Bath Towel Market
Report ID: SQMIG25M2050
Bath Towel Market Size, Share, and Growth Analysis
Bath Towel Market By Type (Plush Bath Towel, Bamboo Filter Bath Towel), By Size (Small 13, Medium 16), By Application (Hand Towel, Face Towel), By End User, By Distribution Channels, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25M2050 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
91
|Figures:
68
Format -
Bath Towel Market Insights
Global Bath Towel Market size was valued at USD 12.6 billion in 2023 and is poised to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).
Bath Towels are still a crucial fashion accessory and a consistent source of cash for the industry. Bath Towels have recently risen in popularity as one of the most coveted personal items all around the world. The availability, prominence, and desirability of different bath towels have increased their wide acceptance and potent performance.
The global bath towel market is primarily driven by the growth of the hospitality industry. The booming hotel sector's increasing demand for premium bath towels has fueled the market expansion globally. In many hotels and spas, bath towels manufactured from various varieties of cotton, such as Turkish cotton, Egyptian or Pima cotton, and microfiber, are utilised. Another element driving the expansion of the bath towel market is the rising health and fitness club sector. The textile sector is predicted to grow faster than the bath towel market as a result of rising disposable income in emerging economies like China and India. Bath towels made of organic material are in greater demand as a result of consumers' growing eco-awareness. The bath towel market is being driven in part by the fast shifting fashion trends, rising hygiene awareness, and alterations in lifestyle.
US Bath Towel Market is poised to grow at a sustainable CAGR for the next forecast year.
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Bath Towel Market Segments Analysis
Global Bath Towel Market is segmented by Type, Size, Application, End User, Distribution Channels and region. Based on Type, the market is segmented into Plush Bath Towel, Bamboo Filter Bath Towel, Velvet Bath Towel, Micro Fiber Towel, Cotton Bath Towel and Others. Based on Size, the market is segmented into Small 13, Medium 16, Large 30 and Extra Large 34. Based on Application, the market is segmented into Hand Towel, Face Towel and Body Towel. Based on End User, the market is segmented into Residential and Commercial. Based on Distribution Channels, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Bath Towel Market Analysis by TypeIn 2021, cotton bath towel held the greatest market share. Cotton towels are becoming more and more popular because they are eco-friendly, gentle on the skin, chemical-free, and more absorbent. These attributes are driving demand for cotton towels in both residential and non-residential applications. When compared to other towel materials, cotton towels have the advantage of holding up to 25 times more water.
Customers choose to use more than one towel per person and buy new ones when market trends change due to the growing tendency of the nuclear family and greater hygiene awareness. Due to their affordability, outstanding durability, and superior absorbency, cotton towels are becoming more and more popular in the high-end luxury hotel and premium spa sectors. Furthermore, the expansion of the hospitality industry with its growing number of hotels, resorts, and motels ensures that its guests have clean towels, which contributes to the segment's growth.
Bath Towel Market Analysis by End User
The global bath towel market has been divided into residential & commercial based on application. The greatest market share in 2021 belonged to households, and throughout the forecast period, that share is expected to increase at a CAGR of 7.2 %. The rising number of residential units being built is largely responsible for the expansion of the bath towel market in the household sector. The demand for a separate towel to enhance hygiene is being driven by the growing population pool combined with the shifting tendency toward nuclear families. The bath towel market is also being driven by an increase in consumer spending power on home and bath linen for a more comfortable experience.
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Bath Towel Market Regional Insights
North America held the highest share of the global bath towel market in 2021 because of its advanced healthcare system, expanding fitness sector, and expanding food and beverage business. One of the primary factors driving the growth of the bath towel market in North America is the widespread use of towels to maintain personal hygiene in restaurants, hotels, hospitals, clinics, and gyms & fitness clubs.
The expanding population in developing nations like China and India would cause the towel market in the Asia Pacific region to grow quickly over the forecast period. The need for towels in commercial applications, which is anticipated to develop at a high rate in the coming years, is boosted by expanding industries including healthcare and hospitality. The Asia Pacific region's enormous population, rising per capita income, and government-sponsored hygiene programmes are the main drivers of the towel industry there. Another element driving market expansion in the region is an increase in textile exports from Asia to various parts of the world as a result of favourable government assistance and the region's advantage of low labour costs. Additionally, the increased urbanisation of Asian nations is raising living standards and driving up demand for bathroom and house textiles.
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Bath Towel Market Dynamics
Bath Towel Market Driver
- Growing consumer expenditure on personal care and home goods is influenced by population increase and rising per capita income, which is what drives the bath towel market expansion globally. Some characteristics or benefits of a towel include its strength, cost effectiveness, water resistance, and light weight, which contribute to its high demand across the globe. Towel usage is predicted to increase in hospitals, hotels, restaurants, and fitness facilities, which will continue to drive market expansion.
- Cloth use is increasing as a result of changing lifestyles, growing brand recognition, swiftly shifting fashion trends, and growing hygiene and cleanliness consciousness. Growing public awareness of the benefits of using bath towels, hand towels, and gym towels separately to preserve personal hygiene is assisting in the overall market expansion.
Bath Towel Market Restraint
- The fluctuating cost of raw materials is the main factor limiting the expansion of the bath towel market. Raw material commodity price fluctuations will affect the cash flows and profits of businesses.
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Bath Towel Market Competitive Landscape
The existence of several international players defines the global market. To increase their market share, businesses use a variety of techniques, including partnerships, agreements, regional growth, mergers, acquisitions, and new product creation. In our bath towel market reports, some of the leading luxury bath towel manufacturers are as follows: GM Exports (India), Nine Space (The U.S.), Sunvim (China), Dunroven House (The U.S.), QIANXIANG (China), Kimberly-Clark (The U.S.), Procter & Gamble (The U.S.), Behrens Group (UK), WHR Gmbh (Germany), Laguna Beach Textile Company (The U.S.), Dock and Bay (UK), and Koch Industries (The U.S.)
Top Players in the Bath Towel Market
- Welspun India Ltd. (India)
- Trident Group (India)
- GHCL Limited (India)
- Uchino Co., Ltd. (Japan)
- 1888 Mills (USA)
- Standard Textile Co., Inc. (USA)
- Walmart Inc. (USA)
- Target Corporation (USA)
- Bed Bath & Beyond Inc. (USA)
- Amazon.com, Inc. (USA)
- Ralph Lauren Corporation (USA)
- Frette (Italy)
- Yves Delorme (France)
- Matouk (USA)
- Christy (UK)
- Cacala (Turkey)
- Hammacher Schlemmer & Company, Inc. (USA)
- Boll & Branch (USA)
- Brooklinen (USA)
- Coyuchi (USA)
Bath Towel Market Recent Developments
- In July 2022, the merger of Riegel Linen, T-Y Group, and Harbor Linen has been finalised, creating “1 Concier” as the new name for the combined business. For hotels, cruise lines, and other hospitality organisations, the united company will offer linens, operational supplies, and equipment.
- In June 2022, Bonterra, a new range of ground-breaking paper products manufactured from responsibly sourced materials in plastic-free packaging has been released in Canada.
- In April 2021, Swaas introduced eco-friendly products in their home essentials category with the intention of reducing environmental waste. The recyclable and biodegradable bamboo cutlery and long-lasting, absorbent bamboo bath towels are special products for the retail market that are also environmentally and sustainably beneficial.
Bath Towel Key Market Trends
- Governments in nations like China and India support textile businesses through a variety of programmes and financial investments. It benefits the bath towel market.
- As there are different demands based on usage, manufacturers have been concentrating on creating new goods for specialised purposes. Leading industry participants are committed to enhancing the quality and softness of bath towels. To fulfil the rising demand for these towels, businesses are creating brand-new, opulent bath towels. Bath towels are being developed by businesses using various organic fibres. The introduction of these designer towels and organic cotton towels is anticipated to draw in customers who value quality brands and the environment.
Bath Towel Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, by type, the cotton bath towel segment is estimated to held the largest share of the market in the year 2021. By end user, the residential segment held the largest share of market. Region-wise, the North America dominated the market, followed by Asia Pacific because of growing medical services area and developing wellness industry and food and drink industry. Broad use of towels in food joints, medical clinics, centers, exercise centers and wellness clubs, and lodgings to keep up with individual cleanliness are prime elements which boosts the bath towel market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 12.6 billion |
| Market size value in 2032 | USD 21.65 billion |
| Growth Rate | 6.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Bath Towel Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Bath Towel Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Bath Towel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Bath Towel Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Bath Towel Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Bath Towel Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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