USD 914.70 million
Report ID: SQSG30L2011 | Region: Global | Published Date: October, 2022 | Pages: 165
Global Hair Brush Market was valued at USD 914.70 million in 2021, and the market size is estimated to reach USD 927.79 million by 2028, at a CAGR of 4.68% over the forecast period (2022-2028).
Hairbrush demand has risen in response to rising public awareness about hygiene and health care. Hairbrushes come in a variety of shapes and sizes. Among them are paddle, cushion, wet & vented, and round brushes. A hairbrush's bristles are often natural, synthetic, or hybrid. A hairbrush's body is constructed of ceramic materials like tourmaline and porcelain, as well as plastic. Hairbrush demand is predicted to rise as synthetic product prices fall.
Growing number of hair spas and salons also drive market growth for hair brushes. In May 2020, US owned more than 77,000 beauty salons; 4,500 barbershops, which were generating yearly revenue of about USD 20 million. The adult population's rising emphasis on personal appearance is also fueling hair brush market expansion. Hair brushes are projected to see increased demand in the near future due to new technologically equipped hair brushes that may be used for hair massage, hair straightening, and a variety of other tasks. In addition, the global hair brush market's growth is likely to be aided by the rising retail sector and the growing popularity of online shopping.
Global Market Size
USD 914.70 million
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Global hair brush market is segmented based on product type, application, end user, distribution channel and region. Based on the product type, the hair brush market is segmented as cushion brush, paddle brush, round brush, teasing brush, dangling brush, natural bristle and artificial bristle brush, others. Based on the application, it is segmented as personal and professional. Based on end user, it is segmented as children, adults and animals. Based on the distribution channel, it is segmented as company owned outlets, supermarkets/hypermarkets, online retail stores, others. Based on region it is categorized into North America, Europe, Asia-Pacific, and MEA.
Analysis by Product Type
Paddle brushes and cushion brushes have been dominating the hair brush market in terms of type due to the high-quality materials used to produce paddle brushes and the different health benefits and comfort provided by cushion brushes. Paddle brushes accounted for more than 30% of the market in 2021. Vibrating massage brushes that massage the scalp are also predicted to boost global demand throughout the projection period. Because of their compact shape and enhanced usability, folding items with connected mirror are expected to favourably contribute to the hairbrush industry.
Analysis by Application
According to application, the personal brush segment dominates the market due to daily consumer use, rising population, and disposable income, whereas the professional segment is expected to rise rapidly due to increased demand from salons. Personal use is projected to expand at the fastest CAGR of 6.0% from 2022 to 2028. The use of hairbrushes by fashion gurus and barbers is predicted to increase as the number of luxury salons in the world grows. Furthermore, the increasing penetration of shopping malls in countries such as China, Bangladesh, India, and Thailand, as well as the greater concentration of middle-income age groups, is projected to encourage salon owners to set up shop inside. This, in turn, will offer up new opportunities for the electric hairbrush market in the next years. Personal use is expected to grow at the highest rate.
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North America is likely to have a significant position in the global hair brush market because of the growing spa industry, which has led to the provision of a variety of services. Residents in this region have a high sense of fashion, which leads to the adoption of a wide range of haircuts, which is likely to increase consumption. The demand for hairbrushes in Europe has been pushed by countries like the United Kingdom, Germany, and France. As hair brush market competitors focus on the adult female population in Asia Pacific, China presents considerable prospects for market expansion. Demand for grooming products has risen as the number of employed female consumers with more discretionary cash has increased. Asia-Pacific led the hair brush industry. The domination of the regions is owing to a decline in youth unemployment, which is mostly attributable to increased employment in the manufacturing and e-commerce sectors.
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Consumer awareness of hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.
It can be difficult to establish nationwide distribution among upscale department stores or expert hair salons. Retail pricing levels are very similar to those in other international marketplaces. Hairbrushes are purchased because of the value they provide, not because they are inexpensive, and this affects how companies would like to distribute them. Therefore, they choose their distributors and distribution methods very carefully. For example, when selecting distributors for the Indian market, Tangle Teezer trusts their partners PID Imports India Pvt Ltd to keep in mind their selective distribution strategy.
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A vast number of established players dominate the global hairbrush industry. A handful of domestic players sell cheaper hairbrushes, putting the established players in a tough spot. The market is mostly driven by the product's looks and the ease with which it may be styled. As a result, industry players are focused on innovation in order to provide consumers with a better experience. Players have utilised a range of marketing techniques to stay competitive in the worldwide hair brush market, including new product releases, growth, joint ventures, and acquisitions.
Top Players Company Profiles
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our analysis, consumer awareness of hair cleanliness is expanding, and disposable incomes are rising over the world, which has supported the global hairbrush market's expansion. Furthermore, in most developed economies throughout the world, ongoing fashion trends and the launch of new and attractive hair care products have fuelled demand for exquisite and high-end hairbrushes. As a result, the market is predicted to increase significantly over the forecast period. However, in the worldwide hairbrush market, concerns such as restricted product innovation and diminishing profit margins face significant hurdles.
|Market size value in 2021||USD 914.70 million|
|Market size value in 2028||USD 927.79 million|
|Forecast Unit (Value)||USD Million|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Hair Brush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Hair Brush Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Hair Brush Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
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Product ID: SQSG30L2011