Global Personal Care Wipes Market

Global Personal Care Wipes Market Size, Share, Growth Analysis, By Product(Baby Wipes, Facial & Cosmetic Wipes), By Distribution Channel(Supermarkets/hypermarkets, Convenience Stores) - Industry Forecast 2023-2030


Report ID: SQMIG30L2120 | Region: Global | Published Date: February, 2024
Pages: 260 | Tables: 69 | Figures: 74

Global Personal Care Wipes Market Insights

Personal Care Wipes Market size was valued at USD 11.25 billion in 2021 and is poised to grow from USD 11.96 billion in 2022 to USD 19.33 billion by 2030, growing at a CAGR of 6.2% in the forecast period (2023-2030),

The personal care wipes market is driven by the increased usage of personal care wipes for hygiene maintenance, particularly where access to water is limited. Furthermore, due to their disposable nature, the benefits of personal care wipes for infection prevention are enticing consumers to purchase more personal care wipes. Furthermore, the major companies are focusing their efforts on developing specialized and novel personal care wipes that are suitable for a variety of skin types.

As a result of the COVID-19 pandemic, people are becoming more cautious about disinfecting products for daily use. Consumers are emphasizing essential personal care and hygiene products, such as wipes. Personal care wipes are widely used by customers for a variety of reasons. One of the main reasons for wipes' increasing popularity is that they are handy and simple to use.

US Personal Care Wipes Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030),

Global Market Size

USD 11.25 billion

Largest Segment

Baby Wipes

Fastest Growth

Baby Wipes

Growth Rate

6.2% CAGR

Global Personal Care Wipes Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Personal Care Wipes Market Size by Type, 2021-2028($ Bn)
Global Personal Care Wipes Market Size by, Type 2021-2028 (%)

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Global Personal Care Wipes Market Segmental Analysis

Personal Care Wipes Market is segmented by product into baby wipes, facial & cosmetic wipes, intimate wipes, flushable wipes, hand & body wipes others. By distribution channel,  the market is segmented into supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores pharmacy, other distribution channels. Based on region, the market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Personal Care Wipes Market Analysis by Product

The baby wipes segment led the market in 2022. Soap and cloth substitutes cause skin irritation and rashes, whereas baby personal care wipes are gentle on the baby's skin. This is growing in popularity as people have become more aware of the benefits of using infant personal care wipes. However, the intimate personal care wipes category is predicted to rise significantly and capture a large personal care wipes market share over the forecast period, owing to increased knowledge about genital skin care among both female and male populations.

Global Personal Care Wipes Market By Type, 2021 (%), 2021 (%)

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Global Personal Care Wipes Market Regional Insights

In the APAC, rising consumer awareness towards the importance of using personal care products, particularly to avoid skin disorders and infectious diseases is driving personal care wipes market expansion. Sales of infant personal care wipes in the region are being influenced by rising spending on baby care goods. The market in the region is likely to be driven by significant expansion in the number of prospective purchasers in developing economies such as China and India. Furthermore, increasing buying power combined with high internet penetration is changing the way people shop for personal care products. Additionally, the growing manufacturing activity and modernization in healthcare practices, especially in developing countries, are expected to witness significant growth in the personal care wipes market during the forecast period.

Global Personal Care Wipes Market By Geography, 2021 - 2028, 2023-2030),
  • Largest
  • Fastest

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Global Personal Care Wipes Market Dynamics

Personal Care Wipes Market Driver

Rise in Use of Wet Wipes in Adults and Baby Wipes for Toddlers to Encourage Market Demand

  • Owing to the disposable nature of baby wipes and their ability to function as a genital cleansing agent, the infant personal care wipes category is expected to see increasing demand. Baby wipes provide a significant contribution to rising birth rates, particularly throughout the infant's early life stage. 
  • Wet baby wipes are best used before diapering a baby and patient care. On the other hand, wet wipes are mostly used post workout that provide cleansing action, moisturises the skin, soothes and prevents dryness. Dry baby wipes have excellent absorbency and are suitable for hand and face cleaning, patient cleansing, and face cleansing while travelling.

Personal Care Wipes Market Restraint 

  • Bacteria are transferred through wipes. When the same wet wipes are used to clean multiple surfaces, the bacteria are distributed rather than eliminated. According to a study conducted by Cardiff University, wet wipes have a high variability when it comes to eradicating bacteria, using soap and water is a far better alternative.

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Global Personal Care Wipes Market Competitive Landscape

The personal care wipes industry is extremely competitive and fragmented, with multiple firms vying for a dominant position in the market. To address rising demand, prominent competitors are pursuing a variety of tactics, including growth, mergers and acquisitions, collaborations, and new product development.

Personal Care Wipes Market Top Players Company Profiles 

  • Procter & Gamble Co.
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Nice-Pak Products, Inc.
  • S. C. Johnson & Son, Inc.
  • Diamond Wipes International Inc.
  • Rockline Industries
  • Edgewell Personal Care Company
  • Hengan International Group Co. Ltd.
  • Beiersdorf AG
  • 3M Company
  • Svenska Cellulosa AB
  • The Clorox Company
  • The Honest Company, Inc.
  • The Himalaya Drug Company
  • Farlin Infant Products Corp.
  • Linette
  • SCA Hygiene Products AB.

Personal Care Wipes Market Recent Developments

  • In March 2022, WaterWipes, the world's purest baby wipes, announced the launch of its new 100% biodegradable and plastic-free wipes.
  • In February 2022, The Albaad Group, a global nonwovens and wet wipes manufacturer, is investing approximately USD 53.5 million in expanding and improving its environmentally friendly nonwoven production line.
  • In July 2021, Mother Sparsh launched the first eco-friendly water-based baby wipes in India. These wipes are made of 100% plant-based fabric, dermatologically tested, biodegradable, extra strong, and velvety-soft for the precious skin of babies.

Global Personal Care Wipes Key Market Trends

  • One of the key aspects that are expected to widen the potential for the personal care wipes market to flourish in the future is the inclination of leading market players towards manufacturing various products made out of plant-based ingredients. Companies are striving to create environment-friendly products. Also, Plastic packaging is being reduced or phased out by many firms.
  • Feminine hygiene wipes are new entrants in the market and their benefits for improving quality of life are well recognized by women who use them for hygiene and convenience. Different companies are trying to gain their market share in this segment by introducing new and thorough innovations and approaches such as alcohol-free and biodegradable products to easily remove makeup and hydrate skin.
  • Innovative products, such as flavored wipes for facial cleaning, will continue to open up new prospects for growth. In addition, various companies produce their latest products or limited-edition wipes for fruit and veggies. These wipes are very soft, durable, and have optimal cleaning characteristics. The demand for cocoon wipes, for example, is on the rise every day. These wipes are applied to the body, face, neck, and hands and are appropriate for dry skin types. These wipes help feed and moisturize the skin intensely. To meet specific skin demands, blueberries cleaning facial wipes and cucumbers hypoallergenic facial wipes are also being produced. Furthermore, new and creative wipes such as flavored wipes, personal hygiene, pre-moistened facial cleansing, disinfection, and smoking wipes are being introduced, which is projected to drive the personal care wipes market forward.

Global Personal Care Wipes Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, with increasing internet penetration, the personal care wipes market size from the e-commerce segment would expand in terms of distribution channels. Benefits such as ease of access have contributed to the rapid expansion of online purchase in India, China, and Germany. The expanding popularity of e-commerce and thriving retail businesses, which result in higher overall sales, will also fuel category growth.

Report Metric Details
Market size value in 2021 USD 11.25 billion
Market size value in 2030 USD 19.33 billion
Growth Rate 6.2%
Base year 2021
Forecast period 2023-2030),
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Baby Wipes, Facial & Cosmetic Wipes, Intimate Wipes, Flushable Wipes, H, & Body Wipes, Others
  • Distribution Channel
    • Supermarkets/hypermarkets, Convenience Stores, Specialist Stores, Online Retail Stores Pharmacy, Other Distribution Channels
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble Co.
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Unicharm Corporation
  • Nice-Pak Products, Inc.
  • S. C. Johnson & Son, Inc.
  • Diamond Wipes International Inc.
  • Rockline Industries
  • Edgewell Personal Care Company
  • Hengan International Group Co. Ltd.
  • Beiersdorf AG
  • 3M Company
  • Svenska Cellulosa AB
  • The Clorox Company
  • The Honest Company, Inc.
  • The Himalaya Drug Company
  • Farlin Infant Products Corp.
  • Linette
  • SCA Hygiene Products AB.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Personal Care Wipes Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Personal Care Wipes Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Personal Care Wipes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Personal Care Wipes Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Personal Care Wipes Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Personal Care Wipes Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

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FAQs

Personal Care Wipes Market size was valued at USD 11.25 billion in 2021 and is poised to grow from USD 11.96 billion in 2022 to USD 19.33 billion by 2030, growing at a CAGR of 6.2% in the forecast period (2023-2030),

The personal care wipes industry is extremely competitive and fragmented, with multiple firms vying for a dominant position in the market. To address rising demand, prominent competitors are pursuing a variety of tactics, including growth, mergers and acquisitions, collaborations, and new product development. 'Procter & Gamble Co.', 'Johnson & Johnson', 'Kimberly-Clark Corporation', 'Unicharm Corporation', 'Nice-Pak Products, Inc.', 'S. C. Johnson & Son, Inc.', 'Diamond Wipes International Inc.', 'Rockline Industries', 'Edgewell Personal Care Company', 'Hengan International Group Co. Ltd.', 'Beiersdorf AG', '3M Company', 'Svenska Cellulosa AB', 'The Clorox Company', 'The Honest Company, Inc.', 'The Himalaya Drug Company', 'Farlin Infant Products Corp.', 'Linette', 'SCA Hygiene Products AB.'

Owing to the disposable nature of baby wipes and their ability to function as a genital cleansing agent, the infant personal care wipes category is expected to see increasing demand. Baby wipes provide a significant contribution to rising birth rates, particularly throughout the infant's early life stage. 

One of the key aspects that are expected to widen the potential for the personal care wipes market to flourish in the future is the inclination of leading market players towards manufacturing various products made out of plant-based ingredients. Companies are striving to create environment-friendly products. Also, Plastic packaging is being reduced or phased out by many firms.

In the APAC, rising consumer awareness towards the importance of using personal care products, particularly to avoid skin disorders and infectious diseases is driving personal care wipes market expansion. Sales of infant personal care wipes in the region are being influenced by rising spending on baby care goods. The market in the region is likely to be driven by significant expansion in the number of prospective purchasers in developing economies such as China and India. Furthermore, increasing buying power combined with high internet penetration is changing the way people shop for personal care products. Additionally, the growing manufacturing activity and modernization in healthcare practices, especially in developing countries, are expected to witness significant growth in the personal care wipes market during the forecast period.

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Global Personal Care Wipes Market

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