • Revlon, Inc.
  • Avon Products, Inc.
  • Henkel AG & Co. KGaA
  • Bath & Body Works, LLC
  • Yves Rocher
  • L Brands, Inc.
  • Crabtree & Evelyn
  • Molton Brown
  • The Body Shop International Limited
  • Natura Cosméticos S.A.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Bath And Shower Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Bath And Shower Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Bath And Shower Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Bath And Shower Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Bath And Shower Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Bath And Shower Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Bath And Shower Products Market size was valued at USD 44.78 billion in 2021 and is poised to grow from USD 47.02 billion in 2022 to USD 72.94 billion by 2030, growing at a CAGR of 5% in the forecast period (2023-2030).

The bath and shower products market is relatively fragmented, with a high level of competition. Few large players, like L’Oréal, Unilever Plc., Johnson & Johnson consumer Inc., and Procter & Gamble, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Unilever Plc.', 'Coty Inc.', 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'L'Oréal S.A.', 'The Estée Lauder Companies Inc.', 'Beiersdorf AG', 'Kao Corporation', 'Shiseido Co., Ltd.', 'Colgate-Palmolive Company', 'Revlon, Inc.', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Bath & Body Works, LLC', 'Yves Rocher', 'L Brands, Inc.', 'Crabtree & Evelyn', 'Molton Brown', 'The Body Shop International Limited', 'Natura Cosméticos S.A.'

Growing awareness among the parents regarding their baby’s skin and health are driving the demand for baby care products globally. These baby care shower and bathing products are very safely formulated to moisturize and take better skincare for babies without harming or having any side effects on the skin.

Increasing awareness regarding the use of toxic material in bath and shower products and their side effects are encouraging users to demand toxin-free and organic bath and shower products globally. Organic bath and showering products are said to show tremendous growth in the coming time and this will fuel the growth of the bath n sower product market during the analysis period.

In 2021, the Asia Pacific region accounted for more than 30% of the global bath and shower product market and is expected to dominate through the analysis period. The growing populace in emerging economies like China and India along with increasing awareness regarding hygiene and warm climates are the major reason for this dominance. Rising interests in bathing additives and novel bathing products with herbal formulations including turmeric, aloe Vera, and other essential oil are the major driver of the bath and shower product market in the region.

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