USD 13.7 billion
Wet Shave Market Size, Share, and Growth Analysis
Wet Shave Market By Product (Disposable Razors, Non-disposable Razors), By Gender (Male, Female), By Distribution Channel (Hypermarkets, Supermarkets), By Application (Household, Salons & Spa), By Region - Industry Forecast 2025-2032
Report ID:
SQSG30L2053 |
Region:
Global |
Published Date: January, 2025
Pages:
157
|Tables:
90
|Figures:
76
Format -
Wet Shave Market Insights
Global Wet Shave Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.95 billion in 2024 to USD 30.0 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).
Increasing number of people adopting to corporate culture, rising awareness of personal grooming products, and emphasis on the advanced technology by several key market players are the major factors expected to drive the growth of the global wet shave market over the forecast period. Furthermore, the global market is witnessing a tremendous growth by increasing consumer spending on personal care and rapid boost in the number of innovations of wet shave products worldwide.
In addition, introduction to new and advanced shaving products coupled with the rising adoption of shaving products such as shaving creams, dye free gels, sulfates, and parabens are anticipated to have a significant contribution in the growth of global wet shave market throughout the forecast period. For instance, Gillette, a brand of Procter & Gamble, introduced its new Gillette Heated Razor, with many new and advanced features including warming technology and providing a hot towel while shaving.
Growing e-commerce industry with the increasing popularity of several online platforms such as Amazon and Flipkart coupled with the rising number of innovations in razor designs are also propelling the global wet shave market. Many manufacturers of the global market are continuously increasing their investment in research & development sector for the expansion of their product quality and enhancing their services to provide better experience to consumers around the globe.
US Wet Shave Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Disposable Razors
Fastest Growth
Disposable Razors
Growth Rate
9.1% CAGR
Global Wet Shave Market ($ Bn)
Country Share for Aisa Pacific Region (%)
Country Share for North America Region (%)
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Wet Shave Market Segments Analysis
Global Wet Shave Market is segmented by Product, Gender, Distribution Channel, Application and region. Based on Product, the market is segmented into Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades and Others. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Independent Retailers and Others. Based on Application, the market is segmented into Household, Salons & Spa and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Wet Shave Market Analysis by Product
By product, shaving lotions & creams segment held the largest market share in 2022. High usage of these creams and lotions to facilitate shaving process and contain glycerine which acts like an emollient to soften the beard and make skin more-smooth & moisturized while shaving are the major factors projected to drive the segment growth during the forecast period. Moreover, the rising technological advancement in the shaving products and services coupled with the growing awareness and easy availability of various products in the market are further expected to drive the segment growth and demand in the coming years.
Wet Shave Market Analysis by Distribution Channel
By distribution channel. the supermarkets segment dominated the market and accounted for a significant market share in 2022. Easy availability of various international brands, presence of wide range of products, accessibility of original product checking, and growing number of supermarkets across the globe are the major factors driving the segment growth throughout the forecast period.
In addition, various key market players including Carrefour S.A., Tesco PLC, and Walmart Inc. are continuously growing their on-ground presence with the help of opening new supermarket stores especially in developing regions such as India and China, is also anticipated to have a positive impact on the market in the near future.
Global Wet Shave Market By Product
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Wet Shave Market Regional Insights
Globally, Asia Pacific dominated the wet shave market and accounted for a healthy market share in 2022 owing to large population base, large production facilities in countries such as China, Thailand, and India, and growing consumer disposable income are the major factors expected to drive the wet shave market in the region during the forecast period.
Furthermore, North America is witnessing fastest CAGR during the forecast period owing to change in fashion trends, shifting consumer preferences towards grooming products, and high technological advancement in the region. Additionally, huge infrastructural facilities related to barbershops and salons as well in several developed countries including United States and Canada is likely to boost the consumption of shaving products in the coming years.
Global Wet Shave Market By Region
- Largest
- Fastest
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Wet Shave Market Dynamics
Wet Shave Market Drivers
Change in Consumer Lifestyles and Urbanization to Improve the Market Growth
- Rapid change in consumer lifestyles and continuously growing urbanization are the major factors expected to drive the global wet shave market during the forecast period.
- Increasing prevalence for grooming products among both male and female consumers due to the rising availability of these products in India, China, and Indonesia is also projected to be a key driving factor for the global market in the coming years. Moreover, growing adoption of grooming regimen by female consumers is anticipated to boost the market for wet shave over the coming years.
Wet Shave Market Restraint
Price Volatility of Raw Materials to Impede the Market Expansion
- High cost of new and innovative shaving products and fluctuating prices of raw materials used in the manufacturing process are the major factors projected to hamper the global wet shave market over the forecast period.
- A large portion of global population is price sensitive with a low affordability for expensive products. This is likely to be a major restraining factor for the market growth in the coming years.
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Wet Shave Market Competitive Landscape
Global wet shave market is moderately competitive with the presence of many well-known international and local market players operating around the globe. Major players are mainly focusing on new product launches along with the lowering production cost and enhancing product quality for strengthen their market position. In addition, collaboration, acquisition, partnerships, and strategic alliances are few major business strategies on which major players are implementing for the expansion of their product portfolio and geographical presence.
Top Players in Wet Shave Market
- Harry's (United States)
- The Razor Company (United States)
- Maggard Razors (United States)
- Royal Shave (United States)
- Jeremy's Razors (United States)
- D.R. Harris & Co. (United Kingdom)
- Truefitt & Hill (United Kingdom)
- Taylor of Old Bond Street (United Kingdom)
- Edwin Jagger (United Kingdom)
- Muhle (Germany)
- Merkur (Germany)
- Saponificio Varesino (Italy)
- Proraso (Italy)
- Kai (Japan)
- Rockwell Razors (Canada)
- Parker Safety Razor (India)
- Super-Max (India)
- Lord International (Egypt)
- Rapira (Russia)
Wet Shave Market Recent Developments
- In July 2022, Phillips announced the launch of its new OneBlade Pro face & body trimmer in India. This new device comes with cutting-edge OneBlade technology and has mainly designed for precision, control, and power. It’s a new high-end beard trimmer with various features, which enable users to shave, trim, and style their beards according to their desires.
- In July 2022, Panasonic launched its latest MULTISHAPE Modular Personal Care System, the first-ever integrated grooming system in the global market. It’s a perfect solution for grooming especially for frequent travelers along with the customization features.
Wet Shave Key Market Trends
- Influence of e-commerce: Rising consumer prevalence for online shopping activities of various personal & beauty care products due to an extensive rise in the technology and highly attractive branding through various online platforms are fueling the growth of the global wet shave market in the coming years.
- Online Content: In addition, rising demand of on-demand videos and presentations of shaving & personal care hygiene related products and tips among the global consumer is fostering the market growth at a significant rate.
Wet Shave Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, global wet shave market is witnessing a significant growth during the forecast period owing to the prevalence of latest grooming products, easy availability through various supermarkets and retail stores, and rising people from corporate culture. In addition, features and characteristics such as reducing friction, smooth grid over the skin, and rich presence of fragrances are expected to fuel the demand for wet shave in the coming years. However, some side effects of wet shaving including ingrown hairs, itching, and inflamed hair follicles are few factors likely to hinder the global demand over the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 13.7 billion |
| Market size value in 2032 | USD 30.0 billion |
| Growth Rate | 9.1% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Wet Shave Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Wet Shave Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Wet Shave Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Wet Shave Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Wet Shave Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Wet Shave Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Wet Shave Market Report Snapshots
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