USD 19718 million
Global Toothpaste Packaging Market Size, Share, Growth Analysis, By Packaging Type(Squeezing bottle, Collapsible tube), By Packaging Material(High Density Poly Ethylene (HDPE), Plastic Barrier Laminate (PBL)), By Distribution channel(Supermarket/hypermarket, convenience stores) - Industry Forecast 2024-2031
Report ID:
SQSG15G2006 |
Region:
Global |
Published Date: February, 2024
Pages:
224
|
Tables:
95 |
Figures:
76
Global Toothpaste Packaging Market Insights
Global Toothpaste Packaging Market size was valued at USD 19718 million in 2019 and is poised to grow from USD 20481.09 million in 2023 to USD 28824.66 million by 2031, growing at a CAGR of 3.87% in the forecast period (2024-2031).
With rising disposable incomes and increased awareness of oral care around the world, toothpaste packaging has seen strong volume growth, boosting both volume sales of squeezable plastic tubes and folding carton. In 2016, 11.4 billion units of toothpaste in plastic tubes were sold, a 1.6 billion increase over 2011. Meanwhile, the trend toward more premium goods and packaging continues to gain traction in the global toothpaste market, as customers seek more tailored solutions, resulting in higher unit pricing globally.
US Toothpaste Packaging Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Collapsible tube
Fastest Growth
Collapsible tube
Growth Rate
3.87% CAGR
Global Toothpaste packaging Market, 2021-2028 ($ Bn)
Country Share for North America Region- 2021 (%)
Global Toothpaste packaging Market Size By Packaging Type, 2021-2028 ($ Bn)
Global Toothpaste packaging Market Size By Packaging Type, 2021-2028 (%)
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Global Toothpaste Packaging Market Segmental Analysis
The global Toothpaste packaging market is segmented based on packaging type, packaging material, application, and region. Based on packaging type, the market is segmented into Squeezing bottle, Collapsible tube, Jar, Pump Dispenser. Based on packaging material, the market is segmented into High Density Poly Ethylene (HDPE), Plastic Barrier Laminate (PBL), Glass, Plastic PET (Polyethylene terephthalate), Polypropylene (PP), Sugarcane-based polyethylene. Based on application, the market is segmented into Supermarket/hypermarket, convenience stores, pharmaceutical & drugs stores, and online. Based on region, the market is categorized into North America, Europe, Asia-Pacific, and MEA.
Toothpaste Packaging Market Analysis by packaging type
Collapsible tube packaging dominated the global toothpaste packaging market accounting for more than 85% of toothpaste packaging, while bottles accounted for 10% and sachets and other packing formats accounted for 5%. Bottles, jar packing, and sachets, among others, are the fastest growing packaging formats, accounting for >2% to >4% from 2018 to 2021 and climbing to 16.27% in 2022.
Stand-up tubes are the most popular type of tube packing among Americans since they are convenient and take up less space in the bathroom cabinet.
Global Toothpaste packaging Market By Packaging Type, 2021 (%), 2023 (%)
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Global Toothpaste Packaging Market Regional Insights
Emerging economies are likely to generate the highest volume gains, with Asia Pacific maintaining its lead and Latin America consolidating its second place. Both regions are expected to generate 82% of worldwide unit volume increase in toothpaste packaging over the forecast period. While the volume of toothpaste packaging is increasing as more customers begin an oral care routine, the value is also predicted to rise as a growing number of consumers desire more advanced and tailored oral care products. In some emerging nations, such as Turkey or Indonesia, increased unit prices are the result of rising urbanisation and higher disposable income, which is leading to an increase in consumer demand for more sophisticated - and thus more expensive - toothpastes.
In recent years, there has been a surge in the demand for toothpastes that provide specialized treatments for enamel protection, whitening, cavity prevention, sensitivity, or stain removal in Turkey. To meet this demand, Procter & Gamble Tuketim Mallari introduced Ipana 3 D White Luxe Perfection (an oral care kit that includes a whitening accelerator, whitening toothpaste, and a toothbrush) in Turkey in 2016.
Global Toothpaste packaging Market By Geography, 2021-2028, 2024-2031
- Largest
- Fastest
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Global Toothpaste Packaging Market Dynamics
Toothpaste Packaging Market Driver
Sustainability trend is likely to drive the global toothpaste packaging market
- Multilaminate packaging is used in 89% toothpaste packaging in the United States. However, multilaminate packaging is difficult to recycle because it has numerous layers of various materials that are difficult to separate. The sustainable packaging such as HDPE, and glass are the fastest growing and accounted for more than 11% share in the toothpaste packaging market. For instance, In February 2022, Colgate launched its ground-breaking recyclable toothpaste tube with "Recycle Me!" packaging in the U.S.
- Big toothpaste brands are collaborating with innovative packaging companies to develop sustainable packaging in the future for instance, In May 2021, GSK partnered with Albéa and EPL to launch fully recyclable toothpaste tubes
Toothpaste Packaging Market Restrains
Harmful ingredients to Hinder Market Growth
- Many brands use harmful ingredients in their packaging. This affects the consumer preference as they are shifting towards a conscious consumerism mindset. Hence, the market can face potential restraints during the foreseeable future.
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Global Toothpaste Packaging Market Competitive Landscape
Key players in the toothpaste packaging market are focusing on developing sustainable packaging. For instance, companies such as Colgate are aiming to develop sustainable toothpaste packaging for their product portfolio by the year 2025. Aesthetic and appealing package types are gaining popularity among the key players in the market. However, small players have already stepped into this space. Furthermore, premiumization and luxury products launches aiming the Gen Z is another trend followed by the companies.
Toothpaste Packaging Market Top Players Company Profiles
- Amcor plc
- Berry Global Inc.
- Huhtamaki Oyj
- Essel Propack Ltd.
- Colgate-Palmolive Company
- Mondi Group
- Albea S.A.
- Sonoco Products Company
- Tuboplast S.A.
- Viva Healthcare Packaging
- Kinyi Technology Limited
- Packwell Industries (India) Pvt. Ltd.
- Montebello Packaging Inc.
- M&H Plastics Ltd.
- Bilcare Research AG
- Skypack India Pvt. Ltd.
- Hoffmann Neopac AG
- Guangzhou Amy Plastic Tube Co., Ltd.
- CKS Packaging, Inc.
- Plastube Inc.
Toothpaste Packaging Market Recent Development
- In February 2022, Colgate-Palmolive launched a recyclable toothpaste tube with ‘Recycle Me!’ printed on the packaging. Currently being rolled out in the US, the tube is made from high-density polyethylene (HDPE) and is claimed to be the first tube recognised as recyclable by external recycling authorities. The ‘Recycle Me!’ limited-edition message is intended to create awareness of recyclable tubes among consumers, operators of material recovery facilities (MRFs) and other recycling stakeholders.
- In October 2021, Dow announced that recyclable toothpaste tubes developed and manufactured in Asia Pacific and used by major consumer brands are now available on shop shelves worldwide. The company collaborated closely with prominent global toothpaste companies to mass produce the new sustainable alternative. When combined with responsible disposal and recycling facilities, this solution has the potential to reduce the quantity of used toothpaste tubes ending up in landfills.
Global Toothpaste Packaging Key Market Trends
- Oral care brands are targeting Generation Z with packaging inspired by skincare. For instance, Colgate, a major player in the toothpaste market, is targeting Gen Z with attractive packaging that is both sustainable and aesthetically appealing. Colgate's new CO. brand wants to ensure that the packaging and products are 'counter-worthy,' and that they are designed to be displayed rather than buried in a bathroom cabinet.
- Kids Toothpaste segment is the fastest-growing segment in the toothpaste market with attractive packaging formats. In terms of packaging, a lot of innovations are seen in the kids' portfolio with attractive packaging, the use of cartoon characters, and different fruit-flavored toothpastes. For instance, Crest sells toothpastes for kids in pump packaging and tube packaging with attractive Disney characters on it.
Global Toothpaste Packaging Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our business information services team that collects, collates, co-relates, and analyses the data collected by means of primary exploratory research backed by the robust secondary desk research.
According to our global toothpaste packaging market analysis, among all the 4 major countries (United States, Japan, South Korea, and China) studied throughout the analysis, the United States is the most prominent country with the presence of major global players in the market. The country holds the presence of more than 15+ brands such as Crest, Arm & Hammer, and Tom’s of Maine among others; hence, dominates the global market.
Further, tube packaging is the most preferred toothpaste packaging in all the countries studied in the report. However, the pump packaging is gaining a significant traction owing to its ease of use, zero-waste and refillable property.
Key players in the toothpaste market are focusing on developing sustainable packaging. For instance, companies such as Colgate are aiming to develop sustainable toothpaste packaging for their product portfolio by the year 2025.
Niche brands own a major market share in China, unlike other major countries.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 19718 million |
| Market size value in 2031 | USD 28824.66 million |
| Growth Rate | 3.87% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Million |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Toothpaste Packaging Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Toothpaste Packaging Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Toothpaste Packaging Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Toothpaste Packaging Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Toothpaste Packaging Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Toothpaste Packaging Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Toothpaste Packaging Market Report Snapshots
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