Global Wet Shave Market

Global Wet Shave Market Size, Share, Growth Analysis, By Product(Disposable Razors, Shaving Lotions & Creams), By Distribution Channel(Supermarkets, Retail Stores), By Gender(Male, Female) - Industry Forecast 2024-2031


Report ID: SQSG30L2053 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 90 | Figures: 76

Global Wet Shave Market Dynamics

Wet Shave Market Drivers

Change in Consumer Lifestyles and Urbanization to Improve the Market Growth

  • Rapid change in consumer lifestyles and continuously growing urbanization are the major factors expected to drive the global wet shave market during the forecast period. 
  • Increasing prevalence for grooming products among both male and female consumers due to the rising availability of these products in India, China, and Indonesia is also projected to be a key driving factor for the global market in the coming years. Moreover, growing adoption of grooming regimen by female consumers is anticipated to boost the market for wet shave over the coming years.

Wet Shave Market Restraint

Price Volatility of Raw Materials to Impede the Market Expansion

  • High cost of new and innovative shaving products and fluctuating prices of raw materials used in the manufacturing process are the major factors projected to hamper the global wet shave market over the forecast period.
  • A large portion of global population is price sensitive with a low affordability for expensive products. This is likely to be a major restraining factor for the market growth in the coming years.
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Wet Shave Market size was valued at USD 12.6 billion in 2019 and is poised to grow from USD 13.75 billion in 2023 to USD 27.59 billion by 2031, growing at a CAGR of 9.1% in the forecast period (2024-2031).

Global wet shave market is moderately competitive with the presence of many well-known international and local market players operating around the globe. Major players are mainly focusing on new product launches along with the lowering production cost and enhancing product quality for strengthen their market position. In addition, collaboration, acquisition, partnerships, and strategic alliances are few major business strategies on which major players are implementing for the expansion of their product portfolio and geographical presence. 'Gillette (Procter & Gamble)', 'Schick (Edgewell Personal Care)', 'Bic', 'Harry's', 'Dollar Shave Club (Unilever)', 'Wilkinson Sword (Edgewell Personal Care)', 'Bevel', 'Feather', 'Merkur Solingen', 'Parker Safety Razor', 'Dorco', 'Kai', 'Bolin Webb', 'Muhle', 'Rockwell Razors', 'Viking Blade', 'Edwin Jagger', 'Baxter of California', 'Taylor of Old Bond Street', 'Truefitt & Hill'

Rapid change in consumer lifestyles and continuously growing urbanization are the major factors expected to drive the global wet shave market during the forecast period. 

Influence of e-commerce: Rising consumer prevalence for online shopping activities of various personal & beauty care products due to an extensive rise in the technology and highly attractive branding through various online platforms are fueling the growth of the global wet shave market in the coming years. 

Globally, Asia Pacific dominated the wet shave market and accounted for a healthy market share in 2022 owing to large population base, large production facilities in countries such as China, Thailand, and India, and growing consumer disposable income are the major factors expected to drive the wet shave market in the region during the forecast period.

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Global Wet Shave Market

Product ID: SQSG30L2053

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