Report ID: SQSG30L2054 | Region: Global | Published Date: November, 2022 | Pages: 157Global Writing Instruments Market
Report ID: SQSG30L2049 | Region: Global | Published Date: November, 2022 | Pages: 157
US Hair Brush Market size was valued at USD 1.2 billion in 2021 and is expected to worth around USD 1.84 billion by 2028, at a CAGR of 6.3% during the forecast period (2022-2028).
A hairbrush is a handle brush with rigid or soft spokes used in hair care for smoothing, styling, and detangling human hair, or for grooming an animal's fur. It can also be used for styling in combination with a curling iron or hair dryer. A flat brush is normally used for detangling hair, for example after sleep or showering. A round brush can be used for styling and curling hair, especially by a professional stylist, often with a hair dryer. A paddle brush is used to straighten hair and tame fly-away.
The U.S. hair brush market is expected to grow significantly over the forecast period owing to increasing health and hygiene awareness. Reducing the cost of synthetic products is anticipated to drive the hair brush industry over the forecast period. The increasing popularity of infrared hair brushes may fuel market demand in this segment. These products deliver infrared heat during use; a seven light infrared hair brush is ideally used for providing complete scalp massage and help increase blood circulation in the scalp. Further, they also stimulate scalp follicles. These brushes are ergonomically designed and have options to turn off infrared and massaging features. The need for product differentiation has led to the development of vibrating massage hair brushes and folding brushes, which have a compact design and added utility. Increasing awareness of health benefits from regular hair brushing may further contribute to the U.S. hair brush market growth.
Regular hair brushing helps eliminate waste materials such as uric acid crystals, catarrh, other acids, and impurities that stick to the scalp. It also helps stimulate blood capillaries resulting in increased blood circulation and transportation of oxygen and nutrients to the root, stem, and bulb of the hair. The increasing cost of boar bristle brushes is anticipated to pose a challenge to the U.S. hair brush market over the forecast period. The presence of a large number of local manufacturers may restrain the U.S. hair brush market over the next years.
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US hair brush market has been segmented based on product type and application. Based on product type, market is segmented into paddle brush, vented brush, round brush, and others. On the basis of application, market is segmented into professional and personal.
Analysis by Product Type
Paddle brush is anticipated to be the leading market due to its capability to rapidly detangle the hair with ease and comfort. Its ability to exceptionally produce a smooth outcome without breaking the natural pattern of the hair makes it more desirable. Paddling brush can be used by both men & women to get the best result but generally, women tend to use it more often than men do because of their concern over proper grooming. A round hair brush is a type of hair brush that has a round paddle brushes accounted for more than 30% of the market in 2021. The paddle brush is a hairbrush with short, stiff bristles usually made of natural or synthetic rubber. The product is used for detangling wet and dry hair as well as for styling the same. It also has various other uses such as cleaning head. It is designed to help distribute the hair evenly throughout brush, which can help reduce frizz and give your hair a more polished look.
Analysis by Application
Personal is projected to be the larger segment owing to large number of people considered the usage of the product. This is due to the product being considered as one of the most crucial fashion items which they use it on a frequent basis for the enhancement of their appeal. The market owing to the day-to-day consumption by consumers, increasing population, and disposable income whereas the professional segment is anticipated to experience rapid growth due to increasing demand from salons. In addition, rising consumer preference for professional haircare treatments at parlours or beauty salons will boost industry growth over the coming years. This, in turn, will offer up new opportunities for the electric hairbrush market in the next years. Personal use is expected to grow at the highest rate. Since these products are viewed as an essential low-cost commodity, consumers are projected to continue accounting for the majority of the overall demand. The professional hair brush market segment has very low penetration as compared to the personal segment but is expected to have high growth. This is due to increasing number of salons in the U.S. owing to the growing demand for grooming services. Additionally, salons need to ensure the availability of high-quality products to maintain its customer base, which is also expected to drive growth in this segment.
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The need for product differentiation has led to the development of vibrating massage hair brushes and folding brushes, which have a compact design and added utility. Increasing awareness of health benefits from regular hair brushing may further contribute to the U.S. hair brush market. U.S. hair brush market is quite consolidated with top two industry players having significant presence. Denman also holds a significant industry share due to large variety of styling and general brushes offered. The spur in the market can be attributed to increasing number of salons in the country. Significant rise in number of working women coupled with growing interest in personal appearance is likely to elevate the industry. Proliferating grooming consciousness among men paired with availability of reliable products might propel the demand. According to GCI magazine, total takings from the salon industry encapsulating hair, nail and skin services grew at a significant rate.
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The US hair brush market is highly competitive and mature. Increasing growth of marchandisers along with rapidly changing consumer shopping preferences and patterns are expected to contribute significantly to the market. The emergence of multi-category retailers and growing internet sales through various portals such as Amazon.com has provided new avenues to market growth.
Top Players in the U.S Hair Brush Market
Increased number of campaigns on fashion style in social media forums including YouTube, Facebook, and Pinterest has played a key role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working class professionals. These buyers majorly prefer those products including electric hairbrush, which has the ability to ensure better hairstyle and provide convenience to the consumers by offering temperature control and time-saving features. The industry participants have been increasing spending on the development of technologically advanced products including electric hairbrush, which will offer better results for stylish hair. L’Oréal launched a smart hairbrush under the brand name, Kerastase Hair Coach. The company’s research wing, L'Oreal's Research and Innovation Technology Incubator collaborated to develop these smart electric hairbrushes. This hairbrush features the advanced sensors, Nokia's Withings digital-health unit designs, and L’Oréal patent-pending signal-analysis algorithms. According to an internal research study by L’Oréal, it has been revealed that forced hair brushing will cause damage in terms of breakage and split ends. The company recommended that Kerastase is capable of minimizing these risks by the use of multiple sensors, which provide information on the quality of hair and brushing pattern.
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According to our US hair brush market analysis, electric hairbrushes are expected to gain popularity in salons and other hair care spaces as they provide convenience to the buyers. For instance, these electric hairbrushes work smoothly without causing any pain and have the ability to complete the work in a few minutes. There exists high demand from the personal sector, mainly due to increasing awareness regarding health & well-being in the region. Product discounts and promotions play a major role in influencing buyers, which may positively impact the U.S. hair brush industry. Factors such as cultural practices, climate, economics, and fashion trends influence buyer behavior.
|Market size value in 2021||USD 1.2 billion|
|Market size value in 2028||USD 1.84 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
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For the US Hair Brush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the US Hair Brush Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the US Hair Brush Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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