Global Smartphone TV Market 

Smartphone TV Market Size, Share, Growth Analysis, By Type(Service and Content), By End-User(Household and Commercial), By Region - Industry Forecast 2024-2031


Report ID: SQMIG45I2171 | Region: Global | Published Date: April, 2024
Pages: 197 |Tables: 59 |Figures: 74

Smartphone TV Market Insights

Global Smartphone TV Market size was valued at USD 13.1 billion in 2022 and is poised to grow from USD 14.10 billion in 2023 to USD 25.33 billion by 2031, growing at a CAGR of 7.60% during the forecast period (2024-2031).

The increasing demand for mobile TV is primarily assigned to the growing use of smart devices such as mobile phones and tablets, as well as rise in internet usage globally. The mobile TV market growth can be ascribed to the rise in demand from Premium sports, Movies and entertainment content via Video on Demand (VoD) platforms. The growing production of TV enabled smartphones in handsets has also increased the acquisition of free to air services in developing countries, thereby boosting the sales of smartphone TV. Therefore, the user can watch the latest news, real time traffic reports, and live broadcasts of sporting events and other TV shows. In addition, the introduction of 5G broadcast services is another factor contributing to the market's growth. The 5G broadcast offers its users data having high speed and media utilization facilities that improve the overall smartphone experience.

As technology improves, watching TV on smartphones gets better too. Streaming quality is getting nicer, and people have a good time watching shows on their phones. Services like Netflix and Hulu are easy to use on mobiles, so more folks are into it. The future of watching TV on smartphones looks great too. Phones are getting bigger screens, clearer pictures, and faster speeds. So, watching shows on phones will be even more fun. Also, with faster 5G internet, streaming on phones will be super smooth. The smartphone TV market is set to keep growing in the next few years due to better technology, more people wanting entertainment on their phones, and how easy it is to watch TV on smartphones.

Market Snapshot - 2024-2031

Global Market Size

USD 13.1 billion

Largest Segment

Service

Fastest Growth

Service

Growth Rate

7.60% CAGR

Global Smartphone TV Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Smartphone TV Market Segmental Analysis

The smartphone TV market is segmented by type, application, and region. By type, the market is segmented into service type (free-to-air and pay TV services) and content type (video on demand, online video and live streaming). By end use, the market is segmented into household and commercial. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis By Type  

The largest market segment in the market is held by the service type within which Pay TV services holds the major share. The pay TV segment is expected to be the frontrunner in the market, with a projected annual growth rate of 8.2% from 2023 to 2031. Pay TV services are the main players in the mobile TV market, making up over half of the global market. This is because people want premium content like live sports, movies, and entertainment from local and regional channels through services like video on demand (VoD).

For instance, YouTube TV continues to dominate the virtual multichannel video programming distributors (vMVPD) category. Moffett Nathanson estimates that YouTube TV added about 3,50,000 Subscribers in Q3 extending its total to 7 million representing 40% of the vMVPD sector's 18 million subscriber total. The free to air services segment of the smart phone TV market, on the other hand, might observe a fall in the market share as of rising consumer inclination for premium video content or TV channels.

The content type is the fastest growing segment in the Smartphone TV Market. It is increasing the use of mobile TV market as one can stream live channels anywhere and everywhere also due to the Wi-Fi services and 5g connectivity. For instance, according to CNET report, Hulu Plus Live TV is the top provider of live channels with blended on-demand content like Disney bundle and unlimited DVR.

Analysis By End User

The commercial segment is the dominating segment in the Smartphone TV market. For commercial segment or businesses, it's a great way to advertise and promote products through targeted videos, reaching a wider audience.

The fastest growing segment in the Smartphone TV Market is the household segment. In households, it provides an easy way for people to watch their favourite TV shows and movies on their smartphones.

For instance, according to ASER survey, the availability of smartphones in rural India was 36.5% in 2018, which was increased to 61.8% in 2020 and 67.6% in 2021 and in 2022 by 9%. The Covid- 19 pandemic hit is the major factor for the increase in household usage of smartphones.

Essentially, Smartphone TV Market changes how people entertain themselves and how businesses promote their offerings, both at home and in commercial settings.

Global Smartphone TV Market By Type, 2022 (%)

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Smartphone TV Market Regional Insights

The dominating region in the smartphone TV market is Asia Pacific, which holds a significant market share and is anticipated to continue its lead. India and China are expected to dominate the global mobile TV market during the forecast period, with a projected compound annual growth rate (CAGR) of 9.1%. This growth can be attributed to the region's substantial investment in mobile networks, high penetration of smartphones, and increasing subscriptions to mobile data services, all of which contribute to the favorable statistics of the mobile TV market. This is owing to the rising demands for the smart TVs and the emerging economies of China, India and South Korea. The significant factor for continued demand in the region is due to the increasing net disposable income of the consumers. The prevalence of the Chinese player has been important in the competitive pricing of the products in the markets, a lot of which has entered with partnership with ecommerce platforms to provide several products. The third-party services providers have helped in ensuring that consumers pick for these products, thus helping the market indirectly to grow. In fact, most of the market growth will originate from the APAC during the predicted period, as per the study conducted. Therefore, the market growth in this region will be more rapid than in the others.

North America and Europe have been the fastest growing market in the smartphone TV market. These are expected to have a big share of the market because of the introduction of 5G and the popularity of video on demand (VOD) services. More people are watching TV and using free TV services in these regions until 2023. Also, people have more money for entertainment, cities are growing, and setting up smartphone TVs is cheap, which will help the market grow.

Global Smartphone TV Market By Region, 2024-2031
  • Largest
  • Fastest

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Smartphone TV Market Dynamics

Drivers

Increase in use of Smartphone among people

  • The Smartphone TV market growth is assigned to factors such as increasing use of smartphones among people globally. It has achieved significant development over the recent years and is predicted to grow tremendously. One can stream or watch live video content on the portable cell phone anywhere and at any time. The expansion in the use of cell phones and tablets around the world is driving the development of the smartphone TV market.

Technological Advancements

  • Creative technologies such as the use of Quantum dot LED's (QLEDs), crossways Ultra High definition (UHD) in 4K smartphone TVs, are anticipated to fuel the demand over the forecasted period. Smartphone Televisions belonging to such a range have higher penetration rates when compared to the others, which has made the market more and more valuable than before.

Restraints 

Competition Among Manufacturers

  • The different external factors that will affect the Smartphone TV market competitive position over the coming years can be analyzed through many factors such as: competitive rivalry, and threat of new entry.
  • The well-known brands such as Samsung and LG are in competition with others such as Xiaomi and OnePlus. According to Techwire Asia, in the year 2023, the iPhone dethroned the Samsung Galaxy to become the best-selling smartphone series globally, marking a notable shift in the industry’s competitive landscape. According to preliminary data from the International Data Corporation’s (IDC) Worldwide Quarterly Mobile phone Tracker, the iPhone accounted for a substantial fifth of the global smartphone market, with nearly 235 million shipments in the past year.
  • According to an article, in March 2020, Realme, a Chinese startup, announced the global debut of its Smart TV in India in the second quarter of 2020 and reached its goal of doubling its sales revenue in 2020 and became one of the Big 5 manufacturers by 2021 and achieving the sale of 1 million Smart TVs in India by December 2020. Therefore, explaining how the threat of new entrants can impact the market.

Less suppliers in Market

  • The available number of suppliers of raw materials and other resources assesses the bargaining power of suppliers. The fewer suppliers in the supply chain there are, the more power they have. Businesses are in a better position when there are many suppliers.
  • In the smartphone market, since all the products are close substitutes to each other, this gives the buyer a high bargaining power. Global competition and easy accessibility have increased customers' bargaining power as they can easily switch to other sellers.

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Smartphone TV Market Competitive Landscape

The global smartphone TV market is highly competitive and characterized by the presence of several key players. The major players in the market are assessed based on their product and service offerings, financial statements, key developments, strategic approach to the market, position in the market, geographical penetration and other key features.

The mobile TV players are specifically entering the smart TV business, primarily targeting the Asian market where the smart TV category is less mature than in North America and Europe. Traditional TV brands such as Samsung, LG and Sony have far more brand recognition and hold sway over the mobile TV market in the North America and Europe, than newly entered Chinese brands such as Xiaomi and OnePlus. Chinese brands already dominate the mobile TV market trends and forecast in China and India, and Xiaomi is the market leader in the Indian mobile TV market.

Top Player’s Company Profile

  • AT&T
  • Comcast
  • MobiTV
  • SKY
  • Charter Communication
  • Verizone Communication
  • Bell Canada
  • Orange S.A
  • Bharti Airtel
  • Consolidated Communications
  • Panasonic Corporation
  • Sony Corporation
  • Samsung
  • Sharp corporation
  • VIZIO Inc
  • Koninklijke Philips
  • Hitachi Ltd
  • Toshiba Visual Solutions
  • Apple Inc.

Recent Developments 

  • On January 2024, according to a report, Apple has claimed the coveted top spot in the smartphone market for the year 2023, securing a solid 20.1% market share, according to the latest report from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
  • On December 2023, Samsung Electronics Co. has appointed Kim Yong-soo, who previously worked at Google and Oracle as a software expert, as the new leader of its smartphone and TV platform services division during its annual executive reshuffle.
  • In February 2024, Qualcomm Inc., a big provider of smartphone processors, expects the smartphone industry to improve a bit in 2024. They've made important deals, like extending their patent deal with Apple until 2027 and partnering with Samsung, who will use Qualcomm processors in their future devices. Qualcomm is also making chips for cars and computers now, but they still rely a lot on the smartphone market, especially in places like China, for their financial success.

Smartphone TV Key Market Trends

  • Integration of foldable smartphones: More and more people are starting to use foldable smartphones, which have screens that can fold and unfold. This gives users more options for screen sizes and shapes. As display technology continues to improve, we can expect to see further advancements in this area.
  • Advanced display technologies and high-speed connectivity: The adoption of advanced technologies like OLED screens and 5G connectivity is increasing, which improves the overall viewing experience and allows for faster streaming. Manufacturers are expected to quickly move towards partnerships and collaborations with content providers and OTT device producers to integrate built-in features into their television sets, thanks to the widespread availability of multiple streaming media devices.

Smartphone TV Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our Global Smartphone TV Market analysis, there are several factors which shape the path of smartphone TV market. There's a rising desire for smartphones with bigger screens because people want more immersive experiences with videos and other media. Plus, using advanced tech like OLED screens and 5G internet is becoming more popular, making watching stuff on smartphones even better with faster streaming. These tend to drive market growth. Furthermore, Pay TV services in the content type segment hold the major share in the market, whether the service type segment is rapidly growing these days. Asia-Pacific leads the market with the highest market share value due to the widespread presence of players in the market. One significant trend that is shaping the future of the pet accessories market is the use of foldable smartphones, which offer different screen sizes and shapes to fit their needs. The smartphone TV market is highly competitive, with major players like AT&T, Verizon Communications, and Sky leading the industry. These companies have a strong presence in the market, a track record of innovation, and have seen significant growth in the past few years. In the next few years, the global Smartphone TV Market will likely grow steadily due to ongoing technological improvements, increasing environmental consciousness, and the growing demand for smoother operations.

Report Metric Details
Market size value in 2022 USD 13.1 billion
Market size value in 2031 USD 25.33 billion
Growth Rate 7.60%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Service and Content
  • End-User
    • Household and Commercial
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • AT&T
  • Comcast
  • MobiTV
  • SKY
  • Charter Communication
  • Verizone Communication
  • Bell Canada
  • Orange S.A
  • Bharti Airtel
  • Consolidated Communications
  • Panasonic Corporation
  • Sony Corporation
  • Samsung
  • Sharp corporation
  • VIZIO Inc
  • Koninklijke Philips
  • Hitachi Ltd
  • Toshiba Visual Solutions
  • Apple Inc.
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Smartphone TV Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Smartphone TV Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Smartphone TV Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Smartphone TV Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Smartphone TV Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Smartphone TV Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Smartphone TV Market size was valued at USD 13.1 billion in 2022 and is poised to grow from USD 14.10 billion in 2023 to USD 25.33 billion by 2031, growing at a CAGR of 7.60% during the forecast period (2024-2031).

The smartphone TV market is highly competitive and characterized by the presence of several key players. The major players in the market are assessed based on their product and service offerings, financial statements, key developments, strategic approach to the market, position in the market, geographical penetration and other key features. 'AT&T', 'Comcast', 'MobiTV', 'SKY', 'Charter Communication', 'Verizone Communication', 'Bell Canada', 'Orange S.A', 'Bharti Airtel', 'Consolidated Communications', 'Panasonic Corporation', 'Sony Corporation', 'Samsung', 'Sharp corporation', 'VIZIO Inc', 'Koninklijke Philips', 'Hitachi Ltd', 'Toshiba Visual Solutions', 'Apple Inc.'

The Smartphone TV market growth is assigned to factors such as increasing use of smartphones among people globally. It has achieved significant development over the recent years and is predicted to grow tremendously. One can stream or watch live video content on the portable cell phone anywhere and at any time. The expansion in the use of cell phones and tablets around the world is driving the development of the smartphone TV market.

Integration of foldable smartphones: More and more people are starting to use foldable smartphones, which have screens that can fold and unfold. This gives users more options for screen sizes and shapes. As display technology continues to improve, we can expect to see further advancements in this area.

The dominating region in the smartphone TV market is Asia Pacific, which holds a significant market share and is anticipated to continue its lead. India and China are expected to dominate the mobile TV market during the forecast period, with a projected compound annual growth rate (CAGR) of 9.1%. This growth can be attributed to the region's substantial investment in mobile networks, high penetration of smartphones, and increasing subscriptions to mobile data services, all of which contribute to the favorable statistics of the mobile TV market. This is owing to the rising demands for the smart TVs and the emerging economies of China, India and South Korea. The significant factor for continued demand in the region is due to the increasing net disposable income of the consumers. The prevalence of the Chinese player has been important in the competitive pricing of the products in the markets, a lot of which has entered with partnership with ecommerce platforms to provide several products. The third-party services providers have helped in ensuring that consumers pick for these products, thus helping the market indirectly to grow. In fact, most of the market growth will originate from the APAC during the predicted period, as per the study conducted. Therefore, the market growth in this region will be more rapid than in the others.

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Global Smartphone TV Market 

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