USD 51.2 billion
Report ID: SQSG15Q2001 | Region: Global | Published Date: October, 2022 | Pages: 165 | Tables: 115 | Figures: 77
Toilet Paper Market size was valued at USD 51.2 billion in 2021 and is poised to grow from USD 53.45 billion in 2022 to USD 78.75 billion by 2030, growing at a CAGR of 4.4% in the forecast period (2023-2030).
The toilet paper is created from recycled paper or pulp from fresh leaves and is used for cleaning and maintaining personal hygiene. The types of toilet paper made are one, two, or more layers, ultra-toilet papers, and more, all of which are used in the domestic or commercial sectors. The most common toilet paper varieties include 1 ply, 2 ply, 3 ply, and others. 1 ply of toilet paper is composed of one layer of paper. Pulp paper and recycled paper are two of the many items that are sold both offline and online. Commercial and residential consumers are among the several end users involved. Increasing self-awareness and consciousness about personal hygiene among people is the major driver supporting the growth of the Global Toilet Paper Market.
US Toilet Paper Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 51.2 billion
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The Global Toilet Paper Market is segmented on the basis of Product Type, Ply Count, Distribution Channel, and Region. Based on the Product type the Toilet Paper Market is segmented into Rolled and Folded. Based on Ply Count the Toilet Paper Market is segmented into 1 Ply, 2 Ply, 3 Ply, and Others. Based on Distribution Channel the Toilet Paper Market is segmented into B2B and B2C. Based on End User the Toilet Paper Market is segmented into Household and Commercial. Based on region, the Global Toilet Paper Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Toilet Paper Market Analysis by Product Type
Based on the Product type the Toilet Paper market is segmented into Rolled and Folded. The rolled segment is anticipated to hold a major share due to its traditional format and ease of usage as well as product refilling. However, in future periods companies are advancing their products in a folded format such as Kimberly-Clark offers the Folded Bath Tissue which can be used one tissue at one time and that reduces the wastage of use to 40%. Therefore, increasing demand for folded paper segment is expected to surpass the growth of the rolled segment.
Toilet Paper Market Analysis by Ply Count
Based on the ply count the Toilet Paper market is segmented into 1 Ply, 2 Ply, 3 Ply, and Others. In 2021, the 1 ply market accounted for 46% of total worldwide revenue. One layer of paper makes up one-ply toilet paper. Compared to other categories, single-ply toilet paper is frequently less expensive. North America and the Asia Pacific region are home to the majority of toilet paper producers. Additionally, in order to serve a wider range of customers, numerous industry players have started to increase the absorbency rate of single-ply toilet paper. For instance, according to a survey by One Poll, Americans favored the use of single-ply above the other varieties during the pandemic. On the other hand, the 2-ply segment is expected to show significant growth in upcoming years due to its thickness and soft nature it is getting popularized among customers.
Toilet Paper Market Analysis by Distribution Channel
Based on the Distribution Channel the Toilet Paper market is segmented into B2B and B2C. Over the projection period, the B2B segment is anticipated to expand at a significant growth rate. B2B or Away From Home (AFH) enterprises are those that sell goods to businesses, property owners, and lodging establishments. The need for B2B toilet paper sales was severely impacted by the nationwide shutdown. In 2021, the B2C market category held a commanding share of more than 60.0% share of worldwide sales. The B2C distribution channel (Stay-at-home) is further divided into online and offline channels, including e-commerce platforms, supermarkets, hypermarkets, and retail stores.
Toilet Paper Market Analysis by End User
Based on the End User the Toilet Paper market is segmented into Household, Commercial. Growth and improvement in the hotel and hospitality industry and healthcare facilities contribute to the commercial segment and are expected to boost in upcoming years. Whereas, the household segment is growing significantly as toilet paper is an essential commodity of daily usage. The rising population and the trend of living alone has a major role in the growth household segment.
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In terms of toilet paper share, U.S. dominated the North America in the Global Toilet Paper market by accomplishing the largest market share in terms of the global revenue of more than 44% in the year 2021. The world's largest consumer of toilet paper is the United States. The typical American uses 140 rolls of toilet paper annually. However, just a few European nations, including Germany and the UK, use 134 and 127 toilet rolls per person, respectively. The pulp and papermakers put in extra hours to keep stores stocked because almost 90% of the toilet paper consumers buy is produced on their land, according to a blog post by Alliance of American Manufacturing. Further, Asia Pacific is also the largest producer of the raw materials required to make toilet paper, and it is predicted that it would expand at the fastest CAGR throughout the projected period. While an increasing number of hospitality facilities and concerns would lead to increased product consumption in Europe it is expected that the region will show growth in upcoming years.
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Toilet Paper Market Driver
Toilet Paper Market Restraint
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The Global Toilet Paper market is relatively fragmented, with a high level of competition. To increase their global market share, companies are concentrating on surplus the production of toilet paper. For instance, Kimberly Clark signed a Power Purchase Agreement in November 2021 to build a new wind farm in Lanarkshire, Scotland, that is owned by Octopus Renewable Infra Trust. For the production of products like Andrex and Kleenex, the new farm is anticipated to provide approximately 160,000 megawatt-hours of renewable energy annually.
Air Drying (TAD) Technology, a high-standard technology to produce paper, is being used more frequently by companies in the toilet paper market. Using increased bulk characteristics and great absorbency, toilet paper made with TAD technology is appropriate for rolled products. Utilizing TAD technology, which involves blowing air into the paper's fibers while it dries, ultra toilet paper is created. TAD technique is widely used in the US to make tissue papers. For instance, Valmet uses eTAD Technology, which creates goods with greater bulk, softness, and absorbency while consuming less energy overall. The tissue makers will then have access to the premium and ultra-premium tissue markets.
To strengthen their position in the market and increase their market share, the firms often employ new product releases, innovations, partnerships, geographic expansion, and mergers and acquisitions.
Toilet Paper Market Top Player’s Company Profiles
Toilet Paper Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, in terms of market share, North America is projected to dominate the Global Toilet Paper market by holding the largest market share in terms of the global revenue of more than 44.0% in the year 2021 due to the larger usage of toilet paper in the US. Based on the segmental analysis, the folded type of toilet paper is expected to grow at a significant rate in the future, the segment of 1 ply market accounted for 46% of total worldwide revenue in 2021. Whereas, the segment of the B2C distribution channel accounted for 60.0% of the total market share globally.
|Market size value in 2021||USD 51.2 billion|
|Market size value in 2030||USD 53.45 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Toilet Paper Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Toilet Paper Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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