Global Dental Floss Market

Dental Floss Market Size, Share, Growth Analysis, By Product(Waxed floss, Unwaxed floss), By Distribution channel(Online, Offline), By Sales Channel(Retail Pharmacies, hospital pharmacies) - Industry Forecast 2024-2031


Report ID: SQMIG35B2042 | Region: Global | Published Date: July, 2001
Pages: 157 | Tables: 89 | Figures: 76

Dental Floss Market Insights

Dental Floss Market size was valued at USD 591.12 billion in 2019 and is poised to grow from USD 617.85 billion in 2023 to USD 862.55 billion by 2031, growing at a CAGR of 4.96% in the forecast period (2024-2031).

Flossing helps in reducing the accumulation of plaque, which contributes to oral disorders such as gingivitis and tooth decay. An increase in dental disorders such as tooth decay, foul breath, and gum disease will fuel the demand for interdental cleaning products and dental floss. To remove plaque and clean the interdental area, products including interdental brushes, duct tape, and dental floss are utilized. Customers have a strong demand for dental floss to avoid interdental disorders, and increased recommendations from dentists, rising disposable income, and rising popularity in developing nations are among the primary factors expected to boost growth in the next years.

The expanding senior population is also likely to boost the dental floss market during the forecast period. Countries such as Japan and Germany, which have the biggest share of the population between the age strata, are likely to see the product's influence rise based on its efficiency, efficacy, and density. The waxed floss industry is expected to expand rapidly till 2028. In the dental floss market, key players are also using innovative technologies such as 3D printing.

US Dental Floss Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 591.12 billion

Growth Rate

4.96% CAGR

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Dental Floss Market Segmental Analysis

The Global Dental Floss market is segmented based on product, distribution channel, and region. Based on Product Dental Floss Market is categorized into Waxed floss, Unwaxed floss, and dental Tape. Based on sales channel, Dental Floss Market is categorized into retail pharmacies, hospital pharmacies, and online. Based on the region Dental Floss Market is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Dental Floss Market Analysis by Product

In 2021, dental tape dominated the Dental Floss Market and is estimated to grow at a significant rate over the forecast year. These tapes, often known as wide floss, are indicated for persons who have bridgework or a greater gap between their teeth than the normal person. dental tapes are usually wider and flatter than normal floss, and they come in waxed and unwaxed varieties. As a result, it is expected to be widely used as a floss substitute during the forecast period.

Dental Floss Market Analysis by Distribution Channel

In 2021, the offline distribution channel led the market, with a revenue share of more than 70%. Due to increased consumer tendency toward purchasing grocery products from supermarkets and convenience stores, specialty stores, and grocery stores as these venues have high customer preference, the segment is expected to continue its lead during the projection period. Consumers are increasingly seeking professional dental care as the frequency of oral illness rises. Over the forecast period, this factor is expected to contribute to the expansion of the offline distribution channel. Throughout the forecast period, the category is expected to maintain its dominance. Increased sales are being aided by easy access to products at pharmacies and supermarkets, among other places. Manufacturers are concentrating on developing new and inventive items that make dental flossing more appealing and simpler to use. They concentrate on improving the product's ease and safety, particularly for the gums.

Global Dental Floss Market By Product, 2023 (%)

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Dental Floss Market Regional Insights

In the year 2021, North America has dominated the dental floss market and is rapidly expanding, primarily as a result of increased public awareness of oral hygiene and the rising frequency of oral illnesses. According to the Centres for Disease Control and Prevention (CDC), more than 90% of adults in the United States have cavity problems, with one out of every four having untreated cavities. Cavities are preventable, but they are the most common chronic health problem in the region. Furthermore, 50% of all adults aged 30 and up in the United States have signs of gum disease. The rising prevalence of dental problems and increased awareness about oral health are expected to contribute to regional growth. Further, the Asia Pacific region is expected to grow due to an aging population and increased awareness of dental health and preventive care. Consumers in the region are more focused on oral hygiene and invest in new technologies for improved dental care as a result of awareness campaigns.

 

Global Dental Floss Market By Region, 2024-2031
  • Largest
  • Fastest

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Dental Floss Market Dynamics

Dental Floss Market Driver

  • The increase in the frequency of oral issues and the rising demand for oral care products are the major factors driving the market's growth. According to the Platform for Better Oral Health in Europe, more than half of the European population had periodontitis in 2018, and over 10% of the population had serious dental illnesses, with the prevalence of periodontitis rising to 70-85% among people aged 60-65 years.
  • There has been an increase in global awareness of oral health. This is supported by initiatives conducted by several governments and non-governmental organizations, all of which have an impact on the market's growth, for instance, The American Dental Association, held National Children's Dental Health Month in February 2020, bringing together hundreds of committed professionals, healthcare providers, and educators to promote the benefits of good oral health among children and their caregivers. Furthermore, for many years, the Oral Health Foundation, one of the largest independent oral health charities in the UK, has conducted different oral health awareness initiatives. Between May 17 and June 17, 2021, the charity planned to hold an oral health awareness month.
  • The aggressive advertising efforts and the launch of oral hygiene products under well-known brand names are likely to generate major prospects for the global market's development. The dental floss industry as a whole is predicted to increase rapidly by 2028. Companies are employing a variety of practices to increase their Dental Floss Market share, including product launches, research & development, collaborations, partnerships, and joint ventures.

Dental Floss Market Restraint

  • The outbreak of the coronavirus has disrupted the global supply chain, as most companies have been forced to either shut down their manufacturing plants or drastically reduce their activities due to government-enforced strict regulations. This includes limiting the number of workers in factories to maintain social distance. Furthermore, it has disrupted the import and export of goods as governments from various countries restrict or limit the number of goods entering and exiting their country. This, in turn, has had a negative impact on several brands. For example, according to Times of India data released in May 2020, Colgate-Palmolive (India) sales dropped by 7.4% to USD 150.87 million, with an 8% decrease in the volume.

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Dental Floss Market Competitive Landscape

The Dental Floss Market is characterized by a few well-established firms and also several small and medium-sized businesses. P&G, J&J, and Colgate are the market leaders in this category. Companies such as Tom's of Maine, Inc. are providing dental floss made from three natural waxes, jojoba, carnauba, and beeswax, with no added preservatives, sweeteners, or color, with the waxed floss market already having a large share of revenue in 2021 and the expected growth of the dental loss market. They are broadening their product line and making things more environmentally friendly. Dental Floss Market penetration is likely to expand as a result of these factors.

Dental Floss Market Top Players Company Profiles

  • Johnson & Johnson
  • Procter & Gamble
  • Colgate-Palmolive Company
  • Unilever
  • Dr. Fresh LLC
  • Lion Corporation
  • Sunstar Suisse S.A.
  • Water Pik, Inc.
  • Church & Dwight Co., Inc.
  • Dentek Oral Care, Inc.
  • Tom's of Maine
  • The Humble Co.
  • Oral-B
  • GUM
  • Reach
  • DenTek
  • Glide
  • SuperFloss
  • Curaprox
  • TePe.

Dental Floss Market Recent Developments

  • In May 2022, Plackers introduced the new EcoChoice Compostable Dental Flossers, a sustainable dental flosser that is 100% biodegradable and can be composted at home.
  • In October 2021, SmileDirectClub, Inc., an innovative, next-generation oral care company has introduced two new water flossers to assist consumers to keep a healthy smile. The company claims that the newly launched Large Tank and Compact Water Flossers are more effective than string floss. The newly launched product is also available on various platforms such as Amazon and Walmart.

 

Dental Floss Key Market Trends

  • The growth of waxed dental floss is a prominent key trend, owing to rising oral health concerns. Increased dental problems such as cavities, poor breath, and gum inflammation are predicted to drive demand for interdental cleaning items such as dental floss. Interdental brushes, tapes, floss, and other products are used to remove plaque and clean the interdental area.
  • There is rising demand for natural dental products. Therefore, players are focusing on investing in natural wax ingredients to produce and commercialize natural dental floss, majorly made up of three natural waxes, namely, jojoba, carnauba, and beeswax, which is further fuelling the Dental Floss Market growth.

Dental Floss Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

Skyquest has identified that in the dental floss market, the waxed dental floss segment is going to have a significant Dental Floss Market share throughout the forecast period. The increasing aging population and oral problems are driving the growth of this segment. According to the World Health Organization, 2,300 million people worldwide suffer from dental caries of permanent teeth, while more than 530,000 million children suffer from primary tooth caries. These waxed dental flosses have the extra benefit of containing essential oils and enzymes, which results in effective plaque removal.

 

Report Metric Details
Market size value in 2023 USD 591.12 billion
Market size value in 2031 USD 862.55 billion
Growth Rate 4.96%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Waxed floss, Unwaxed floss, Dental Tape
  • Distribution channel
    • Online, Offline
  • Sales Channel
    • Retail Pharmacies, hospital pharmacies, and online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Johnson & Johnson
  • Procter & Gamble
  • Colgate-Palmolive Company
  • Unilever
  • Dr. Fresh LLC
  • Lion Corporation
  • Sunstar Suisse S.A.
  • Water Pik, Inc.
  • Church & Dwight Co., Inc.
  • Dentek Oral Care, Inc.
  • Tom's of Maine
  • The Humble Co.
  • Oral-B
  • GUM
  • Reach
  • DenTek
  • Glide
  • SuperFloss
  • Curaprox
  • TePe.
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Dental Floss Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Dental Floss Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Dental Floss Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dental Floss Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dental Floss Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Dental Floss Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Dental Floss Market size was valued at USD 591.12 billion in 2019 and is poised to grow from USD 617.85 billion in 2023 to USD 862.55 billion by 2031, growing at a CAGR of 4.96% in the forecast period (2024-2031).

The Dental Floss Market is characterized by a few well-established firms and also several small and medium-sized businesses. P&G, J&J, and Colgate are the market leaders in this category. Companies such as Tom's of Maine, Inc. are providing dental floss made from three natural waxes, jojoba, carnauba, and beeswax, with no added preservatives, sweeteners, or color, with the waxed floss market already having a large share of revenue in 2021 and the expected growth of the dental loss market. They are broadening their product line and making things more environmentally friendly. Dental Floss Market penetration is likely to expand as a result of these factors. 'Johnson & Johnson', 'Procter & Gamble', 'Colgate-Palmolive Company', 'Unilever', 'Dr. Fresh LLC', 'Lion Corporation', 'Sunstar Suisse S.A.', 'Water Pik, Inc.', 'Church & Dwight Co., Inc.', 'Dentek Oral Care, Inc.', 'Tom's of Maine', 'The Humble Co.', 'Oral-B', 'GUM', 'Reach', 'DenTek', 'Glide', 'SuperFloss', 'Curaprox', 'TePe.'

The increase in the frequency of oral issues and the rising demand for oral care products are the major factors driving the market's growth. According to the Platform for Better Oral Health in Europe, more than half of the European population had periodontitis in 2018, and over 10% of the population had serious dental illnesses, with the prevalence of periodontitis rising to 70-85% among people aged 60-65 years.

The growth of waxed dental floss is a prominent key trend, owing to rising oral health concerns. Increased dental problems such as cavities, poor breath, and gum inflammation are predicted to drive demand for interdental cleaning items such as dental floss. Interdental brushes, tapes, floss, and other products are used to remove plaque and clean the interdental area.

In the year 2021, North America has dominated the dental floss market and is rapidly expanding, primarily as a result of increased public awareness of oral hygiene and the rising frequency of oral illnesses. According to the Centres for Disease Control and Prevention (CDC), more than 90% of adults in the United States have cavity problems, with one out of every four having untreated cavities. Cavities are preventable, but they are the most common chronic health problem in the region. Furthermore, 50% of all adults aged 30 and up in the United States have signs of gum disease. The rising prevalence of dental problems and increased awareness about oral health are expected to contribute to regional growth. Further, the Asia Pacific region is expected to grow due to an aging population and increased awareness of dental health and preventive care. Consumers in the region are more focused on oral hygiene and invest in new technologies for improved dental care as a result of awareness campaigns.

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Global Dental Floss Market

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