Global Electric Toothbrush Market

Electric Toothbrush Market Size, Share, Growth Analysis, By Technology(Rotational, Vibrational), By End Use(Adults, Children), By Region(North America, Europe, Asia Pacific, South America), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25H2022 | Region: Global | Published Date: March, 2024
Pages: 223 |Tables: 59 |Figures: 75

Electric Toothbrush Market Insights

Electric Toothbrush Market size was valued at USD 5.5 billion in 2023 and is poised to grow from USD 8.71 billion in  2024 to USD 43.40 billion by 2031, growing at a CAGR of 25.80% in the forecast period (2024-2031) 

The global electric toothbrush market is expected to grow due to increasing disposable income and greater awareness of the importance of oral health. The American Dental Association's National Children’s Dental Health Month campaign is one of the initiatives aimed at raising awareness of oral hygiene among children through the help of dental professionals. Oral diseases are among the most prevalent non-communicable diseases in the world, affecting approximately 50% of the global population. Tooth decay is the most common oral disease, with approximately 2.4 billion individuals suffering from decay of permanent teeth, and over 480 million children affected by decay of primary teeth. As a result, good oral health is becoming increasingly important, driving the demand for oral hygiene products such as electric toothbrushes. Urbanization and lifestyle changes have led to greater consumption of unhealthy products, such as alcohol, tobacco, and sugars, which have a negative impact on oral health and habits, further increasing the demand for effective toothbrushes. Supportive initiatives, such as the WHO Global Oral Health Program, are anticipated to increase market demand. Integration of oral health issues with national public health initiatives will improve the impact and reach of oral health programs. The rise in the percentage of middle-class populations, along with increased disposable income and healthcare spending, is expected to propel sales of electric toothbrushes. According to the Brookings Institution report, nearly 70% of China’s population is expected to be middle class and is anticipated to consume almost USD 10 trillion of goods and services.

Market Snapshot - 2024-2031

Global Market Size

USD 5.5 billion

Largest Segment

Adults

Fastest Growth

Children

Growth Rate

25.80% CAGR

Global Electric Toothbrush Market ($ Bn)
Country Share for North America Region (%)

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Electric Toothbrush Market Segmental Analysis

Global Electric Toothbrush market is segmented by technology, end use, and region. Based on end use, the market can be segmented into adults and children. Based on technology, the market is segmented into Rotational and Vibrational. Based on region, the market is segmented into North America, Europe, Asia Pacific, South America and Rest of the world 

Electric Toothbrush market Analysis by Technology 

Throughout the projection period, the rotational segment—which had a dominant position in the market in 2018—is expected to continue growing steadily. This is explained by better plaque clearance and a decrease in gingivitis as compared to sonic toothbrushes. Toothbrush that rotate and oscillate minimise "teeth tickling" without sacrificing cleaning efficacy. For teeth that are very delicate, rotating head brushes are advised. It is projected that these rotating method qualities would drive segment expansion. 

Electric Toothbrush market Analysis by End Use 

The adult and paediatric segments of the worldwide electric toothbrush market are split based on end-use. In 2018, the adult market category had the highest market share. Adults' rising stress levels have prompted them to take up harmful behaviours and lifestyle choices. This has led to poor oral health, which has increased demand for dental products that address a range of problems.  

Over the course of the projection period, the children sector is expected to increase at a quick pace. This is explained by the abundance of stylish kids' electric toothbrushes on the market. These items are perfect for cleaning hard-to-reach places, and the ergonomic brush handles allow children to grasp them with strength and comfort. 

Global Electric Toothbrush Market Size By Type, 2023 (%)

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Electric Toothbrush Market Regional Insights

North America dominated the global electric toothbrush market, owing to the high awareness and adoption of oral care products in the region. The presence of major market players, such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V., has also contributed to the growth of the market. In addition, the rise in the aging population and an increase in the prevalence of oral diseases in the region are expected to boost the demand for electric toothbrushes. According to a report by the American Dental Association, around 47.2% of adults aged 30 years and above have some form of periodontal disease in the United States, which indicates a significant opportunity for the electric toothbrush market. 

The Asia Pacific region is anticipated to be the fastest-growing market for electric toothbrushes, owing to the increasing disposable income and changing lifestyles of people in countries such as China, Japan, and India. According to a report by the World Economic Forum, the middle class in APAC is expected to reach 3.15 billion by 2023, which represents a significant market opportunity for electric toothbrush manufacturers. Additionally, the high prevalence of oral diseases in the region is anticipated to further drive the demand for electric toothbrushes. The growth of e-commerce in the region has also made it easier for consumers to access and purchase electric toothbrushes, thereby fueling the market growth. 

Global Electric Toothbrush Market By Region, 2024-2031
  • Largest
  • Fastest

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Electric Toothbrush Market Dynamics

Electric Toothbrush Market Drivers

Increasing awareness of the importance of oral health and hygiene

  • One major driver for the global electric toothbrush market is the increasing awareness of the importance of oral health and hygiene among the general population. As more people become aware of the benefits of maintaining good oral hygiene, the demand for electric toothbrushes has increased. Moreover, initiatives taken by dental associations and health organizations, such as National Children’s Dental Health Month campaign by the American Dental Association and the WHO Global Oral Health Program, are helping to increase awareness levels and drive the demand for electric toothbrushes.

Electric Toothbrush Market Restraints

High cost of electric toothbrushes as compared to manual toothbrushes

  • One of the key restraints for the global electric toothbrush market is the high cost of electric toothbrushes as compared to manual toothbrushes. Although electric toothbrushes offer numerous advantages such as better cleaning performance and ease of use, their higher price point can be a deterrent for price-sensitive consumers, especially in emerging economies. Additionally, the need for regular replacement of brush heads and the requirement of a power source to operate the toothbrush can add to the overall cost of ownership, which can further restrain the growth of the market.

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Electric Toothbrush Market Competitive Landscape

The global electric toothbrush market is highly fragmented, with the presence of numerous regional and global players. The market is characterized by intense competition, rapid technological advancements, and frequent product launches. Market players are focusing on strategies such as product innovation, strategic collaborations, and partnerships to gain a competitive edge and expand their market presence. Additionally, the rising demand for eco-friendly and sustainable electric toothbrushes is expected to create new opportunities for market players to differentiate their offerings and gain a competitive advantage in the market.

Electric Toothbrush Market Top Player’s Company Profiles

  • Procter & Gamble Co. (US)
  • Panasonic Corporation (Japan)
  • Water Pik, Inc. (US)
  • Foreo (Sweden)
  • Conair Corporation (US)
  • Shenzhen Risun Technology Co., Ltd. (China)
  • Brush-Baby Ltd. (UK)
  • Sonic Chic (UK)
  • Mornwell (China)
  • Shenzhen Beautylife Electronic Technology Co., Ltd. (China)
  • Quip NYC Inc. (US)
  • Den-Mat Holdings, LLC (US)
  • Brio Product Group (US)
  • Shenzhen Huge Creation Technology Limited (China)
  • Interplak (US)
  • Triple Bristle (US)
  • Smile Direct Club, Inc. (US)

Electric Toothbrush Market Recent Developments

  • In May 2024, Colgate-Palmolive to launch brands beyond oral and skin care. 

  • In April 2024, Consumer Preference for Advanced Oral Care Boosts Electric Toothbrush Market Sales Worldwide; says TNR, The Niche Research. 

  • In October 2023, Laifen Announces the Next-Generation Laifen Wave Electric Toothbrush at GITEX GLOBAL 2023. 

  • In March 2024, Oclean, as a partner brand from the Xiaomi ecosystem, has officially introduced its new high-end sonic toothbrush called Oclean X Pro Elite. The most advanced brush offers a display, fast charging, but also an attractive selling price.

  • In March 2024, Laifen, a renowned leader in personal care appliances, announced that its pioneering dual-action electric toothbrush, the Laifen Wave, is available to audiences in the United States.

  • In January 2024, Oclean, a leader in oral hygiene technology, softly launched its latest innovation – the Oclean X Ultra WiFi Smart Sonic Electric Toothbrush – at CES 2024. This new addition to Oclean’s lineup is poised to redefine the brushing experience with its advanced features and intelligent design.

Electric Toothbrush Key Market Trends

  • One key trend in the global electric toothbrush market is the increasing demand for smart toothbrushes, which are equipped with sensors and Bluetooth connectivity to track brushing performance and provide real-time feedback to users. These advanced toothbrushes can also store brushing data and generate personalized reports for users and dentists. Moreover, the integration of artificial intelligence and machine learning technologies in smart toothbrushes is expected to further enhance their capabilities and drive their adoption. The rising trend towards the use of eco-friendly materials and sustainable manufacturing practices is also expected to shape the future of the market.

Electric Toothbrush Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global electric toothbrush market analysis, the market is driven by increasing awareness of oral hygiene and the rising prevalence of oral diseases. The demand for electric toothbrushes is also fueled by the growing disposable income and healthcare spending, especially in emerging economies. However, the high cost of electric toothbrushes and the need for regular replacement of brush heads are the key restraints for the market. The competitive landscape of the market is highly fragmented, with the presence of numerous regional and global players, who are focusing on product innovation and strategic partnerships to gain a competitive edge. The market is also witnessing a trend towards the adoption of smart toothbrushes, which are equipped with advanced sensors and Bluetooth connectivity to track and provide real-time feedback on brushing performance. Additionally, the demand for eco-friendly and sustainable electric toothbrushes is expected to shape the future of the market.

Report Metric Details
Market size value in 2023 USD 5.5 billion
Market size value in 2031 USD 43.40 billion
Growth Rate 25.80%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Rechargeable Electric Toothbrushes and Battery-Operated Electric Toothbrushes
  • Distribution Channel
    • Offline Stores and Online Stores
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Panasonic Corporation (Japan)
  • Water Pik, Inc. (US)
  • JSB Healthcare (India)
  • Foreo (Sweden)
  • Conair Corporation (US)
  • Shenzhen Risun Technology Co., Ltd. (China)
  • Brush-Baby Ltd. (UK)
  • Sonic Chic (UK)
  • Mornwell (China)
  • Shenzhen Beautylife Electronic Technology Co., Ltd. (China)
  • Quip NYC Inc. (US)
  • Den-Mat Holdings, LLC (US)
  • Brio Product Group (US)
  • Shenzhen Huge Creation Technology Limited (China)
  • Interplak (US)
  • Triple Bristle (US)
  • Smile Direct Club, Inc. (US)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Electric Toothbrush Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Electric Toothbrush Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Electric Toothbrush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Electric Toothbrush Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Electric Toothbrush Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Electric Toothbrush Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Electric Toothbrush Market size was valued at USD 5.5 billion in 2022 and is poised to grow from USD 6.92 billion in 2023 to USD 43.40 billion by 2031, growing at a CAGR of 25.80% in the forecast period (2024-2031).

The electric toothbrush market is highly fragmented, with the presence of numerous regional and players. The market is characterized by intense competition, rapid technological advancements, and frequent product launches. Market players are focusing on strategies such as product innovation, strategic collaborations, and partnerships to gain a competitive edge and expand their market presence. Additionally, the rising demand for eco-friendly and sustainable electric toothbrushes is expected to create new opportunities for market players to differentiate their offerings and gain a competitive advantage in the market. 'Procter & Gamble Co. (US)', 'Colgate-Palmolive Company (US)', 'Koninklijke Philips N.V. (Netherlands)', 'Panasonic Corporation (Japan)', 'Water Pik, Inc. (US)', 'JSB Healthcare (India)', 'Foreo (Sweden)', 'Conair Corporation (US)', 'Shenzhen Risun Technology Co., Ltd. (China)', 'Brush-Baby Ltd. (UK)', 'Sonic Chic (UK)', 'Mornwell (China)', 'Shenzhen Beautylife Electronic Technology Co., Ltd. (China)', 'Quip NYC Inc. (US)', 'Den-Mat Holdings, LLC (US)', 'Brio Product Group (US)', 'Shenzhen Huge Creation Technology Limited (China)', 'Interplak (US)', 'Triple Bristle (US)', 'Smile Direct Club, Inc. (US)'

One major driver for the electric toothbrush market is the increasing awareness of the importance of oral health and hygiene among the general population. As more people become aware of the benefits of maintaining good oral hygiene, the demand for electric toothbrushes has increased. Moreover, initiatives taken by dental associations and health organizations, such as National Children’s Dental Health Month campaign by the American Dental Association and the WHO Oral Health Program, are helping to increase awareness levels and drive the demand for electric toothbrushes.

One key trend in the electric toothbrush market is the increasing demand for smart toothbrushes, which are equipped with sensors and Bluetooth connectivity to track brushing performance and provide real-time feedback to users. These advanced toothbrushes can also store brushing data and generate personalized reports for users and dentists. Moreover, the integration of artificial intelligence and machine learning technologies in smart toothbrushes is expected to further enhance their capabilities and drive their adoption. The rising trend towards the use of eco-friendly materials and sustainable manufacturing practices is also expected to shape the future of the market.

North America dominated the electric toothbrush market, owing to the high awareness and adoption of oral care products in the region. The presence of major market players, such as Procter & Gamble Co., Colgate-Palmolive Company, and Koninklijke Philips N.V., has also contributed to the growth of the market. In addition, the rise in the aging population and an increase in the prevalence of oral diseases in the region are expected to boost the demand for electric toothbrushes. According to a report by the American Dental Association, around 47.2% of adults aged 30 years and above have some form of periodontal disease in the United States, which indicates a significant opportunity for the electric toothbrush market.

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Global Electric Toothbrush Market

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