USD 86.64 billion
Global Energy Drinks Market Size, Share, Growth Analysis, By Product Type(Alcoholic and Non-alcoholic), By Type(Organic and Inorganic), By Application(Before Exercise, Recovery), By Ingredients(Taurine, Caffeine), By Packaging(Cans, Bottles), By Distribution Channel(Store Based Retailers, and Non-Store Retailing) - Industry Forecast 2024-2031
Report ID:
SQMIG30G2027 |
Region:
Global |
Published Date: February, 2024
Pages:
157
|
Tables:
170 |
Figures:
79
Global Energy Drinks Market Insights
Energy Drinks Market size was valued at USD 86.64 billion in 2019 and is poised to grow from USD 93.84 billion in 2023 to USD 177.58 billion by 2031, growing at a CAGR of 8.3% in the forecast period (2024-2031).
The rise in customer demand for novel and thrilling flavour experiences as well as the adoption of trends like health and naturalness are some of the reasons why the energy drink industry has become one with the quickest rate of expansion. Additionally, the North American millennial and Hispanic populations' increased consumption is a big driver of the global market. Additionally, there is a growing market demand for these drinks formulated with more natural ingredients and less sugar. Interest among consumers is growing in tastes, sugar-free products, diets, zero-calorie options, and natural and organic options.
Players are using a variety of tactics to maintain consumer interest. For instance, Red Bull increased the number of sugar-free SKUs it offered. Subsequent business research showed that the market for low-calorie beverages had experienced significant development. The surge in demand for non-carbonated energy drinks, rising disposable income, urbanization, and health consciousness are some of the other reasons driving the global market. In addition, as athletes and health-conscious customers drink these drinks to boost their performance and endurance, the demand for these beverages rises. The higher carbohydrate and caffeine content of energy drinks is what causes athletes, health-conscious customers, and sportsmen to consume them at higher rates.
The risks associated with increased energy drink consumption, such as consumer concerns about weight gain and general health, as well as the high sugar content, caffeine derived from synthetic sources, artificial ingredients, and additives associated with traditional energy drinks, present a challenge for some suppliers and restrain the growth of the global market. A higher intake of these drinks, according to the research report, may raise blood pressure and increase the chance of heart electrical abnormalities. The demand for natural and organic drinks has significantly increased over the past several years as a result of the restrictions placed mostly on non-organic energy drinks. Although there will be a global increase in the demand for these drinks, which will raise market share and propel the market growth during the anticipated period.
US Energy Drinks Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Inorganic
Fastest Growth
Inorganic
Growth Rate
8.3% CAGR
Global Energy Drinks Market ($ Bn)
Country Share for North America Region (%)
Global Energy Drinks Market By Type ($ Bn)
Global Energy Drinks Market By Type (%)
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Global Energy Drinks Market Segmental Analysis
Global Energy Drinks market is segmented on the basis of Product Type, Type, Application, Ingredients, Distribution Channel, Packaging, and region. By Product Type, the market is segmented into Alcoholic, and Non-alcoholic. By Type, the market is segmented into Organic, and Inorganic. By Application, the market is segmented into Before Exercise, Recovery, During Exercise. By Ingredients, the market is segmented into Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants, Others. By Packaging, the market is segmented into Cans, Bottles, and Others. By Distribution Channel, the market is segmented into Store Based Retailers, and Non-Store Retailing. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Energy Drinks Market Analysis by Type
The conventional sector dominated the global market in 2021. Over the forecast period, the expansion of the conventional category is anticipated to be aided by consumers' lack of awareness of organic products. Consumer awareness of the advantages of functional beverages made from organic ingredients is still quite low in the emerging organic business. In addition, due to different ingredients, conventional drinks are often less expensive than their organic counterparts. Because conventional beverages provide a greater profit per square inch of shelf space than organic drinks, retailers tend to choose conventional drinks over natural compounds. Since people often believe that organic drinks include more nutrients and antioxidants than conventional ones, the organic segment is predicted to grow at a faster CAGR throughout the forecast period. Due to worries about highly processed, artificial chemicals as well as the side effects of pesticides and antibiotics, more and more health-conscious consumers are choosing organic products over conventional ones. The demand for organic energy drinks has been greatly influenced by this scenario.
Energy Drinks Market Analysis by Distribution Channel
The off-trade segment dominated the global market in 2021. The rise in the consumption of energy beverages is what is behind the increase in product sales. These products are purchased by customers after they physically inspect the brands, ingredients, and product quality, which in turn propels product sales through off-trade channels. Due to the large client bases of supermarkets and hypermarkets, the majority of the major participants in the market provide their whole product lineup through these channels. The product is sold in a number of well-known brick-and-mortar stores in the United States, including Walmart, Walgreens, CVS Pharmacy, Target Brands, Inc., Kroger, and Safeway. Walmart offers products from various brands. From 2022 to 2030, the on-trade channel is anticipated to experience significant expansion. The segment is being driven by the growing number of bars, pubs, resorts, cafés, restaurants, and clubs that offer a variety of these drinks.
Global Energy Drinks Market By Type, 2023 (%)
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Global Energy Drinks Market Regional Insights
In 2021, North America dominated the global market. The rise in disposable income, the creation of various domestic brands, and the expansion of marketing and promotional initiatives for product growth are all factors contributing to the region's expanding product consumption. Due to shifting demographics, consumer preferences, and drinking patterns, North Americans consume more energy drinks than any other region in the globe. Market globalization and the phenomenon of migration both helped change consumers' drinking behaviors as alcohol use became more and more ingrained in their daily lives. This has thus created new opportunities for market players to add a range of drinks to the market segments.
The Asia Pacific region's market is predicted to grow at the fastest rate between 2022 and 2030. The market is expected to increase significantly in the economies of China, India, and Japan since consumers in these countries are eager to sample new flavors and have a high need for a diversity of beverages. Product launches there that try to appeal to and target a wide variety of consumers have increased demand for goods in the region.
Global Energy Drinks Market By Region, 2024-2031
- Largest
- Fastest
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Global Energy Drinks Market Dynamics
Energy Drinks Market Drivers
Growing demands of fitness activities
- Global demand for energy drinks has surged as a result of the growing appeal of unusual fitness pursuits like yoga and aerobics as well as the growing trend of half- and full-marathon participation. Additionally, an increasing number of producers are introducing beverages with natural components like organic guarana and raw green coffee bean extracts as customers become more conscious of the health dangers linked to non-organic sports and energy drinks.
Investing rapidly by manufacturers Using creative marketing and advertising methods
- In addition, businesses are spending money on innovative marketing and advertising plans in an effort to diversify the range of their products. Also, introduction of products with unique flavors and small quantities is driving market growth. Long workweeks and shifting lifestyles of consumers are two additional factors influencing the market growth.
Energy Drinks Market Restraints
Increased level of deception and strict regulations
- It is anticipated that market growth would be constrained by the government's rigorous health controls on sports and energy drinks as well as rising public awareness of the negative effects of these drinks on youngsters. When coupled with unfavorable media criticism, dishonest marketing by a select few vendors has the potential to stunt the market's expansion for sports and energy drinks.
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Global Energy Drinks Market Competitive Landscape
Global sports drinks market is highly competitive, and each rival is listed separately. Information included in the report includes a business overview, financials, revenue generated, market potential, R&D investments, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launches, product breadth and depth, and application dominance. The above-mentioned statistical points only apply to the companies' market concentration on energy drinks.
Energy Drinks Market Top Player’s Company Profiles
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Coca-Cola Company (NOS Energy Drink)
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Arizona Beverages USA LLC (Arnold Palmer Half & Half Energy Drink)
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5-hour ENERGY®
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Bang Energy
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XS Energy Drink (Amway)
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V Energy Drink (Frucor Suntory)
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Lucozade Energy (Suntory Beverage & Food Ltd)
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Burn Energy Drink (The Coca-Cola Company)
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Full Throttle Energy Drink (The Coca-Cola Company)
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Mountain Dew Energy (PepsiCo)
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Amp Energy (PepsiCo)
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Adrenaline Shoc (Monster Beverage Corporation)
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Celsius Holdings, Inc.
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Rockstar Energy (PepsiCo)
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Venom Energy (Dr Pepper Snapple Group)
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Nos Energy Drink (Coca-Cola Company)
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Rip It Energy Drink (National Beverage Corp.)
Energy Drinks Market Recent Developments
- In September 2022, to draw in more customers, Coca-Cola Euro pacific Partners (CCEP) is expanding the Monster flavor lineup with two additional varieties. The regular energy drink lineup of Monster now includes two new flavors: Monster Reserve White Pineapple and Monster Reserve Watermelon.
- In January 2022, as a part of its nearly 30-year-old partnership with Starbucks, PepsiCo introduced a ready-to-drink energy drink called "Baya" as part of its North American Coffee Partnership. It comes in three flavors—mango guava, raspberry lime, and pineapple passionfruit—and is immune system-boosting due to the presence of caffeine and vitamin C.
Global Energy Drinks Key Market Trends
- The number of individuals engaging in fitness activities has substantially increased due to the rising prevalence of chronic medical disorders. This is one of the main reasons why energy drinks are so popular worldwide: they help athletes recuperate from workouts more quickly. Additionally, sedentary lifestyles and the hectic schedules of working professionals are changing consumer preferences so that functional beverages are becoming more popular. This, in turn, is assisting in the market's expansion. Additionally, the popularity of ready-to-drink beverages is having a positive influence on the demand for these drinks on e-commerce websites. In addition, top market players are developing different products made with natural, plant-based ingredients and offered unique tastes. For instance, Metta Beverage Corp. offers a variety of natural drinks with flavors like sea salt, blueberry, ginger, lemon, and adaptogens. In keeping with this, they are spending more money on marketing initiatives like celebrity endorsements to draw in a sizable customer base. This is encouraging people to drink energy drinks, along with social media's growing effect.
Global Energy Drinks Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to global energy drink market analysis, food and beverage companies have made every attempt to capitalize on the opportunity offered by the world's increasing health and fitness. The need for an instant energy boost during physical or aerobic activity drives this market. The drinks' sugar rush attracts athletes, and this sector of the market has experienced tremendous growth.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 86.64 billion |
| Market size value in 2031 | USD 177.58 billion |
| Growth Rate | 8.3% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
| Historical Year | 2019 |
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Energy Drinks Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Energy Drinks Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Energy Drinks Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Energy Drinks Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Energy Drinks Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Energy Drinks Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Energy Drinks Market Report Snapshots
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