USD 22.20 billion
Hair Styling Products Market Size, Share, Growth Analysis, By Product(Hair Gel, Hair Wax, Hair Mousse, Hair Spray), By Gender(Male, Female), By Application(Household, Commercial), By Distribution channel(Hypermarkets/Supermarkets, Specialty Stores, Online channels, Others), By Region - Industry Forecast 2024-2031
Report ID:
SQMIG30L2237 |
Region:
Global |
Published Date: July, 2027
Pages:
198
|Tables:
87
|Figures:
73
Hair Styling Products Market Insights
Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.4 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).
The increasing demand for hair care devices can be traced back to the increased awareness of the side effects associated with chemical hair products. Consumers are aware of the potential damage due to chemical treatments of their hair excess in the well. These small, convenient devices are gaining popularity as they allow users to carry them quickly, without having to visit a salon for fashion needs.
The global market for hair styling products is poised for significant growth, driven by the rapid adoption of various hair products such as hair mousse and gel. This demand is expected to continue to increase during the forecast period. Moreover, the prevalence of social media influence, especially among teens and millennials, is contributing significantly to the growth of the market. Hairstyles used by social media influencers and actors, displayed through sensationalism on platforms, play an important role in shaping consumer preferences and driving market expansion.
Market Snapshot - 2024-2031
Global Market Size
Largest Segment
Hair Sprays
Fastest Growth
Pomade
Growth Rate
5.4% CAGR
Global Hair Styling Products Market ($ Bn)
Country Share for North America Region (%)
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Hair Styling Products Market Segmental Analysis
The hair styling products market is segmented based on product, gender, application, distribution channel, and region. Based on product, the market is segmented into hair gel, hair wax, hair mousse, hair spray, pomade, and others. Based in gender, the market is segmented into female and male. Based on the application, the market is segmented into household and commercial. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online channels, and others. By region, the market has been divided into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Analysis by Product
Hair sprays were the largest market by 2023 with a market share of 31.8%. This increase is attributed to new entrants into the hair styling market who have invested heavily in product development. A recent example is Jennifer Aniston, the Hollywood actress who came up with her hair care line known as LolaVie in September 2021. The first product of the brand was a multi-tasking, ultra-lightweight hair spray that can detangle and calm hair. This shampoo contains lemon extract, vegetable ceramides, and chia seeds that help protect hair from damage.
Pomade is expected to grow at a CAGR of 7.3%. It is popular due to the firm hold and a lustrous sheen that makes it suitable for a variety of styles and longevity, especially the traditional and slick looks. Philadelphia based company, Zenn Hair Care, recorded a fourfold increase in its revenues in the year 2022. Specializing in organic products tailored for Black individuals with natural hair, Zenn Hair Care introduced its first product in 2020: a hair growth pomade that is made from natural and pure substances without any addition of chemicals.
Analysis by Application
The development of automatic products, especially those offering multiple benefits and energy saving features in a single device, is expected to have a positive impact on the home sector of the hair styling products market. For example one notable exception is the launch of Dyson's Airwrap Styler. This innovative product offers users a variety of benefits such as curling, waving, smoothing and drying hair without excessive heat.
In contrast, the commercial segment caters to salons, spas, beauty institutes and educational institutions, providing professional stylists generally using professional grade machines with high quality in comparison to a limited use house. The use of professional equipment in professional settings highlights the requirement for sophisticated and efficient equipment to meet the diverse needs of customers for apparel manufacturing in professional workshops, and contributes to the growth of the commercial end-user segment in the hair styling products market.
Global Hair Styling Products Market By Product
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Hair Styling Products Market Regional Insights
North America remains the dominant factor in the hair styling products market, driven largely by the strong demand for sophisticated luxury hair care products in the region. Consumers in North America show a strong interest in attending and have discovered the latest trends in hair styling, contributing to the continued search for new hair products and quality.
Asia-Pacific is emerging as the fastest growing market for hair styling products, characterized by high growth, with China playing a major role in meeting the market demand. Key players in the industry focus strategically on differentiating consumer preferences among urban youth, premium. Considering their tendency to spend on goods. Notably, products designed for specific hair types have become increasingly popular, reflecting a targeted approach by companies to meet the needs of different consumers.
Global Hair Styling Products Market By Region
- Largest
- Fastest
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Hair Styling Products Market Dynamics
Drivers
Innovation and Social Media are Driving Market Growth
- Increased demand for various hairstyles is driven by consumers’ interest in exploring new hairstyles, experimenting with hair colors and adopting new offerings. The main driver of increased demand is western heads' widely accepted hair types, including straight, curly , wavy, and other trends. Customer flexibility has created a dynamic market in which market products are valued highly. Also, continuous innovation by various companies in introducing new hair products is fueling the growth of the market.
Restraints
Proliferation of Informal Sector
- The increasing awareness of responsible energy consumption is fueling the demand for low-energy hair dryers or straighteners. Consumers are realizing the importance of using available energy responsibly, making energy efficient hair tools increasingly popular. For example, products such as Philips' DryCare Essential 1600W hair dryer among other products as a different type of fan compared to higher wattage options like the 2100W Philips dryer Can save up to 23% of energy. This shift towards energy efficiency is not only driven by consumer demand but it is also affected by government initiatives such as the EU Ecodesign Directive, which prohibits the use of high-energy-intensive appliances.
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Hair Styling Products Market Competitive Landscape
The competitive environment of the global Hair Styling Products market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers.
Top Player’s Company Profiles
- L'oreal SA (France)
- Revlon, Inc. (U.S.)
- Coty, Inc. (U.K.)
- Indus Valley (India)
- Combe Incorporated (U.S.)
- Hoyu Co., Ltd (Japan)
- John Paul Mitchell Systems (U.S.)
- Cover Your Gray (U.S.)
- Kao Corporation (Japan)
- NATULIQUE ApS (Denmark)
- Puig (Spain)
- Coty Inc. (U.S.)
- Kao Corporation (Japan)
- The Estée Lauder Companies Inc. (U.S.)
- Oriflame Cosmetics AG (Switzerland)
- KOSÉ Corporation (Japan)
- CHANEL (U.K.)
Recent Developments
- In February 2024, Dyson announced that it has expanded its hair styling product lineup with the launch of a completely new format hair dryer. The Dyson Supersonic r professional hair dryer is the company’s llightest, and smallest tool enabled by power-dense technologies – a new technology streamlined heater, the Dyson Hyperdymium motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.
- In June 2023, Henkel Consumer Brands has expanded its presence in the Indian market by introducing Taft hair styling products. This move follows their entry into the at-home hair coloring market under the Schwarzkopf brand. The Taft range offers products across four categories, catering to both men and women.
Hair Styling Products Key Market Trends
- Consumers demonstrate a high level of consciousness and awareness about their appearance and appearance, driving growth in the hair styling products market. Lifestyle changes, with consumers gravitating towards sophisticated brands for hair, contributes significantly to the expanding market besides the continuous innovations by key players in the industry. This growth is also driven by strong marketing activities. As consumers are increasingly looking for more natural and sustainable alternatives, the market is witnessing an increase in the demand for plant-based products. In response to this trend, market players are strategically introducing new plant-based products, in line with the preference for natural and environmentally friendly solutions in hair styling.
Hair Styling Products Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The growing cosmetic needs among the global population are the important factors driving the growth of the hair styling products market. As individuals search for hairstyles and personal cosmetics, the demand for new and effective styling tools continues to grow. However, it is important to note that products intended to permanently or temporarily straighten or smooth hair can pose health risks. Pharmaceutical products used in these procedures of chemicals often contain reactive compounds such as formaldehyde that are known to be carcinogenic.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 22.20 billion |
| Market size value in 2031 | USD 35.64 billion |
| Growth Rate | 5.4% |
| Base year | 2023 |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hair Styling Products Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hair Styling Products Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hair Styling Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Styling Products Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Styling Products Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hair Styling Products Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Hair Styling Products Market Report Snapshots
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