Global Toothpaste Market

Global Toothpaste Market Size, Share, Growth Analysis, By Type(Conventional, Whitening), By End-Use(Children, Adults) - Industry Forecast 2024-2031


Report ID: SQSG30L2028 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 64 | Figures: 75

Global Toothpaste Market Insights

Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

Toothpaste has been essential to maintaining good oral care.  For customers around the globe, maintaining proper oral health is crucial and incredibly vital. Oral care is adversely impacted by a variety of variables, including diet with added sugar, carbonated drinks, tobacco, etc. Among the most prevalent oral health problems affecting the populace include dental plaque and tartar. The rising rates of sensitivities, gingivitis, and cavity have increased the demand for toothpaste in both emerging and established countries due to which toothpaste has evolved into a fundamental necessity for maintaining oral hygiene. Because of this, toothpaste has the largest market in the oral hygiene industry.

Various types of toothpaste are currently available in the market such as toothpaste containing naturally-derived ingredients, whitening, and gel-based toothpaste, or toothpaste for people with tooth sensitivity. In the forthcoming years, these toothpaste categories will gain a larger share. The natural and herbal subset of the toothpaste industry is expanding more quickly as a result of a noticeable shift in customer interest in organic toothpaste.

In 2021, the highest portion of the global toothpaste market was contributed by the Asia Pacific. In the first quarter of the fiscal year 2021, India, a country in South Asia, produced close to 67000 metric tonnes of toothpaste. However, the highest CAGR is expected to occur in South and Central America during the projection period.

US Toothpaste Market is poised to grow at a sustainable CAGR for the next forecast year.

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Toothpaste Market size was valued at USD 17.6 billion in 2019 and is poised to grow from USD 18.06 billion in 2023 to USD 23.06 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

The key players in the toothpaste market are working on continuous innovation and product portfolio enhancement for better quality. Being a mature business, the dental hygiene area presents the potential to dealers and retailers by giving consumers multifunctional toothpaste. For instance, toothpaste is now available that not only whitens teeth but also battles plaque, stains, bad breath, sensitivity, cavities, tartar, and gingivitis. For instance, in March 2021, Colgate-Palmolive India disclosed that the company worked with dentists and diabetes specialists to design and create Colgate for Diabetics, a unique toothpaste for persons with diabetes. 'Lion Corporation', 'Colgate-Palmolive Company', 'Procter & Gamble Co.', 'Unilever PLC', 'GlaxoSmithKline PLC', 'Johnson & Johnson Services, Inc.', 'Church & Dwight Co., Inc.', 'Henkel AG & Co. KGaA', 'LG Household & Health Care Ltd.', 'Dabur India Ltd.', 'Himalaya Drug Company', 'Amway Corporation', 'GABA GmbH', 'CCA Industries Inc.', 'Tom's of Maine, Inc.', 'Hawley & Hazel Chemical Co., Ltd.', 'Marico Limited', 'The Himalaya Drug Company', 'Nature's Gate Inc.', 'Squigle Inc.'

A sizable section of the adult population, especially the younger generation, is afflicted by tartar. Additionally, the increasing requirement for cavities, gum disease, and sensitivity has increased the demand for toothpaste in both emerging and developed nations. As a result, toothpaste has become essential for preserving hygiene and dental health. The toothpaste market is then predicted to rise as a result.

Brands of toothpaste including Hello, Dr. Brite, Schmidt's, Marvis, and others are increasingly inclined to provide goods that are intended to expressly cater to the expanding vegan and vegetarian communities. This is because an increasing number of people oppose products derived from animals and tested on them because doing so constitutes animal cruelty. Additionally, businesses are concentrating on producing teeth-care products that offer anti-cavity and tartar controls, which is increasing demand. 

The toothpaste market size in the Asia-Pacific was valued at USD 12.06 billion in 2021, and it is expected to reach a value of USD 16.95 billion by 2028, at a CAGR of 5.0% over the forecast period (2022-2028). The region with the highest toothpaste usage is the Asia Pacific. The largest consumer is the Asia Pacific, which has a high population density and accounts for 60% of the earth’s population. China is one of the most significant users of toothpaste in the Asia Pacific region. Strong consumer demand, rising oral health, hygiene awareness, and shifting habits are a few of the main drivers pushing the toothpaste market's expansion.

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Global Toothpaste Market

Product ID: SQSG30L2028

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