Global Beer Market

Beer Market Size, Share, Growth Analysis, By Type(Large, Ale), By Packaging Type(Glass Bottle, Metal Cans), By Distribution channel(Off-trade, On-trade), By Category(Popular, Premium) - Industry Forecast 2024-2031


Report ID: SQSG30E2001 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 117 | Figures: 77

Beer Market Insights

Beer Market size was valued at USD 743.4 billion in 2019 and is poised to grow from USD 768.55 billion in 2023 to USD 996.49 billion by 2031, growing at a CAGR of 3.3% in the forecast period (2024-2031).

In recent years, there has been a significant rise in disposable incomes among individuals. The urbanization and modernized standard of living has increased the spending capability of people up to a decent level. Over the years consumer preferences have shifted. Beer is one of the popular drinks among people, especially young drinkers. Beer is the most popular and largely exported alcohol beverage across the regions. Varied taste flavors and formulations have made beer a popular trend among millennials and Gen Z individuals and are expected to raise the Beer Market share in the coming years.

The covid 19 pandemic led to devastating effects on the market. Covid 19 was an infectious disease which affected the entire world and was a medical emergency. To combat the spread of the virus and protect people from the effect of infection there was a lockdown which led to the closure of restaurants, bars, and all social gatherings. Additionally, the supply and transportation were also affected due to imposed lockdown restrictions. However, there was growth in the online purchase of beers and consumers were inclined to purchase beer from D2C(Direct to Consumer) platforms.

US Beer Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 743.4 billion

Largest Segment

Large

Fastest Growth

Large

Growth Rate

3.3% CAGR

Global Beer Market 2022-2028 ($ Bn)
Country Share for Europe Region- 2021 (%)
Global Beer Market Size ByType, 2022-2028 ($ Bn)
Global Beer Market Size By Type, 2022-2028 (%)

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Beer Market Segmental Analysis

The Global Beer Market is segmented based on Type, Packaging Type, Distribution Channel, Category and Region. Based on Type it is categorized into: Large, Ale, Stouts, Malt, and Others. Based on Packaging Type it is categorized into: Glass bottles and metal cans. Based on Distribution Channel it is categorized into Off-Trade and On-Trade. Based on Category it is categorized into: Popular, Premium, Super Premium Based on region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.

Beer Market Analysis by Type

On the basis of type, the Beer Market segmentation is done by categorizing the market into Large, Ale, Stout, Malt and Others. Among all these the large segment is expected to dominate the Global Beer market by the forecasted period. Large beer is prepared using the bottom-fermented technique, this keeps the beer fresh and makes it on the widely consumed beer types all across the globe.

Additionally, Ale type market segment is also expected to grow and generate a higher Beer Market share due to its popularity among youngsters. Ale beer is prepared from top-fermented yeast that is more tolerant to alcohol. Also, there is rising concern among youngsters to go for a less alcoholic beer, Ale best suits it and is gaining popularity.

Global Beer Market By Type, 2021(%), 2019 (%)

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Beer Market Regional Insights

Europe is expected to showcase the largest Beer Market share. The market size accounted by the European beer market in 2021 is more than 250 Billion. European breweries are known for their diversity and innovation. There are around 11,048 breweries in Europe. According to data in 2021 the consumption of beer in Europe was more than 368,682 hectoliters. Europe is a wide-scale producer of beer worldwide. Increasing health concerns and the drastic effects of alcohol on the body have directed individuals to low alcohol beverages which are expected to propel the Beer Market share.

The Asia Pacific region is estimated to be the second-largest region in the Global Beer Market. The region has witnessed increased production and demand for flavored beer. Adoption of modern and western culture and the trend of social dine-outs is common among people due to hectic life schedules.

North America is estimated to be a third potential Beer Market for the Global Beer Market. The Beer Market size is expected to expand due to increasing demand for different flavors and ABV beers, youngsters are enticed towards low alcohol beer owing to health concerns increasing the demand in the upcoming years.

Global Beer Market By Geography, 2022-2028, 2024-2031
  • Largest
  • Fastest

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Beer Market Dynamics

Beer Market Driver

  • With Increasing GDP the spending capabilities of the people are increasing. There is a quite decent surge in disposable income in developing countries. As recorded, the global consumption of alcohol increased by 0.5 % attributed to 0.7 % and 5.2% year-on-year increased expenditure on alcohol by people of Asia and Africa. Moreover westernized culture and modern living are enticing many people in developing countries projecting huge Beer Market demand in the Global beer Market.
  • Beer is a trending means to socialize and spend leisure time. The hectic schedules and increasing stress inclines people towards beer. It has gained huge popularity among youngsters, especially with innovative flavors the likelihood has increased and individuals look up to beer for refreshment which is a potential Beer Market driver in the upcoming years.

Beer Market Restraint

  • There are adverse effects of excessive consumption of alcohol and governments are leveraging ways to take steps pertaining to the excessive use of alcohol. There are restrictions related to the promotion and advertising of alcohol in regions such as India, Uk China etc. These provincial bans on the advertisement and promotion of alcoholic beverages affect the Beer Market in a negative way.Various market players deploy tricky ways of advertisements and promotions. They advertise it in an indirect way so that the restrictions are not violated and at the same time they Beer Market the product in disguise.

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Beer Market Competitive Landscape

The Global Beer Market includes big and medium-sized and large- sized market participants accounting for a large portion of market revenue. Major players are implementing numerous tactics, including mergers and acquisitions, new launches, strategic agreements and contracts. They are deploying ways to understand the need of the Beer Market and garner ways to generate high Beer Market share.

Beer Market Top Players Company Profiles

  • Anheuser-Busch InBev
  • Carlsberg Group
  • Diageo PLC
  • Heineken
  • Molson Coors
  • SABMiller (now part of Anheuser-Busch InBev)
  • Asahi Group Holdings
  • Kirin Holdings
  • Constellation Brands
  • Tsingtao Brewery
  • San Miguel Corporation
  • Boston Beer Company
  • Brooklyn Brewery
  • Sierra Nevada Brewing Company
  • Stone Brewing
  • New Belgium Brewing
  • Lagunitas Brewing Company
  • Deschutes Brewery
  • Dogfish Head Craft Brewery
  • Duvel Moortgat.

Beer Market Recent Developments

  • InMay 2022, Anheuser-Busch InBev, the company behind beers like Budweiser, Corona Extra, and Hoegaarden, launched a new brand of beer Seven Rivers for the Indian market.
  • In April 2022, Beer company Bira 91 launched ‘Imagined in India’, a portfolio of four new limited-release beers - Bollywood IPA, Kokum Sour, Brown Ale, and Mango Lassi.
  • In November 2021 an acquisition agreement was signed between Heinekin, Distell Group Holdings Limited, Namibia Breweries Limited, and Ohlthaver & List Group of Companies. This agreement envisions integrating the respective and relevant businesses in Southern Africa into the enlarged company.
  • In November 2021, Anheuser-Busch InBev’s London brewery, Camden Town, announced the launching of Camden Town Beer 2021. This beer is compared to a dessert wine; it's the latest among the cask-aged beer list and is designed to be paired with cheese.

Beer Key Market Trends

  • Various struggles were poised in the Global Beer Market due to Covid 19. Restriction became a compulsion to mitigate the spread. Constraints on social gatherings, parties, bars, pubs, and restaurants lead to a negative effect on sales. However high Beer Market demand was witnessed at retail stores, and online forums thereby resulting in altered drinking habits of the individual. Most of them shifted to alcohol consumption at home instead of outdoors or in public places. This paves way for market players to plan their sales decisions, keep note of consumers and understand the market needs.
  • Beer fused with varied tastes and flavors has become the new market trend and becoming popular among youngsters which projects growing market size. Beer has been a popular and widely accepted beverage of all times generation after generation. Integration of varied flavors is propelling the Beer Market growth and thereby projects a huge market share.

Beer Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, the Global Beer Market sector is estimated to showcase high market growth owing to increased demand, especially in the household.Increasing innovative ideas leveraged by key market players to entice consumers is propelling the Beer Market demand.With the pandemic effects slowing down the industry is witnessing high demand at bars, clubs, and restaurants and is expected to rise in the forecasted period.

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Report Metric Details
Market size value in 2019 USD 743.4 billion
Market size value in 2031 USD 996.49 billion
Growth Rate 3.3%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Large, Ale, Stouts, Malt, Others
  • Packaging Type
    • Glass Bottle, Metal Cans
  • Distribution channel
    • Off-trade, On-trade
  • Category
    • Popular, Premium, Super-Premium
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Anheuser-Busch InBev
  • Carlsberg Group
  • Diageo PLC
  • Heineken
  • Molson Coors
  • SABMiller (now part of Anheuser-Busch InBev)
  • Asahi Group Holdings
  • Kirin Holdings
  • Constellation Brands
  • Tsingtao Brewery
  • San Miguel Corporation
  • Boston Beer Company
  • Brooklyn Brewery
  • Sierra Nevada Brewing Company
  • Stone Brewing
  • New Belgium Brewing
  • Lagunitas Brewing Company
  • Deschutes Brewery
  • Dogfish Head Craft Brewery
  • Duvel Moortgat.
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Beer Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Beer Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Beer Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Beer Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Beer Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Beer Market size was valued at USD 743.4 billion in 2019 and is poised to grow from USD 768.55 billion in 2023 to USD 996.49 billion by 2031, growing at a CAGR of 3.3% in the forecast period (2024-2031).

The Beer Market includes big and medium-sized and large- sized market participants accounting for a large portion of market revenue. Major players are implementing numerous tactics, including mergers and acquisitions, new launches, strategic agreements and contracts. They are deploying ways to understand the need of the Beer Market and garner ways to generate high Beer Market share. 'Anheuser-Busch InBev', 'Carlsberg Group', 'Diageo PLC', 'Heineken', 'Molson Coors', 'SABMiller (now part of Anheuser-Busch InBev)', 'Asahi Group Holdings', 'Kirin Holdings', 'Constellation Brands', 'Tsingtao Brewery', 'San Miguel Corporation', 'Boston Beer Company', 'Brooklyn Brewery', 'Sierra Nevada Brewing Company', 'Stone Brewing', 'New Belgium Brewing', 'Lagunitas Brewing Company', 'Deschutes Brewery', 'Dogfish Head Craft Brewery', 'Duvel Moortgat.'

With Increasing GDP the spending capabilities of the people are increasing. There is a quite decent surge in disposable income in developing countries. As recorded, the consumption of alcohol increased by 0.5 % attributed to 0.7 % and 5.2% year-on-year increased expenditure on alcohol by people of Asia and Africa. Moreover westernized culture and modern living are enticing many people in developing countries projecting huge Beer Market demand in the beer Market.

Various struggles were poised in the Beer Market due to Covid 19. Restriction became a compulsion to mitigate the spread. Constraints on social gatherings, parties, bars, pubs, and restaurants lead to a negative effect on sales. However high Beer Market demand was witnessed at retail stores, and online forums thereby resulting in altered drinking habits of the individual. Most of them shifted to alcohol consumption at home instead of outdoors or in public places. This paves way for market players to plan their sales decisions, keep note of consumers and understand the market needs.

Europe is expected to showcase the largest Beer Market share. The market size accounted by the European beer market in 2021 is more than 250 Billion. European breweries are known for their diversity and innovation. There are around 11,048 breweries in Europe. According to data in 2021 the consumption of beer in Europe was more than 368,682 hectoliters. Europe is a wide-scale producer of beer worldwide. Increasing health concerns and the drastic effects of alcohol on the body have directed individuals to low alcohol beverages which are expected to propel the Beer Market share.

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Global Beer Market

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