USD 25.75 billion
Report ID: SQMIG30C2065 | Region: Global | Published Date: December, 2022 | Pages: 165 | Tables: 89 | Figures: 76
Global Sports Drink Market size was valued at USD 25.75 billion in 2021 and is poised to grow from USD 26.82 billion in 2022 to USD 36.89 billion by 2030, growing at a CAGR of 4.08% in the forecast period (2023-2030).
The effects of COVID-19 have been startling and unprecedented, with sports drinks experiencing a surge in demand across all geographies as a result of the pandemic. According to our data, the Sports Drink market grew spectacularly in 2020, by 7.7 %, compared to the average annual increase between 2017 and 2019.
The item is a component of functional beverages produced primarily to aid athletes in staying hydrated before and after exercise. It is a good source of carbs, minerals, and electrolytes and boosts athletic performance. Water, sodium, tastes, potassium, sugar, and synthetic colors are also present in these drinks. The sector has experienced phenomenal growth over the past several years as a result of the marketing strategy change from providing electrolyte drinks to athletes to other consumers.
The growing popularity of fitness activities and the rising trend of half- and full-marathon participation have contributed to the growth of the industry.
Additionally, as they aid in enhancing mood, the demand for the drink is rising quickly for performance, and stamina, and enable athletes to engage in strenuous exercise. Furthermore, the growing numbers of athletes and athletes in emerging nations are among the major variables that would fuel Sports Drink market expansion during the anticipated period. For example, The National Collegiate Athletic Association (NCAA) has released data showing the number of increases in NCAA athletes are noticeable. There is a significant demographic change as a result of the movement from rural to urban areas affecting dietary habits.
US Sports Drink Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 25.75 billion
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The global sports drink market has been segmented based on distribution channel, type, packaging type, and region. Based on distribution channel, the Sports Drink market is segmented into online and offline. Based on the type, the Sports Drink market is segmented into isotonic, hypotonic, and hypertonic. By packaging type, the Sports Drink market is segmented into bottles (pet/glass), cans, others. Based on region, the sports drink market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Sports Drink Market Analysis by Distribution Channel
Attributed to availability of fast purchases, which is convenient for most customers, the offline channel segment dominates the global Sports Drink market. Similar to how the retail industry has grown quickly, more chains of supermarkets and hypermarkets have emerged, spurring the expansion of the segment.
In contrast, the online sales channels segment has seen an increase in popularity as it provides relief to many customers who don't want to waste time looking through a variety of sports drink items in several locations
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In terms of regional sales, North America comes in first, followed by Europe. However, the expanding fitness craze is also spreading to other areas and boosting sports drink market sales. The sports drink market in the Asia-Pacific region is predicted to rise rapidly as a result of rising rates of urbanization and an increase in the number of fitness facilities in nations like China and India. Due to the lack of calories or low-calorie content of the sweeteners used in the customization of the sports drink by the makers in the region, the sports drink market in the Asia-Pacific is also anticipated to develop at a rapid rate.
The sports drink market is influenced by fashion. The sports drink market is experiencing significant expansion due to rising concerns about physical fitness and living a healthy lifestyle. The main factor driving the sports drink market in the United States and, by extension, the North American sports drink market is the growing participation of the people in various sports and other fitness activities.
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Sports Drink Market Driver
Sports Drink Market Restraint
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PepsiCo Inc. and the Coca-Cola Company are only two of the major players that possess a considerable market share in the sports drink industry. Expansions, innovations, and the introduction of new products are the main strategies used by sports drink market participants to stay competitive. To differentiate their products from those already on the market, businesses have begun releasing new, creative items that incorporate natural components and additives.
Top Players in the Global Sports Drink Market
Sports Drink Market Recent Development
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected using Primary Exploratory Research backed by robust Secondary Desk research.
According to our analysis, and distribution channel, offline dominated the global sports drink market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, North America dominated the global sports drink market owing to the region's rising concerns about physical fitness and living a healthy lifestyle.
|Market size value in 2021||USD 25.75 billion|
|Market size value in 2030||USD 26.82 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Sports Drink Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Sports Drink Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Sports Drink Market:
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