Global Adult Wipes Market

Global Adult Wipes Market Size, Share, Growth Analysis, By Type(Disposable Wipes, Re-Usable Wipes), By End-Users(Male, Female), By Distribution Channel(Pharmacies, Convenience Store) - Industry Forecast 2023-2030


Report ID: SQSG30L2038 | Region: Global | Published Date: February, 2024
Pages: 248 | Tables: 90 | Figures: 76

Global Adult Wipes Market Insights

Adult Wipes Market size was valued at USD 3.7 billion in 2021 and is poised to grow from USD 3.98 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

Adult Wipes are typically used by the elderly who have conditions such as incontinence or dementia. Adult wipes are becoming more popular in the aftermath of COVID-19, owing to increased personal care and medical awareness. Adult wipes come in a variety of styles and types, including reusable and disposable Wipes. They are classified as hygiene products. Adult wipes are used as bath wipes for adults, bed bath wipes for bedridden patients, or as a wet towel. These wipes are also Ideal for wiping the skin when changing an adult diaper. Most adult wipes are enriched with organically grown products such as aloe Vera, and olive extracts. These products also protect the skin from allergies, irritation, and rashes.

Increasing health-related problems associated with aging, such as Incontinence-associated Dermatitis (IAD) and Catheter-associated Urinary Tract Infection (CAUTI), have emerged as major global concerns. The infection caused by prolonged catheter use is closely linked to CAUTI, the most common of healthcare-associated illnesses. Incontinence-associated Dermatitis (IAD) is a condition in which patients' skin becomes inflamed and eroded as a result of frequent contact with urine and stool. Because the skin acts as a barrier between the human body and the outside world, keeping the skin's moisture barrier intact is critical in these situations.

According to the Centres for Disease Control and Prevention (CDC), urinary catheters are associated with approximately 75% of urinary tract infection (UTI) cases in the United States, and 15-25% of patients who are already hospitalized receive urinary catheters while in hospitals. These factors are expected to accelerate the demand for adult wipes over the forecast period.

US Adult Wipes Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2023-2030

Global Market Size

USD 3.7 billion

Largest Segment

Disposable Wipes

Fastest Growth

Disposable Wipes

Growth Rate

7.6% CAGR

Global Adult Wipes Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Adult Wipes Market Size By Type 2022-2028 ($ Bn)
Global Adult Wipes Market Size By Type 2022-2028 (%)

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Global Adult Wipes Market Segmental Analysis

The Global Adult Wipes market is segmented based on type, end-user, distribution channel, and region. Based on the type, the market is segmented into Disposable, Reusable. Based on the End-User, the adult wipes market is segmented into Male, Females. And Others. Based on the Distribution Channel, the Adult Wipes market is segmented into Pharmacies, Convenience stores, Online, and Others. Based on region the global Adult Wipes market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Adult Wipes market Analysis by Type

Disposable adult wipes held the largest share of the global adult market in 2021. The demand for disposable adult wipes is expected to increase rapidly in the forecast period, as manufacturers focus on biodegradable adult wipes, which are preferred by many consumers. The reusable wipes segment accounted for the second-largest share of the adult wipes market, and it led the market. Because they are less expensive, this segment is expected to grow rapidly over the forecast period. Reusable diapers are more user-friendly than disposable diapers because they are made of cotton fabric and are more comfortable to wear.

Global Adult Wipes Market By Type, 2021 (%), 2021 (%)

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Global Adult Wipes Market Regional Insights

North America dominated the adult wipes market, accounting for more than XX % of revenue in 2021. The changing lifestyles of people, an increase in the number of working women, rising online retailing trends, and rising disposable income are the major factors driving this region. Furthermore, growing awareness of hygiene during pregnancy and other diseases is fuelling demand for adult wipes across North America. The majority of European countries, including Germany, the United Kingdom, and France, prioritize hygiene and are willing to spend money on high-quality personal care and hygiene products. Furthermore, women's increasing disposable income allows them to spend more on premium personal care and hygiene products, including adult wipes.

The Asia Pacific adult wipes market is expected to grow at the fastest rate of XX %. The region's growing demand can be attributed to a variety of factors, including rapid urbanization and a growing preference in countries such as China, India, and South Korea for products that provide convenience, save time, and provide the same cleaning effect. Furthermore, the easy availability of adult wipes as a result of the region's growing popularity and high spending is one of the primary factors driving regional expansion. The main factors driving product demand in the region are increased awareness and rising product promotion initiatives among women about the negative effects of unclean intimate areas such as skin disorders, itching, odor, and the possibility of cervical cancer.

Global Adult Wipes Market By Geography, 2022-2028, 2023-2030
  • Largest
  • Fastest

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Global Adult Wipes Market Dynamics

Adult Wipes market Driver

  • The adult wipes market is being driven by the increased use of adult wipes for hygiene purposes, particularly when clean water is scarce. Furthermore, the advantages of adult wipes for infection prevention, as well as their disposable nature, are enticing customers to buy more adult wipes. The market is also driven by an increasing old-age population, urbanization, and rising consumer expenditure on personal hygiene products. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are the major product characteristics influencing growth.
  • Over the next few years, the expansion of middle-income age groups in emerging economies such as China and India is expected to play a key role in encouraging manufacturers to establish new tie-ups with both offline and online channels. Furthermore, the market offers a wide range of adult wipes with distinct constituents that are suitable for a variety of applications. For instance, Customers with dry skin are advised to use organic-based adult wipes for proper hydration and water retention. These changes in product offerings are expected to fuel the adult wipes market.

Adult Wipes market Restraint

  • A few wet wipe products have been recalled due to side effects, packaging issues, or unmet claims. This was due to customer complaints about the presence of bacteria in the product causing infections, particularly in people with weakened immune systems. For instance, Cottonelle Flushable Wipes, a Kimberly-Clark product was recalled after several customer complaints. It was claimed that the product contained bacteria. Later, a bacteria known as Plurilateral Gergovia was discovered in the product. These bacteria infected some customers, particularly those with compromised immune systems.
  • Furthermore, Wipes containing harmful chemicals can cause the skin to become red, sore, tender, and irritated. This is one of the major factors that may limit the market growth. Adult wipes are unknown to many people who live in rural areas. As a result, a lack of awareness may restrain the market growth.

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Global Adult Wipes Market Competitive Landscape

The adult wipes market is characterized by the presence of some large multinational companies with a strong presence across the globe. Adult Wipes manufacturers continue to prioritize technological advancements in the product. Such developments, combined with competitive pricing, are likely to help them increase their market share during the forecast period. Companies are investing heavily in R&D to differentiate their products from their competitors. Based on our research, we discovered that to gain a competitive advantage, the company has implemented various expansion strategies such as capacity expansions, online presence strengthening, and new product launches. Based on our research we also found that in the global adult wipes market Companies are also taking advantage of contract manufacturing opportunities from various manufacturers and selling their products under their brand names.

Adult Wipes market Top Player's Company Profiles

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Johnson & Johnson
  • Unicharm Corporation
  • Edgewell Personal Care
  • Nice-Pak Products Inc.
  • Diamond Wipes International
  • Essity Aktiebolag
  • Clorox Company
  • Svenska Cellulosa Aktiebolaget SCA
  • Rockline Industries
  • Body Wipe Company
  • GAMA Healthcare Ltd
  • Hengan International Group Company Limited
  • Nice Group Co., Ltd.
  • Robinson Healthcare Ltd
  • Cardinal Health, Inc.
  • Berkshire Hathaway Inc. (Fruit of the Loom, Inc.)
  • First Quality Enterprises, Inc.
  • Kirkland Signature (Costco Wholesale Corporation)

Adult Wipes market Recent Development

  • In April 2022, Texygen Textile LLC, a cotton spinning specialist in Uzbekistan, invested in a neXline spun lace nonwovens line, the country's first known spun lace line. From bleaching to winding, this line will process high-quality cotton fibers in a fully integrated production line. Texygen Textile LLC will be able to produce top-quality spun lace wipes made of 100% cotton with this new line, opening up new market opportunities for both the company and the country.
  • In December 2021, Nice-Pak, a company that in the manufacturing and distribution of pre-moistened wipes based in the United States, introduced its new Nice 'N Clean SecureFLUSH technology flushable wet wipes. The patented SecureFLUSH technology claims to create a one-of-a-kind, 100% cellulose nonwoven wipe that is strong enough to clean but breaks down quickly.

Global Adult Wipes Key Market Trends

  • The COVID-19 (coronavirus) outbreak has more than doubled the global demand for wet wipes, particularly in countries affected by the pandemic, such as the United States, India, Brazil, Russia, and the United Kingdom. Many manufacturers have traditionally relied on China for raw materials used in the production of various types of wet wipes. However, with supply and logistics suffering greatly, countries have been forced to look inward for raw materials. Furthermore, as COVID-19 cases have been increasing exponentially around the world, the grave risk of the virus spreading has resulted in a panic purchase of personal hygiene products such as wet wipes specifically health hygiene wipes such as adult wipes.
  • The preference of consumers for eco-friendly and biodegradable products that are alcohol-free and do not contain synthetic fragrances, artificial colors, or harsh chemicals has encouraged manufacturers to produce wipes with natural ingredients. For instance, Piramal, an Indian company, has launched its eco-friendly and natural adult wipes CIR Soft Body Cleansing Wipes, which was available on top e-commerce platforms in August 2021.

Global Adult Wipes Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, we found that Expansion and product launches in emerging markets are important drivers of market growth. Another step taken by companies to attract more customers is the production and commercialization of fragrance-based wet wipes as well as environmentally safe or biodegradable wipes. Active participation of companies in strategizing business opportunities through acquisitions and partnerships to strengthen their portfolio is expected to boost the adult wipes market in the coming years.

Report Metric Details
Market size value in 2021 USD 3.7 billion
Market size value in 2030 USD 6.93 billion
Growth Rate 7.6%
Base year 2021
Forecast period 2023-2030
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Disposable Wipes, Re-Usable Wipes
  • End-Users
    • Male, Female, Others
  • Distribution Channel
    • Pharmacies, Convenience Store, Online, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Johnson & Johnson
  • Unicharm Corporation
  • Edgewell Personal Care
  • Nice-Pak Products Inc.
  • Diamond Wipes International
  • Essity Aktiebolag
  • Clorox Company
  • Svenska Cellulosa Aktiebolaget SCA
  • Rockline Industries
  • Body Wipe Company
  • GAMA Healthcare Ltd
  • Hengan International Group Company Limited
  • Nice Group Co., Ltd.
  • Robinson Healthcare Ltd
  • Cardinal Health, Inc.
  • Berkshire Hathaway Inc. (Fruit of the Loom, Inc.)
  • First Quality Enterprises, Inc.
  • Kirkland Signature (Costco Wholesale Corporation)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Adult Wipes Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Adult Wipes Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Adult Wipes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Adult Wipes Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Adult Wipes Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Adult Wipes Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Adult Wipes Market size was valued at USD 3.7 billion in 2021 and is poised to grow from USD 3.98 billion in 2022 to USD 6.93 billion by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

The adult wipes market is characterized by the presence of some large multinational companies with a strong presence across the globe. Adult Wipes manufacturers continue to prioritize technological advancements in the product. Such developments, combined with competitive pricing, are likely to help them increase their market share during the forecast period. Companies are investing heavily in R&D to differentiate their products from their competitors. Based on our research, we discovered that to gain a competitive advantage, the company has implemented various expansion strategies such as capacity expansions, online presence strengthening, and new product launches. Based on our research we also found that in the global adult wipes market Companies are also taking advantage of contract manufacturing opportunities from various manufacturers and selling their products under their brand names. 'Procter & Gamble', 'Kimberly-Clark Corporation', 'Johnson & Johnson', 'Unicharm Corporation', 'Edgewell Personal Care', 'Nice-Pak Products Inc.', 'Diamond Wipes International', 'Essity Aktiebolag', 'Clorox Company', 'Svenska Cellulosa Aktiebolaget SCA', 'Rockline Industries', 'Body Wipe Company', 'GAMA Healthcare Ltd', 'Hengan International Group Company Limited', 'Nice Group Co., Ltd.', 'Robinson Healthcare Ltd', 'Cardinal Health, Inc.', 'Berkshire Hathaway Inc. (Fruit of the Loom, Inc.)', 'First Quality Enterprises, Inc.', 'Kirkland Signature (Costco Wholesale Corporation)'

The adult wipes market is being driven by the increased use of adult wipes for hygiene purposes, particularly when clean water is scarce. Furthermore, the advantages of adult wipes for infection prevention, as well as their disposable nature, are enticing customers to buy more adult wipes. The market is also driven by an increasing old-age population, urbanization, and rising consumer expenditure on personal hygiene products. Cost, convenience, hygiene, performance, ease of use, time savings, and consumer-centric aesthetics are the major product characteristics influencing growth.

The COVID-19 (coronavirus) outbreak has more than doubled the global demand for wet wipes, particularly in countries affected by the pandemic, such as the United States, India, Brazil, Russia, and the United Kingdom. Many manufacturers have traditionally relied on China for raw materials used in the production of various types of wet wipes. However, with supply and logistics suffering greatly, countries have been forced to look inward for raw materials. Furthermore, as COVID-19 cases have been increasing exponentially around the world, the grave risk of the virus spreading has resulted in a panic purchase of personal hygiene products such as wet wipes specifically health hygiene wipes such as adult wipes.

North America dominated the adult wipes market, accounting for more than XX % of revenue in 2021. The changing lifestyles of people, an increase in the number of working women, rising online retailing trends, and rising disposable income are the major factors driving this region. Furthermore, growing awareness of hygiene during pregnancy and other diseases is fuelling demand for adult wipes across North America. The majority of European countries, including Germany, the United Kingdom, and France, prioritize hygiene and are willing to spend money on high-quality personal care and hygiene products. Furthermore, women's increasing disposable income allows them to spend more on premium personal care and hygiene products, including adult wipes.

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Global Adult Wipes Market

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