Global sports drink market

Sports Drink Market Size, Share, Growth Analysis, By Distribution Channel(Online, Offline), By Type(Isotonic, Hypotonic), By Packaging Type(Bottles (Pet/Glass), Cans) - Industry Forecast 2024-2031


Report ID: SQMIG30C2140 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 89 | Figures: 76

Sports Drink Market Dynamics

Sports Drink Market Driver

  • One of the main factors boosting the demand for sports drinks is the rising propensity of the millennial generation for physical and fitness-related activities, rising purchasing power, and willingness to spend more for healthier alternatives. Additionally, this healthful beverage has a number of advantages, including lowering the risk of dehydration, replacing lost electrolytes through perspiration, and preserving the body's electrolyte balance. Therefore, raising consumer awareness of the product's health advantages is anticipated to spur the sports drink market to increase.
  • Many producers are emphasizing innovations and releasing organic drinks in a variety of tastes to satisfy consumer desire for nutrition. This invention will aid numerous businesses in growing their revenue at the same time, which will stimulate sports drink market expansion. For instance, a well-known company called Powerade developed advancements in January 2020 to refill and power sportsmen with two new zero-sugar innovations that provide practical hydration solutions and package styles, Powerade has increased the scope of its product line. It introduced POWERADE ULTRA, which has +50% more ION4 electrolytes than the original POWERADE and contains branched-chain amino acids (BCAAs), creatine, vitamins B12, B6, and B3.

Sports Drink Market Restraint

  • The majority of products on the market have high sugar content, which can have a detrimental effect on health. As a result, this is preventing the sports drink market from expanding. For instance, Gatorade sports drinks typically include 34 grams of sugar per 20-ounce bottle pack.
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Sports Drink Market size was valued at USD 25.75 billion in 2019 and is poised to grow from USD 26.82 billion in 2023 to USD 36.89 billion by 2031, growing at a CAGR of 4.08% in the forecast period (2024-2031).

PepsiCo Inc. and the Coca-Cola Company are only two of the major players that possess a considerable market share in the sports drink industry. Expansions, innovations, and the introduction of new products are the main strategies used by sports drink market participants to stay competitive. To differentiate their products from those already on the market, businesses have begun releasing new, creative items that incorporate natural components and additives. 'PepsiCo Inc', 'The Coca-Cola Company', 'Gatorade (a brand of PepsiCo Inc.)', 'Red Bull GmbH', 'Monster Beverage Corporation', 'Nestlé S.A.', 'Abbott Laboratories', 'Powerade (a brand of The Coca-Cola Company)', 'Lucozade Ribena Suntory Ltd', 'BA Sports Nutrition, LLC', 'BodyArmor', 'Xyience', 'FRS Healthy Energy', 'ABBOTT NUTRITION', 'Britvic plc', 'Aspire Food Group', 'The BUD Co. Ltd.', 'Rockstar, Inc.', 'The GURU Organic Energy Corp', 'The Swire Group'

One of the main factors boosting the demand for sports drinks is the rising propensity of the millennial generation for physical and fitness-related activities, rising purchasing power, and willingness to spend more for healthier alternatives. Additionally, this healthful beverage has a number of advantages, including lowering the risk of dehydration, replacing lost electrolytes through perspiration, and preserving the body's electrolyte balance. Therefore, raising consumer awareness of the product's health advantages is anticipated to spur the sports drink market to increase.

Natural ingredients are increasingly being used by manufacturers since they are healthier than traditional sports drinks, which presents a sports drink market expansion opportunity. For instance, a Chicago-based start-up called Good Sports introduced its natural sports drink comprised ofcomprising 97 %  dairy in February 2021. Three times of electrolytesmore electrolytes compared to conventional ones, these have 33 % less sugar and more electrolytes. Additionally, the growing numbers of people in developing and underdeveloped nations who are concerned about their health will increase sports drink market trends.

In terms of regional sales, North America comes in first, followed by Europe. However, the expanding fitness craze is also spreading to other areas and boosting sports drink market sales. The sports drink market in the Asia-Pacific region is predicted to rise rapidly as a result of rising rates of urbanization and an increase in the number of fitness facilities in nations like China and India. Due to the lack of calories or low-calorie content of the sweeteners used in the customization of the sports drink by the makers in the region, the sports drink market in the Asia-Pacific is also anticipated to develop at a rapid rate.

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Global sports drink market

Product ID: SQMIG30C2140

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