Global Sports and Fitness Nutrition Foods and Beverages Market

Global Sports and Fitness Nutrition Foods and Beverages Market Size, Share, Growth Analysis, By Product (Sports nutrition, sports/energy foods), By Distribution channel(Online, and offline), By End-use(Athletes, lifestyle users), By Region(North America, Europe) - Industry Forecast 2024-2031


Report ID: SQMIG30I2157 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 119 | Figures: 80

Global Sports and Fitness Nutrition Foods and Beverages Market Insights

Global Sports and Fitness Nutrition Foods and Beverages Market was valued at USD 42.90 billion in 2022 and is expected to grow from USD 46.07 billion in 2023 to reach a value of USD 81.56 billion by 2031, at a CAGR of 7.40% during the forecast period (2024–2031).

The expansion of the sports fitness nutrition foods beverages market is primarily caused by an increasing trend for nutrition bars, energy bars, and ready-to-drink products, as well as rise in the value of protein as a valuable ingredient. Furthermore, proteins are expected to gain wide acceptance as an effective source of a nutritional and balanced diet, as well as functional benefits such as weight management and immune system support, which are anticipated to propel market growth throughout the forecast period. Many sports people consume nutritional products to enhance their athletic performance, endurance, and muscle recovery, which seems to drive the sports fitness nutrition foods beverages market growth during the forecast period (2023–2030). The major challenge impeding market growth during the forecast period is a lack of nutrition education.

US Sports and Fitness Nutrition Foods and Beverages Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 42.90 billion

Largest Segment

Online

Fastest Growth

Offline

Growth Rate

7.40% CAGR

Global Sports and Fitness Nutrition Foods and Beverages Market ($ Bn)
Country Share for Asia Pacific Region (%)
Global Sports and Fitness Nutrition Foods and Beverages Market Size By Distribution Channel ($ Bn)
Global Sports and Fitness Nutrition Foods and Beverages Market Size By Distribution Channel (%)

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Global Sports and Fitness Nutrition Foods and Beverages Market Segmental Analysis

The global sports and fitness nutrition foods and beverages market is segmented on the basis of product, distribution channel, end-use, and region. In terms of product, the Sports and Fitness Nutrition Foods and Beverages Market is grouped into sports nutrition, sports/energy foods, and sports/energy drinks. Based on distribution channels, the Sports and Fitness Nutrition Foods and Beverages Market  is bifurcated into online, and offline. The end-use segment is further classified into athletes, lifestyle users, bodybuilders, and recreational users. Region Wise, the Sports and Fitness Nutrition Foods and Beverages Market is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Sports and Fitness Nutrition Foods and Beverages Market Analysis by product

Based on product, the global sports and fitness nutrition foods and beverages market is segmented into sports nutrition, sports/energy foods, sports/energy drinks. The sports/energy drinks segment is expected to gain the largest share during the forecast period owing to the increasing number of sportspeople including weightlifters, athletes, and bodybuilders. Furthermore, the rising usage of energy drinks among young and old people is a significant factor expected to drive market growth during the forecast timeframe.

Sports and Fitness Nutrition Foods and Beverages Market Analysis by Distribution Channel

In terms of distribution channel, the market is segmented into online, and offline. Increase in health consciousness among people is driving up supply in the sports and fitness nutrition foods and beverages market. During the forecast period, demand for sports nutrients will be driven by an increase in the number of health clubs and fitness centres, as well as the increasing prevalence of online fitness classes. The market is dominated by sports enthusiasts, fitness freaks, students, and individuals from high-demand professions. Online segment emerged dominant but post the COVID era, the offline segment is likely to emerge as the fastest growing segment in the forecast period.

Global Sports and Fitness Nutrition Foods and Beverages Market By Distribution Channel, 2023 (%)

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Global Sports and Fitness Nutrition Foods and Beverages Market Regional Insights

Asia Pacific is expected to hold the leading position, followed by North America, and Europe during the forecast period due to the presence of a significant number of sports and fitness nutrition foods & beverages industry companies and the high widespread adoption due to government measures that enhance this industry in this region. In Asia Pacific, the growth of digital infrastructure in emerging markets such as India and China presented significant potential for online platforms to increase sales.

North America is anticipated to expand at the fastest rate during the analysis period. The increased demand for sports nutrients from sports clubs and fitness clubs is primarily responsible for North America's growth in the sports nutrition beverage market. Furthermore, during the forecast period, demand for ready-to-drink sports nutrition products in Canada is expected to contribute to the growth of the sports and fitness nutrition foods and beverages market. In North America, rising health concerns, shifting dietary plans, and changing lifestyles are driving up demand for sports and nutrition food beverages market during the analysis period. Also, the innovative creation of new flavours in energy drinks and sports nutrition, as well as the health advantages, are expected to increase demand for sports and nutrient food and beverages in the North American region.

Global Sports and Fitness Nutrition Foods and Beverages Market By Region, 2024-2031
  • Largest
  • Fastest

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Global Sports and Fitness Nutrition Foods and Beverages Market Dynamics

Sports and Fitness Nutrition Foods and Beverages Market Driver

Rise in Inclination towards Sports and Fitness to Propel Growth

  • The rapid urban growth, the increase in the number of non-traditional users, and the expansion of the global sports nutrition market, as well as an increase in the number of fitness centres and health clubs, are the contributors to the growth of the sports nutrition food beverage market during the aforementioned forecasting period.

Sports and Fitness Nutrition Foods and Beverages Market Restraint 

Hectic Schedules Disrupting Food Habits may Hamper Growth

  • Lack of practical experience in meal selection, as well as limited access to food because of frequent travel and hectic schedules, may limit the growth of the sports and fitness nutrition foods beverages market.

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Global Sports and Fitness Nutrition Foods and Beverages Market Competitive Landscape

The global sports and fitness nutrition foods and beverages market is highly competitive in nature owing to the rapid inclination of consumers towards healthy lifestyle. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Sports and Fitness Nutrition Foods and Beverages Market Top Player's Company Profiles  

  • Glanbia plc (Ireland)
  • PepsiCo, Inc. (USA)
  • General Nutrition Centers, Inc. (USA)
  • The Coca-Cola Company (USA)
  • Abbott Laboratories (USA)
  • Clif Bar & Company (USA)
  • Nestle S.A. (Switzerland)
  • Yakult Honsha Co., Ltd. (Japan)
  • Post Holdings, Inc. (USA)
  • MusclePharm Corporation (USA)
  • Red Bull GmbH (Austria)
  • Monster Beverage Corporation (USA)
  • GlaxoSmithKline plc (UK)
  • Nature's Bounty Co. (USA)
  • Atlantic Grupa d.d. (Croatia)
  • Herbalife Nutrition Ltd. (USA)
  • CytoSport, Inc. (USA)
  • Optimum Nutrition, Inc. (USA)
  • The Nature's Bounty Co. (USA)
  • Maxinutrition (UK)

Recent developments

  • In March 2024, ClassPass, the leading fitness and wellness membership, announced the launch of food and beverage offerings onto the roster of experiences bookable through ClassPass. This exciting addition marks a significant milestone in ClassPass' mission to encourage people to live inspired lives every day by seamlessly connecting them to soul-nurturing experiences.
  • In March 2024, the Baltimore Ravens entered a partnership with Levy to become the team's official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium.
  • In February 2024, BODYARMOR Sports Drink revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.

Global Sports and Fitness Nutrition Foods and Beverages Key Market Trends

  • The increasing shift of consumers toward convenient nutrition, increased usage of sports beverages as refreshment drinks, and latest product launches, together with natural ingredients that provide long-lasting energy benefits, are increasing demand for sports and fitness nutrition foods & beverages.

Global Sports and Fitness Nutrition Foods and Beverages Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our global sports and fitness nutrition foods and beverages market analysis, greater recognition of health and fitness, healthy lifestyles, weight management, healthy eating, and nutrition products is expected to propel the European industry during the forecast period. Various innovations in the sports nutrition market to make products more beneficial and healthier to consume are expected to drive the demand for sports and fitness nutrition foods and beverages market in the coming decades.

What's Included

NA

Report Metric Details
Market size value in 2023 USD 42.90 billion
Market size value in 2031 USD 81.56 billion
Growth Rate 7.40%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product 
    • Sports nutrition, sports/energy foods, sports/energy drinks
  • Distribution channel
    • Online, and offline
  • End-use
    • Athletes, lifestyle users, bodybuilders, recreational users
  • Region
    • North America, Europe, Asia-Pacific, Latin America, and MEA
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Glanbia plc (Ireland)
  • PepsiCo, Inc. (USA)
  • General Nutrition Centers, Inc. (USA)
  • The Coca-Cola Company (USA)
  • Abbott Laboratories (USA)
  • Clif Bar & Company (USA)
  • Nestle S.A. (Switzerland)
  • Yakult Honsha Co., Ltd. (Japan)
  • Post Holdings, Inc. (USA)
  • MusclePharm Corporation (USA)
  • Red Bull GmbH (Austria)
  • Monster Beverage Corporation (USA)
  • GlaxoSmithKline plc (UK)
  • Nature's Bounty Co. (USA)
  • Atlantic Grupa d.d. (Croatia)
  • Herbalife Nutrition Ltd. (USA)
  • CytoSport, Inc. (USA)
  • Optimum Nutrition, Inc. (USA)
  • The Nature's Bounty Co. (USA)
  • Maxinutrition (UK)

Recent developments

  • In March 2024, ClassPass, the leading fitness and wellness membership, announced the launch of food and beverage offerings onto the roster of experiences bookable through ClassPass. This exciting addition marks a significant milestone in ClassPass' mission to encourage people to live inspired lives every day by seamlessly connecting them to soul-nurturing experiences.
  • In March 2024, the Baltimore Ravens entered a partnership with Levy to become the team's official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium.
  • In February 2024, BODYARMOR Sports Drink revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Global Sports and Fitness Nutrition Foods and Beverages Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Sports and Fitness Nutrition Foods and Beverages Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Global Sports and Fitness Nutrition Foods and Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Sports and Fitness Nutrition Foods and Beverages Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Sports and Fitness Nutrition Foods and Beverages Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Global Sports and Fitness Nutrition Foods and Beverages Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Sports and Fitness Nutrition Foods and Beverages Market was valued at USD 42.90 billion in 2022 and is expected to grow from USD 46.07 billion in 2023 to reach a value of USD 81.56 billion by 2031, at a CAGR of 7.40% during the forecast period (2024–2031).

The global sports and fitness nutrition foods and beverages market is highly competitive in nature owing to the rapid inclination of consumers towards healthy lifestyle. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Glanbia plc (Ireland)', 'PepsiCo, Inc. (USA)', 'General Nutrition Centers, Inc. (USA)', 'The Coca-Cola Company (USA)', 'Abbott Laboratories (USA)', 'Clif Bar & Company (USA)', 'Nestle S.A. (Switzerland)', 'Yakult Honsha Co., Ltd. (Japan)', 'Post Holdings, Inc. (USA)', 'MusclePharm Corporation (USA)', 'Red Bull GmbH (Austria)', 'Monster Beverage Corporation (USA)', 'GlaxoSmithKline plc (UK)', 'Nature's Bounty Co. (USA)', 'Atlantic Grupa d.d. (Croatia)', 'Herbalife Nutrition Ltd. (USA)', 'CytoSport, Inc. (USA)', 'Optimum Nutrition, Inc. (USA)', 'The Nature's Bounty Co. (USA)', 'Maxinutrition (UK)', 'In March 2024, ClassPass, the leading fitness and wellness membership, announced the launch of food and beverage offerings onto the roster of experiences bookable through ClassPass. This exciting addition marks a significant milestone in ClassPass' mission to encourage people to live inspired lives every day by seamlessly connecting them to soul-nurturing experiences.', 'In March 2024, the Baltimore Ravens entered a partnership with Levy to become the team's official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium.', 'In February 2024, BODYARMOR Sports Drink revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.'

The rapid urban growth, the increase in the number of non-traditional users, and the expansion of the global sports nutrition market, as well as an increase in the number of fitness centres and health clubs, are the contributors to the growth of the sports nutrition food beverage market during the aforementioned forecasting period.

The increasing shift of consumers toward convenient nutrition, increased usage of sports beverages as refreshment drinks, and latest product launches, together with natural ingredients that provide long-lasting energy benefits, are increasing demand for sports and fitness nutrition foods & beverages.

Asia Pacific is expected to hold the leading position, followed by North America, and Europe during the forecast period due to the presence of a significant number of sports and fitness nutrition foods & beverages industry companies and the high widespread adoption due to government measures that enhance this industry in this region. In Asia Pacific, the growth of digital infrastructure in emerging markets such as India and China presented significant potential for online platforms to increase sales.

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