USD 69.28 billion
Report ID: SQSG30L2015 | Region: Global | Published Date: October, 2022 | Pages: 157 | Tables: 118 | Figures: 77
Deodorant Market size was valued at USD 69.28 billion in 2021 and is poised to grow from USD 73.15 billion in 2022 to USD 119.24 billion by 2030, growing at a CAGR of 5.58% in the forecast period (2023-2030).
Deodorants are scent items that are applied to the body in order to turn bacterial growth into a fresh-smelling aroma. Deodorants give some antibacterial potency and serve a critical role in avoiding the odor associated with the bacterial breakdown of sweat in the feet, armpits, and other regions of the body before it starts. Increasing utilization of non-aerosol deodorants and demographic elements, growing operating population spending enough quantity of time outside is traumatic deodorants to hold their frame fresh, availability of handy length and converting using deodorants amongst consumers, growing options of the purchaser concerning the usages of deodorants containing herbal components because of the growing detrimental fitness outcomes of synthetic components, growing recognition of stick and natural product are a number of the important in addition to essential elements so that it will probable to boost up the boom of the deodorants marketplace.
On the opposite hand, innovation in new codecs and perfume in conjunction with the growing quantity of advertising and promotional sports thru social media and growing purchaser attention concerning the content material of the product will similarly make contributions through producing huge possibilities so one can cause the boom of the deodorants marketplace.
US Deodorant Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 69.28 billion
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The Global Deodorants Market is segmented based on its product type, distribution channel, packaging material, end users, and Region. Based on product type, the market is segmented as spray, creams, roll-on, and stick. Based on a distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmacies, and drug stores, online retail. Based on packaging material the market is segmented as metal, plastic, and glass. Based on end users, the market is segmented as men and women. Based on region, the global market is categorized into North America, Europe, Asia Pacific, Latin America, and MEA.
Deodorant Market Analysis by Product Type
The deodorant market is segmented by product type into spray, roll-on, stick, and cream. The spray segment is expected to grow rapidly. Because of the high popularity and use of spray-based deodorants, which have advantages such as the ability to dry rapidly, and which helps to avoid stains on cloth, the spray sector is expected to continue to be the top revenue-producing category in the worldwide deodorant market. Additionally, unlike other deodorants, spray deodorant is not sticky or damp. Because of its growing appeal among young people, the roll-on category is likely to develop significantly.
Deodorant Market Analysis by Distribution Channel
Supermarkets, hypermarkets, and specialty stores continue to be the most popular offline perfume and deodorant distribution channels. The growing demand among consumers to physically inspect a product before purchasing it, combined with the availability of a large selection of products, is fuelling the rise of these distribution channels. Furthermore, well-known brands like to use these distribution channels to run promotional campaigns around the world.
Deodorant Market Analysis by End users
Based on end users the deodorant market is segmented as men and women, Due to the increased number of males participating in sports such as football, basketball, cricket, and others, the men segment is expected to hold the largest deodorant market share. To avoid the unpleasant odor of sweating, these athletes are increasingly turning to deodorant.
Deodorant Market Analysis by Packaging Material
Based on packaging material, the market is segmented as plastic, glass, and metal. Plastic is protected as the market's largest shareholder. Because plastic containers are believed to be more robust than glass or paper, they can withstand a shock or a drop, and so this attribute acts as a driving factor for increased demand for the product. Furthermore, it is frequently preferred over other types of material due to its reduced cost when compared to other raw materials. Plastic deodorant is also easy to take about due to its lightweight, making it ideal for traveling.
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North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa region are the primary regions in which the global deodorant market is segmented. During the forecast period, the North American region is predicted to have the greatest market share by increasing at a moderate rate, with the United States generating the most revenue in the area. Consumers in this region are drawn to the producers' highly advanced formulations and inventive packaging concepts, which make them feel more empowered when they use them.
The Asia-Pacific region is expected to be the fastest-growing market, owing to rising population and disposable income, particularly in developing nations like India and China, allowing people to spend more on personal grooming. Furthermore, the deodorant market is predicted to rise as the population's standard of living improves and their awareness of personal hygiene and cleanliness grows. For new and established firms, this region is likely to give tremendous business potential.
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Deodorant Market Driver
Deodorant Market Restraint
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The global deodorant market is highly competitive, with international companies accounting for the majority of sales. Innovative product innovation is the primary goal, and products that are free of dangerous substances, as well as new formats, are gaining appeal. For example, REXONA, a Unilever brand, debuted a new deodorant range in May 2021 with a new appearance for sports, particularly soccer. It's a limited-edition line that includes aerosol, compressed spray, stick, and roll-on products. It was first released in the UK and Ireland.
Deodorant Market Top Player's Company Profiles
Deodorant Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, the demand and utilization of deodorant are increasing as the population is spending more of their time outside. The demand for this industry is being driven by a growing awareness of personal grooming. To avoid the unpleasant odor of sweating, people are increasingly turning to deodorant. The high cost of scented items discourages price-conscious consumers from purchasing more. The deodorants market shifted towards more natural products due to the increase in awareness about the benefits of natural products which led to a rise in demand for deodorants using herbs and botanicals.
|Market size value in 2021||USD 69.28 billion|
|Market size value in 2030||USD 73.15 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Deodorant Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Deodorant Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Deodorant Market:
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