USD 104.1 billion
Video Streaming Market Size, Share, and Growth Analysis
Video Streaming Market By Streaming Type (Live Video Streaming, Non-Linear Video Streaming (Video on Demand)), By Solution (Internet Protocol TV, Over-the-Top (OTT)), By Platform, By Service, By Revenue Model, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG50J2004 |
Region:
Global |
Published Date: April, 2025
Pages:
157
|Tables:
142
|Figures:
78
Format -
Video Streaming Market Insights
Video Streaming Market size was valued at USD 104.1 billion in 2023 and is poised to grow from USD 111.28 billion in 2024 to USD 189.78 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The growing market for over-the-top or OTT platforms where end users can access exclusive video content without relying on cable or satellite subscription services is anticipated to have a positive impact on this market. The same appears to be expected for OTT platforms, as the audiences who tend to subscribe are those who want flexibility in content choice and are able to shift to consuming more content than imagined earlier; this is expected to propel future market growth. The over-the-top services or the OTT video streaming market has seen consistent growth in the recent past and has changed the way people entertain and consume data. Streaming allows users to watch videos in real-time over the internet without the need for physical media such as DVDs or Blu-ray discs through internet connected electronics such as computers, tablets, Smart TVs, and smart phones, for purposes such as; Movies, live events, television shows or any other content in form of video. The convenience and widespread mobility brought on by high speed of the Internet has been a critical factor driving the streaming video marketplaces where consumers can easily stream videos on smartphones, PCs, smart TVs or tablets. Furthermore, as most people have embraced the use of the internet, especially in developed countries, more people are able to stream videos, which fosters market advancement. However, video streaming platforms face challenges such as piracy and unauthorized copying of content which are some of the issues that may hinder the revenues and slow down the market growth.
US Video Streaming Market is poised to grow at a sustainable CAGR for the next forcast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Live Video Streaming
Fastest Growth
Live Video Streaming
Growth Rate
6.9% CAGR
Global Video Streaming Market, ($ Bn)
Country Share for Asia Pacific Region- 2024 (%)
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Video Streaming Market Segments Analysis
Global Video Streaming Market is segmented by Streaming Type, Solution, Platform, Service, Revenue Model, Deployment Type, End User and region. Based on Streaming Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming (Video on Demand). Based on Solution, the market is segmented into Internet Protocol TV, Over-the-Top (OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on End User, the market is segmented into Enterprise, Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis By Streaming type
In terms of the segmental share, the live streaming segment is the most prominent in the Global Video Streaming industry, accounting for around 61% share. This can be linked to advances in new media gadgets such as portable multimedia devices as well as increased speed in internet connectivity, thus allowing users to stream media content remotely. Such actions motivate the broad use of live streaming, owing to benefits like ad-free content, a choice of mobile format, solid analytics capabilities, a wide range of topics, an extensive audience potential, and high stream quality. Sustaining Live content – any programs broadcasted live like sports events or a music concert are still believed to play a major role in live video streaming.
However, the non-linear streaming segment, particularly video on demand, is poised for significant growth in the coming years due to its convenience and seamless content consumption experience. Factors such as watch-time flexibility, absence of buffering, extensive content libraries, and the ability to pause live streams contribute to the anticipated expansion of the non-linear streaming segment across all age groups, ultimately establishing video on demand as a mainstream viewing option.
Analysis By Solution
OTT stood out as the market leader, and it took close to 44% of the market. OTT solutions drastically transform the way that customers can view movies or TV shows via online streams without utilizing cable or Pay-TV services. It is considered that this segment will have further development in the expected time period, owing to the need for higher levels of business process optimization and the growing ubiquity of broadband networks. Hybrid monetization strategies, new types of original digital content produced, and the toughening competition that results in the further fragmentation of content are expected to add even more to the OTT offerings category.
Furthermore, the Pay-TV market registered a high increase in revenues wherein the Asia-Pacific, primarily, China, India, Mexico, Brazil among others. However, due to increasing programming costs for pay-TV and IPTV, consumers are shifting towards OTT services. Unlimited cellphone data plan availability and the availability of free public WiFi has also fueled the growth towards the OTT market, new services such as HBO Now by Home Box Office, Inc has been introduced where HBO content can be viewed online without requiring cable subscriptions.
Global Video Streaming Market By Streaming Type (%)
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Video Streaming Market Regional Insights
Globally, the Asia-Pacific region is expected to experience significant growth with the highest projected CAGR because of factors including mobile devices and tablet adoption, rising technology advancement, and increased demand for streaming services. OTT has transformed the Asia Pacific market in terms of content delivery and its accessibility as established telecom players and Multi-channel Operators take up the challenge in business and marketing model by leading the market in video streaming. In Southeast Asia especially, operators are leveraging growth in broadband internet user base in the region to offer standalone video stream multichannel services and fixed-mobile bundles translating to increased Asia Pacific Video Streaming market growth.
North America remains a crucial revenue region for the video streaming market owing to the growth of cloud streaming services across regions. The specifics of video streaming have been changing rapidly in the United States; there has been an increase in niche platforms; almost half of the viewers are using mobile devices; and ad-supported models are becoming increasingly popular. This dynamic change within the digital industry and traditional industry Goliaths seeking to transition also presents challenges and opportunities within the U. S. video streaming market. Specialization targets a specific consumer base in order to provide them with interesting content so that the target audience remains engaged. At the same time, the high levels of mobile TV consumption increase the expectations for easy and convenient access to content, and the growing popularity of bite-sized content forces platforms to adapt to these trends.
Global Video Streaming Market By Geography
- Largest
- Fastest
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Video Streaming Market Dynamics
Video Streaming Market Driver
The Rise of Live Streaming in the Video Streaming Industry
- Live streaming has been established as a significant force in contributing to the enhancement of the growth of the video streaming market. This feature allows for a direct dialogue with target audiences, allowing for an efficient response to inquiries and communication in business-related issues and improving understanding of questions asked. Due to its capacity to generate increased income, it has further entrenched its presence as a revenue stream in the industry thus experiencing a notable boost in live video streaming.
Technological Innovations Driving Video Streaming Market Growth
- The dynamic innovations that have motivated the growth of the video streaming market include artificial intelligence and blockchain technology. From the above technological enhancements, it can be concluded that users are witnessing an emerging interest in video streaming due to the enhancement of video quality and improvements in consumer preferences. Therefore there has been an increase in the adoption of advanced technologies as a key driver in the growth of video streaming market.
Video Streaming Market Restraints
Escalating Concerns Regarding Content Piracy and Security
- The growing concern over content theft and protection is anticipated to negatively impact business activities, result of less customer engagement and reduced content consumption. This is expected to put a pressure on the marketgrowth in the coming years as this trend develops. For instance, research carried out by Digital Citizen Alliance in August 2020, exposed that the value of piracy subscription services in the United States alone is in the region of billions of dollars. Additionally, approximately 9 million internet users in the US have subscribed to pirate IPTV providers, and users watch these services on at least 3,500 unlicensed websites and social media accounts.
Rising Cost of Content Creation
- Unavailability of content at a lower cost and the question on the privacy of content present massive challenges to the expansion of the Video Streaming market. Even as people are obsessed with quality programming and original, compelling content, streaming services feel the heat to turn in profits in the face of continually rising production costs. Some companies do not possess a great understanding of all the shifts involved in getting a piece of video content out to the public, which can result in high levels of spending on video production. Also, the constant reuse of some segments from the videos is common in many areas and fields, which also increases the overall costs. However, perhaps the biggest challenge facing all media companies is the escalating piracy of video content, which has been taken to new heights.
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Video Streaming Market Competitive Landscape
The Global Video Streaming Market is highly competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by the Rise of Live Streaming in the Video Streaming Industry and technological innovations in the industry. The presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. Companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency to expand individual market share.
Top Players in the Global Video Streaming Market
- Netflix (US)
- Amazon Prime Video (US)
- Disney+ (US)
- HBO Max (US)
- YouTube (US)
- Apple TV+ (US)
- Peacock (US)
- Tencent Video (China)
- iQIYI (China)
- BBC iPlayer (UK)
- ITV Hub (UK)
- NOWTV (Hong Kong)
- Stan (Australia)
- Neon (New Zealand)
- Crave (Canada)
- Mubi (Germany)
Video Streaming Market Recent Developments
- In February 2024, Prime Video announced that it had partnered with Sony Pictures Television Studio (SPT), which is SPE’s subsidiary, to launch another, new subscription plan applicable to the Indian market more specifically. Known as Sony Pictures – Stream, this service will entitle viewers to watch as many titles from SPE’s film and television catalog, available through Prime Video Channels, for the first-year subscription of only Rs. 399.
- In January 2024, Amazon announces the new feature named Matter Casting, which is similar to Apple’s AirPlay and Google Cast. P2P allows wireless streaming enabler across various platforms some of which includes Matter Casting that also supports iPhone and Android to stream almost all videos and content to Amazon’s entire set of TV devices. Its primary function is to be a substitute to what Apple and Google have been doing on their own, to bring video contents pass-through for iOS and Android devices connected to Fire TV boxes sticks and Echo Show 15 smart display units.
- In February 2023, MoEngage, a leading customer engagement platform, announced its alliance with Myco, emerging as an innovative web-3 video streaming platform mainly active in fundraising, production, and distribution. Using the data disposition system from MoEngage, the idea is to improve the experience of the audience and content creators using the Myco application through the integration of push notifications.
Video Streaming Key Market Trends
- Increasing accessibility of high-speed internet connections: Video streaming growth is driven in large part by the worldwide spread of broadband Internet connectivity. Because broadband's infrastructural development has been nothing short of exemplary, it is today that internet connectivity has reached more people across more households and geographies. This has enabled stable, high-speed internet connections to proliferate, thereby expanding the base of potential video streaming viewers. This, in turn, has increased the customer base for streaming services, since more people can connect to reliable internet, further growing the video streaming market.
- Expansion of Video Streaming Market through Cloud-based Technologies: The growing acceptance of cloud-based technologies will raise the growth trends of the Video Streaming market. In North America and Europe, this impact is high — its adoption will drastically alter the video content distribution landscape. It is also envisaged that the continuous wave of developments and enhancements to take place in the future shall help overcome the ever-increasing consumer demand for high-quality video, performance, and safety.
Video Streaming Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates and Analyzes Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
In our analysis of the global video streaming market, numerous factors contribute to shaping its trajectory leading to significant growth opportunities globally. By streaming type, the live streaming segment dominated the global video streaming market owing to increased demand for digital media devices, as well as improved internet speeds, which allow users to access media material remotely. The video streaming market is undergoing key evolution, fostered by important technological enablers such as artificial intelligence and blockchain technology. The highest project CAGR is in the Asia-Pacific region, driven by increased affordability of mobile devices and tablets, rapid technological advances, and increased proliferation of online streaming.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 104.1 billion |
| Market size value in 2032 | USD 189.78 billion |
| Growth Rate | 6.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Video Streaming Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Video Streaming Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Video Streaming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Video Streaming Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Video Streaming Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Video Streaming Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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