Global Toothpaste Market

Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening), By End-Use(Children, Adults) - Industry Forecast 2024-2031


Report ID: SQSG30L2028 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 64 | Figures: 75

Toothpaste Market Insights

Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

Toothpaste has been essential to maintaining good oral care.  For customers around the globe, maintaining proper oral health is crucial and incredibly vital. Oral care is adversely impacted by a variety of variables, including diet with added sugar, carbonated drinks, tobacco, etc. Among the most prevalent oral health problems affecting the populace include dental plaque and tartar. The rising rates of sensitivities, gingivitis, and cavity have increased the demand for toothpaste in both emerging and established countries due to which toothpaste has evolved into a fundamental necessity for maintaining oral hygiene. Because of this, toothpaste has the largest market in the oral hygiene industry.

Various types of toothpaste are currently available in the market such as toothpaste containing naturally-derived ingredients, whitening, and gel-based toothpaste, or toothpaste for people with tooth sensitivity. In the forthcoming years, these toothpaste categories will gain a larger share. The natural and herbal subset of the toothpaste industry is expanding more quickly as a result of a noticeable shift in customer interest in organic toothpaste.

In 2021, the highest portion of the global toothpaste market was contributed by the Asia Pacific. In the first quarter of the fiscal year 2021, India, a country in South Asia, produced close to 67000 metric tonnes of toothpaste. However, the highest CAGR is expected to occur in South and Central America during the projection period.

US Toothpaste Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 17.6 billion

Largest Segment

Adults

Fastest Growth

Children

Growth Rate

2.5% CAGR

Global Toothpaste Market, 2022-2028 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)
Global Toothpaste Market Size By End-User, 2022-2028 ($ Bn)
Global Toothpaste Market Size By End-User, 2022-2028 (%)

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Toothpaste Market Segmental Analysis

The global toothpaste market is segmented based on the type, end-user, and region. Based on type the market is segmented into conventional, whitening, herbal, sensitivity, and others. Based on end-user the market is segmented into children and adults. Based on the region it is categorized into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Toothpaste Market Analysis by Type

In 2021, the conventional toothpaste market holds the highest share and is predicted to dominate the market over the forecast period. Since it addresses the key oral difficulties including bad breath, cavities, decay, and germs, which are some of the most prevalent oral hygiene problems among users, conventional toothpaste is highly popular all over the world.

The herbal, whitening, sensitive, and other toothpaste categories are growing in market share, due to customer demand for more specialized dental care alternatives. Like, the market for herbal toothpaste is fuelled due to the rising focus on oral hygiene and increasing anxiety over ingesting chemicals, typically containing fluoride and artificial sweeteners and dyes.

Toothpaste Market Analysis by End-Use

In 2021 adults represented a sizeable 83.5% of the market share due to adults ingesting more food items that are bad for their teeth. The negative effects of toxic items like alcohol and cigarettes on dental hygiene are well understood, which has increased demand for this market.

New brands are currently appearing on the market for toothpaste. Many companies are now diversifying their product lines to offer children-safe options. In the approaching years, the toothpaste market growth sector for children will probably continue to be the most lucrative.

Global Toothpaste Market By End-User, 2021 (%), 2023 (%)

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Toothpaste Market Regional Insights

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

The toothpaste market size in the Middle East and Africa was valued at USD 2.03 billion in 2021, and it is expected to reach a value of USD 2.69 billion by 2028, at a CAGR of 4.1% over the forecast period (2022-2028). The Middle East and Africa are expected to show significant growth in the market. The area's expanding gum problem incidence, particularly in African countries, has positively impacted the region's growing demands for oral hygiene goods. In 2021, Saudi Arabia dominated the market in MEA. People's education regarding oral hygiene is severely lacking in Saudi Arabia, especially among the youth. In order to avoid hazardous viruses, the local authority and other private organizations are stepping up their efforts to promote oral hygiene.

Global Toothpaste Market By End-User, 2022-2028, 2024-2031
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  • Fastest

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Toothpaste Market Dynamics

Toothpaste Market Driver

  • A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.
  • In the upcoming years, the toothpaste industry may benefit from rising consumer consciousness of oral hygiene, which is assisted by a number of government programs. Due to the rising intake of sweets and beverages as well as the popularity of urban lifestyles, the toothpaste market has seen tremendous growth worldwide.

Toothpaste Market Restraint

  • Toothpaste is made from a variety of ingredients, including tricalcium phosphate, sodium bicarbonate, and calcium carbonate. It is predicted that the increased cost of the finished product, which would have an adverse effect on market growth, will emerge from the growing prices of these chemicals.

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Toothpaste Market Competitive Landscape

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes.

Top Players in the Global Toothpaste Market

  • Lion Corporation
  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • Unilever PLC
  • GlaxoSmithKline PLC
  • Johnson & Johnson Services, Inc.
  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • LG Household & Health Care Ltd.
  • Dabur India Ltd.
  • Himalaya Drug Company
  • Amway Corporation
  • GABA GmbH
  • CCA Industries Inc.
  • Tom's of Maine, Inc.
  • Hawley & Hazel Chemical Co., Ltd.
  • Marico Limited
  • The Himalaya Drug Company
  • Nature's Gate Inc.
  • Squigle Inc.

Toothpaste Market Recent Development

  • In April 2022, Sensodyne Nourish, a toothpaste loaded with bio-active nutrients to nurture and build teeth for a healthier mouth shielded against sensitivity, was introduced by GSK Consumer Healthcare.
  • In March 2022, Crest Whitening Emulsions Plus Overnight Freshness was launched by Procter & Gamble which provides users overnight comfort.
  • In March 2022, visible White O2, a new product from Colgate-Palmolive (India), boasts active oxygen technology and promises to whiten teeth in three days. In order to advertise the high-end toothpaste, it has launched the "Smile Out Loud" campaign.
  • In March 2022, Natean®, a new eco-aware oral healthcare brand offering goods to customers looking for nature-inspired toothpaste that provides crucial dental care advantages, was officially launched by Alacer Corp.
  • In March 2022, a premium toothpaste was launched by Crest that actively rebuilds tooth density by re-mineralizing enamel to help extend the life of your teeth is the company's biggest invention in years.

Toothpaste Key Market Trends

  • Brands of toothpaste including Hello, Dr. Brite, Schmidt's, Marvis, and others are increasingly inclined to provide goods that are intended to expressly cater to the expanding vegan and vegetarian communities. This is because an increasing number of people oppose products derived from animals and tested on them because doing so constitutes animal cruelty. Additionally, businesses are concentrating on producing teeth-care products that offer anti-cavity and tartar controls, which is increasing demand. 

Toothpaste Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the conventional toothpaste market, which has the most share in 2021, is expected to rule the market throughout the projected period. Due to adults consuming more foods that are hazardous to their teeth, adults made up a sizable 83.5% of the market in 2021. The Asia Pacific is the area with the largest toothpaste consumption. Africa and the Middle East are predicted to experience significant market expansion.

Report Metric Details
Market size value in 2023 USD 17.6 billion
Market size value in 2031 USD 23.06 billion
Growth Rate 2.5%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Conventional, Whitening, Herbal, Sensitivity, Others
  • End-Use
    • Children, Adults
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Lion Corporation
  • Colgate-Palmolive Company
  • Procter & Gamble Co.
  • Unilever PLC
  • GlaxoSmithKline PLC
  • Johnson & Johnson Services, Inc.
  • Church & Dwight Co., Inc.
  • Henkel AG & Co. KGaA
  • LG Household & Health Care Ltd.
  • Dabur India Ltd.
  • Himalaya Drug Company
  • Amway Corporation
  • GABA GmbH
  • CCA Industries Inc.
  • Tom's of Maine, Inc.
  • Hawley & Hazel Chemical Co., Ltd.
  • Marico Limited
  • The Himalaya Drug Company
  • Nature's Gate Inc.
  • Squigle Inc.
Customization scope

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  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Toothpaste Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Toothpaste Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Toothpaste Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Toothpaste Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Toothpaste Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Toothpaste Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes. 'Lion Corporation', 'Colgate-Palmolive Company', 'Procter & Gamble Co.', 'Unilever PLC', 'GlaxoSmithKline PLC', 'Johnson & Johnson Services, Inc.', 'Church & Dwight Co., Inc.', 'Henkel AG & Co. KGaA', 'LG Household & Health Care Ltd.', 'Dabur India Ltd.', 'Himalaya Drug Company', 'Amway Corporation', 'GABA GmbH', 'CCA Industries Inc.', 'Tom's of Maine, Inc.', 'Hawley & Hazel Chemical Co., Ltd.', 'Marico Limited', 'The Himalaya Drug Company', 'Nature's Gate Inc.', 'Squigle Inc.'

A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.

Brands of toothpaste including Hello, Dr. Brite, Schmidt's, Marvis, and others are increasingly inclined to provide goods that are intended to expressly cater to the expanding vegan and vegetarian communities. This is because an increasing number of people oppose products derived from animals and tested on them because doing so constitutes animal cruelty. Additionally, businesses are concentrating on producing teeth-care products that offer anti-cavity and tartar controls, which is increasing demand. 

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

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Global Toothpaste Market

Product ID: SQSG30L2028

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