Global Hair Styling Products Market

Hair Styling Products Market Size, Share, Growth Analysis, By Product(Manual and Electric), By Application(Household and Commercial), By Distribution channel(Hypermarkets/supermarkets, Specialty stores) - Industry Forecast 2024-2031


Report ID: SQMIG30L2237 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 87 | Figures: 73

Hair Styling Products Market Insights

Global Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.5 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).

The increasing demand for hair care devices can be traced back to the increased awareness of the side effects associated with chemical hair products. Consumers are aware of the potential damage due to chemical treatments of their hair excess in the well. These small, convenient devices are gaining popularity as they allow users to carry them quickly, without having to visit a salon for fashion needs.

The global market for hair styling products is poised for significant growth, driven by the rapid adoption of various hair products such as hair mousse and gel. This demand is expected to continue to increase during the forecast period. Moreover, the prevalence of social media influence, especially among teens and millennials, is contributing significantly to the growth of the market. Hairstyles used by social media influencers and actors, displayed through sensationalism on platforms, play an important role in shaping consumer preferences and driving market expansion.

Market snapshot - 2024-2031

Global Market Size

USD 22.20 billion

Largest Segment

Electric

Growth Rate

5.4% CAGR

Global Hair Styling Products Market ($ Bn)
Country Share for North America Region (%)
Global Hair Styling Products Market By Product (%)

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Hair Styling Products Market Segmental Analysis

Based on product type, the market is segmented as manual and electric. Based on the application, the hair styling tools market is segmented as household and commercial. Based on the distribution channel, the market is segmented as hypermarkets/supermarkets, specialty stores, online channels, and others. By region, the global market has been divided into North America, Europe, Asia-Pacific, and Rest of the World.

Analysis by Product

Hand tools such as brushes, combs, rollers, and traditional hair brushes offer a large segment of the population affordability, making them more convenient for styling needs. However, these hand tools come with fewer limitations compared to their lightning counterparts energy wise, varying from curling, crimping, or getting wavy hairstyles -Efficiently address diverse consumer demands for styling different hair textures. As a result, the electrical segment of the hair styling products market has settled to grow rapidly due to its versatility and ability to satisfy a wide range of styling preferences.

Among electric tools, hair dryers are expected to dominate the market due to their versatility and affordability. A Philips survey of consumers in 2019, as found in the Beauty in a World of Flux survey, found that about 76% of the women surveyed use hairdryers, which means if they are widely used. Apart from this, the study revealed that 41% of women use hair straighteners and nearly 30% of women use curlers, highlighting the important role that electronic hair styling tools play in consumer beauty routines. These findings support the notion that electronic tools, especially hair dryers, play an important role in satisfying a substantial portion of hairstyle preferences of the number of women.

Analysis by Application

The development of automatic products, especially those offering multiple benefits and energy saving features in a single device, is expected to have a positive impact on the home sector of the hair styling products market. For example one notable exception is the launch of Dyson's Airwrap Styler. This innovative product offers users a variety of benefits such as curling, waving, smoothing and drying hair without excessive heat.

In contrast, the commercial segment caters to salons, spas, beauty institutes and educational institutions, providing professional stylists generally using professional grade machines with high quality in comparison to a limited use house. The use of professional equipment in professional settings highlights the requirement for sophisticated and efficient equipment to meet the diverse needs of customers for apparel manufacturing in professional workshops, and contributes to the growth of the commercial end-user segment in the hair styling products market.

Global Hair Styling Products Market By Product, 2023 (%)

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Hair Styling Products Market Regional Insights

North America remains the dominant factor in the hair styling products market, driven largely by the strong demand for sophisticated luxury hair care products in the region. Consumers in North America show a strong interest in attending and have discovered the latest trends in hair styling, contributing to the continued search for new hair products and quality.

Asia-Pacific is emerging as the fastest growing market for hair styling products, characterized by high growth, with China playing a major role in meeting the market demand. Key players in the industry focus strategically on differentiating consumer preferences among urban youth, premium. Considering their tendency to spend on goods. Notably, products designed for specific hair types have become increasingly popular, reflecting a targeted approach by companies to meet the needs of different consumers.

Global Hair Styling Products Market By Region, 2024-2031
  • Largest
  • Fastest

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Hair Styling Products Market Dynamics

Drivers

Innovation and Social Media are Driving Market Growth

  • Increased demand for various hairstyles is driven by consumers’ interest in exploring new hairstyles, experimenting with hair colors and adopting new offerings. The main driver of increased demand is western heads' widely accepted hair types, including straight, curly , wavy, and other trends. Customer flexibility has created a dynamic market in which market products are valued highly. Also, continuous innovation by various companies in introducing new hair products is fueling the growth of the market.

Restraints

Proliferation of Informal Sector

  • The increasing awareness of responsible energy consumption is fueling the demand for low-energy hair dryers or straighteners. Consumers are realizing the importance of using available energy responsibly, making energy efficient hair tools increasingly popular. For example, products such as Philips' DryCare Essential 1600W hair dryer among other products as a different type of fan compared to higher wattage options like the 2100W Philips dryer Can save up to 23% of energy. This shift towards energy efficiency is not only driven by consumer demand but it is also affected by government initiatives such as the EU Ecodesign Directive, which prohibits the use of high-energy-intensive appliances.

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Hair Styling Products Market Competitive Landscape

The competitive environment of the global Hair Styling Products market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers.

Top Player’s Company Profiles

  • L'oreal SA (France)
  • Revlon, Inc. (U.S.)
  • Coty, Inc. (U.K.)
  • Indus Valley (India)
  • Combe Incorporated (U.S.)
  • Hoyu Co., Ltd (Japan)
  • John Paul Mitchell Systems (U.S.)
  • Cover Your Gray (U.S.)
  • Kao Corporation (Japan)
  • NATULIQUE ApS (Denmark)
  • Puig (Spain)
  • Coty Inc. (U.S.)
  • Kao Corporation (Japan)
  • The Estée Lauder Companies Inc. (U.S.)
  • Oriflame Cosmetics AG (Switzerland)
  • KOSÉ Corporation (Japan)
  • CHANEL (U.K.)

Recent Developments

  • In October 2022, Oribe Hair Products, a subsidiary of Kao Corporation, will launch a limited-edition Dry Texture Spray designed to impart speed and polish. This special spray is designed to provide rough-luxe texture and volume and simultaneously absorbing oil and dirt, extending seasonal between hair washes. It represents a blend of function and style, which is in keeping with Oribe’s goal of providing innovative and effective solutions for hair styling.
  • In February 2022, Arata, a brand of Slick Organics Pvt Ltd, launched its Advanced Curl Care range, which includes a range of hair products such as gels, creams etc. They use a combination of natural fragrances derived from flowers and extracts. The inclusion of these natural ingredients not only creates effective garments but also gives the flowers a warmth. Arata’s Advanced Curl Care range reflects a commitment to harnessing the power of nature for healthy and beautiful hair, contributing to the brand’s popularity in the market.

Hair Styling Products Key Market Trends

  • Consumers demonstrate a high level of consciousness and awareness about their appearance and appearance, driving growth in the hair styling products market. Lifestyle changes, with consumers gravitating towards sophisticated brands for hair, contributes significantly to the expanding market besides the continuous innovations by key players in the industry. This growth is also driven by strong marketing activities. As consumers are increasingly looking for more natural and sustainable alternatives, the market is witnessing an increase in the demand for plant-based products. In response to this trend, market players are strategically introducing new plant-based products, in line with the preference for natural and environmentally friendly solutions in hair styling.

Hair Styling Products Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. The growing cosmetic needs among the global population are the important factors driving the growth of the hair styling products market. As individuals search for hairstyles and personal cosmetics, the demand for new and effective styling tools continues to grow. However, it is important to note that products intended to permanently or temporarily straighten or smooth hair can pose health risks. Pharmaceutical products used in these procedures of chemicals often contain reactive compounds such as formaldehyde that are known to be carcinogenic.

Report Metric Details
Market size value in 2023 USD 22.20 billion
Market size value in 2031 USD 35.64 billion
Growth Rate 5.4%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Manual and Electric
  • Application
    • Household and Commercial
  • Distribution channel
    • Hypermarkets/supermarkets, Specialty stores, Online channels, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L'oreal SA (France)
  • Revlon, Inc. (U.S.)
  • Coty, Inc. (U.K.)
  • Indus Valley (India)
  • Combe Incorporated (U.S.)
  • Hoyu Co., Ltd (Japan)
  • John Paul Mitchell Systems (U.S.)
  • Cover Your Gray (U.S.)
  • Kao Corporation (Japan)
  • NATULIQUE ApS (Denmark)
  • Puig (Spain)
  • Coty Inc. (U.S.)
  • Kao Corporation (Japan)
  • The Estée Lauder Companies Inc. (U.S.)
  • Oriflame Cosmetics AG (Switzerland)
  • KOSÉ Corporation (Japan)
  • CHANEL (U.K.)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Hair Styling Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Hair Styling Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Hair Styling Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Styling Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Styling Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Hair Styling Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Hair Styling Products Market size was valued at USD 22.20 billion in 2022 and is poised to grow from USD 23.5 billion in 2023 to USD 35.64 billion by 2031, growing at a CAGR of 5.4% in the forecast period (2024-2031).

The competitive environment of the Hair Styling Products market is dynamic and characterized by the presence of a mix of well-established brands, emerging players, and niche producers. 'L'oreal SA (France)', 'Revlon, Inc. (U.S.)', 'Coty, Inc. (U.K.)', 'Indus Valley (India)', 'Combe Incorporated (U.S.)', 'Hoyu Co., Ltd (Japan)', 'John Paul Mitchell Systems (U.S.)', 'Cover Your Gray (U.S.)', 'Kao Corporation (Japan)', 'NATULIQUE ApS (Denmark)', 'Puig (Spain)', 'Coty Inc. (U.S.)', 'Kao Corporation (Japan)', 'The Estée Lauder Companies Inc. (U.S.)', 'Oriflame Cosmetics AG (Switzerland)', 'KOSÉ Corporation (Japan)', 'CHANEL (U.K.)'

Increased demand for various hairstyles is driven by consumers’ interest in exploring new hairstyles, experimenting with hair colors and adopting new offerings. The main driver of increased demand is western heads' widely accepted hair types, including straight, curly , wavy, and other trends. Customer flexibility has created a dynamic market in which market products are valued highly. Also, continuous innovation by various companies in introducing new hair products is fueling the growth of the market.

Consumers demonstrate a high level of consciousness and awareness about their appearance and appearance, driving growth in the hair styling products market. Lifestyle changes, with consumers gravitating towards sophisticated brands for hair, contributes significantly to the expanding market besides the continuous innovations by key players in the industry. This growth is also driven by strong marketing activities. As consumers are increasingly looking for more natural and sustainable alternatives, the market is witnessing an increase in the demand for plant-based products. In response to this trend, market players are strategically introducing new plant-based products, in line with the preference for natural and environmentally friendly solutions in hair styling.

North America remains the dominant factor in the hair styling products market, driven largely by the strong demand for sophisticated luxury hair care products in the region. Consumers in North America show a strong interest in attending and have discovered the latest trends in hair styling, contributing to the continued search for new hair products and quality.

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Global Hair Styling Products Market

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