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Smart TV Market size was valued at USD 196.70 billion in 2021 and is poised to grow from USD 197.23 billion in 2022 to USD 471.17 billion by 2030, growing at a CAGR of 11.5%% in the forecast period (2023-2030).

Smart TV market is characterized by a multitude of manufacturers and streaming platforms striving to capture market share. Intense competition has led to price pressures and technological innovations. Companies are constantly introducing advanced features and developing custom applications to enhance user experience. Additionally, regional players are gaining prominence, offering cost-effective solutions to cater to specific markets. As the market evolves, companies are focusing on differentiation strategies to stand out amidst the competitive landscape. 'Samsung Electronics Co., Ltd. (South Korea)', 'LG Electronics Inc. (South Korea)', 'Sony Corporation (Japan)', 'Panasonic Corporation (Japan)', 'TCL Technology Group Corporation (China)', 'Hisense Group Co., Ltd. (China)', 'Vizio Inc. (US)', 'Xiaomi Corporation (China)', 'Philips (Netherlands)', 'Toshiba Corporation (Japan)', 'Skyworth Group Co., Ltd. (China)', 'Sharp Corporation (Japan)', 'Haier Group Corporation (China)', 'Funai Electric Co., Ltd. (Japan)', 'Hitachi, Ltd. (Japan)', 'Grundig Intermedia GmbH (Germany)', 'Vestel Elektronik Sanayi ve Ticaret A.S. (Turkey)', 'RCA (US)', 'JVC (Japan)', 'Onida Electronics (India)'

One significant driver propelling the growth of the Smart TV market is the increasing popularity of over-the-top (OTT) content services. With a diverse range of TV content creators continually producing new and varied content to cater to viewer demands, major streaming platforms like Amazon Prime, Netflix, and Disney Plus have developed custom applications for smart TVs. This, coupled with the advanced features offered by smart TVs such as voice command, screen mirroring, and video calling, creates a compelling and interactive viewing experience, fueling the high demand for these advanced entertainment devices.

Growing integration of artificial intelligence (AI) and smart assistants: One key market trend in the Smart TV industry is the growing integration of artificial intelligence (AI) and smart assistants into television sets. AI-powered features and voice-activated virtual assistants like Amazon Alexa and Google Assistant are becoming increasingly prevalent, providing users with enhanced convenience and seamless control over their smart TVs. These AI capabilities enable users to search for content, change channels, adjust settings, and even interact with other smart home devices using voice commands. The integration of AI not only improves the overall user experience but also opens up possibilities for personalized content recommendations and further advancements in smart TV technology.

The Asia-Pacific (APAC) region stands as the dominating force in the Smart TV market. With its massive population and a growing middle class with rising disposable incomes, APAC has become a major market for consumer electronics, including smart TVs. The region's technological advancements, increasing internet penetration, and growing adoption of OTT services have contributed to the surging demand for smart TVs. Key economies in the region, such as China, Japan, South Korea, and India, play a pivotal role in driving the market's growth.

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Global Smart TV Market

Product ID: SQMIG25E2088