Global Electric Hair Brush Market

Global Electric Hair Brush Market Size, Share, Growth Analysis, By Product Type(Flat and Round), By Distribution Channel(Online and offline), By End-user(Household and commercial ) - Industry Forecast 2023-2030


Report ID: SQMIG30L2236 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 84 | Figures: 71

Global Electric Hair Brush Market Insights

Global Electric Hair Brush Market size was valued at USD 263.02 million in 2021 and is poised to grow from USD 280.12 million in 2022 to USD 463.60 million by 2030, growing at a CAGR of 6.5% in the forecast period (2023-2030).

The global electric hair brush market has witnessed remarkable growth in recent years, driven by a surge in consumer demand for convenient and efficient hair styling solutions. The market has been propelled by advancements in technology, particularly in the field of hair care and grooming appliances. These electric brushes offer users a quick and hassle-free way to style their hair, making them a popular choice among individuals seeking time-saving solutions in their daily grooming routines.

Additionally, the integration of features such as adjustable heat settings, ionization technology, and ergonomic designs has further enhanced the appeal of electric hair brushes. Looking ahead, the market is expected to continue its upward trajectory, with a focus on innovation and product diversification.

Anticipated developments in materials, heating elements, and smart technologies are poised to revolutionize the market, providing consumers with even more versatile and personalized hair care options.

Moreover, expanding consumer awareness about the benefits of electric hair brushes, coupled with a growing preference for salon-like results at home, is expected to drive sustained demand in the foreseeable future.

Market snapshot - (2023-2030)

Global Market Size

USD 263.02 million

Largest Segment

Flat

Fastest Growth

Flat

Growth Rate

6.5% CAGR

Global Electric hair brush market ($ Bn)
Country Share for NORTH AMERICA Region (%)
Global Electric hair brush market by Product type ($ Bn)
Global Electric hair brush market by Product type (%)

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Global Electric Hair Brush Market Segmental Analysis

The global electric hair brush market is segmented on the basis of Product type, distribution channel, end-user, and region. Based on product type the market is segmented as flat and round. On the basis of distribution channel the market is segmented as online and offline. Based on end-user, it is segregated into Household and commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Product Type

Flat electric hair brushes currently dominate the market due to their versatility in straightening and smoothing hair. They offer a sleek and ergonomic design, making them popular among consumers looking for a straightforward and effective hair styling solution.

However, Round electric hair brushes are the fastest-growing segment in the market. Their popularity is driven by their ability to add volume, curls, and waves to hair, making them a versatile choice for diverse styling needs. The demand for achieving salon-like results at home and the ease of creating various hairstyles contribute to the rapid growth of round electric hair brushes in the market.

Analysis by Distribution Channel

Offline distribution channels continue to dominate the electric hair brush market for several reasons. Firstly, consumers often prefer the tactile experience of physically examining and testing products before making a purchase, which is something that brick-and-mortar stores offer. Additionally, the personal assistance provided by in-store sales representatives can play a crucial role in helping customers make informed decisions. Lastly, immediate product availability and the ability to take products home on the same day are advantages that offline retailers can provide, contributing to their continued dominance in the market.

Moreover, the online distribution channel in the electric hair brush market is experiencing rapid growth due to several key factors. Firstly, the convenience of online shopping, including the ability to browse and compare products, read reviews, and make purchases from the comfort of one's home, has greatly favored online retailers. Additionally, the global reach of e-commerce platforms and the increasing adoption of digital marketing strategies have expanded the market's customer base, particularly among tech-savvy consumers. The ease of online transactions, coupled with a wider product selection, has led to substantial growth in the online segment.

Global Electric hair brush market by Product type, 2021 (%)

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Global Electric Hair Brush Market Regional Insights

North America emerges as the dominant region in the global electric hair brush market. The region's dominance can be attributed to a combination of factors, including a high level of consumer awareness about grooming products, a strong emphasis on personal grooming, and a mature e-commerce infrastructure that facilitates easy access to a wide range of hair care products, including electric hair brushes.

However, Asia Pacific stands out as the fastest-growing region in the electric hair brush market. This growth is driven by a burgeoning middle-class population, increasing disposable income, and a growing inclination towards Western-style grooming habits. Additionally, the region's strong manufacturing capabilities make electric hair brushes more accessible and affordable to consumers, contributing to the market's rapid expansion in Asia Pacific.

Global Electric hair brush market by Geography, (2023-2030)
  • Largest
  • Fastest

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Global Electric Hair Brush Market Dynamics

Drivers

Technological Advancements Fuel Market Growth

  • Technological advancements in electric hair brush design and functionality are a significant driver in the market. Features such as smart sensors, heat control, and innovative materials enhance the user experience and cater to evolving consumer preferences, driving increased adoption and market expansion.

Restraints

High Competition and Price Sensitivity

  • High competition and price sensitivity are notable restraints in the electric hair brush market. With numerous brands and products available, price wars and the need to offer competitive pricing can impact profit margins. Consumers are also price-conscious, making it challenging for manufacturers to maintain premium pricing.

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Global Electric Hair Brush Market Competitive Landscape

The competitive landscape in the electric hair brush market is characterized by intense rivalry among manufacturers and a constant influx of new entrants. Market players are striving to gain a competitive edge through innovations in design, features, and technology. Brand reputation and marketing strategies also play a pivotal role in differentiating products in this highly competitive market.

Additionally, partnerships with hairstylists, salons, and influencers are being leveraged to enhance product visibility and credibility. As consumers seek customized solutions and convenience, companies are focusing on diversifying their product portfolios and catering to varying hair types and styling needs, intensifying competition within the industry.

Top Player’s Company Profiles

  • L'Oréal S.A. (France)
  • Panasonic (Japan)
  • Philips (Netherlands)
  • Revlon Inc. (US)
  • PRITECH (China)
  • Conair Corporation (US)
  • Drybar, LLC. (US)
  • Shenzhen Mesky Technology Co. Ltd. (China)
  • Spectrum Brands Inc. (US)
  • Procter & Gamble (US)
  • APALUS Inc. (US)
  • DAFNI (Israel)
  • Abox (US)
  • Coolkesi Ltd (China)
  • Corioliss (UK)

Recent Developments

  • In April 2023, Conair, under the DotcoM brand, launched its product lines, including the Blendo Adroit, Grado Adroit, and Vento air ring, in North America. This move follows Piovan Group's acquisitions of Doteco in 2019 and IPEG in 2021, which included Conair. These acquisitions have positioned Piovan Group as a global leader in plastics processing automation systems.
  • In March 2023, Conair introduced new products at Expo Plàsticos 2023 in Mexico, including two Thermolator® temperature control units (TCUs) and a new DC-B "common" control, available for all Conair mobile and central dryers. These products were showcased at the expo alongside Conair's blenders and granulators.
  • In March 2023, Conair presented the usability of its common control platform across major product lines, such as blenders, dryers, conveying systems, and temperature control units, at PTXPO 2023. Live demonstrations featured innovations like the MoistureMinderTM real-time moisture monitoring device and the Resin Selection System with RFID proofing and traceability, highlighting Conair's commitment to advanced technology and solutions.

Global Electric Hair Brush Key Market Trends

  • Sustainable and Eco-Friendly Electric Hair Brushes : Consumers are becoming more environmentally conscious, leading to a surge in the adoption of electric hair brushes designed with energy-efficient features and materials that minimize environmental impact. This trend aligns with the broader sustainability movement and reflects consumers' growing preference for products that are both effective and environmentally responsible, reshaping the market landscape towards eco-conscious innovation.

Global Electric Hair Brush Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to global electric hair brush market analysis, the market has witnessed substantial growth in recent years, driven by a combination of factors. These include increasing consumer demand for convenient hair styling solutions, technological advancements in hair care products, and the rising emphasis on personal grooming.

Electric hair brushes offer users a quick and hassle-free way to style their hair, making them a popular choice among individuals seeking time-saving solutions in their daily routines.

Additionally, the integration of features such as adjustable heat settings, ionization technology, and ergonomic designs has further enhanced the appeal of electric hair brushes. This market has also been characterized by intense competition, with manufacturers vying to differentiate their products through innovation, brand reputation, and marketing strategies.

Looking ahead, the global electric hair brush market is poised for continued growth. The industry is expected to witness significant innovation in materials, heating elements, and smart technologies, which will further revolutionize the hair styling experience. As consumers become more aware of the benefits of electric hair brushes and seek salon-like results at home, the market is likely to see sustained demand.

Additionally, the trend towards sustainability and eco-consciousness is expected to influence product development, with an increasing focus on energy-efficient and environmentally responsible solutions.

Furthermore, expanding markets in Asia Pacific and Latin America, coupled with evolving grooming habits and rising disposable income in these regions, are anticipated to contribute to the market's growth in the coming years.

Report Metric Details
Market size value in 2021 USD 263.02 million
Market size value in 2030 USD 463.60 million
Growth Rate 6.5%
Base year 2021
Forecast period (2023-2030)
Forecast Unit (Value) USD Million
Segments covered
  • Product Type
    • Flat and Round
  • Distribution Channel
    • Online and offline
  • End-user
    • Household and commercial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L'Oréal S.A. (France)
  • Panasonic (Japan)
  • Philips (Netherlands)
  • Revlon Inc. (US)
  • PRITECH (China)
  • Conair Corporation (US)
  • Drybar, LLC. (US)
  • Shenzhen Mesky Technology Co. Ltd. (China)
  • Spectrum Brands Inc. (US)
  • Procter & Gamble (US)
  • APALUS Inc. (US)
  • DAFNI (Israel)
  • Abox (US)
  • Coolkesi Ltd (China)
  • Corioliss (UK)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Electric Hair Brush Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Electric Hair Brush Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Electric Hair Brush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Electric Hair Brush Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Electric Hair Brush Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Electric Hair Brush Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQ's

Global Electric Hair Brush Market size was valued at USD 263.02 million in 2021 and is poised to grow from USD 280.12 million in 2022 to USD 463.60 million by 2030, growing at a CAGR of 6.5% in the forecast period (2023-2030).

The competitive landscape in the electric hair brush market is characterized by intense rivalry among manufacturers and a constant influx of new entrants. Market players are striving to gain a competitive edge through innovations in design, features, and technology. Brand reputation and marketing strategies also play a pivotal role in differentiating products in this highly competitive market. 'L'Oréal S.A. (France)', 'Panasonic (Japan)', 'Philips (Netherlands)', 'Revlon Inc. (US)', 'PRITECH (China)', 'Conair Corporation (US)', 'Drybar, LLC. (US)', 'Shenzhen Mesky Technology Co. Ltd. (China)', 'Spectrum Brands Inc. (US)', 'Procter & Gamble (US)', 'APALUS Inc. (US)', 'DAFNI (Israel)', 'Abox (US)', 'Coolkesi Ltd (China)', 'Corioliss (UK)'

Technological advancements in electric hair brush design and functionality are a significant driver in the market. Features such as smart sensors, heat control, and innovative materials enhance the user experience and cater to evolving consumer preferences, driving increased adoption and market expansion.

Sustainable and Eco-Friendly Electric Hair Brushes : Consumers are becoming more environmentally conscious, leading to a surge in the adoption of electric hair brushes designed with energy-efficient features and materials that minimize environmental impact. This trend aligns with the broader sustainability movement and reflects consumers' growing preference for products that are both effective and environmentally responsible, reshaping the market landscape towards eco-conscious innovation.

North America emerges as the dominant region in the global electric hair brush market. The region's dominance can be attributed to a combination of factors, including a high level of consumer awareness about grooming products, a strong emphasis on personal grooming, and a mature e-commerce infrastructure that facilitates easy access to a wide range of hair care products, including electric hair brushes.

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Global Electric Hair Brush Market

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