Global Smartphone TV Market 

Smartphone TV Market Size, Share, Growth Analysis, By Type(Service and Content), By End-User(Household and Commercial), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45I2171 | Region: Global | Published Date: July, 2027
Pages: 197 | Tables: 59 | Figures: 74

Smartphone TV Market Dynamics

Drivers

Increase in use of Smartphone among people

  • The Smartphone TV market growth is assigned to factors such as increasing use of smartphones among people globally. It has achieved significant development over the recent years and is predicted to grow tremendously. One can stream or watch live video content on the portable cell phone anywhere and at any time. The expansion in the use of cell phones and tablets around the world is driving the development of the smartphone TV market.

Technological Advancements

  • Creative technologies such as the use of Quantum dot LED's (QLEDs), crossways Ultra High definition (UHD) in 4K smartphone TVs, are anticipated to fuel the demand over the forecasted period. Smartphone Televisions belonging to such a range have higher penetration rates when compared to the others, which has made the market more and more valuable than before.

Restraints 

Competition Among Manufacturers

  • The different external factors that will affect the Smartphone TV market competitive position over the coming years can be analyzed through many factors such as: competitive rivalry, and threat of new entry.
  • The well-known brands such as Samsung and LG are in competition with others such as Xiaomi and OnePlus. According to Techwire Asia, in the year 2023, the iPhone dethroned the Samsung Galaxy to become the best-selling smartphone series globally, marking a notable shift in the industry’s competitive landscape. According to preliminary data from the International Data Corporation’s (IDC) Worldwide Quarterly Mobile phone Tracker, the iPhone accounted for a substantial fifth of the global smartphone market, with nearly 235 million shipments in the past year.
  • According to an article, in March 2020, Realme, a Chinese startup, announced the global debut of its Smart TV in India in the second quarter of 2020 and reached its goal of doubling its sales revenue in 2020 and became one of the Big 5 manufacturers by 2021 and achieving the sale of 1 million Smart TVs in India by December 2020. Therefore, explaining how the threat of new entrants can impact the market.

Less suppliers in Market

  • The available number of suppliers of raw materials and other resources assesses the bargaining power of suppliers. The fewer suppliers in the supply chain there are, the more power they have. Businesses are in a better position when there are many suppliers.
  • In the smartphone market, since all the products are close substitutes to each other, this gives the buyer a high bargaining power. Global competition and easy accessibility have increased customers' bargaining power as they can easily switch to other sellers.
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FAQs

​​Smartphone TV Market size was valued at USD 13.1 Billion in 2022 and is poised to grow from USD 13.5 Billion in 2023 to USD 24.2 Billion by 2031, at a CAGR of 7.6% during the forecast period (2024-2031). 

The global smartphone TV market is highly competitive and characterized by the presence of several key players. The major players in the market are assessed based on their product and service offerings, financial statements, key developments, strategic approach to the market, position in the market, geographical penetration and other key features. 'AT&T', 'Comcast', 'MobiTV', 'SKY', 'Charter Communication', 'Verizone Communication', 'Bell Canada', 'Orange S.A', 'Bharti Airtel', 'Consolidated Communications', 'Panasonic Corporation', 'Sony Corporation', 'Samsung', 'Sharp corporation', 'VIZIO Inc', 'Koninklijke Philips', 'Hitachi Ltd', 'Toshiba Visual Solutions', 'Apple Inc.'

The Smartphone TV market growth is assigned to factors such as increasing use of smartphones among people globally. It has achieved significant development over the recent years and is predicted to grow tremendously. One can stream or watch live video content on the portable cell phone anywhere and at any time. The expansion in the use of cell phones and tablets around the world is driving the development of the smartphone TV market.

Integration of foldable smartphones: More and more people are starting to use foldable smartphones, which have screens that can fold and unfold. This gives users more options for screen sizes and shapes. As display technology continues to improve, we can expect to see further advancements in this area.

The dominating region in the smartphone TV market is Asia Pacific, which holds a significant market share and is anticipated to continue its lead.  India and China are expected to dominate the global mobile TV market during the forecast period, with a projected compound annual growth rate (CAGR) of 9.1%. This growth can be attributed to the region's substantial investment in mobile networks, high penetration of smartphones, and increasing subscriptions to mobile data services, all of which contribute to the favorable statistics of the mobile TV market. This is owing to the rising demands for the smart TVs and the emerging economies of China, India and South Korea. The significant factor for continued demand in the region is due to the increasing net disposable income of the consumers. The prevalence of the Chinese player has been important in the competitive pricing of the products in the markets, a lot of which has entered with partnership with ecommerce platforms to provide several products. The third-party services providers have helped in ensuring that consumers pick for these products, thus helping the market indirectly to grow. In fact, most of the market growth will originate from the APAC during the predicted period, as per the study conducted. Therefore, the market growth in this region will be more rapid than in the others. 

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Global Smartphone TV Market 

Report ID: SQMIG45I2171

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