What is the global market size of Toothpaste Market?

Toothpaste Market size was valued at USD 17.6 billion in 2021 and is poised to grow from USD 18.06 billion in 2022 to USD 23.06 billion by 2030, growing at a CAGR of 2.5% in the forecast period (2023-2030).

What is the key driver of Global Toothpaste Market?

A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.

What is the key market trend for Global Toothpaste Market?

Brands of toothpaste including Hello, Dr. Brite, Schmidt's, Marvis, and others are increasingly inclined to provide goods that are intended to expressly cater to the expanding vegan and vegetarian communities. This is because an increasing number of people oppose products derived from animals and tested on them because doing so constitutes animal cruelty. Additionally, businesses are concentrating on producing teeth-care products that offer anti-cavity and tartar controls, which is increasing demand.

Which region accounted for the largest share in Global Toothpaste Market?

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

Top Toothpaste Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Toothpaste Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Toothpaste industry players.

Toothpaste Market Competitive Landscape

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes.

Top Players in the Global Toothpaste Market

Lion Corporation
Colgate-Palmolive Company
Procter & Gamble Co.
Unilever PLC
GlaxoSmithKline PLC
Johnson & Johnson Services, Inc.
Church & Dwight Co., Inc.
Henkel AG & Co. KGaA
LG Household & Health Care Ltd.
Dabur India Ltd.
Himalaya Drug Company
Amway Corporation
GABA GmbH
CCA Industries Inc.
Tom's of Maine, Inc.
Hawley & Hazel Chemical Co., Ltd.
Marico Limited
The Himalaya Drug Company
Nature's Gate Inc.
Squigle Inc.

Toothpaste Market Recent Development

In April 2022, Sensodyne Nourish, a toothpaste loaded with bio-active nutrients to nurture and build teeth for a healthier mouth shielded against sensitivity, was introduced by GSK Consumer Healthcare.
In March 2022, Crest Whitening Emulsions Plus Overnight Freshness was launched by Procter & Gamble which provides users overnight comfort.
In March 2022, visible White O2, a new product from Colgate-Palmolive (India), boasts active oxygen technology and promises to whiten teeth in three days. In order to advertise the high-end toothpaste, it has launched the "Smile Out Loud" campaign.
In March 2022, Natean®, a new eco-aware oral healthcare brand offering goods to customers looking for nature-inspired toothpaste that provides crucial dental care advantages, was officially launched by Alacer Corp.
In March 2022, a premium toothpaste was launched by Crest that actively rebuilds tooth density by re-mineralizing enamel to help extend the life of your teeth is the company's biggest invention in years.

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FAQs

Global Toothpaste Market size was valued at USD 19.37 Billion in 2024 and is poised to grow from USD 20.41 Billion in 2025 to USD 31.04 Billion by 2033, growing at a CAGR of 5.38% in the forecast period (2026–2033).

Innovation, sustainability, and online outreach are highly valued by major players in the relatively consolidated global toothpaste market. In 2024, Unilever extended its Signal brand to include natural variants, and Colgate-Palmolive unveiled AI-powered customized toothpaste tools. New businesses like Hello Products adopted clean-label and direct-to-consumer business models. Strategic alliances with dentists and a shift to eco-friendly packaging further strengthened competitive positioning and brand loyalty in both developed and emerging markets. 'Colgate-Palmolive Company', 'Procter & Gamble (Crest)', 'Unilever (Signal, Pepsodent)', 'GlaxoSmithKline plc (Sensodyne, Parodontax)', 'Dabur India Ltd.', 'Patanjali Ayurved Ltd.', 'Lion Corporation', 'Church & Dwight Co., Inc. (Arm & Hammer)', 'Tom’s of Maine (subsidiary of Colgate)', 'Himalaya Drug Company', 'Sunstar Suisse S.A. (GUM)', 'Amway Corporation', 'Henkel AG & Co. KGaA', 'Dr. Bronner’s'

The global toothpaste market has grown dramatically as a result of increased awareness of oral hygiene brought about by health organizations and educational initiatives. Customers are becoming aware of the importance of preventive care in avoiding gum disease and cavities. To promote regular toothpaste, use among a wide range of age groups and socioeconomic backgrounds, governments and non-governmental organizations in developing nations are starting oral health programs, such as free dental camps and school programs.

Growth of Natural and Herbal Toothpaste: One of the key toothpaste industry trends includes a rise in the usage of natural and herbal products. The clean beauty and wellness movement has driven demand for herbal toothpaste through the roof. Consumers want products with aloe vera, charcoal, clove and neem in them. Sales of herbal toothpaste grew by 15% across Asia and the Middle East in 2025 led by Patanjali and Dabur. This is indicative of growing faith in plant-based products and natural health preferences rooted in culture in emerging markets.

As per the 2024 toothpaste market forecast, the regional market in Asia-Pacific is expanding quickly because of factors like urbanization, rising disposable income, and increased awareness of oral health issues. Herbal and Ayurvedic toothpaste are in high demand in nations like China and India. Local businesses like Dabur and Lion Corporation became more well-known in 2024–2025 as a result of their natural formulas. Growth is also being driven by the expansion of e-commerce and the products that dentists recommend, particularly to younger and middle-class populations.

Top Toothpaste Companies

Toothpaste Market Competitive Landscape

FAQs

What is the global market size of Toothpaste Market?

Who are the key vendors in the Toothpaste Market?

What is the key driver of Toothpaste Market?

What is the key market trend for Toothpaste Market?

Which region accounted for the largest share in Toothpaste Market?

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