Global Wet Shave Market

Global Wet Shave Market Size, Share, Growth Analysis, By Product(Disposable Razors, Shaving Lotions & Creams), By Distribution Channel(Supermarkets, Retail Stores), By Gender(Male, Female) - Industry Forecast 2024-2031


Report ID: SQSG30L2053 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 90 | Figures: 76

Global Wet Shave Market Insights

Wet Shave Market size was valued at USD 12.6 billion in 2019 and is poised to grow from USD 13.75 billion in 2023 to USD 27.59 billion by 2031, growing at a CAGR of 9.1% in the forecast period (2024-2031).

Increasing number of people adopting to corporate culture, rising awareness of personal grooming products, and emphasis on the advanced technology by several key market players are the major factors expected to drive the growth of the global wet shave market over the forecast period. Furthermore, the global market is witnessing a tremendous growth by increasing consumer spending on personal care and rapid boost in the number of innovations of wet shave products worldwide.

In addition, introduction to new and advanced shaving products coupled with the rising adoption of shaving products such as shaving creams, dye free gels, sulfates, and parabens are anticipated to have a significant contribution in the growth of global wet shave market throughout the forecast period. For instance, Gillette, a brand of Procter & Gamble, introduced its new Gillette Heated Razor, with many new and advanced features including warming technology and providing a hot towel while shaving.

Growing e-commerce industry with the increasing popularity of several online platforms such as Amazon and Flipkart coupled with the rising number of innovations in razor designs are also propelling the global wet shave market. Many manufacturers of the global market are continuously increasing their investment in research & development sector for the expansion of their product quality and enhancing their services to provide better experience to consumers around the globe.

US Wet Shave Market is poised to grow at a sustainable CAGR for the next forecast year.

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Wet Shave Market size was valued at USD 12.6 billion in 2019 and is poised to grow from USD 13.75 billion in 2023 to USD 27.59 billion by 2031, growing at a CAGR of 9.1% in the forecast period (2024-2031).

Global wet shave market is moderately competitive with the presence of many well-known international and local market players operating around the globe. Major players are mainly focusing on new product launches along with the lowering production cost and enhancing product quality for strengthen their market position. In addition, collaboration, acquisition, partnerships, and strategic alliances are few major business strategies on which major players are implementing for the expansion of their product portfolio and geographical presence. 'Gillette (Procter & Gamble)', 'Schick (Edgewell Personal Care)', 'Bic', 'Harry's', 'Dollar Shave Club (Unilever)', 'Wilkinson Sword (Edgewell Personal Care)', 'Bevel', 'Feather', 'Merkur Solingen', 'Parker Safety Razor', 'Dorco', 'Kai', 'Bolin Webb', 'Muhle', 'Rockwell Razors', 'Viking Blade', 'Edwin Jagger', 'Baxter of California', 'Taylor of Old Bond Street', 'Truefitt & Hill'

Rapid change in consumer lifestyles and continuously growing urbanization are the major factors expected to drive the global wet shave market during the forecast period. 

Influence of e-commerce: Rising consumer prevalence for online shopping activities of various personal & beauty care products due to an extensive rise in the technology and highly attractive branding through various online platforms are fueling the growth of the global wet shave market in the coming years. 

Globally, Asia Pacific dominated the wet shave market and accounted for a healthy market share in 2022 owing to large population base, large production facilities in countries such as China, Thailand, and India, and growing consumer disposable income are the major factors expected to drive the wet shave market in the region during the forecast period.

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Global Wet Shave Market

Product ID: SQSG30L2053

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