U.S. Fresh Pet Food Market

U.S. Fresh Pet Food Market Size, Share, Growth Analysis, By Distribution Channel(Offline and Online), By Product(Dog Food, Cat Food and Others), By Region - Industry Forecast 2024-2031


Report ID: SQMIC30I2403 | Region: Country | Published Date: March, 2024
Pages: 198 |Tables: 60 |Figures: 72

U.S. Fresh Pet Food Market Insights

U.S. Fresh Pet Food Market size was valued at USD 445.6 million in 2022 and is poised to grow from USD 570.88 million in 2023 to USD 4138.9 billion by 2031, growing at a CAGR of 28.1% during the forecast period (2024-2031).

Manufacturing and distribution of fresh, raw and wholesome meals for the pets comes under the fresh pet food market. Unlike many of the prepared pet foods that are readily found in the shops, which are typically heavily processed and included artificial preservatives, fresh pet food uses premium whole food sources, and they are usually free of artificial additives, fillers, and byproducts. Human-grade foods such as lean cuts of meat, poultry, fish, vegetables and fruits are generally incorporated in the production process. To ensure quality and safety, they purchase these ingredients from established suppliers. For the sake of not to deviate from the nutritional content of their components, fresh pet food makers rely on raw or partially cooked ingredients. They range from the frozen or refrigerated meals which help to maintain the freshness of the product.

Growing pet ownership in the United States and rising number of companion animals in the country are slated to bolster U.S. Fresh Pet Food Market growth in the future. The industry echoes the pet owners who are searching for natural and healthier alternatives to the conventional dog food, showing a growing awareness of the animal owners towards food as a crucial factor in their pets' overall well-being. This grouping often comprises of specialized formulations intended to tackle specific canine health issues and cater for different nutritional requirements, such as grain free, hypoallergenic and organic food choices.

Market Snapshot - 2024-2031

Global Market Size

USD 445.6 million

Largest Segment

Fastest Growth

Growth Rate

28.1% CAGR

US Fresh Pet Food Market ($ Bn)
Country Share for North America Region (%)

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U.S. Fresh Pet Food Market Segmental Analysis

U.S. Fresh Pet Food Market is segmented by distribution channel, product type, and region. Based on distribution channel, the market can be segmented into offline and online. Based on product, the market is segmented into dog food, cat food and others. Based on region, the report will be intensive on the US market.

Analysis by Product Type

The market can be divided into three main groups according to the product type which are dog food, cat food and others.

Due to the increasing pet ownership in the US, the dog food segment is increasingly appropriating the market which in turn greatly influences the U.S. - fresh pet food market. Some aspects of the relationships between dogs and people are known to be reducing anxiety, stress, and depression; alleviating loneliness; improving cardiovascular health; and encouraging exercise. They are becoming the most loved pets in the US. Apart from that, parents all around the United States choose dogs as pets so that they can raise a responsible child and teach them the importance of sharing and caring.

The cat food segment is projected to expand at a rapid pace over the coming years as cats gain popularity among the people of the United States. Increasing cat ownership in the country is projected to foster growth in this segment across the forecast period. The high preference of cat owners to spend on fresh food for their cats is also slated to bolster growth in the cat food segment going forward.

Analysis by Distribution Channel

In terms of distribution channel, the U.S. Fresh Pet Food Market is categorized into offline and online.

The offline market segment growth in the forecast period is poised to be dominant. The offline segment is composed of supermarkets and hypermarkets, pet specialty stores and pet clubs, vet clinics, and convenience stores. Supermarkets and hypermarkets are the main distribution channels in the offline segments of the market, where most of the sales of pet food products happen. Also, there are well-known companies like Target Corp. (Target), Walmart, Meijer Inc. (Meijer), Whole Foods Market Inc. (Whole Foods Market), and The Kroger Co. (Kroger). Furthermore, another important reason for the high market share of supermarkets and hypermarkets is that they have a large stock of fresh pet foods from different brands which gives customers an easy choice of selecting from the many available brands. Thus, they are the main factors responsible for the growth of the offline segment that in turn will cause the growth of the US - fresh pet foods market in a forecast period.

E-commerce is a major driver of the growth of the sector of fresh pet food in the market. With online platforms, shopping for classy pet food items has become so quick and easy to discover a wider choice of fresh food options, for consumers, from the luxury of home trying different brands and formulations. Besides, there is the growth of subscription-based models for pet owners where they get the convenience of having premium pet food delivered to their homes based on their pets’ dietary needs. The regulatory environment has changed to reflect the fact that the pet food industry is undergoing constant changes through the introduction of stricter standards that certify that pet food products will be safe and nutritious. To solve concerns with the quality of ingredients, label accuracy, as well as production processes, regulations have been provided with the standards and guidelines. This in turn attracts customers and makes them feel that the products they buy for their pets are conducive to their health. It is the fresh pet food market that is growing because customers begin to seek out natural and healthy food products for their pets. By featuring genuine ingredients, web-based availability, and changing rules and standards, the sector is slated to keep its high rates of growth as the bond between pets and their owners strengthens, and the health and well-being of pets remain a primary concern.

US Fresh Pet Food Market by Distribution Channel, 2022 (%)

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U.S. Fresh Pet Food Market Regional Insights

The preference for higher-quality raw, fresh, & frozen dog foods is pretty evident here in US with a lot of pet parents. Consumers in the United States are becoming increasingly aware of the ingredients of their pet foods as humanization of pets is rising rampantly in the country. Growing emphasis on providing quality nutrition to pets and increasing awareness regarding ill-effects of packaged pet food are also slated to create new growth opportunities for fresh pet food suppliers in the United States. The market is anticipated to expose new chances of innovation since dog diet consciousness among the pet owners is rising so much in the region.

Fresh Pet Food Market By Geography, 2024-2031

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U.S. Fresh Pet Food Market Dynamics

Drivers

New Product Launches

  • The new product launchings of the companies are considered as the main force that change the market growth. American fresh pet food market vendors are trying to bring more customers by coming up new fresh pet foods. Vendors will be able to magnify the sales of their products as well as their market share through new product launches. For instance, on March 2022, the Petco Health and Wellness Company, Inc. together with JustFoodForDogs LLC introduced their latest fresh and frozen food product line for dogs. In the same manner, Tiki Pets, a brand of Whitebridge Pet Brands LLC, came up with their new dried cat food toppers called Tiki Cat Complements in the month of November 2021. This wet cat food supplement has a high protein content and is made with chicken broth. These can be given to cats as a treat or for additional water source in their diet. Therefore, the launching of new products will ensure that the market of fresh pet foods will increase, which will ultimately allow the market to grow as projected in the forecast period.

Rise in Pet Ownership

  • The world is witnessing an accelerated growth of the pet’s ownership with the Unites States at the forefront. The high spending potential of pet parents in the United States allows them to spend more on quality and nutritious foods for their pets which in turn, fuel the growth of the market. The increase of disposable income of buyers is now pushing them to buy solid and natural food items for their pets for the sake of their health. Besides, the easy availability of the fresh pet food products at different costs is playing a role of a product development promoter on the worldwide market. They provide buyers with flexibility of buying currency and wide option of choices.

Restraints

Lower Shelf Life

  • One of the challenges to market growth is lower shelf life. The storage life of fresh pet foods is much shorter than that of processed pet foods as they undergo fewer processing activities than the latter which include preserving, retaining and rejuvenation process. The convenience level is also high for the processed pet foods than the fresh processed foods. This is estimated to hurt U.S. Fresh Pet Food Market growth in the future.

High Prices of Fresh Pet Food Products

  • Fresh pet food products are much more expensive as compared to packaged or frozen products owing to the use of high-quality ingredients and minimal use of chemicals. The raw materials required to make fresh pet food are also quite expensive and they too add up to the high costs of fresh pet food products, which is slated to slow down market growth.

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U.S. Fresh Pet Food Market Competitive Landscape

The U.S. Fresh Pet Food Market is thriving on the back of pet humanization, and this is what companies are trying to take advantage of. Fresh pet food suppliers in the United States are continually focusing on launching new products to maximize their sales and revenue generation potential in the long run. Market players are also opting for strategies such as mergers, acquisitions, and partnerships to increase their global market share and boost sales.

Freshpet, founded in 2006, has refrigerated pet food made of real ingredients and has been able to create a large niche in the fresh pet food market. One of the primary objectives of this company is to create balanced diets for pets, not only to make them healthy but to improve their general wellness too. Freshpet’s market share and sales growth can be seen from the company’s revenue, which increased by 28.8% for the full year 2023 when compared to the previous year.

JustFoodForDogs, founded in 2010, specializes in preparing human-grade food for dogs using only natural and freshly prepared whole ingredients. The firm has encountered swift growth and expansion, which has resulted in it recording a market revenue of approximately $40 million in the year 2023. With the expansion of the company behind JustFoodForDogs, there were at least three kitchens opened and a partnership with major retailers to distribute its products.

NomNomNow is highly popular for its tailor-made meal plans and using fresh and restaurant-quality food items. The company was set up in 2015 and has demonstrated strong market growth and revenue inflow. At the end of 2023, NomNomNow claimed its gross sales revenue to be approximately $55.7 million which proved its standing as one of the leading actors in the fresh pet food market.

Overall, Freshpet, JustFoodForDogs, and NomNomNow are leading players in the competitive US fresh pet food, showcasing noteworthy market growth and considerable sales revenue. These companies’ success can be credited to their obligation to use high-quality ingredients, tailor meal plans, and address the rising demand for natural and fresh pet food.

Top Player’s Company Profiles

  • A Pup Above (US)
  • Cooking4Canines (US)
  • Darwins Natural Pet Products (US)
  • Freshpet Inc. (US)
  • JustFoodForDogs LLC (US)
  • My Perfect Pet Food Inc. (US)
  • Nestle SA (US)
  • NomNomNow Inc. (US)
  • Pauls Custom Pet Food LLC (US)
  • Pet Plate (US)
  • Pet Honesty (US)
  • Primal Pet Foods Inc. (US)
  • Raised Right Pets LP (US)
  • Spot and Tango (US)
  • The Farmers Dog Inc. (US)
  • The Honest Kitchen (US)
  • Rabbit Hole Hay Inc (US)

Recent Developments

  • In July 2023, Hill’s Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • In March 2023, Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility called APAC Pet Centre, will support the company’s product development.
  • In May 2023, Nestle Purina launched new treats under the Friskies “Friskies Playfuls – treats” brand. These treats are round and are available in chicken and liver and salmon and shrimp flavors for adult cats.

U.S. Fresh Pet Food Key Market Trends

Use of Human-Grade Ingredients

  • Nowadays, more and more pet owners search the food for their pets for items that are the same as those they eat themselves. The notion that the components of human-grade quality are favorable to our pets is the energy that pushes this trend. Hence, producers are using great quality whole food products to manufacture fresh pet foods which are packaged for sale. The high-end fresh pet food market is becoming more expensive but the willingness of consumers to spend on quality products has increased.

Personalization and Customization

  • Nutritionally enhanced fresh pet food that caters to every individual animal requirement is what we can expect that pet owners will be looking for next. Therefore, these encompass factors such as age, breed, health, and level of exercise. As a result, fresh pet food producers now expand on what they offer, for example, weight management plans, prescription diets, and senior pet foods. Companies offer individualized food plans and subscriptions for pet owners as a service, allowing them to mold their pet's diet to their needs.

U.S. Fresh Pet Food Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per our U.S. Fresh Pet Food Market study, the popularity of fresh pet food among consumers is evidence of trend of the pet owners who are more focused on pet’s natural and fresh diets. Whereas fresh pet food is made from human-grade minimally processed ingredients often obtained locally, this diet does not contain artificial additives and preservatives that imitate the naturally occurring diet that animals would consume in the wild. It helps keep the nutrients needed for the body to maintain its overall health like good digestion, energy, and the fur quality of the dog. Thanks to being able to choose your ingredients, you can alter the content which may be the factor that is important when dealing with food allergies. Latterly, the fresh type of pet food should be stored in contrast with the commercial kibble which is designed to be kept at the room temperature above. Nonetheless, a unique pet food enables your pet to have a long-term health benefit in comparison to regular kibble. Now that pet owners know what they are feeding their pets, fresh pet food emerges as the optimal pick for those who want their animals to have a healthier and more natural meal.

The fresh pet food market has seen an increase in growth in recent days, contributed by consumers' demand for healthy and natural food for their pets. It is this awareness that gets pet owners stocking up on diets that are composed of minimally processed foods that have high nutrient content in their bid to promote their pets' overall health and wellness. Food items that are high quality, fresh, and natural offer human-grade ingredients without additives as they are preferred by consumers who opt for simple and real ingredients. Leading manufacturers of pet food have begun to respond to the demand for fresh ingredients by introducing more fresh pet food options in their ranges, while other new players specialize solely in fresh and minimally processed alternatives, also offering a variety of choices to pet owners to cater to the pets' dietary needs and tastes.

The speed to enlarge the markets of fresh pet food is rapidly advanced by the widespread e-commerce sales platform and the subscribing model which provides the customers with the possibility to speed the access to a large variety of products but with the ease of the door-to-door deliveries. The regulatory authorities are in place to regulate the findings and give shape to the standards and guidelines to guarantee the safety and appropriate nutrient content of fresh pet food products. They help to objective the food product review which results in the better quality of ingredients, accurate labels, production processes, and so on. With an extra emphasis on pet health and nutrition as well as making the real and natural ingredients easier to obtain, it is without a doubt that the animal fresh food market will keep blooming because pet owners will start to take care of their furry friends by paying attention to their pet well-being.

Report Metric Details
Market size value in 2022 USD 445.6 million
Market size value in 2031 USD 4138.9 billion
Growth Rate 28.1%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Distribution Channel
    • Offline and Online
  • Product
    • Dog Food, Cat Food and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • A Pup Above (US)
  • Cooking4Canines (US)
  • Darwins Natural Pet Products (US)
  • Freshpet Inc. (US)
  • JustFoodForDogs LLC (US)
  • My Perfect Pet Food Inc. (US)
  • Nestle SA (US)
  • NomNomNow Inc. (US)
  • Pauls Custom Pet Food LLC (US)
  • Pet Plate (US)
  • Pet Honesty (US)
  • Primal Pet Foods Inc. (US)
  • Raised Right Pets LP (US)
  • Spot and Tango (US)
  • The Farmers Dog Inc. (US)
  • The Honest Kitchen (US)
  • Rabbit Hole Hay Inc (US)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on U.S. Fresh Pet Food Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on U.S. Fresh Pet Food Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the U.S. Fresh Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the U.S. Fresh Pet Food Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the U.S. Fresh Pet Food Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the U.S. Fresh Pet Food Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

U.S. Fresh Pet Food Market size was valued at USD 445.6 million in 2022 and is poised to grow from USD 570.88 million in 2023 to USD 4138.9 billion by 2031, growing at a CAGR of 28.1% during the forecast period (2024-2031).

The U.S. Fresh Pet Food Market is thriving on the back of pet humanization, and this is what companies are trying to take advantage of. Fresh pet food suppliers in the United States are continually focusing on launching new products to maximize their sales and revenue generation potential in the long run. Market players are also opting for strategies such as mergers, acquisitions, and partnerships to increase their market share and boost sales. 'A Pup Above (US)', 'Cooking4Canines (US)', 'Darwins Natural Pet Products (US)', 'Freshpet Inc. (US)', 'JustFoodForDogs LLC (US)', 'My Perfect Pet Food Inc. (US)', 'Nestle SA (US)', 'NomNomNow Inc. (US)', 'Pauls Custom Pet Food LLC (US)', 'Pet Plate (US)', 'Pet Honesty (US)', 'Primal Pet Foods Inc. (US)', 'Raised Right Pets LP (US)', 'Spot and Tango (US)', 'The Farmers Dog Inc. (US)', 'The Honest Kitchen (US)', 'Rabbit Hole Hay Inc (US)'

The new product launchings of the companies are considered as the main force that change the market growth. American fresh pet food market vendors are trying to bring more customers by coming up new fresh pet foods. Vendors will be able to magnify the sales of their products as well as their market share through new product launches. For instance, on March 2022, the Petco Health and Wellness Company, Inc. together with JustFoodForDogs LLC introduced their latest fresh and frozen food product line for dogs. In the same manner, Tiki Pets, a brand of Whitebridge Pet Brands LLC, came up with their new dried cat food toppers called Tiki Cat Complements in the month of November 2021. This wet cat food supplement has a high protein content and is made with chicken broth. These can be given to cats as a treat or for additional water source in their diet. Therefore, the launching of new products will ensure that the market of fresh pet foods will increase, which will ultimately allow the market to grow as projected in the forecast period.

Nowadays, more and more pet owners search the food for their pets for items that are the same as those they eat themselves. The notion that the components of human-grade quality are favorable to our pets is the energy that pushes this trend. Hence, producers are using great quality whole food products to manufacture fresh pet foods which are packaged for sale. The high-end fresh pet food market is becoming more expensive but the willingness of consumers to spend on quality products has increased.

The preference for higher-quality raw, fresh, & frozen dog foods is pretty evident here in US with a lot of pet parents. Consumers in the United States are becoming increasingly aware of the ingredients of their pet foods as humanization of pets is rising rampantly in the country. Growing emphasis on providing quality nutrition to pets and increasing awareness regarding ill-effects of packaged pet food are also slated to create new growth opportunities for fresh pet food suppliers in the United States. The market is anticipated to expose new chances of innovation since dog diet consciousness among the pet owners is rising so much in the region.

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