Top Toothpaste Companies

Global Toothpaste Market size was valued at USD 18.38 Billion in 2023 and is poised to grow from USD 19.37 Billion in 2024 to USD 29.59 Billion by 2032, growing at a CAGR of 5.38% in the forecast period (2025-2032).

Lion Corporation, Colgate-Palmolive Company, Procter & Gamble Co., Unilever PLC, GlaxoSmithKline PLC, Johnson & Johnson Services, Inc., Church & Dwight Co., Inc., Henkel AG & Co. KGaA, LG Household & Health Care Ltd., Dabur India Ltd., Himalaya Drug Company, Amway Corporation, GABA GmbH, CCA Industries Inc., Toms of Maine, Inc., Hawley & Hazel Chemical Co., Ltd., Marico Limited, The Himalaya Drug Company, Natures Gate Inc., Squigle Inc.

The global toothpaste market has grown dramatically as a result of increased awareness of oral hygiene brought about by health organizations and educational initiatives. Customers are becoming aware of the importance of preventive care in avoiding gum disease and cavities. To promote regular toothpaste, use among a wide range of age groups and socioeconomic backgrounds, governments and non-governmental organizations in developing nations are starting oral health programs, such as free dental camps and school programs.

One of the key toothpaste industry trends includes a rise in the usage of natural and herbal products. The clean beauty and wellness movement has driven demand for herbal toothpaste through the roof. Consumers want products with aloe vera, charcoal, clove and neem in them. Sales of herbal toothpaste grew by 15% across Asia and the Middle East in 2025 led by Patanjali and Dabur. This is indicative of growing faith in plant-based products and natural health preferences rooted in culture in emerging markets.

Asia-Pacific is expanding quickly because of factors like urbanization, rising disposable income, and increased awareness of oral health issues. Herbal and Ayurvedic toothpaste are in high demand in nations like China and India. Local businesses like Dabur and Lion Corporation became more well-known in 2024–2025 as a result of their natural formulas. Growth is also being driven by the expansion of e-commerce and the products that dentists recommend, particularly to younger and middle-class populations.