USD 21.5 billion
Report ID: SQMIG30L2082 | Region: Global | Published Date: March, 2023 | Pages: 157 | Tables: 62 | Figures: 76
Wet Wipes Market size was valued at USD 21.5 billion in 2021 and is poised to grow from USD 21.9 billion in 2022 to USD 29.7 billion by 2030, growing at a CAGR of 3.6% in the forecast period (2023-2030).
The market demand for wet wipes is being fueled by elements like rising personal grooming costs, restricted water supply, rising disposable income, and growing consumer awareness of wet wipes in developing nations. Wipes' ease, superior hygiene, and time-saving qualities are influencing individuals to use them more frequently. The demand for wet wipes specifically targeted at women has increased as more women have entered the workforce globally and as their purchasing power has grown. Intimate wipes, make-up remover wipes, and various wet wipes targeted towards women have been introduced by numerous firms to provide working women with conveniences. Women typically use facial wipes to remove extra oil and grime from their faces on a regular basis. Due to growing environmental concerns, customers are switching from chemical-based wipes to natural or eco-friendly wipes that are created from natural components and contain no chemicals. Also, given that harsh chemicals can harm a baby's skin, mothers are continuously looking for natural and biodegradable baby wipes to give their children gentle treatment. Water Wipes, Pipette, and EC originals are a few of the widely recognized baby wipes brands. Since many businesses now recognize the advantages of using naturally derived substances, they are making products using these compounds to provide efficient goods with calming effects. Niki's Natural Wipes, for instance, were introduced to the US market by an Australian producer. Manuka honey and coconut oil are the only natural ingredients used in its wipes. While coconut oil is nourishing, manuka honey has antimicrobial characteristics.
US Wet Wipes Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 21.5 billion
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Global Wet wipes Market is segmented on the basis of Product, Distribution Channels, Materials and region. By Product, the market is segmented into Facial and Cosmetics, Baby, Hand and Body, Intimate, and Others. By Distribution Channels, market is segmented into Supermarket, Convenience Store, Pharmacy, E-Commerce. By Materials, the market is divided into Nonwoven and Woven. By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Analysis by Product
Baby wipes segment dominated the global market in 2022. The demand for baby wipes is mostly being driven by millennial parents' growing concern about their infants' delicate skin. Babies who use diapers frequently get diaper rashes; as a result, parents have started using baby wipes to clean the region and lower the risk of rashes and skin irritation. Baby wipes are also used to clean the baby's hands and face because these areas of the body are more exposed to the outside environment.
The intimate wipes segment dominated the global market during the projection period. Women have started utilising intimate wipes due to the growing awareness of the value of personal grooming and preventing infections such urinary tract infections (UTIs) or infections induced by sexual activity, as well as inadequate genital cleanliness. These wipes are made to gently clean the intimate area without triggering a reaction or irritability. To safeguard themselves against reoccurring vaginal infections, the majority of adolescent girls and working women have accepted this product. Several celebrity-led ads and the rising use of intimate wipes among athletes have persuaded women to use these it.
Analysis by Materials
The non-woven segment dominated the global market. Wipes made of non-woven material are the perfect material for creating wet wipes because of their high rates of absorption, excellent moisture retention capabilities, and smooth textures. They are frequently employed in the production of baby wipes, facial wipes, and intimate wipes. Also, these are more affordable than braided wipes. Product introductions in the category should help the segment grow. For instance, the Polish business EcoWipes developed Tricell, a cutting-edge non-woven made from cellulose that has received FSC certification. Tricell, a natural non-woven, is stronger than typical viscose and polyester blends and more absorbent than cotton due to its natural composition.
The fastest growing segment of global wet Wipe market is woven. The process of continually knitting or looping polyester monofilament produces woven wipes, also referred to as knitted wipes. Although they are very strong and have excellent absorption qualities, they are rarely used as wet wipes. Because they are double-knitted and have a high strength, woven wipes are typically developed for cleaning hard surfaces.
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With a sales share of nearly 36.3% in 2021, North America dominated the wet wipes market. In North America, women's growing awareness of infant care is also fueling the demand for baby wet wipes. The vast majority of European nations, including Germany, the U.K., and France, place a high value on hygiene and are willing to pay more for premium personal care and hygiene products. In addition, as women's discretionary income rises, they are able to spend more on high-end personal care and hygiene items, including wet wipes.
The Asia Pacific market is expected to grow at the fastest CAGR. Several factors such as the region's rapid urbanization and the rising desire in China, India, and South Korea for goods that can be time- and convenience-saving while yet providing the same level of cleaning, are to blame for the region's rising demand. Furthermore, one of the primary factors driving regional expansion is the easy access to wet wipes as a result of the rising popularity and high spending in the area. The key causes raising product demand in the region include rising product promotion campaigns and increased knowledge among women of the negative impacts of unclean intimate areas, such as skin conditions, irritation, odor, and the potential for cervical cancer.
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Increasing Need for Sanitation and Cleanliness to Support
New product developments that will benefit the market
Widespread Accessibility of Competitive Goods to Limit Market Expansion
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Global Wet Wipes Market is highly competitive, with a large number of players operating in the market. To meet the rising demand for wipe products, businesses must focus on product innovation and effective capacity use. The market's most well-known company is Kimberly-Clark Company. The company is continually working to reduce the CO2 emissions from its operations, which helps it achieve FDA compliance for its diverse pulp-based goods and contribute to environmental sustainability. The business heavily relies on a variety of online marketing techniques to increase sales of sanitary and hygiene products through company-owned and affiliate web storefronts.
Top Player’s Company Profiles
Industry associations and major players now concentrate on providing hygiene products made of biodegradable materials such recycled plastic, organic cotton, natural bamboo, and others to prevent plastic pollution issues and support environmental sustainability. Because of this, sustainable wipes are a popular trend in the market. As an illustration, Coterie Baby Inc. introduced plant-based, biodegradable, and compostable baby hygiene sheets to the U.S. market in May 2021. Moreover, consumers who use hospital services will have greater access to antimicrobial property-based disinfection products, creating additional market growth potential. The distribution of hygiene products by common businesses in environmentally responsible packaging will increase demand for the product.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global Wet wipes market analysis, the key drivers of the wet wipes market expansion is customers' rising cleanliness consciousness. Because of their wide range of uses, numerous types of wipes, including scented, feminine, flushable, moist, and intimate wipes, have been available in recent years. Throughout the forecast period, a rising demand for clean-label products created from recyclable chemicals and renewable resources is anticipated to drive the wipes market's expansion, especially home wipes. The largest segment by product is Baby wipes and fastest growing is intimate wipes. By Materials, the largest segment is Nonwoven and fastest growing is woven. North America is the largest region and Asia Pacific is the growing region of global Wet Wipes market. The implementation of various healthcare management programmes, the growth of wet wipes manufacturing businesses, the availability of a range of wet wipes solutions, and higher investments in technical improvements are all projected to have a positive impact on sales.
|Market size value in 2021||USD 21.5 billion|
|Market size value in 2030||USD 21.9 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
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For the Global Wet Wipes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Wet Wipes Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Wet Wipes Market:
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