Organic Pet Food Market Size, Share, Growth Analysis, By Pet Type(Dogs, Cats, Fish, Birds), By Pet Life Stages(Adult, Kitten/Puppy, Senior, and All life stages), By Type(Dry, Wet), By Distribution Channel(Hypermarkets/Supermarkets, Convenience Stores, Discount Stores, Online Retail), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2385 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 121 |Figures: 77

Organic Pet Food Market Insights

​​​Global Organic Pet Food Market size was valued at USD 2 Billion in 2022 and is poised to grow from USD 12 Billion in 2023 to USD 24 Billion by 2031, at a CAGR of 9% during the forecast period (2024-2031).

The global organic pet food market has been notably rising in recent times, as the number of pet owners is increasing at a rapid pace. Pet owners are highly empathetic and conscious about their pet’s needs and requirements. As these consumers become more and more aware about the health and well-being of their pets, this market grows. Awareness has increased not only about the well-being of the pet, but also how food is sourced, becoming environmentally aware, and sustainable in their way of living. Rising living standards and increased disposable income of pet owners is also a driving factor in this shift. Responding to this behavior shift in consumers, many companies have also responded with new organic food products. Social media marketing has been a very big driver in this market’s growth. The pet food industry also must abide by certain regulations. As consumers prefer more organic options, these regulatory bodies are enforcing newer and clearer standards on organic pet food.

Market Snapshot - 2024-2031

Global Market Size

USD 2 Billion

Largest Segment

Dogs

Fastest Growth

Cats

Growth Rate

9% CAGR

Global Organic Pet Food Market ($ Bn)
Country Share for North America Region (%)

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Organic Pet Food Market Segmental Analysis

The global Organic Pet Food market is segmented based on pet type, pet life stages, type, distribution channel, and region. By pet type, the market is segmented into Dogs, Cats, Fish, Birds, and others. By pet life stages, the market is segmented into Adult, Kitten/Puppy, Senior and All life stages. By type, the market can be segmented into Dry and Wet. By Distribution Channel, the market can be segmented into Hypermarkets/Supermarkets, Convenience Stores, Discount Stores, Online Retail and other retail formats. By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.     

Analysis By Pet Type 

The segment, which is dominant, based on the Pet type is that of Dog. Dogs are generally the most popular pets, followed by cats. Dogs are known to be good for mental wellbeing, for relieving anxiety and stress and for promoting good cardiovascular health. In addition to this, service dogs can follow commands, and serve as invaluable companions for any person with disability. This segment is also projected to boost in the future due to all these factors.

The fastest-growing segment of the organic pet food market is that of Cats. Increasing number of single or dual person households are adopting a pet. Since cats are smaller, they are rapidly becoming the choice for people living in flats or rented apartments. This is the reason for the growth of the Cat segment in the organic pet food market.

Analysis By Pet life stage 

The Adult pet food section is the largest market segment in the organic pet food industry. Adult pets represent a significant portion of the global pet population. This leads to the high demand for adult pet food in the market, in terms of sales volume.

The fastest growing segment is the Puppy/ Kitten food as pet adoption rates have gone up all over the world. According to Forbes, over 1.5 million pets were adopted in 2023 from shelters alone, who reported. More adoption also takes from backyard breeders, streets, etc. High adoption rates have driven the requirement for puppy/kitten food.

Analysis By Type 

The dry food segment dominates the organic pet food industry. This segment consists of dry, baked, or dehydrated food products, which have very low moisture content. Both manufacturers and pet owners prefer dry pet foods, as this offers convenience of long-term storage, being cost effective.

The fastest-growing segment is the wet segment in the organic pet food market. Wet foods are so called as they have high moisture content, about 60-85% of their weight. They also contain high levels of meat and meat by-products. Wet organic foods are much more appetizing for pets, and hence the significant growth of this segment.

Analysis By Distribution Channel 

The hypermarket/supermarket owns the largest market share in the organic pet food industry. They provide a wide range of food products as per the pet owner’s need. This sector continues to grow, as multiple key players have been seen consolidating to provide increased convenience for pet owners, and reduce competition, hence driving the growth of this segment.

The fastest growing market segment, however, is the online channel of distribution. Supermarkets and Hypermarkets like Walmart, Food Hall, etc. have also started their own online applications for shopping organic pet food. Online marketplaces also allow small sellers to reach a vast number of consumers. All of these are the driving factors for the rapid growth of online retail segment in the organic pet food industry.

Global Organic Pet Food Market By Pet Type (%), 2022 (%)

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Organic Pet Food Market Regional Insights

The dominating region in the global Organic Pet Food market is North America & Canada, which holds a significant market share. The dominance of this region is largely due to the high rate of pet ownership, high standards of living and strong pet humanization trends. Pet owners in the USA are getting more environmentally conscious. Moreover, multiple key players in this market have started offering innovative organic pet food products. For example, organic smoked salmon with freeze-dried farm vegetables has been launched as a premium jerky treat, which offers organic smoked salmon with USDA certification with high meat protein content.

The fastest growing organic pet food market has been the European region. There is an increasing pet adoption trend, along with shift to healthier pet food options. Further, Europe is also considered a major market of quality-driven pet food. Organic chicken and vegetable dry food products for pets are gaining traction in the UK market. These products are hypoallergenic and grain-free. Brands like Lily's Kitchen provide delicious vegetable dry food and organic chicken recipe to consumers with added prebiotics to enable healthy digestion in pets.

Global Organic Pet Food Market By Distribution (%), 2024-2031
  • Largest
  • Fastest

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Organic Pet Food Market Dynamics

Drivers 

Increasing Consumer Awareness

  • Pet owners are becoming increasingly aware about the impact of food and nutrition on their pet’s well-being. They are increasingly looking out for brands offering organic pet food options, as they are becoming aware of harmful effects of chemicals on pets. There is a high demand in the market currently for tasty and convenient products. This trend is gaining more traction as consumers are becoming more environmentally conscious too, and looking for ways to reduce carbon footprint from their foods, as well as from their pet foods. Generation Z and millennials are the most willing consumers to spend up to 20% more on goods for their adult pets that meet sustainability goals.

E-commerce & Social Media Influence

  • Organic pet food is made available through various retail channels today. Both traditional stores and online platforms have these in store for selling. Online platforms provide the convenience of choosing from multiple options, comparing prices across multiple platforms, and doorstep delivery. From the manufacturer side, online platforms help reach out to geographically distant consumers, at the click of a button. Social media and influencer marketing is being increasingly utilized, especially by multiple small-scale enterprises.

Restraints 

Cost of Organic Foods

  • Organic pet food is often expensive, when compared to traditional pet food and treats. This is attributed to the high cost of organic ingredients and production methods. The cost constraint also comes from the fact that a consistent and sufficient supply of ingredients can be challenging. This affects the production volume, and it becomes difficult for manufacturers to meet the growing demand of pet owners. All of this leads to premium pricing of organic pet food, which often becomes inaccessible to price sensitive customers.

Stringent Certification Requirements

  • As the organic pet food market has grown, the need for standardization and regulations have also become a necessity. Regulatory bodies are imposing strict regulations on the sourcing of organic pet food. These regulations require obtaining certifications, which often require strict adherence to policies and are complex and time consuming. Small scale manufacturers especially find it challenging to meet these standards, limiting the number of players in the market.

Short Shelf Life

  • Organic pet food, as the name suggests, requires chemical-free and natural. Since they lack preservatives, these pet foods have much shorter shelf lives than the other food options. This increases the challenges in distribution and storage, especially in regions where organic pet food is low in demand.

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Organic Pet Food Market Competitive Landscape

The organic pet food market is dynamic, with the existence of several key players who are competing for market share. The market has also seen rise in several small-scale, new entities, and specialized brands. Key organic pet food manufacturers are investing in joint ventures, partnerships, mergers, and acquisitions. They are also investing heavily on research and innovation for new product lines. Established players are focussing on supply of best quality pet food made from natural and wholesome ingredients simultaneously emphasizing on sustainable methods of procurement of the raw ingredients. The organic pet food industry is still a growing market, and heavily dependent on product innovation, effective marketing, and an understanding of pet owners' changing needs and preferences.

Top Player’s Company Profile

  • Biopet Petcare Pty. Ltd.
  • Castor & Pollux Natural Petworks
  • Darwin’s
  • Diamond Pet Foods
  • Evanger’s Dog & Cat Food Company, Inc.
  • Harrison’s Bird Foods
  • Hill’s Pet Nutrition Inc.
  • Lily’s Kitchen
  • Mars, Incorporated
  • NATIVE Pet
  • Nestle Purina PetCare
  • Newman’s Own, Inc.
  • Organic Paws
  • Petcurean
  • PetGuard Holdings, LLC
  • Primal Pet Foods
  • Raw Paws Pet
  • Swedencare
  • Tender and True Pet Nutrition
  • Yarrah Organic Pet Food BV

Recent Developments

  • In January 2024, Pet-food group Swedencare has entered the North America organic pet-nutrition category through the acquisition of US-based pet-treats company Riley’s. The Swedish company purchased Riley’s through its subsidiary Pet MD Brands for USD 7.5 million.
  • In October, 2023, the Council of the EU gave its final approval on a new EU law that will align the rules regarding the labelling of organic pet food to those governing the labelling of organic food intended for human consumption. The new regulation will make it easier for pet owners to purchase organic food for their pets. It also provides an opportunity for farmers engaged in organic production.
  • In July 2023, European dog food company, The Rockster declared that they are bringing bio-organic, superfood products for dogs to the US. The company’s products will be distributed by Phillips Pet Food & Supplies to more than 120 independent pet retail locations throughout the country. The Rockster claims to be the only dog food in the United States that is certified bio-organic, an extremely strict European organic food standard.

Organic Pet Food Key Market Trends

  • Premium Pet Food Products: Pet owners are increasingly investing in high-quality and premium organic pet food. Pet owners treat their pets as family members, and are ready to invest in higher quality, higher priced organic foods.
  • Product Innovation: As the demand for organic pet foods is increasing, the companies producing them are keeping up with their constant innovation of specialized diets for pets, novel sources of protein, and organic pet treats. Food formulations which are targeting specific health concerns like supporting joint health, digestive health or immune system health are becoming popular.
  • Regulatory Compliance and Certification: Government and statutory bodies are increasingly becoming stricter in terms of standards of pet food production. Pet owners also trust companies who have proper certifications from recognized organizations. This is driving companies to comply with the regulations and standards, and obtain required certifications for production, packaging, storage and marketing of organic pet foods.

Organic Pet Food Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research. 

According to our global organic pet food market analysis, there are several factors like rising pet ownership, awareness among pet owners, increasing disposable income, etc. which shape this industry. Pet owners are increasingly giving importance to the kind of nutrition their pets have, and as dogs are the most common pets, this also contributes to having the dominant share in the market. Adult organic pet food is the most demanded segment from pet owners. Both pet owners and industry players prefer dry pet food, although there is a tremendous growth seen in the wet food segment too. Supermarkets are selling most of the organic pet foods and treats in this market, but online and social media marketing have turned out to be the fastest growing distribution. North America remains the largest market, whereas the European region is the rapidly growing one. The landscape of this market shows very close competition between leading players, although a number of small-scale producers are also joining the market. One significant trend that is shaping the future of the need for abiding by rules and regulations of authorities, and obtaining certifications to sell organic pet food, labelled as such. The pet accessory market is still growing, with numerous players catering to the various needs and preferences of pet owners globally. Key market players need to continuously research and innovate to bring in novel organic food products, while incorporating sustainable method of procurement of the raw materials to stay relevant in this industry.

Report Metric Details
Market size value in 2022 USD 2 Billion
Market size value in 2031 USD 24 Billion
Growth Rate 9%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Pet Type
    • Dogs, Cats, Fish, Birds, and Others
  • Pet Life Stages
    • Adult, Kitten/Puppy, Senior, and All life stages
  • Type
    • Dry, Wet
  • Distribution Channel
    • Hypermarkets/Supermarkets, Convenience Stores, Discount Stores, Online Retail, and Other retail formats
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Biopet Petcare Pty. Ltd.
  • Castor & Pollux Natural Petworks
  • Darwin’s
  • Diamond Pet Foods
  • Evanger’s Dog & Cat Food Company, Inc.
  • Harrison’s Bird Foods
  • Hill’s Pet Nutrition Inc.
  • Lily’s Kitchen
  • Mars, Incorporated
  • NATIVE Pet
  • Nestle Purina PetCare
  • Newman’s Own, Inc.
  • Organic Paws
  • Petcurean
  • PetGuard Holdings, LLC
  • Primal Pet Foods
  • Raw Paws Pet
  • Swedencare
  • Tender and True Pet Nutrition
  • Yarrah Organic Pet Food BV
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Organic Pet Food Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Organic Pet Food Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Organic Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Organic Pet Food Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Organic Pet Food Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Organic Pet Food Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

​​​Organic Pet Food Market size was valued at USD 2 Billion in 2022 and is poised to grow from USD 12 Billion in 2023 to USD 24 Billion by 2031, at a CAGR of 9% during the forecast period (2024-2031).

The organic pet food market is dynamic, with the existence of several key players who are competing for market share. The market has also seen rise in several small-scale, new entities, and specialized brands. Key organic pet food manufacturers are investing in joint ventures, partnerships, mergers, and acquisitions. They are also investing heavily on research and innovation for new product lines. Established players are focussing on supply of best quality pet food made from natural and wholesome ingredients simultaneously emphasizing on sustainable methods of procurement of the raw ingredients. The organic pet food industry is still a growing market, and heavily dependent on product innovation, effective marketing, and an understanding of pet owners' changing needs and preferences. 'Biopet Petcare Pty. Ltd.', 'Castor & Pollux Natural Petworks', 'Darwin’s', 'Diamond Pet Foods', 'Evanger’s Dog & Cat Food Company, Inc.', 'Harrison’s Bird Foods', 'Hill’s Pet Nutrition Inc.', 'Lily’s Kitchen', 'Mars, Incorporated', 'NATIVE Pet', 'Nestle Purina PetCare', 'Newman’s Own, Inc.', 'Organic Paws', 'Petcurean', 'PetGuard Holdings, LLC', 'Primal Pet Foods', 'Raw Paws Pet', 'Swedencare', 'Tender and True Pet Nutrition', 'Yarrah Organic Pet Food BV'

Pet owners are becoming increasingly aware about the impact of food and nutrition on their pet’s well-being. They are increasingly looking out for brands offering organic pet food options, as they are becoming aware of harmful effects of chemicals on pets. There is a high demand in the market currently for tasty and convenient products. This trend is gaining more traction as consumers are becoming more environmentally conscious too, and looking for ways to reduce carbon footprint from their foods, as well as from their pet foods. Generation Z and millennials are the most willing consumers to spend up to 20% more on goods for their adult pets that meet sustainability goals.

Premium Pet Food Products: Pet owners are increasingly investing in high-quality and premium organic pet food. Pet owners treat their pets as family members, and are ready to invest in higher quality, higher priced organic foods.

The dominating region in the Organic Pet Food market is North America & Canada, which holds a significant market share. The dominance of this region is largely due to the high rate of pet ownership, high standards of living and strong pet humanization trends. Pet owners in the USA are getting more environmentally conscious. Moreover, multiple key players in this market have started offering innovative organic pet food products. For example, organic smoked salmon with freeze-dried farm vegetables has been launched as a premium jerky treat, which offers organic smoked salmon with USDA certification with high meat protein content.

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