Global Oral Care Market

Global Oral Care Market Size, Share, Growth Analysis, By Product(Toothbrush, toothpaste), By Type (Countertop and cordless), By Age group(Kids, adults), By Application(Home and dentistry), By Distribution channel(Hypermarkets/supermarkets, drug stores & pharmacies) - Industry Forecast 2023-2030


Report ID: SQMIG35B2076 | Region: Global | Published Date: February, 2024
Pages: 246 | Tables: 144 | Figures: 78

Global Oral Care Market Insights

Oral Care Market size was valued at USD 33.7 billion in 2021 and is poised to grow from USD 35.86 billion in 2022 to USD 58.9 billion by 2030, growing at a CAGR of 6.4% in the forecast period (2023-2030).

The growing incidence of dental cavities in both adults and children is anticipated to boost the growth of oral care market during the forecast period. The World Health Organization (WHO) estimates that over 530 million children suffer from primary tooth decay. Tooth decay is common in children due to their poor eating habits and lack of oral hygiene. As a result, the young population is more vulnerable to tooth decay. Consultation with a dentist aid in the selection of the right oral care products, growing adoption for such products. According to the American College of Prosthodontists, almost 15% of the edentulous population chooses dental restorations each year. They also estimated that approximately 23 million older adults are completely edentulous. As a result, the geriatric population is viewed as another factor influencing requirement for denture products, thereby promoting market growth. A lack of dental care and adherence to regular oral hygiene practices may raise the risk of oral cavity cancer, may result in declining the market growth during the forecast timeframe.

US Oral Care Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 33.7 billion

Largest Segment

Cordless

Fastest Growth

Cordless

Growth Rate

6.4% CAGR

Global Oral Care Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Oral Care Market By Type ($ Bn)
Global Oral Care Market By Type (%)

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Global Oral Care Market Segmental Analysis

Global Oral Care Market is segmented based on the product, type, age group, application, distribution channel, and region. Based on age group, global Oral Care Market is segmented into toothbrush, toothpaste, mouthwash, denture products, and dental accessories. Based on type, the global Oral Care Market is segmented into countertop and cordless. Based on age group, the global Oral Care Market is segmented into kids, adults, and geriatric. Based on application, the global Oral Care Market is segmented into home, and dentistry. Based on distribution channel, the global Oral Care Market  is segmented into hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel. Based on region, Oral Care Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Oral Care Market Analysis by Type

Based on type, the global oral care market is segmented into countertop and cordless. The cordless segment had a revenue share of more than 65.0% in 2021 and is expected to be the fastest-growing segment throughout the forecast period due to the increased use of in-home care. Some cordless oral irrigators provide a new air pressured water flossing method which helps to minimize the need for water refills, giving consumers greater convenience.

During the projected timeframe, the countertop segment is projected to expand at a significant rate. This is because, unlike cordless models, these oral irrigators need not require charging and can typically run for a longer period of time on a single water tank. Countertop oral irrigators are intended for use in households, and the equipment comes with a base stand that provides both water and space to store additional floss tips for use by family members.

Oral Care Market Analysis by Distribution Channel

Based on distribution channel, the global oral care market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel. Specialty stores sell a diverse range of goods. Customers receive precise inventory information from the employees at specialty stores. Moreover, customers can also obtain all of their products for oral hygiene from specialty stores.

During the forecast period, the online sales channel is expected to grow rapidly. The rapid growth of internet usage in emerging and underdeveloped regions is positively influencing the market growth of the online sales channel segment. Products are also available with discount at online retailers.

Global Oral Care Market By Type, 2021 (%)

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Global Oral Care Market Regional Insights

Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.

During the forecast period, North America is expected to grow with the most significant rate. Moreover, the region's increasing customer preference for herbal toothpaste products is influencing market growth during the forecast timeline. The rising rates of disorders in countries like Mexico and Canada are driving up demand for these products. The U.S. market size is continually growing owing to the presence of people opting for innovative oral care products, along with the increase in disposable income across the country. Furthermore, the availability of experienced dental hygienists in the U.S. is likely to boost demand for these products, which is helping to increase the U.S. market size over the anticipated period.

Global Oral Care Market By Region, 2023-2030
  • Largest
  • Fastest

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Global Oral Care Market Dynamics

Oral Care Market Driver

  • People are affected by a variety of dental diseases, including tooth decay, periodontal disease, and gum disease. Dental problems are very common in children. The children's teeth are sensitive and necessitate professional dental care. Market players now have the opportunity to create new and innovative oral care products for children. Furthermore, 12%-13% of the population suffers from tooth decay and gum disease. As a result, the rising prevalence of dental disorders will drive the growth of the market during the forecast period.

Oral Care Market Restraint 

  • The use of certain additives in toothpaste and mouthwash to improve taste and color, such as abrasives and humectants, may cause a variety of allergic reactions to the teeth and gums, including contact dermatitis, urticaria, rhinitis, and angioedema. This significantly affects the demand for these products. Additionally, fierce competition from local market players with their aggressive pricing limits market expansion.

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Global Oral Care Market Competitive Landscape

Global oral care market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Oral Care Market Top Player's Company Profiles  

  • Colgate-Palmolive Company

  • Procter & Gamble Co.

  • GlaxoSmithKline plc

  • Unilever plc

  • Church & Dwight Co., Inc.

  • Henkel AG & Co. KGaA

  • Lion Corporation

  • Sunstar Suisse S.A.

  • Dabur India Ltd.

  • 3M Company

  • LG Household & Health Care Ltd.

  • Dr. Fresh, LLC

  • High Ridge Brands Co.

  • Ranir, LLC

  • Amway Corporation

  • Kao Corporation

  • Ultradent Products Inc.

  • Ivoclar Vivadent AG

  • GC Corporation

Oral Care Market Recent Developments

  • In November 2022, BURST Oral Care introduced Sonic Toothbrush and Water Flosser at Walmart across the U.S.
  • In October 2022, vVARDIS, the revolutionary oral health company, launched State-of-the-Art Oral Care products online and in-store at Bluemercury, a Luxe Beauty retailer.

Global Oral Care Key Market Trends

  • In order to meet the patients' additional needs for personal care, many dentists now concentrate on offering aesthetic spa services in addition to various types of routine oral caries. This can lessen the patient's dental-related anxiety triggers during the dental procedure, such as visual, auditory, and olfactory triggers, which in turn increases demand for related dental cosmetic products. Additionally, the dental spa clinics' use of various 4D-based video and image visuals has prompted the development of a luxurious environment for the patients.

Global Oral Care Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global oral care market analysis, Asia Pacific held largest market share due to the growing consciousness of oral care in the region. The greater recognition of cosmetic dental treatment aids in the improvement of aesthetics and the preservation of fresh breath, which is a significant factor driving the demand for these products. However, lower consumer consciousness of technological breakthroughs is impeding growth.

Report Metric Details
Market size value in 2021 USD 33.7 billion
Market size value in 2030 USD 58.9 billion
Growth Rate 6.4%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Toothbrush, toothpaste, mouthwash, denture products, and dental accessories
  • Type 
    • Countertop and cordless
  • Age group
    • Kids, adults, and geriatric
  • Application
    • Home and dentistry
  • Distribution channel
    • Hypermarkets/supermarkets, drug stores & pharmacies, specialty stores, convenience stores, online sales channel
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Colgate-Palmolive Company

  • Procter & Gamble Co.

  • GlaxoSmithKline plc

  • Unilever plc

  • Church & Dwight Co., Inc.

  • Henkel AG & Co. KGaA

  • Lion Corporation

  • Sunstar Suisse S.A.

  • Dabur India Ltd.

  • 3M Company

  • LG Household & Health Care Ltd.

  • Dr. Fresh, LLC

  • High Ridge Brands Co.

  • Ranir, LLC

  • Amway Corporation

  • Kao Corporation

  • Ultradent Products Inc.

  • Ivoclar Vivadent AG

  • GC Corporation

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Oral Care Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Oral Care Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Oral Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Oral Care Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Oral Care Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Oral Care Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Oral Care Market size was valued at USD 33.7 billion in 2021 and is poised to grow from USD 35.86 billion in 2022 to USD 58.9 billion by 2030, growing at a CAGR of 6.4% in the forecast period (2023-2030).

Global oral care market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Johnson & Johnson', ' Colgate-Palmolive Company ', ' Procter & Gamble Co. ', ' GlaxoSmithKline plc ', ' Unilever plc ', ' Church & Dwight Co., Inc. ', ' Henkel AG & Co. KGaA ', ' Lion Corporation ', ' Sunstar Suisse S.A. ', ' Dabur India Ltd. ', ' 3M Company ', ' LG Household & Health Care Ltd. ', ' Dr. Fresh, LLC ', ' High Ridge Brands Co. ', ' Ranir, LLC ', ' Amway Corporation ', ' Kao Corporation ', ' Ultradent Products Inc. ', ' Ivoclar Vivadent AG ', ' GC Corporation '

People are affected by a variety of dental diseases, including tooth decay, periodontal disease, and gum disease. Dental problems are very common in children. The children's teeth are sensitive and necessitate professional dental care. Market players now have the opportunity to create new and innovative oral care products for children. Furthermore, 12%-13% of the population suffers from tooth decay and gum disease. As a result, the rising prevalence of dental disorders will drive the growth of the market during the forecast period.

In order to meet the patients' additional needs for personal care, many dentists now concentrate on offering aesthetic spa services in addition to various types of routine oral caries. This can lessen the patient's dental-related anxiety triggers during the dental procedure, such as visual, auditory, and olfactory triggers, which in turn increases demand for related dental cosmetic products. Additionally, the dental spa clinics' use of various 4D-based video and image visuals has prompted the development of a luxurious environment for the patients.

Asia-Pacific held the largest global oral care market share in 2021, and is likely to dominate the global market during the forecast timeframe owing to the presence of highly populated countries including China, and India, coupled with the increased demand for oral care products. The market size in India is estimated at USD 1.74 billion in 2022, owing to the availability of key market players in the country, which is further driving the Asia Pacific market growth. Furthermore, the elderly people are more prone to tooth decay, tooth loss, and gum disease. The region's dominance may be attributed to the presence of a sizable elderly population in countries such as India, Japan, and China, which results in high consumption of these products. Japan is known for the world's largest geriatric population. According to the United States Census Bureau, Japan has nearly 26.6% of the global population aged 65 and up, increasing the prevalence of oral diseases. As a result, the strong growth of oral care products in the country is expected to boost the regional overall growth.

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Global Oral Care Market

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