What is the global market size of Wet Wipes Market?

Wet Wipes Market size was valued at USD 21.5 billion in 2021 and is poised to grow from USD 21.9 billion in 2022 to USD 29.7 billion by 2030, growing at a CAGR of 3.6% in the forecast period (2023-2030).

Who are the key vendors in the Global Wet Wipes Market?

Global Wet Wipes Market is highly competitive, with a large number of players operating in the market. To meet the rising demand for wipe products, businesses must focus on product innovation and effective capacity use. The market's most well-known company is Kimberly-Clark Company. The company is continually working to reduce the CO2 emissions from its operations, which helps it achieve FDA compliance for its diverse pulp-based goods and contribute to environmental sustainability. The business heavily relies on a variety of online marketing techniques to increase sales of sanitary and hygiene products through company-owned and affiliate web storefronts. 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'Kimberly-Clark Corporation', 'Nice-Pak Products, Inc.', 'The Clorox Company', 'Unicharm Corporation', 'S. C. Johnson & Son, Inc.', '3M Company', 'Reckitt Benckiser Group plc', 'Diamond Wipes International, Inc.', 'Edgewell Personal Care Company', 'Svenska Cellulosa AB SCA', 'Beiersdorf AG', 'La Fresh Group, Inc.', 'Rockline Industries, Inc.', 'Himalaya Wellness', 'Meridian Industries Inc.', 'Body Wipe Company', 'Greenbrier International, Inc.', 'Hangzhou Guoguang Touring Commodity Co., Ltd.', 'In December 2021, the new Nice 'N Clean SecureFLUSH technology flushable wet wipes were introduced by Nice-Pak, a pioneer and market leader in the United States for the production and distribution of pre-moistened wipes. A brand-new, 100 percent cellulose nonwoven wipe with the patented SecureFLUSH technology is stated to have been created and is powerful enough to clean while dissolving swiftly.'

Top Wet Wipes Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Wet Wipes Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Wet Wipes industry players.

Wet Wipes Market Competitive Landscape

Top Player’s Company Profiles

Procter & Gamble Co.
Johnson & Johnson Services, Inc.
Kimberly-Clark Corporation
Nice-Pak Products, Inc.
The Clorox Company
Unicharm Corporation
S. C. Johnson & Son, Inc.
3M Company
Reckitt Benckiser Group plc
Diamond Wipes International, Inc.
Edgewell Personal Care Company
Svenska Cellulosa AB SCA
Beiersdorf AG
La Fresh Group, Inc.
Rockline Industries, Inc.
Himalaya Wellness
Meridian Industries Inc.
Body Wipe Company
Greenbrier International, Inc.
Hangzhou Guoguang Touring Commodity Co., Ltd.

Recent Developments

In March 2024, Navigator Paper UK Limited launched a cash offer to acquire Accrol Group Holdings plc, aiming to bolster its position in the UK tissue market with anticipated synergies and increased market presence. Accrol is a leading tissue converter and supplier of toilet tissues, kitchen rolls, facial tissues, and wet wipes to many of the UK’s leading discounters and grocery retailers across the UK.
In January 2024, Accrol, a U.K.-based independent tissue converter, finalized the acquisition of Severn Delta Limited, a maker of wet wipes and tumble dryer sheets based in Somerset, U.K. Delta's revenues are reported at £5 million.
In September 2023, TERRA a renowned manufacturer of premium eco-conscious and organic personal care products, made its debut in the Indian market following the resounding success of its groundbreaking Organic Biodegradable Baby Wipes in the USA and its home market of New Zealand.

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FAQs

Wet Wipes Market size was valued at USD 4.46 Billion in 2024 and is poised to grow from USD 4.63 Billion in 2025 to USD 6.29 Billion by 2033, growing at a CAGR of 3.9% during the forecast period (2026–2033).

Global Wet Wipes Market is highly competitive, with a large number of players operating in the market. To meet the rising demand for wipe products, businesses must focus on product innovation and effective capacity use. The market's most well-known company is Kimberly-Clark Company. The company is continually working to reduce the CO2 emissions from its operations, which helps it achieve FDA compliance for its diverse pulp-based goods and contribute to environmental sustainability. The business heavily relies on a variety of online marketing techniques to increase sales of sanitary and hygiene products through company-owned and affiliate web storefronts. 'Kimberly-Clark Corporation (United States)', 'Procter & Gamble Co. (United States) ', 'Johnson & Johnson (United States) ', 'Unicharm Corporation (Japan) ', 'Nice-Pak International Ltd (United States) ', 'Rockline Industries, Inc. (United States) ', 'DUDE Products, Inc. (United States) ', 'Meridian Industries Inc. (United States) ', 'Edgewell Personal Care (United States) ', 'Diamond Wipes International, Inc. (United States) ', 'La Fresh Group, Inc. (United States) ', 'Suominen Corporation (Finland) ', 'Pigeon Corporation (Japan) ', 'Hengan International Group Company Limited (China) ', 'Svenska Cellulosa Aktiebolaget SCA (Sweden) ', 'WaterWipes UC (Ireland) ', 'Diva International SRL (Italy) ', 'The Clorox Company (United States) ', 'Beiersdorf AG (Germany) ', 'The Honest Company (United States)'

The demand for bathroom and toilet tissues is increasing as a result of the increased personal hygiene requirements for cleanliness. Also, as air pollution and dust issues have gotten worse, housekeepers are using more kitchen tissue to effectively clean the utensils and other kitchenware items. Globally, rising nuclear family habits are fuelling a demand boom for household cleaning supplies. There is a constant need for wet tissues with increased absorption and softness because to the growing senior population around the world and their increasing mobility concerns.

Development of Sustainable Wipes with Biodegradable Components to Promote Market Expansion: Industry associations and major players now concentrate on providing hygiene products made of biodegradable materials such recycled plastic, organic cotton, natural bamboo, and others to prevent plastic pollution issues and support environmental sustainability. Because of this, sustainable wipes are a popular trend in the market. As an illustration, Coterie Baby Inc. introduced plant-based, biodegradable, and compostable baby hygiene sheets to the U.S. market in May 2021. Moreover, consumers who use hospital services will have greater access to antimicrobial property-based disinfection products, creating additional market growth potential. The distribution of hygiene products by common businesses in environmentally responsible packaging will increase demand for the product.

With a sales share of nearly 36.3% in 2021, North America dominated the wet wipes market. In North America, women's growing awareness of infant care is also fueling the demand for baby wet wipes. The vast majority of European nations, including Germany, the U.K., and France, place a high value on hygiene and are willing to pay more for premium personal care and hygiene products. In addition, as women's discretionary income rises, they are able to spend more on high-end personal care and hygiene items, including wet wipes.

Top Wet Wipes Companies

Wet Wipes Market Competitive Landscape

FAQs

What is the global market size of Wet Wipes Market?

Who are the key vendors in the Wet Wipes Market?

What is the key driver of Wet Wipes Market?

What is the key market trend for Wet Wipes Market?

Which region accounted for the largest share in Wet Wipes Market?

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