Global Hair Brush Market

Hair Brush Market Size, Share, Growth Analysis, By Product Type(Cushion Brush, Paddle Brush), By Application(Personal, Professional), By End User(Children, Adults), By Distribution Channel(Company Owned Outlets, Supermarkets/Hypermarkets) - Industry Forecast 2024-2031


Report ID: SQMIG30L2244 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 122 | Figures: 79

Hair Brush Market Insights

Hair Brush Market size was valued at USD 914.7 million in 2019 and is poised to grow from USD 957.1 million in 2023 to USD 1430.43 million by 2031, growing at a CAGR of 4.68% in the forecast period (2024-2031).

Hairbrush demand has risen in response to rising public awareness about hygiene and health care. Hairbrushes come in a variety of shapes and sizes. Among them are paddle, cushion, wet & vented, and round brushes. A hairbrush's bristles are often natural, synthetic, or hybrid. A hairbrush's body is constructed of ceramic materials like tourmaline and porcelain, as well as plastic. Hairbrush demand is predicted to rise as synthetic product prices fall.

Growing number of hair spas and salons also drive market growth for hair brushes. In May 2020, US owned more than 77,000 beauty salons; 4,500 barbershops, which were generating yearly revenue of about USD 20 million. The adult population's rising emphasis on personal appearance is also fueling hair brush market expansion. Hair brushes are projected to see increased demand in the near future due to new technologically equipped hair brushes that may be used for hair massage, hair straightening, and a variety of other tasks. In addition, the global hair brush market's growth is likely to be aided by the rising retail sector and the growing popularity of online shopping.

US Hair Brush Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 914.7 million

Largest Segment

Personal

Fastest Growth

Personal

Growth Rate

4.68% CAGR

Global Hair Brush Market, 2021-2028 ($ Mn)
Country Share for North America Region- 2021 (%)
Global Hair Brush Market Size By Application, 2021-2028 ($ Mn)
Global Hair Brush Market Size By Application, 2021-2028 (%)

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Hair Brush Market Segmental Analysis

Global hair brush market is segmented based on product type, application, end user, distribution channel and region. Based on the product type, the hair brush market is segmented as cushion brush, paddle brush, round brush, teasing brush, dangling brush, natural bristle and artificial bristle brush, others. Based on the application, it is segmented as personal and professional. Based on end user, it is segmented as children, adults and animals. Based on the distribution channel, it is segmented as company owned outlets, supermarkets/hypermarkets, online retail stores, others. Based on region it is categorized into North America, Europe, Asia-Pacific, and MEA.

Hair Brush Market Analysis by Product Type

Paddle brushes and cushion brushes have been dominating the hair brush market in terms of type due to the high-quality materials used to produce paddle brushes and the different health benefits and comfort provided by cushion brushes. Paddle brushes accounted for more than 30% of the market in 2021. Vibrating massage brushes that massage the scalp are also predicted to boost global demand throughout the projection period. Because of their compact shape and enhanced usability, folding items with connected mirror are expected to favourably contribute to the hairbrush industry.

Hair Brush Market Analysis by Application

According to application, the personal brush segment dominates the market due to daily consumer use, rising population, and disposable income, whereas the professional segment is expected to rise rapidly due to increased demand from salons. Personal use is projected to expand at the fastest CAGR of 6.0% from 2022 to 2028. The use of hairbrushes by fashion gurus and barbers is predicted to increase as the number of luxury salons in the world grows. Furthermore, the increasing penetration of shopping malls in countries such as China, Bangladesh, India, and Thailand, as well as the greater concentration of middle-income age groups, is projected to encourage salon owners to set up shop inside. This, in turn, will offer up new opportunities for the electric hairbrush market in the next years. Personal use is expected to grow at the highest rate.

Global Hair Brush Market By Application, 2021 (%), 2019 (%)

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Hair Brush Market Regional Insights

North America is likely to have a significant position in the global hair brush market because of the growing spa industry, which has led to the provision of a variety of services. Residents in this region have a high sense of fashion, which leads to the adoption of a wide range of haircuts, which is likely to increase consumption. The demand for hairbrushes in Europe has been pushed by countries like the United Kingdom, Germany, and France. As hair brush market competitors focus on the adult female population in Asia Pacific, China presents considerable prospects for market expansion. Demand for grooming products has risen as the number of employed female consumers with more discretionary cash has increased. Asia-Pacific led the hair brush industry. The domination of the regions is owing to a decline in youth unemployment, which is mostly attributable to increased employment in the manufacturing and e-commerce sectors.

Global Hair Brush Market By Geography, 2021-2028, 2024-2031
  • Largest
  • Fastest

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Hair Brush Market Dynamics

Hair Brush Market Driver

  • Increasing Grooming Awareness

Consumer awareness of hair cleanliness and increased per-capita disposable income have resulted in increase in the use of high-quality hair care products. Hairbrushes have been increasingly popular among both males and females due to health benefits such as effective scalp treatment and hair smoothness. Furthermore, the increasing use of technologically improved hair brushes is expected to stifle market growth. For instance, Loreal has developed a smart hair brush that can identify whether a hair is dry or wet and also has a microphone to listen to the sound of hair brushing in order to provide insight into breakage, frizziness, manageability, dryness, and split ends.

Hair Brush Market Challenge

  • Marketing and Distribution

It can be difficult to establish nationwide distribution among upscale department stores or expert hair salons. Retail pricing levels are very similar to those in other international marketplaces. Hairbrushes are purchased because of the value they provide, not because they are inexpensive, and this affects how companies would like to distribute them. Therefore, they choose their distributors and distribution methods very carefully. For example, when selecting distributors for the Indian market, Tangle Teezer trusts their partners PID Imports India Pvt Ltd to keep in mind their selective distribution strategy.

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Hair Brush Market Competitive Landscape

A vast number of established players dominate the global hairbrush industry. A handful of domestic players sell cheaper hairbrushes, putting the established players in a tough spot. The market is mostly driven by the product's looks and the ease with which it may be styled. As a result, industry players are focused on innovation in order to provide consumers with a better experience. Players have utilised a range of marketing techniques to stay competitive in the worldwide hair brush market, including new product releases, growth, joint ventures, and acquisitions.

Hair Brush Market Top Players Company Profiles

  • The Procter & Gamble Company
  • Unilever PLC
  • L'Oreal SA
  • Revlon, Inc.
  • Conair Corporation
  • Denman International Limited
  • Kent Brushes
  • Mason Pearson
  • Goody Products, Inc.
  • Acca Kappa
  • Tangle Teezer
  • Wet Brush
  • Ibiza Hair
  • Phillips Brush
  • Brushopolis
  • Olivia Garden International
  • Bürstenhaus Redecker
  • Spornette International
  • Bass Brushes
  • Cricket Company

Hair Brush Market Recent Development

  • In December 2021, VEGA launched new X- Star hair straightening brush with thermo protect technology in female grooming category.
  • In April 2021, Amazon announced the launch of an Amazon Salon, where customers can experience the best in hair care and styling.

Hair Brush Key Market Trends

  • The demand for shining, straightened hair is expanding, particularly among millennials, thanks to increased awareness about personal care and the growing number of fashion campaigns on social media platforms such as Prada at Milan Fashion Week on Tik Tok, Louis Vuitton’s Journey Home for The Holidays Campaign on Instagram. This, combined with the increasing use of electric hair brushes in salons and other hair care environments, is an emerging trend in the hair brush market.
  • Hair brush companies are releasing time-saving and temperature-controlling electronic hair brushes, such as the Rozia Hair Straightener with Temperature Control Ceramic Heating Detangling Hair Brush Comb. These advances are projected to have a positive market impact.

Hair Brush Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.

According to our analysis, consumer awareness of hair cleanliness is expanding, and disposable incomes are rising over the world, which has supported the global hairbrush market's expansion. Furthermore, in most developed economies throughout the world, ongoing fashion trends and the launch of new and attractive hair care products have fuelled demand for exquisite and high-end hairbrushes. As a result, the market is predicted to increase significantly over the forecast period. However, in the worldwide hairbrush market, concerns such as restricted product innovation and diminishing profit margins face significant hurdles.

Report Metric Details
Market size value in 2019 USD 914.7 million
Market size value in 2031 USD 1430.43 million
Growth Rate 4.68%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Million
Segments covered
  • Product Type
    • Cushion Brush, Paddle Brush, Round Brush, Teasing Brush, Dangling Brush, Natural Bristle, Artificial Bristle Brush, Others
  • Application
    • Personal, Professional
  • End User
    • Children, Adults, Animals
  • Distribution Channel
    • Company Owned Outlets, Supermarkets/Hypermarkets, Online Retail Stores, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • The Procter & Gamble Company
  • Unilever PLC
  • L'Oreal SA
  • Revlon, Inc.
  • Conair Corporation
  • Denman International Limited
  • Kent Brushes
  • Mason Pearson
  • Goody Products, Inc.
  • Acca Kappa
  • Tangle Teezer
  • Wet Brush
  • Ibiza Hair
  • Phillips Brush
  • Brushopolis
  • Olivia Garden International
  • Bürstenhaus Redecker
  • Spornette International
  • Bass Brushes
  • Cricket Company

Hair Brush Market Recent Development

  • In December 2021, VEGA launched new X- Star hair straightening brush with thermo protect technology in female grooming category.
  • In April 2021, Amazon announced the launch of an Amazon Salon, where customers can experience the best in hair care and styling.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Hair Brush Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Hair Brush Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Hair Brush Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Brush Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Brush Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Hair Brush Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Hair Brush Market size was valued at USD 914.7 million in 2019 and is poised to grow from USD 957.1 million in 2023 to USD 1430.43 million by 2031, growing at a CAGR of 4.68% in the forecast period (2024-2031).

A vast number of established players dominate the hairbrush industry. A handful of domestic players sell cheaper hairbrushes, putting the established players in a tough spot. The market is mostly driven by the product's looks and the ease with which it may be styled. As a result, industry players are focused on innovation in order to provide consumers with a better experience. Players have utilised a range of marketing techniques to stay competitive in the worldwide hair brush market, including new product releases, growth, joint ventures, and acquisitions. 'The Procter & Gamble Company', 'Unilever PLC', 'L'Oreal SA', 'Revlon, Inc.', 'Conair Corporation', 'Denman International Limited', 'Kent Brushes', 'Mason Pearson', 'Goody Products, Inc.', 'Acca Kappa', 'Tangle Teezer', 'Wet Brush', 'Ibiza Hair', 'Phillips Brush', 'Brushopolis', 'Olivia Garden International', 'Bürstenhaus Redecker', 'Spornette International', 'Bass Brushes', 'Cricket Company', 'In December 2021, VEGA launched new X- Star hair straightening brush with thermo protect technology in female grooming category.', 'In April 2021, Amazon announced the launch of an Amazon Salon, where customers can experience the best in hair care and styling.'

Increasing Grooming Awareness

The demand for shining, straightened hair is expanding, particularly among millennials, thanks to increased awareness about personal care and the growing number of fashion campaigns on social media platforms such as Prada at Milan Fashion Week on Tik Tok, Louis Vuitton’s Journey Home for The Holidays Campaign on Instagram. This, combined with the increasing use of electric hair brushes in salons and other hair care environments, is an emerging trend in the hair brush market.

North America is likely to have a significant position in the hair brush market because of the growing spa industry, which has led to the provision of a variety of services. Residents in this region have a high sense of fashion, which leads to the adoption of a wide range of haircuts, which is likely to increase consumption. The demand for hairbrushes in Europe has been pushed by countries like the United Kingdom, Germany, and France. As hair brush market competitors focus on the adult female population in Asia Pacific, China presents considerable prospects for market expansion. Demand for grooming products has risen as the number of employed female consumers with more discretionary cash has increased. Asia-Pacific led the hair brush industry. The domination of the regions is owing to a decline in youth unemployment, which is mostly attributable to increased employment in the manufacturing and e-commerce sectors.

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Global Hair Brush Market

Product ID: SQMIG30L2244

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