USD 198.7 billion
Report ID:
SQMIG45E2165 |
Region:
Global |
Published Date: February, 2024
Pages:
165
|Tables:
66
|Figures:
75
Global Mobile Application Market size was valued at USD 198.7 billion in 2022 and is poised to grow from USD 231 billion in 2023 to USD 658.9 billion by 2031, growing at a CAGR of 14% during the forecast period (2024-2031).
Smartphone ubiquity, increased internet usage, and the incorporation of technology such as artificial intelligence and machine learning into mobile applications all indicate to future rise in demand for mobile applications (apps). Furthermore, the aforementioned programmes are often downloaded via app distribution websites such as the Google Play Store and the App Store for iOS.
The amazing increase in Internet usage, particularly in developing countries such as Brazil, China, and India, is the key driver of market expansion. Over the last decade, the Internet has emerged as the primary medium of communication via a variety of devices, including tablets, smartphones, and laptop computers, among others. Due to expansion in the e-commerce business, varied discounts and offers, and product selection that is only available on e-platforms, the number of mobile app purchasers has expanded in recent years. Another factor increasing mobile app downloads across all platforms is the availability of low-cost data plans and packages from telecom carriers, which lowers the cost of the internet and attracts more online users.
Increased internet penetration and gaming technologies have resulted in greater accessibility to mobile games. Furthermore, games and application developers generally use three income models: in-game purchases, paid game apps, and in-app adverts.
US Mobile Application Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 198.7 billion
Largest Segment
Google Store
Fastest Growth
Google Store
Growth Rate
14% CAGR
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Global Mobile Application Market is segmented by Operating System, Development Mode, Application and Region. Based on Operating System, the market is segmented into App Store, Play Store, Others. Based on Development Mode, the market is segmented into Individual, Through Companies, Others. Based on Application, the market is segmented into Gaming, social media and Entertainment, Health and Fitness, Travel and Hospitality, Retail and Ecommerce, Learning and Education, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Mobile Application Market Analysis by Type
In 2022, the Apple Store category had the biggest market share, accounting for more than half of worldwide sales. The significant percentage of money earned by in-app purchases and premium applications is principally responsible for iOS apps' considerably higher rate of monetization. Furthermore, a surge in iPhone and iPad users throughout the world is adding to the segment's growth. Furthermore, mobile gaming expenditure will make for a significant portion of income in 2022.
Mobile Application Market Analysis by Application
In 2022, the gaming application sector of the mobile application market had a revenue share of more than 35%. Furthermore, the category is predicted to maintain its dominance during the forecast period due to an extraordinary increase in gaming population and, as a result, the number of mobile gaming applications in economies such as China and India. Furthermore, the three major Operating System (OS) platforms for creating mobile games are iOS, Android, and Windows. The quantity of games downloaded on Android OS was significant in 2021, but iOS made more income due to the prevalence of premium games.
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Given the region's potential for internet penetration and smartphone usage, Asia Pacific held the largest global mobile application market share. India and China are expected to remain big markets, with significant development potential for all participants in the mobile application ecosystem. Furthermore, rising disposable income combined with government programmes like Digital India are projected to boost regional market growth in the future years. Furthermore, the availability of low-cost data use packs and networking developments are major growth drivers in regional expansion.
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Mobile Application Market Driver
Data use and internet penetration are increasing
The use of machine learning and artificial intelligence in mobile apps is increasing
Mobile Application Market Restraint
Battery use and performance
Screen Size and Device Compatibility
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According to our research, With the presence of several developers, the industry is tremendously fragmented. Some industry participants are expanding their capabilities through acquisitions and collaborations. Prominent manufacturers are always improving their goods in order to attract new clients and increase their Type range in order to enhance their market position in all key nations. Aside from that, rising public and private support for specialized research provide market participants with profitable options. Furthermore, the increasing number of Type approvals, current implant developments, and technical improvements are some of the other aspects expected to contribute to a positive market outlook.
Mobile Application Market Top Players Company Profiles
Mobile Application Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global mobile application market analysis, the main goal of the mobile application is to connect users to internet services by allowing them to use their mobile devices to access the internet. The adoption of various devices, as well as the rise of the consumer population in the e-commerce sector, are two major drivers fuelling the market's growth. Furthermore, the market's expansion is being supported by sustained growth in corporate applications, rising interest in health and fitness apps, and high downloads and in-app purchases for gaming apps.
Report Metric | Details |
---|---|
Market size value in 2022 | USD 198.7 billion |
Market size value in 2031 | USD 658.9 billion |
Growth Rate | 14% |
Base year | 2023 |
Forecast period | 2024-2031 |
Forecast Unit (Value) | USD Billion |
Segments covered |
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Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
Companies covered |
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Customization scope | Free report customization with purchase. Customization includes:-
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Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Mobile Application Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Application Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Application Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Mobile Application Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Report ID: SQMIG45E2165
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