Global Non-Alcoholic Drinks Market

Non-Alcoholic Drinks Market Size, Share, Growth Analysis, By Type(Carbonated Soft Drinks (CSD), Ready-to-Drink Coffee & Tea, Bottled Water, Fruit Beverages), By Distribution channel(Supermarkets/Hypermarkets, Food Services Sector, Convenience Stores, Specialty Stores), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30G2047 | Region: Global | Published Date: March, 2024
Pages: 198 |Tables: 67 |Figures: 65

Non-Alcoholic Drinks Market Insights

Global Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

As consumer acceptance of the no-alcohol and low-alcohol categories continues to rise, manufacturers within the market are actively aligning with these emerging trends, employing innovative approaches to evolve their existing product portfolios. This strategic move sets a positive trajectory for future growth prospects. The influence of consumers gravitating towards non-alcoholic beverages has spurred the creation of a distinct segment of premium, intricately flavored soft drinks tailored to mature palates. A study like the Waitrose Food and Drink Report from October 2021 reveals a consistent yearly increase of 22% in searches for alcohol-free drinks, underscoring the demand shift.

Brands have been quick to respond to these evolving trends by introducing novel offerings or expanding their current product lines. A noteworthy example is U.S.-based tea brand Good Earth, which broadened its U.K. product range in May 2020. Their portfolio encompasses an array of fruit & herbal, green, and black teas, alongside original and flavored kombucha variants, all blended with natural ingredients. Furthermore, the 2022 Bacardi Cocktail Trends Report discloses that approximately 58% of global consumers are transitioning towards non-alcoholic and low-ABV cocktails and beverages.

Concurrently, the growing embrace of no-alcohol and low-alcohol categories has prompted manufacturers to innovate their current product offerings, a strategy poised to drive future growth. The escalating consumer consciousness regarding the health merits of bottled water is expected to propel this segment. The preference for bottled water over regular water, especially among younger consumers, fuels product sales. Responding to this trend, numerous eateries are incorporating diverse bottled water options.

The rapid proliferation of restaurants worldwide is also projected to significantly augment the demand for bottled water in the coming years. Additionally, consumer aspirations for improved physical well-being have led to a preference for beverages devoid of alcohol content. Goliath Consulting Group's 2021 Beverage Trends Report underscores this, highlighting consumer preferences for zero-proof spirits, alcohol-free cocktails, and low-calorie, low-carb drinks, particularly in countries like the U.S. and the U.K. These evolving trends are creating fresh avenues for beverage manufacturers to explore and seize new opportunities in the market.

US Non-Alcoholic Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 772 billion

Largest Segment

Supermarkets/Hypermarkets

Fastest Growth

Supermarkets/Hypermarkets

Growth Rate

6.5% CAGR

Global Non-Alcoholic Drinks Market ($ Bn)
Country Share for North America Region (%)
Global Non-Alcoholic Drinks Market By Distribution Channel ($ Bn)
Global Non-Alcoholic Drinks Market By Distribution Channel (%)

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Non-Alcoholic Drinks Market Segmental Analysis

The global non-alcoholic drinks market is segmented on the basis of type, distribution channel, region. By type, the market is segmented into carbonated soft drinks (CSD), ready-to-drink coffee & tea, bottled water, fruit beverages, others (sports drinks & functional drinks). By distribution channel, the market is segmented into supermarkets/hypermarkets, food services sector, convenience stores, specialty stores, online retails. By region, the market is segmented into North America, Europe, Latin America, Asia- Pacific, Middle East and Africa.

Non-Alcoholic Drinks Market Analysis By Type

Segmented by Type, the global industry is subdivided into several categories, including carbonated soft drinks, water, tea, sports & functional drinks, and bubble/sparkling water. Notably, the water product segment held a dominant stance in 2022, contributing significantly with more than 29.65% of the total revenue. This supremacy can be attributed to the flourishing tourism sector and the convenient portability of sterile bottled water, driving substantial demand within this category. The growth of the bottled water market is further propelled by advancements in user-friendly packaging solutions that cater to consumer convenience.

Nevertheless, the growth trajectory is not without challenges. Stringent quality benchmarks and packaging regulations governing bottled water impose certain constraints on the market's expansion. Despite this, the sparkling/bubble water segment is poised to exhibit the highest growth rate during the projected period. This ascent is propelled by an escalating desire for clean and natural water options. Moreover, flavored variations of sparkling water are gaining rapid popularity due to their appealing taste profiles, heightened sensory experience, and perceived health benefits. As consumers increasingly seek refreshing and innovative beverage choices, these flavored variants continue to captivate their preferences and drive market growth.

Non-Alcoholic Drinks Market Analysis By Distribution Channel

In the year 2022, the retail distribution channel segment emerged as the predominant force within the industry, capturing a substantial share of over 72.35% of the total revenue. This segment is poised for further expansion at a rapid Compound Annual Growth Rate (CAGR) throughout the forecast period. The retail channel encompasses various avenues such as supermarkets, hypermarkets, internet retailers, and other retail platforms. Among these, supermarkets and hypermarkets, which provide a diverse range of brands and products under one roof, constitute the largest portion of this subcategory.

Concurrently, the food service distribution channel segment is poised for significant growth over the projected timeline. Foodservice serves as a pivotal distribution channel for non-alcoholic beverages, meeting the demands of individuals with busy schedules and increased disposable income who opt for dining out. The rise of new eateries that cater to diverse tastes and beverage preferences has amplified this trend. Many full-service restaurants are adopting a holistic dining approach, meticulously analyzing local dietary trends and innovating their menu offerings to align with these trends. This strategic approach not only enhances the dining experience but also leads to more frequent consumer visits, driving the growth of this distribution channel.

Global Non-Alcoholic Drinks Market By Distribution Channel, 2022 (%)

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Non-Alcoholic Drinks Market Regional Insights

In the year 2022, the global market was led by the North America region, which secured a dominant position by contributing over 24.55% of the total revenue. This region, notably the United States, serves as a hub for numerous globally recognized beverage manufacturers. However, factors such as the increasing obesity rates in the U.S. and Mexico, coupled with governmental sugar product taxes, have curbed the demand for Carbonated Soft Drinks (CSDs), a subset of non-alcoholic beverages. Consequently, there is a growing preference for low-calorie beverages containing non-nutritive sweeteners.

The Asia Pacific region is projected to exhibit the most rapid Compound Annual Growth Rate (CAGR) throughout the forecast period. This trajectory is underpinned by burgeoning demand for non-alcoholic beverages in developing nations like China, India, Thailand, and Malaysia. Governmental efforts to enhance the manufacturing sector through tax incentives, subsidies, and higher limits on Foreign Direct Investment (FDI) have attracted major global players to expand their operational footprint and distribution infrastructure within this region.

Furthermore, evolving patterns in beverage consumption have prompted consumers to opt for functional and flavored bottled water over high-sugar content carbonated beverages, driving shifts in market dynamics.

Global Non-Alcoholic Drinks Market By Geography, 2024-2031
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  • Fastest

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Non-Alcoholic Drinks Market Dynamics

Non-Alcoholic Drinks Market Drivers

Cultural and Religious Factors

  • In regions with strong cultural or religious beliefs against alcohol consumption, the demand for non-alcoholic beverages remains robust, creating a stable market base.

Health Consciousness

  • Rising health awareness drives the shift towards healthier beverage choices, pushing manufacturers to develop beverages that offer nutritional benefits and cater to specific dietary needs.

Non-Alcoholic Drinks Market Restraints

Competition from Alcoholic Beverages

  • The popularity of alcoholic alternatives, like non-alcoholic beers and mocktails, presents competition for non-alcoholic beverages, especially in social and celebratory settings.

Sugar and Calorie Concerns

  • The high sugar content in some non-alcoholic drinks faces scrutiny due to its association with health issues, leading to demand for reduced-sugar or sugar-free options.

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Non-Alcoholic Drinks Market Competitive Landscape

The competitive landscape of the global non-alcoholic drinks market is a dynamic and highly competitive arena, dominated by renowned industry giants and innovative emerging players. Key players like The Coca-Cola Company and PepsiCo, Inc. engage in fierce rivalry as they vie for market supremacy. These industry titans consistently introduce new flavors, packaging, and marketing strategies to maintain their market share and expand their global footprint.

The market also witnesses the influence of diverse players from around the world. Nestlé S.A., known for its wide range of beverage offerings, adds a unique dimension to the landscape, while Keurig Dr Pepper Inc. leverages its hybrid portfolio to cater to different consumer segments.

Non-Alcoholic Drinks Market Top Player’s Company Profiles

  • PepsiCo, Inc. - USA
  • Nestlé S.A. - Switzerland
  • Suntory Holdings Limited - Japan
  • Danone S.A. - France
  • The Starbucks Corporation - USA
  • Red Bull GmbH - Austria
  • Ocean Spray Cranberries, Inc. – USA

Non-Alcoholic Drinks Market Recent Developments

  • In March 2023, Ashai launched its first alcohol-free beer internationally and plans for non-alcoholic products to make up 20% of its European portfolio by 2030.
  • In April 2023, Carlsberg, moving towards its ZERO Irresponsible Drinking goal, now offers alcohol-free products in 90% of its markets, amounting to 32 new global launches in 2022.

Non-Alcoholic Drinks Key Market Trends

  • Digital Marketing and E-commerce: Brands leverage digital platforms and e-commerce to reach wider audiences, offering convenience and direct-to-consumer sales channels, especially during the pandemic.
  • Health and Wellness Focus: Increasing consumer awareness of health benefits has led to a rising demand for low-sugar, natural, and functional beverages, including plant-based alternatives, infused waters, and wellness shots.

Non-Alcoholic Drinks Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global non-alcoholic drinks market analysis, the global non-alcoholic drinks market is characterized by intense competition, innovation, and evolving consumer preferences. Established giants such as The Coca-Cola Company and PepsiCo, Inc. continue to drive the market with diverse product portfolios and aggressive marketing strategies. They are challenged by emerging players like Nestlé S.A. and Keurig Dr Pepper Inc., introducing novel offerings and targeting specific consumer segments. Innovation remains pivotal, with companies like Suntory Holdings Limited and Red Bull GmbH pushing boundaries with creative flavors and functional beverages. Health-focused options from Danone S.A. and coffee-centric offerings from Starbucks Corporation cater to specific demand segments.

Report Metric Details
Market size value in 2022 USD 772 billion
Market size value in 2031 USD 1360.70 billion
Growth Rate 6.5%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Carbonated Soft Drinks (CSD), Ready-to-Drink Coffee & Tea, Bottled Water, Fruit Beverages, Others (Sports Drinks & Functional Drinks)
  • Distribution channel
    • Supermarkets/Hypermarkets, Food Services Sector, Convenience Stores, Specialty Stores, Online Retails
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • PepsiCo, Inc. - USA
  • Nestlé S.A. - Switzerland
  • Suntory Holdings Limited - Japan
  • Danone S.A. - France
  • The Starbucks Corporation - USA
  • Red Bull GmbH - Austria
  • Ocean Spray Cranberries, Inc. – USA
Customization scope

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  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Non-Alcoholic Drinks Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Non-Alcoholic Drinks Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Non-Alcoholic Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Non-Alcoholic Drinks Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Non-Alcoholic Drinks Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Non-Alcoholic Drinks Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Non-Alcoholic Drinks Market size was valued at USD 772 billion in 2022 and is poised to grow from USD 822.18 billion in 2023 to USD 1360.70 billion by 2031, growing at a CAGR of 6.5% in the forecast period (2024-2031).

The competitive landscape of the non-alcoholic drinks market is a dynamic and highly competitive arena, dominated by renowned industry giants and innovative emerging players. Key players like The Coca-Cola Company and PepsiCo, Inc. engage in fierce rivalry as they vie for market supremacy. These industry titans consistently introduce new flavors, packaging, and marketing strategies to maintain their market share and expand their footprint. 'The Coca-Cola Company - USA', 'PepsiCo, Inc. - USA', 'Nestlé S.A. - Switzerland', 'Keurig Dr Pepper Inc. - USA', 'Suntory Holdings Limited - Japan', 'Danone S.A. - France', 'The Starbucks Corporation - USA', 'Red Bull GmbH - Austria', 'Monster Beverage Corporation - USA', 'Ocean Spray Cranberries, Inc. – USA'

In regions with strong cultural or religious beliefs against alcohol consumption, the demand for non-alcoholic beverages remains robust, creating a stable market base.

Digital Marketing and E-commerce: Brands leverage digital platforms and e-commerce to reach wider audiences, offering convenience and direct-to-consumer sales channels, especially during the pandemic.

In the year 2022, the market was led by the North America region, which secured a dominant position by contributing over 24.55% of the total revenue. This region, notably the United States, serves as a hub for numerous globally recognized beverage manufacturers. However, factors such as the increasing obesity rates in the U.S. and Mexico, coupled with governmental sugar product taxes, have curbed the demand for Carbonated Soft Drinks (CSDs), a subset of non-alcoholic beverages. Consequently, there is a growing preference for low-calorie beverages containing non-nutritive sweeteners.

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Global Non-Alcoholic Drinks Market

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