Wet Shave Market Size

Global Wet Shave Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.95 billion in 2024 to USD 30.0 billion by 2032, growing at a CAGR of 9.1% during the forecast period (2025-2032).

Increasing number of people adopting to corporate culture, rising awareness of personal grooming products, and emphasis on the advanced technology by several key market players are the major factors expected to drive the growth of the global wet shave market over the forecast period. Furthermore, the global market is witnessing a tremendous growth by increasing consumer spending on personal care and rapid boost in the number of innovations of wet shave products worldwide.

In addition, introduction to new and advanced shaving products coupled with the rising adoption of shaving products such as shaving creams, dye free gels, sulfates, and parabens are anticipated to have a significant contribution in the growth of global wet shave market throughout the forecast period. For instance, Gillette, a brand of Procter & Gamble, introduced its new Gillette Heated Razor, with many new and advanced features including warming technology and providing a hot towel while shaving.

Growing e-commerce industry with the increasing popularity of several online platforms such as Amazon and Flipkart coupled with the rising number of innovations in razor designs are also propelling the global wet shave market. Many manufacturers of the global market are continuously increasing their investment in research & development sector for the expansion of their product quality and enhancing their services to provide better experience to consumers around the globe.

US Wet Shave Market is poised to grow at a sustainable CAGR for the next forecast year.