Lingerie Market Size, Share, Growth Analysis, By Product(Bras, Knickers, Panties, Shapewear), By Distribution Channel(Supermarkets, Multi brand Stores, Online Stores, and others), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25M2008 | Region: Global | Published Date: July, 2024
Pages: 157 |Tables: 66 |Figures: 75

Lingerie Market Insights

Lingerie Market size was valued at USD 85.96 billion in 2019 and is poised to grow from USD 88.32 billion in 2023 to USD 141.81 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).

The increasing demand and interest for stylish and comfortable undergarments among ladies across the globe, inferable from the rising mindfulness towards the style, best fit, comfort of underwear is driving the growth for the lingerie market. Increasing numbers of working women and their high spending capacity are developing a great path for the global lingerie market and also for the key players of the market by attracting their consumers with creative lingerie wear for women. For instance, by 2031, the number of women in the labor force was around 73.5 million comprising 46.8 percent of the overall labor force. According to BLS projections, the number of women in the labor force is expected to increase to 77.2 million in 2019 for a 47.2 percent share.

Increasing concerns about flexible fabric used in lingerie products is also a factor driving the demand of the global lingerie market. Lingerie producers are emphasizing making lingerie with the lace, embroidery, luxury materials, and others, which is expected to be a driving factor for the global lingerie market over the forecast period.

Companies are continuously increasing their investments on research and developments to get know about all the shapes and sizes required in the global lingerie market. In 2018, a Spanish company named Women’s Secret entered India and set up their stores in Bengaluru and Mumbai with Tablez Group. And, they are further planning to make its reach to Delhi as well as East and South India.

US Lingerie Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 85.96 billion

Largest Segment

online

Fastest Growth

online

Growth Rate

5.7% CAGR

Global Lingerie Market, 2021-2028 ($ Bn)
Country Share for Asia Pacific Region- 2028 (%)

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Lingerie Market Segmental Analysis

Global lingerie market is segmented on the basis of product type, distribution channel,and region. By product type, the market is sub-segmented into bras, knickers, panties, shapewear, and others. By distribution channel, the market is categorized into supermarkets, multi brand stores, online stores, and others. Based on region, the market is segmented into North America, Latin America, MEA, Asia Pacific, and Europe.

Lingerie Market Analysis by Product Type

By product type, the market is sub-segmented into bras, knickers, panties, shapewear and others. And, Bra segment dominated the global lingerie market in 2021, and is expected to hold this dominance with the largest market share of more than 50% throughout the forecast period. Availability of different types of fabric and advanced technology have enabled manufactures, and designers to create innovative and as per customer needs products.

The knickers and panties segment are also experiencing significant growth throughout the forecast period. All major manufacturers are focusing on providing knickers and panties with the help of pleasant fabrics like nylon and cotton, in a wide range of designs like shorts, hipster and full-briefs. To give the best comfort to their consumers, companies are developing some unique types of underwear such as jacquard and lace patterns, no VPL lace trim, and high waisted control.

Lingerie Market Analysis by Distribution Channel

Based on distribution channel, the market is categorized into supermarkets, multi brand stores, online stores and others. The online segment held the largest market share of the global lingerie market and is expected to maintain its dominance during the forecast period. To reach a larger consumer audience, big companies like Myntra, Amazon, Nykaa, Shyaway, Elitify, Adore Me, Ajio, and many others are continuously working with online retailers to increase their sales and reach to customers. According to our findings, two major lingerie companies, MAE and Arablee, teamed with Amazon to sell their items.

The offline segment is also experiencing a significant growth during the forecast period. The multi brand stores hold the largest share in the market. The reason behind the growth of multi brand stores are the advantages it provides to their consumers, such as ability to scan products and test them while purchasing and the presence of shop workers who assist consumers to select the proper product according to their wants. In the last few years, Clovia and Zivame have increased their offline presence. Clovia currently operates 13 brand stores and 150 retail stores, including Central and Brand factory. And, Zivame is available at 800 multi-brand stores such as Shoppers Stop.

Global Lingerie Market By distribution channel, 2028(%), 2023 (%)

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Lingerie Market Regional Insights

The Asia-Pacific region holds the largest revenue share and dominates the global lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the global fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

The European market is expected to grow prominent during the forecast period. The existence of key companies like Victoria’s Secret, Jockey International Inc., Hanesbrands Inc., MAS Holdings and others, as well as a strong demand for elegant and premium goods, are likely to be the driving factors of the industry. These companies are mainly focusing on the research & developments to provide a better service to their consumers.

According to a study, 80-85% women are currently wearing the wrong size bra which affects their body in the form of back pain and uncomfortable feel, that’s why manufacturers are developing the customization features offered through 3D printing technologies to provide a better bra buying experience. New ways of measurement of size and design techniques, along with innovative materials and production methods are changing the quality, range and applications of women’s lingerie.

Global Lingerie Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Lingerie Market Dynamics

Lingerie Market Drivers

Increasing number of working women

  • Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the global market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

Growing consumer preferences for fashionable apparel products

  • The fast development of information technology and increasing globalization is leading the complete world by enabling us to get information about all the latest trends and products available in the market. Furthermore, the growing influence of social media is also accelerating the changes happening in consumer preferences for lingerie products. A wide range of consumers prefer to buy lingerie products through various online platforms to save their time, and to get a wide range of designs to choose from. All of these factors are impacting positively the global lingerie market.

Lingerie Market Restraints

Rapid changing in fashion trends and consumer tastes

  • The changing in fashion trends and a constant change in consumer tastes and expectations are likely to be a restraint factor for the global lingerie market throughout the forecast period. The main reasons for that is the increasing prices of lingerie products over time by key players of the market to maintain their presence in the industry and to keep them profitable. As a result, rising costs for the products are having a negative impact on the lingerie market across the globe.

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Lingerie Market Competitive Landscape

The global lingerie market is expected to be competitive in the upcoming years with the presence of large players such as Jockey, Triumph International, MAS Holdings, L Brands Inc., and many others. These major players are embarking on industry consolidation by acquiring prominent domestic firms, which have a large portion of the total number of sales in the industry. Furthermore, major players are focusing on the opportunities posed by innovation in the market to expand their range of products so that they can fulfill all the requirements in various products and segments of their consumers.

Lingerie Market Top Players Company Profiles

  • Victoria's Secret
  • H&M
  • Triumph International
  • La Senza
  • Calvin Klein
  • Wacoal Holdings
  • Jockey International
  • Chantelle Lingerie
  • Hanky Panky
  • Aerie by American Eagle Outfitters
  • Aubade
  • Agent Provocateur
  • Bali Intimates
  • Cosabella
  • Maidenform
  • Marks & Spencer
  • Intimissimi
  • L'Agent by Agent Provocateur
  • Simone Pérèle
  • ThirdLove

Lingerie Market Recent Developments

  • In October 2021, Zara, a Spanish fashion brand, announced their plans to launch its first lingerie collection on its e-commerce store. Zara’s new lingerie line offers a wide range of products such as underwear, loungewear, pajamas and other accessories.
  • In 2021, Victoria’s Secret, an international brand for lingerie, announced the launch of three retail stores in India. The brand has been brought here by major brands, which include retail labels like Bath & Body works, Aldo, Charles and Keith, and La Senza in the subcontinent.
  • In November 2021, Reliance Industries retail arm Reliance Retail Ventures Limited (RRVL) acquired retail lingerie businesses under the Amante umbrella brand from MAS Holdings. The acquisition is a part of Reliance Retail’s aim further to consolidate its position in the Indian retail space.

Lingerie Key Market Trends

  • During the forecast period, the penetration of online platforms is expected to boost the global lingerie market growth. Companies are hiring digital agencies to give strength to their online websites and channels and to display their products more effectively to consumers. E-commerce websites have gained huge popularity among women because they provide complete information, size questionnaires, a larger range of different brands and a very huge range of designs and colors.
  • Comfort and convenience are continuously becoming more important to customers because of their hectic lifestyles and change in their work schedules. Women are getting more aware towards their look and personality and are ready to spend higher on their apparel needs. With the increase in preference for branded products among consumers, the importance of organized retailers carrying branded lingerie wear has also increased.

Lingerie Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research and Analysis Wing) is our business Information Services team that Collects, Collates, Co-relates and analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global lingerie market analysis, the market is witnessing a strong growth during the forecast period due to the increased awareness of hygiene, appearance, and living standards. Furthermore, increase in disposable income and numbers of working women has changed the consumer spending behavior as a result of this, consumers are opting for comfortable and functional lingerie. These factors are expected to drive the growth of the market throughout the forecast period. In addition, product innovation and rising investment in the apparel industry are expected to contribute to the growth of the lingerie market in the coming years. However, rapid change in fashion trends and consumer choices is a big challenge for the lingerie market and it can hinder the overall growth of the industry.

Report Metric Details
Market size value in 2023 USD 85.96 billion
Market size value in 2031 USD 141.81 billion
Growth Rate 5.7%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Bras, Knickers, Panties, Shapewear, and others
  • Distribution Channel
    • Supermarkets, Multi brand Stores, Online Stores, and others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Victoria's Secret
  • H&M
  • Triumph International
  • La Senza
  • Calvin Klein
  • Wacoal Holdings
  • Jockey International
  • Chantelle Lingerie
  • Hanky Panky
  • Aerie by American Eagle Outfitters
  • Aubade
  • Agent Provocateur
  • Bali Intimates
  • Cosabella
  • Maidenform
  • Marks & Spencer
  • Intimissimi
  • L'Agent by Agent Provocateur
  • Simone Pérèle
  • ThirdLove
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Lingerie Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Lingerie Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Lingerie Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lingerie Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lingerie Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Lingerie Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Lingerie Market size was valued at USD 85.96 billion in 2019 and is poised to grow from USD 88.32 billion in 2023 to USD 141.81 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).

The lingerie market is expected to be competitive in the upcoming years with the presence of large players such as Jockey, Triumph International, MAS Holdings, L Brands Inc., and many others. These major players are embarking on industry consolidation by acquiring prominent domestic firms, which have a large portion of the total number of sales in the industry. Furthermore, major players are focusing on the opportunities posed by innovation in the market to expand their range of products so that they can fulfill all the requirements in various products and segments of their consumers. 'Victoria's Secret', 'H&M', 'Triumph International', 'La Senza', 'Calvin Klein', 'Wacoal Holdings', 'Jockey International', 'Chantelle Lingerie', 'Hanky Panky', 'Aerie by American Eagle Outfitters', 'Aubade', 'Agent Provocateur', 'Bali Intimates', 'Cosabella', 'Maidenform', 'Marks & Spencer', 'Intimissimi', 'L'Agent by Agent Provocateur', 'Simone Pérèle', 'ThirdLove'

Rising numbers of working women and increasing educational awareness in the business sector and particularly in emerging economies is boosting the demand for lingerie in the market. Governments are also encouraging women to do work and take steps ahead to increase female empowerment to minimize the gender gap in the labor force participation. The increasing number of working women has improved consumers' per capita disposable income, which has influenced consumers to spend more on their quality of life.

During the forecast period, the penetration of online platforms is expected to boost the lingerie market growth. Companies are hiring digital agencies to give strength to their online websites and channels and to display their products more effectively to consumers. E-commerce websites have gained huge popularity among women because they provide complete information, size questionnaires, a larger range of different brands and a very huge range of designs and colors.

The Asia-Pacific region holds the largest revenue share and dominates the lingerie market and is projected to maintain its majority at the end of the forecast period. Rapid change in consumer preferences, styles, trendy clothing products, increasing disposable income of consumers and emergence of e-commerce are likely to be the driving factors of the industry in the upcoming years. According to our findings, China has gained about 38% of the fashion industry across all categories. Along with that, the lingerie market in China gets benefits from their low raw material costs, low labor costs, and big manufacturing facilities. Major key players in China's lingerie market are La Perla, Triumph, Cosmo Lady, Sunny Group, and Chun Wing Holdings.

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