Global Deodorant Market

Global Deodorant Market Size, Share, Growth Analysis, By Product type(Spray, Roll-On), By End Users(Men, Women), By Packaging Material(Plastic, Metal), By Distribution Channel(Hypermarket/Supermarket, Convenience Store) - Industry Forecast 2024-2031


Report ID: SQMIG30L2216 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 118 | Figures: 77

Global Deodorant Market Insights

Deodorant Market size was valued at USD 69.28 billion in 2019 and is poised to grow from USD 73.15 billion in 2023 to USD 119.24 billion by 2031, growing at a CAGR of 5.58% in the forecast period (2024-2031).

Deodorants are scent items that are applied to the body in order to turn bacterial growth into a fresh-smelling aroma. Deodorants give some antibacterial potency and serve a critical role in avoiding the odor associated with the bacterial breakdown of sweat in the feet, armpits, and other regions of the body before it starts. Increasing utilization of non-aerosol deodorants and demographic elements, growing operating population spending enough quantity of time outside is traumatic deodorants to hold their frame fresh, availability of handy length and converting using deodorants amongst consumers, growing options of the purchaser concerning the usages of deodorants containing herbal components because of the growing detrimental fitness outcomes of synthetic components, growing recognition of stick and natural product are a number of the important in addition to essential elements so that it will probable to boost up the boom of the deodorants marketplace.

On the opposite hand, innovation in new codecs and perfume in conjunction with the growing quantity of advertising and promotional sports thru social media and growing purchaser attention concerning the content material of the product will similarly make contributions through producing huge possibilities so one can cause the boom of the deodorants marketplace.

US Deodorant Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 69.28 billion

Largest Segment

Men

Fastest Growth

Men

Growth Rate

5.58% CAGR

Global Deodorant Market 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Deodorant Market Size by End Users 2021-2028 ($ Bn)
Global Deodorant Market Size by End User 2021-2028 (%)

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Global Deodorant Market Segmental Analysis

The Global Deodorants Market is segmented based on its product type, distribution channel, packaging material, end users, and Region. Based on product type, the market is segmented as spray, creams, roll-on, and stick. Based on a distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail. Based on packaging material the market is segmented as metal, plastic, and glass. Based on end users, the market is segmented as men and women. Based on region, the global market is categorized into North America, Europe, Asia Pacific, Latin America, and MEA.

Deodorant Market Analysis by Product Type

The deodorant market is segmented by product type into spray, roll-on, stick, and cream. The spray segment is expected to grow rapidly. Because of the high popularity and use of spray-based deodorants, which have advantages such as the ability to dry rapidly, and which helps to avoid stains on cloth, the spray sector is expected to continue to be the top revenue-producing category in the worldwide deodorant market. Additionally, unlike other deodorants, spray deodorant is not sticky or damp. Because of its growing appeal among young people, the roll-on category is likely to develop significantly.

Deodorant Market Analysis by Distribution Channel

Supermarkets, hypermarkets, and specialty stores continue to be the most popular offline perfume and deodorant distribution channels. The growing demand among consumers to physically inspect a product before purchasing it, combined with the availability of a large selection of products, is fuelling the rise of these distribution channels. Furthermore, well-known brands like to use these distribution channels to run promotional campaigns around the world.

Deodorant Market Analysis by End users

Based on end users the deodorant market is segmented as men and women, Due to the increased number of males participating in sports such as football, basketball, cricket, and others, the men segment is expected to hold the largest deodorant market share. To avoid the unpleasant odor of sweating, these athletes are increasingly turning to deodorant.

Deodorant Market Analysis by Packaging Material

Based on packaging material, the market is segmented as plastic, glass, and metal. Plastic is protected as the market's largest shareholder. Because plastic containers are believed to be more robust than glass or paper, they can withstand a shock or a drop, and so this attribute acts as a driving factor for increased demand for the product. Furthermore, it is frequently preferred over other types of material due to its reduced cost when compared to other raw materials. Plastic deodorant is also easy to take about due to its lightweight, making it ideal for traveling.

Global Deodorant Market By End User, 2021 (%), 2023 (%)

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Global Deodorant Market Regional Insights

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa region are the primary regions in which the global deodorant market is segmented. During the forecast period, the North American region is predicted to have the greatest market share by increasing at a moderate rate, with the United States generating the most revenue in the area. Consumers in this region are drawn to the producers' highly advanced formulations and inventive packaging concepts, which make them feel more empowered when they use them.

The Asia-Pacific region is expected to be the fastest-growing market, owing to rising population and disposable income, particularly in developing nations like India and China, allowing people to spend more on personal grooming. Furthermore, the deodorant market is predicted to rise as the population's standard of living improves and their awareness of personal hygiene and cleanliness grows. For new and established firms, this region is likely to give tremendous business potential.

Global Deodorant Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Global Deodorant Market Dynamics

Deodorant Market Driver

  • The surge in demand for deodorant products among the youth is driving the worldwide deodorant ingredients market. The global deodorant components market is being boosted by new and creative compounds, as well as the cheaper cost of these products when compared to other alternatives. Deodorants are becoming more popular among consumers as a result of the use of high-quality ingredients, new technology, and appealing packaging. Also, the demand for this industry is being driven by a growing awareness of personal grooming. Further, the market is growing due to rising temperatures and unhealthy lifestyles that cause body odor, as well as increased popularity and demand for scents, particularly among the young population.

Deodorant Market Restraint

  • The deodorant market is hampered by unfiltered chemical toxicity that causes allergic reactions in sensitive skin, the availability of counterfeit products, and the high cost of fragrant products, which keeps price-conscious consumers from buying more.
  • Deodorants contain a variety of ingredients, such as aluminum compounds, Cyclomethicone, and others, that might induce allergic reactions, which will likely function as a market restraint for the deodorant industry's expansion. Further, the high cost of scented items discourages price-conscious consumers from purchasing more.

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Global Deodorant Market Competitive Landscape

The global deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland.

Deodorant Market Top Player's Company Profiles

  • Unilever Group
  • Proctor & Gamble Pvt Ltd
  • Henkel AG & Co. KGaA
  • Beiersdorf AG
  • L'Oreal S.A.
  • Colgate-Palmolive Company
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Avon Products Inc.
  • Shiseido Company, Limited
  • Natura & Co. Holding S.A.
  • Kao Corporation
  • Revlon, Inc.
  • Adidas AG
  • L Brands, Inc.
  • The Body Shop International Limited
  • The Himalaya Drug Company
  • Lion Corporation
  • Mandom Corporation
  • Proactiv Company

Deodorant Market Recent Developments

  • In March 2022, The Secret started offering a new line of Dry Sprays that provides weightless all-day odor protection in dreamy smells like wild rose and lavender, in both aluminum-free and antiperspirant compositions. The dry sprays, which are free of alcohol and waxes, go on clear and don't leave any unsightly white markings on clothes, leaving armpits feeling smooth and dry.

Global Deodorant Key Market Trends

  • The transition toward more natural deodorants is a major trend in the deodorant business. As people became more aware of the benefits of natural goods, demand for deodorants containing herbs and botanicals increased. Cucumber, aloe vera, lemongrass, and green tea are among the botanical components increasingly being employed in deodorants to appeal to health-conscious consumers.
  • The consumer was forced to choose alternatives due to convenience, cost-consciousness, and ease of application. Following the evaluation, the leading companies introduced pocket-sized deodorant packages that were both compact and cost-effective. The new technology has also increased the fragrance quality, making it stay longer.
  • Women used to be limited in their ability to experiment with the various sorts of scents and deodorants allotted to them. The rise in population, as well as women's changing tastes and preferences, is prompting the deodorant industry to reconsider its strategy. The development of new products, fragrances, and forms (roll-on, sticks) is expanding the range of deodorant alternatives and sales.

Global Deodorant Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, the demand and utilization of deodorant are increasing as the population is spending more of their time outside. The demand for this industry is being driven by a growing awareness of personal grooming. To avoid the unpleasant odor of sweating, people are increasingly turning to deodorant. The high cost of scented items discourages price-conscious consumers from purchasing more. The deodorants market shifted towards more natural products due to the increase in awareness about the benefits of natural products which led to a rise in demand for deodorants using herbs and botanicals.

Report Metric Details
Market size value in 2023 USD 69.28 billion
Market size value in 2031 USD 119.24 billion
Growth Rate 5.58%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product type
    • Spray, Roll-On, Stick, Cream
  • End Users
    • Men, Women
  • Packaging Material
    • Plastic, Metal, Glass
  • Distribution Channel
    • Hypermarket/Supermarket, Convenience Store, Pharmacy & Drug Store, Online Retail
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Unilever Group
  • Proctor & Gamble Pvt Ltd
  • Henkel AG & Co. KGaA
  • Beiersdorf AG
  • L'Oreal S.A.
  • Colgate-Palmolive Company
  • The Estée Lauder Companies Inc.
  • Coty Inc.
  • Avon Products Inc.
  • Shiseido Company, Limited
  • Natura & Co. Holding S.A.
  • Kao Corporation
  • Revlon, Inc.
  • Adidas AG
  • L Brands, Inc.
  • The Body Shop International Limited
  • The Himalaya Drug Company
  • Lion Corporation
  • Mandom Corporation
  • Proactiv Company
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

Historical Year 2019

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Deodorant Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Deodorant Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Deodorant Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Deodorant Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Deodorant Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Deodorant Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Deodorant Market size was valued at USD 69.28 billion in 2019 and is poised to grow from USD 73.15 billion in 2023 to USD 119.24 billion by 2031, growing at a CAGR of 5.58% in the forecast period (2024-2031).

The global deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland. 'Unilever Group', 'Proctor & Gamble Pvt Ltd', 'Henkel AG & Co. KGaA', 'Beiersdorf AG', 'L'Oreal S.A.', 'Colgate-Palmolive Company', 'The Estée Lauder Companies Inc.', 'Coty Inc.', 'Avon Products Inc.', 'Shiseido Company, Limited', 'Natura & Co. Holding S.A.', 'Kao Corporation', 'Revlon, Inc.', 'Adidas AG', 'L Brands, Inc.', 'The Body Shop International Limited', 'The Himalaya Drug Company', 'Lion Corporation', 'Mandom Corporation', 'Proactiv Company'

The surge in demand for deodorant products among the youth is driving the worldwide deodorant ingredients market. The global deodorant components market is being boosted by new and creative compounds, as well as the cheaper cost of these products when compared to other alternatives. Deodorants are becoming more popular among consumers as a result of the use of high-quality ingredients, new technology, and appealing packaging. Also, the demand for this industry is being driven by a growing awareness of personal grooming. Further, the market is growing due to rising temperatures and unhealthy lifestyles that cause body odor, as well as increased popularity and demand for scents, particularly among the young population.

The transition toward more natural deodorants is a major trend in the deodorant business. As people became more aware of the benefits of natural goods, demand for deodorants containing herbs and botanicals increased. Cucumber, aloe vera, lemongrass, and green tea are among the botanical components increasingly being employed in deodorants to appeal to health-conscious consumers.

North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa region are the primary regions in which the global deodorant market is segmented. During the forecast period, the North American region is predicted to have the greatest market share by increasing at a moderate rate, with the United States generating the most revenue in the area. Consumers in this region are drawn to the producers' highly advanced formulations and inventive packaging concepts, which make them feel more empowered when they use them.

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Global Deodorant Market

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