USD 44.8 billion
Sports and Fitness Nutrition Foods and Beverages Market Size, Share, and Growth Analysis
Sports and Fitness Nutrition Foods and Beverages Market By Product Type (Sports Supplements, Sports Drinks), By Form (Tablets, Capsules), By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2157 |
Region:
Global |
Published Date: March, 2025
Pages:
198
|Tables:
119
|Figures:
80
Format -
Sports and Fitness Nutrition Foods and Beverages Market Insights
Global Sports and Fitness Nutrition Foods and Beverages Market size was valued at USD 44.8 billion in 2023 and is poised to grow from USD 48.03 billion in 2024 to USD 83.76 billion by 2032, growing at a CAGR of 7.2% during the forecast period (2025-2032).
The expansion of the sports fitness nutrition foods beverages market is primarily caused by an increasing trend for nutrition bars, energy bars, and ready-to-drink products, as well as rise in the value of protein as a valuable ingredient. Furthermore, proteins are expected to gain wide acceptance as an effective source of a nutritional and balanced diet, as well as functional benefits such as weight management and immune system support, which are anticipated to propel market growth throughout the forecast period. Many sports people consume nutritional products to enhance their athletic performance, endurance, and muscle recovery, which seems to drive the sports fitness nutrition foods beverages market growth during the forecast period (2023–2030). The major challenge impeding market growth during the forecast period is a lack of nutrition education.
US Sports and Fitness Nutrition Foods and Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Online
Fastest Growth
Offline
Growth Rate
7.2% CAGR
Global Sports and Fitness Nutrition Foods and Beverages Market ($ Bn)
Country Share for Asia Pacific Region (%)
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Sports and Fitness Nutrition Foods and Beverages Market Segments Analysis
Global Sports and Fitness Nutrition Foods and Beverages Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products and Weight Loss Product. Based on Form, the market is segmented into Tablets, Capsules, Powder, Softgels, Liquid and Others. Based on Distribution Channel, the market is segmented into Brick & Mortar and E-commerce. Based on End User, the market is segmented into Children, Adults and Geriatric. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Sports and Fitness Nutrition Foods and Beverages Market Analysis by product
Based on product, the global sports and fitness nutrition foods and beverages market is segmented into sports nutrition, sports/energy foods, sports/energy drinks. The sports/energy drinks segment is expected to gain the largest share during the forecast period owing to the increasing number of sportspeople including weightlifters, athletes, and bodybuilders. Furthermore, the rising usage of energy drinks among young and old people is a significant factor expected to drive market growth during the forecast timeframe.
Sports and Fitness Nutrition Foods and Beverages Market Analysis by Distribution Channel
In terms of distribution channel, the market is segmented into online, and offline. Increase in health consciousness among people is driving up supply in the sports and fitness nutrition foods and beverages market. During the forecast period, demand for sports nutrients will be driven by an increase in the number of health clubs and fitness centres, as well as the increasing prevalence of online fitness classes. The market is dominated by sports enthusiasts, fitness freaks, students, and individuals from high-demand professions. Online segment emerged dominant but post the COVID era, the offline segment is likely to emerge as the fastest growing segment in the forecast period.
Global Sports and Fitness Nutrition Foods and Beverages Market By Distribution Channel
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Sports and Fitness Nutrition Foods and Beverages Market Regional Insights
Asia Pacific is expected to hold the leading position, followed by North America, and Europe during the forecast period due to the presence of a significant number of sports and fitness nutrition foods & beverages industry companies and the high widespread adoption due to government measures that enhance this industry in this region. In Asia Pacific, the growth of digital infrastructure in emerging markets such as India and China presented significant potential for online platforms to increase sales.
North America is anticipated to expand at the fastest rate during the analysis period. The increased demand for sports nutrients from sports clubs and fitness clubs is primarily responsible for North America's growth in the sports nutrition beverage market. Furthermore, during the forecast period, demand for ready-to-drink sports nutrition products in Canada is expected to contribute to the growth of the sports and fitness nutrition foods and beverages market. In North America, rising health concerns, shifting dietary plans, and changing lifestyles are driving up demand for sports and nutrition food beverages market during the analysis period. Also, the innovative creation of new flavours in energy drinks and sports nutrition, as well as the health advantages, are expected to increase demand for sports and nutrient food and beverages in the North American region.
Global Sports and Fitness Nutrition Foods and Beverages Market By Region
- Largest
- Fastest
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Sports and Fitness Nutrition Foods and Beverages Market Dynamics
Sports and Fitness Nutrition Foods and Beverages Market Driver
Rise in Inclination towards Sports and Fitness to Propel Growth
- The rapid urban growth, the increase in the number of non-traditional users, and the expansion of the global sports nutrition market, as well as an increase in the number of fitness centres and health clubs, are the contributors to the growth of the sports nutrition food beverage market during the aforementioned forecasting period.
Sports and Fitness Nutrition Foods and Beverages Market Restraint
Hectic Schedules Disrupting Food Habits may Hamper Growth
- Lack of practical experience in meal selection, as well as limited access to food because of frequent travel and hectic schedules, may limit the growth of the sports and fitness nutrition foods beverages market.
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Sports and Fitness Nutrition Foods and Beverages Market Competitive Landscape
The global sports and fitness nutrition foods and beverages market is highly competitive in nature owing to the rapid inclination of consumers towards healthy lifestyle. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.
Top Players in Sports and Fitness Nutrition Foods and Beverages Market
- Abbott Laboratories (USA)
- Ajinomoto Co., Inc. (Japan)
- Amway Corporation (USA)
- Atlantic Multipower Germany GmbH & Co. OHG (Germany)
- Cytosport, Inc. (USA)
- Glanbia plc (Ireland)
- GNC Holdings, Inc. (USA)
- Hammer Nutrition Ltd. (USA)
- Harbin Pharmaceutical Group Co., Ltd. (China)
- Herbalife Nutrition Ltd. (USA)
- Himalaya Drug Company (India)
- Isostar (Switzerland)
- Kerry Group plc (Ireland)
- MusclePharm Corporation (USA)
- Nestle S.A. (Switzerland)
- NutraClick, LLC (USA)
- Nutrex Research, Inc. (USA)
- Nutrabolt (USA)
Recent developments
- In March 2024, ClassPass, the leading fitness and wellness membership, announced the launch of food and beverage offerings onto the roster of experiences bookable through ClassPass. This exciting addition marks a significant milestone in ClassPass' mission to encourage people to live inspired lives every day by seamlessly connecting them to soul-nurturing experiences.
- In March 2024, the Baltimore Ravens entered a partnership with Levy to become the team's official food, beverage and hospitality (F&B) partner. Beginning in 2024, Levy will be the exclusive concessionaire at M&T Bank Stadium.
- In February 2024, BODYARMOR Sports Drink revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.
Sports and Fitness Nutrition Foods and Beverages Key Market Trends
- The increasing shift of consumers toward convenient nutrition, increased usage of sports beverages as refreshment drinks, and latest product launches, together with natural ingredients that provide long-lasting energy benefits, are increasing demand for sports and fitness nutrition foods & beverages.
Sports and Fitness Nutrition Foods and Beverages Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.
According to our global sports and fitness nutrition foods and beverages market analysis, greater recognition of health and fitness, healthy lifestyles, weight management, healthy eating, and nutrition products is expected to propel the European industry during the forecast period. Various innovations in the sports nutrition market to make products more beneficial and healthier to consume are expected to drive the demand for sports and fitness nutrition foods and beverages market in the coming decades.
What's Included
NA
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 44.8 billion |
| Market size value in 2032 | USD 83.76 billion |
| Growth Rate | 7.2% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
Recent developments
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Sports and Fitness Nutrition Foods and Beverages Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Sports and Fitness Nutrition Foods and Beverages Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Sports and Fitness Nutrition Foods and Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sports and Fitness Nutrition Foods and Beverages Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sports and Fitness Nutrition Foods and Beverages Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Sports and Fitness Nutrition Foods and Beverages Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Sports and Fitness Nutrition Foods and Beverages Market Report Snapshots
- Sports and Fitness Nutrition Foods and Beverages Companies
- Sports and Fitness Nutrition Foods and Beverages Market Size
- Sports and Fitness Nutrition Foods and Beverages Market Analysis
- Sports and Fitness Nutrition Foods and Beverages Geographic Analysis
- Sports and Fitness Nutrition Foods and Beverages Market News
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