Global Sensitive Toothpaste Market

Sensitive Toothpaste Market Size, Share, Growth Analysis, By Product Type(Whitening, Rapid Relief, and Others), By Distribution Channel(Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, and Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2182 | Region: Global | Published Date: March, 2024
Pages: 198 |Tables: 64 |Figures: 72

Sensitive Toothpaste Market Insights

Global Sensitive Toothpaste Market size was valued at USD 1.58 billion in 2022 and is poised to grow from USD 1.66 billion in 2023 to USD 2.51 billion by 2031, growing at a CAGR of 5.3 % in the forecast period (2024-2031).

The sensitive toothpaste industry is set to thrive due to the growing consciousness surrounding personal health and dental hygiene. Furthermore, there's an increasing demand for natural and organic oral care products, leading to a surge in sensitive toothpaste sales. Market participants are introducing a range of sensitive toothpaste varieties, offering benefits such as deep cleaning, whitening, repair, protection, herbal multi-care and refreshing mint flavors. The rising popularity of whitening toothpaste, driven by its multiple advantages, is a significant market driver. Additionally, major manufacturers are employing innovative marketing strategies, expected to boost the sensitive toothpaste market's growth.

The prevalence of rapidly changing lifestyles, increased alcohol and tobacco consumption, and the resulting surge in oral diseases and tooth sensitivity are compelling people worldwide to prioritize proper oral care, positively influencing the sensitive toothpaste market's expansion in the foreseeable future. Furthermore, unhealthy dietary habits have contributed to dental problems in both adults and children, significantly boosting the consumption of sensitive toothpaste.

Consumers are seeking advanced, fast-acting oral care solutions like whitening and rapid relief toothpaste, which is projected to propel market growth in the years to come. Brand perception also plays a crucial role in product promotion. Notably, Sensodyne and Colgate-Palmolive are the two prominent brands actively raising awareness about oral sensitivity, thereby driving the adoption of sensitive toothpaste among consumers.

US Sensitive Toothpaste Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 1.58 billion

Largest Segment

Whitening

Fastest Growth

Rapid Relief

Growth Rate

5.3% CAGR

Global Sensitive toothpaste market ($ Bn)
Country Share for Asia Pacific Region (%)

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Sensitive Toothpaste Market Segmental Analysis

The sensitive toothpaste market is segmented on the basis of Product Type, Distribution Channel, and Regional. Based on Product Type the market is segmented as, Whitening, Rapid Relief, Others. Based on Distribution Channel the market is segmented as, Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online. Based on Regional the market is segmented as, North America, Asia Pacific, Latin America, Middle East & Africa (MEA)

Sensitive Toothpaste Market Analysis By Product Type

The sensitive toothpaste market is categorized by product type, with three main segments: whitening, rapid relief, and other variations. Notably, the whitening category dominated the market in 2021 with a substantial market share of 55.7%. This is attributed to its numerous benefits, including the ability to lighten teeth stains, soothe tooth sensitivity, and shield against the adverse effects of dietary acid erosion. On the other hand, the rapid relief segment is projected to experience the highest compound annual growth rate (CAGR) at 7.2%. Its appeal lies in its ability to provide relief from sensitivity pain within just 60 seconds, alongside other advantages like cavity protection and the refreshing feeling it imparts to breathe.

The rising trend of embracing natural and organic consumer products has motivated many companies to incorporate natural ingredients into their toothpaste formulations. This shift is expected to drive a surge in demand for herbal toothpaste. Additionally, the "repair and protect" category of sensitive toothpaste offers a unique feature, providing sensitivity protection through the formation of a stannous fluoride-based protective layer.

Overall, the diverse product offerings within the sensitive toothpaste market, coupled with the appeal of natural ingredients and innovative features, are shaping the industry's growth and consumer preferences.

Sensitive Toothpaste Market Analysis By Distribution

The global sensitive toothpaste market is divided by distribution channels, including supermarkets & hypermarkets, independent retail stores, pharmacies, and online sales channels. The supermarkets & hypermarkets segment held a significant market share in 2021, and it is anticipated to exhibit substantial growth with a noteworthy compound annual growth rate (CAGR) throughout the forecast period.

Supermarkets and hypermarkets serve as expanded versions of commercial sector stores, providing self-service facilities. They feature a diverse selection of personal care items, sports gear, equipment, and wellness products, meticulously organized and categorized on large shelves. Products are arranged according to their respective categories, complete with placards displaying details and prices. These retail spaces typically occupy ample floor space, showcasing a wide array of brands under a single roof. Moreover, their strategic locations near residential areas ensure convenience and easy access for consumers.

Global Sensitive toothpaste market By Product, 2023 (%)

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Sensitive Toothpaste Market Regional Insights

In 2022, the Asia Pacific region claimed the largest share of revenue, accounting for 41.7% of the market. This dominance can be attributed to the rising demand for oral care products, particularly in China and India. The growth in disposable income and heightened awareness regarding dental hygiene are significant factors propelling the sensitive toothpaste market's expansion within this region.

In India, a substantial portion of oral care products is manufactured using natural and Ayurvedic ingredients. As per the World Health Organization (WHO), over 34% of individuals in India grapple with oral sensitivity issues. This prevalence is driving the demand for herbal and natural toothpaste solutions tailored for sensitive teeth, thereby fostering growth in the sensitive toothpaste market in India.

Meanwhile, in China, a significant portion of the population faces oral health problems. Government support for the development of the oral health sector in China has been instrumental in driving market growth. Initiatives like introducing policies to raise awareness about oral hygiene and expanding coverage to encompass large dental hospitals and clinics have been implemented. This supportive environment is expected to result in a shift towards sensitive toothpastes among Chinese consumers.

Global Sensitive toothpaste market By Region, 2024-2031
  • Largest
  • Fastest

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Sensitive Toothpaste Market Dynamics

Sensitive Toothpaste Market Drivers

Increasing Oral Health Awareness:

  • As people become more conscious of their oral health, there's a growing demand for specialized products like sensitive toothpaste that cater to specific dental issues.

Rising Tooth Sensitivity Issues:

  • Factors such as changing diets, poor oral hygiene, and lifestyle choices have contributed to a higher prevalence of tooth sensitivity, driving the demand for effective solutions.

Sensitive Toothpaste Market Restraints

Competition from Regular Toothpaste:

  • Regular toothpaste brands often offer a wide range of benefits, making it challenging for sensitive toothpaste to gain a foothold in the market, especially among consumers who don't perceive sensitivity as a significant concern.

Consumer Preferences:

  • Some consumers might prefer specific flavors or features in their toothpaste, and if sensitive toothpaste doesn't meet these preferences, it could limit its adoption.

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Sensitive Toothpaste Market Competitive Landscape

The competitive landscape of the sensitive toothpaste market is marked by intense rivalry among established players and the emergence of new entrants, driven by the growing demand for specialized oral care products. Leading brands such as Sensodyne, Colgate Sensitive, Crest Sensi, and Parodontax have established a strong market presence, leveraging their reputation, extensive distribution networks, and continuous product innovation. These key players often invest heavily in research and development to introduce advanced formulations with rapid relief solutions, natural ingredients, and cavity protection, catering to diverse consumer preferences. The online sales channel has emerged as a significant battleground, with both established brands and emerging companies vying for digital visibility. E-commerce platforms provide a direct connection to consumers, allowing companies to reach a wider audience and offer promotions, enhancing their competitive edge.

Sensitive Toothpaste Market Top Player’s Company Profile

  • BioMin USA
  • Church and Dwight Co. Inc.
  • Coswell Spa
  • GlaxoSmithKline Plc
  • Group Pharmaceuticals Ltd.
  • Henkel AG and Co. KGaA
  • Optima Naturals S.r.l
  • Oriflame Holding AG
  • Patanjali Ayurved Ltd.
  • Sheffield Pharmaceuticals LLC
  • Splat Global UK Ltd.
  • Spotlight Oralcare EU
  • Sunstar Suisse SA
  • The Himalaya Drug Co.
  • The Honest Co. Inc.
  • The Procter and Gamble Co.
  • Vicco Laboratories

Sensitive Toothpaste Market Recent Developments

  • In February 2024, Sensodyne, a well-known oral care brand under Haleon (previously GlaxoSmithKline Consumer Healthcare), presented another item called Sensodyne Complete Protection+ Mouthwash. This development of their item range denotes Sensodyne's move past toothpaste and brushes, taking special care of people with delicate teeth.

     

  • On March 2024, Sensodyne teamed up with the Indian Dental Association to perceive and celebrate dental specialists for their important commitments to healthcare on World Dentist's Day.

     

  • On March 2023, Haleon, the organization behind Sensodyne and a supplier of expert oral well-being items, joined hands with the Malaysian Dental Association (MDA) to launch #BetterOralCareNation. This drawn-out campaign, set to start on May 1, offers free dental check-ups to general society. Alongside the check-ups, the mission plans to upgrade oral well-being proficiency among Malaysians through different instructive activities. Along with the MDA, the drive intends to conduct around 72,000 dental check-ups during the mission time frame.

Sensitive Toothpaste Key Market Trends

  • Growing Demand for Natural and Herbal Products: Consumers were increasingly seeking natural and herbal ingredients in personal care products, including toothpaste. This trend extended to sensitive toothpaste, with more brands offering natural or herbal variants targeting consumers who prefer gentler, chemical-free options.

Sensitive Toothpaste Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Component types team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global sensitive toothpaste market analysis, the sensitive toothpaste market has witnessed substantial growth, driven by increasing awareness about oral health and rising cases of tooth sensitivity globally. Regionally, Asia Pacific, including key markets like China and India, holds a significant share due to expanding middle-class populations, growing disposable income, and rising demand for specialized oral care products. Among the segments, the "whitening" category has stood out, offering both sensitivity relief and teeth-stain reduction benefits, capturing a substantial market share. Other factors propelling market growth include innovative formulations, such as rapid relief solutions, natural and herbal ingredients, and endorsements by dental professionals, further enhancing consumer trust. As dental health awareness continues to rise, the sensitive toothpaste market is poised for continued expansion across regions and segments.

Report Metric Details
Market size value in 2023 USD 1.58 billion
Market size value in 2031 USD 2.51 billion
Growth Rate 5.3%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Whitening, Rapid Relief, and Others
  • Distribution Channel
    • Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • BioMin USA
  • Church and Dwight Co. Inc.
  • Coswell Spa
  • GlaxoSmithKline Plc
  • Group Pharmaceuticals Ltd.
  • Henkel AG and Co. KGaA
  • Optima Naturals S.r.l
  • Oriflame Holding AG
  • Patanjali Ayurved Ltd.
  • Sheffield Pharmaceuticals LLC
  • Splat Global UK Ltd.
  • Spotlight Oralcare EU
  • Sunstar Suisse SA
  • The Himalaya Drug Co.
  • The Honest Co. Inc.
  • The Procter and Gamble Co.
  • Vicco Laboratories
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sensitive Toothpaste Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sensitive Toothpaste Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Sensitive Toothpaste Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sensitive Toothpaste Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sensitive Toothpaste Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sensitive Toothpaste Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Sensitive Toothpaste Market size was valued at USD 1.58 billion in 2022 and is poised to grow from USD 1.66 billion in 2023 to USD 2.51 billion by 2031, growing at a CAGR of 5.3 % in the forecast period (2024-2031).

The competitive landscape of the sensitive toothpaste market is marked by intense rivalry among established players and the emergence of new entrants, driven by the growing demand for specialized oral care products. Leading brands such as Sensodyne, Colgate Sensitive, Crest Sensi, and Parodontax have established a strong market presence, leveraging their reputation, extensive distribution networks, and continuous product innovation. These key players often invest heavily in research and development to introduce advanced formulations with rapid relief solutions, natural ingredients, and cavity protection, catering to diverse consumer preferences. The online sales channel has emerged as a significant battleground, with both established brands and emerging companies vying for digital visibility. E-commerce platforms provide a direct connection to consumers, allowing companies to reach a wider audience and offer promotions, enhancing their competitive edge. 'BioMin USA', 'Church and Dwight Co. Inc.', 'Coswell Spa', 'GlaxoSmithKline Plc', 'Group Pharmaceuticals Ltd.', 'Henkel AG and Co. KGaA', 'Optima Naturals S.r.l', 'Oriflame Holding AG', 'Patanjali Ayurved Ltd.', 'Sheffield Pharmaceuticals LLC', 'Splat UK Ltd.', 'Spotlight Oralcare EU', 'Sunstar Suisse SA', 'The Himalaya Drug Co.', 'The Honest Co. Inc.', 'The Procter and Gamble Co.', 'Vicco Laboratories'

As people become more conscious of their oral health, there's a growing demand for specialized products like sensitive toothpaste that cater to specific dental issues.

Growing Demand for Natural and Herbal Products: Consumers were increasingly seeking natural and herbal ingredients in personal care products, including toothpaste. This trend extended to sensitive toothpaste, with more brands offering natural or herbal variants targeting consumers who prefer gentler, chemical-free options.

In 2022, the Asia Pacific region claimed the largest share of revenue, accounting for 41.7% of the market. This dominance can be attributed to the rising demand for oral care products, particularly in China and India. The growth in disposable income and heightened awareness regarding dental hygiene are significant factors propelling the sensitive toothpaste market's expansion within this region.

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Global Sensitive Toothpaste Market

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