Global Fresh Pet Food Market

Fresh Pet Food Market Size, Share, Growth Analysis, By Animal Type(Dogs, Cats), By Product(Dry Pet Food, Wet Pet Food), By Ingredient(Animal Derivatives, And Plant Derivatives), By Sales Channel(Pet Store, Online Sale), By Pricing(Economy, Premium) - Industry Forecast 2024-2031


Report ID: SQMIG30I2381 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 146 | Figures: 72

Fresh Pet Food Market Insights

Global Fresh Pet Food Market size was valued at USD 1.2 billion in 2022 and is poised to grow from USD 1.35 billion in 2023 to USD 3.58 billion by 2031, growing at a CAGR of 12.9% during the forecast period (2024-2031).

Increasing pet ownership around the world and growing concern for their health are projected to be primary factors that could drive fresh pet food market growth. Awareness regarding improvement in overall digestion and performance of pets due to the consumption of whole foods will also promote market growth during the forecast period. The growing popularity of organic foods among humans has brought this trend to the pet food space as well, which is why pet food companies are focusing on the inclusion of important ingredients such as probiotics and antioxidants to maximize their sales.

 

On the other hand, the low product density resulting from a slightly high price may slow down the growth of the organic segment in the coming years, because not every household could buy expensive products. The market value chain is characterized by e.g. raw material suppliers, manufacturers, distributors, and final consumers of domestic animals Meat-based raw materials are processed/digested to separate protein components, water, and fat. The production process also includes grinding, cooking, and mixing the raw materials with other ingredients.

 

For example, in March 2023, pet food prices in America rose 15.1% year over year. The growing middle class, rapid urbanization, and an aging population are turning the United States into a pet-owning society, with dogs and cats being the most common pets. In the United States, people welcome other pets within their families wholeheartedly, there is a growing trend among pet owners to make fun of their pets. The demand for luxury and branded pet products, especially food, is expected to increase during the forecast period. The younger generation supports this trend and wants to maintain it as well as monitoring and taking advice on health care and nutrition. They often take their pets to the vet for this. Urbanization and growing health awareness are driving pet owners to buy higher-quality natural foods. These foods are free of genetically modified bacteria, artificial colors, and flavors to promote their pet's health. Consumers also know they contain high-quality proteins and vitamins to protect the pet’s skin, and digestion, and maintain their overall health.

Market snapshot - 2024-2031

Global Market Size

USD 1.2 billion

Largest Segment

Dogs

Fastest Growth

Cats

Growth Rate

12.9% CAGR

Global Fresh Pet Food Market ($ Bn)
Country Share for North America Region (%)
Global Fresh Pet Food Market By Animal Type ($ Bn)
Global Fresh Pet Food Market By Animal Type (%)

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Fresh Pet Food Market Segmental Analysis

The global fresh pet food market is segmented into animal type, product type, ingredient type, sales channel, and pricing type. Based on animal type, the global market includes dogs, cats, birds, and others. On the basis of product type, the global market includes dry pet foods, wet foods, veterinary diets, sweets & treats, and organic products. Based on ingredients, the global market includes animal derivatives and plant derivatives, cereals and cereal products, and others. Based on sales channels, the global market includes specialty pet stores, online sales, supermarkets, and others. In terms of pricing the global pet food market includes the economy segment, premium segment, and super-premium segments. By region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

Analysis by Animal Type

Based on animal type, the global market includes dogs, cats, birds, and others. The dog segment has the largest market share and is growing at a CAGR estimated at 7.1% in the forecast period. Over the past decade, pet ownership has increased worldwide, and this trend is expected to continue. The sale of various dog foods is driven by the desire of dog owners to provide their animals with healthy nutrition, which has led to the introduction of many dog foods into the market. The global dog food market is expected to grow due to the increasing population of pet dogs worldwide and the concern of owners about the health of their pets.

Meanwhile, cats are projected to emerge as the most rapidly adopted pet in the world, thereby providing highly lucrative opportunities for fresh pet food suppliers going forward. Better companionship of cats has resulted in their popularity around the world and this is why they are being adopted as pets by kids, adults, and even senior people around the world.

Analysis by Product Type

Based on product type, the global market includes dry pet foods, wet foods, veterinary diets, sweets & treats, and organic products. The dry pet food segment holds the largest market share and is estimated to grow at a CAGR of 6.9% during the forecast period. As the popularity of dry pet food among pet owners worldwide increases, several major players are investing in this segment to gain a foothold in the pet food market. Hence, due to the increased growth of market players and demand for dry pet food, the segment is expected to grow further in the coming years.

Meanwhile, the demand for organic fresh pet foods is projected to surge at a rapid pace over the coming years. Increasing awareness regarding the benefits of organic food consumption has led to the organic pet food revolution, wherein people now prefer organic fresh food for their pets and themselves as well. Increasing pet humanization will fan the growth of this segment in the long run.

Global Fresh Pet Food Market By Animal Type, 2023 (%)

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Fresh Pet Food Market Regional Insights

North America is estimated to dominate the global fresh pet food market. Growing pet ownership and increasing willingness of pet owners to spend more on their pets are projected to be key factors allowing this region to hold sway over the global fresh pet food demand outlook. High consumer spending potential and the growing availability of different types of fresh pet food products are forecasted to bolster market growth in the future. The United States is the leading market in this region for fresh pet food providers followed by Canada. The US and Canadian end users are more invested in improving the nutritional intake of their pets as pet humanization picks up pace in these countries.

The Asia Pacific region is slated to emerge as the most lucrative region for fresh pet food suppliers in the world over the coming years. The increasing number of companion animals for geriatric people and growing pet ownership due to a rise in disposable income are key factors that will bolster fresh pet food demand outlook in this region. India, China, Japan, and South Korea are forecasted to be the leading markets for fresh pet food companies in this region.

Global Fresh Pet Food Market By Region, 2024-2031
  • Largest
  • Fastest

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Fresh Pet Food Market Dynamics

Drivers

Pet Humanization

  • Pet abuse has been widely reported in mainstream media around the world in recent years. According to a study conducted by the American Pet Products Association (APPA) as part of the National Pet Owner Survey (2019-20), more than 88.9 million households in the United States have one or more pets, and dogs are said to have a large amount of debt of animals population .Therefore, the increasing humanization of animals will drive the fresh pet food market.

Rising Disposable Income

  • Pet owner spending potential around the world is increasing along with the rise in disposable income, which is why people are more willing to pay extra for fresh pet food products thereby driving market growth as well.

Restraints

Stringent Regulations

  • Pet food is one of the most highly regulated foods, especially in Western markets. In developed markets, pet foods are strictly controlled at every stage, from the ingredients used in the preparation of the food to its sale and distribution. High rigors associated with commercialization can be a major factor limiting the growth of the market. In addition, lower acceptance of premium or premium pet foods in some emerging markets may hinder market growth.

Limited Shelf Life

  • Unlike packaged pet food, fresh pet food can only be stored for a short amount of time that too under ideal conditions only. The low shelf life of fresh pet food products is projected to be a key constraint for the overall fresh pet food market growth across the forecast period.

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Fresh Pet Food Market Competitive Landscape

The fresh pet food market is highly competitive and characterized by the presence of several key players. Leading companies have been using a combination of product launches, expansions, mergers and acquisitions, contracts, agreements, partnerships, and collaborations as their main strategies to grow and expand their market share. A variety of strategies have been used by the companies to strengthen their position and aim to penetrate the market effectively. Manufacturing organic fresh pet food is a key trend that almost all fresh pet food market players will be focusing on in the future.

For instance, in January 2022, Nourishment Professional acquired Oxbow Creature Wellbeing, a little creature pet brand that provides premium nourishment, and supplements for rabbits, pigs, hamsters, and other pets. In expansion, in September 2023, Super latus, Inc., a key nourishment dispersion and innovation firm, consolidated with TRxADE Wellbeing, Inc., and reported its development within the pet nourishment industry with plant-based or vegetarian pet nourishment treats.

Top Player’s Company Profiles

  • Agrolimen SA
  • Champion Petfoods
  • Better Choice Company Inc.
  • Stella & Chewy's Freshpet
  • Whitebridge Pet Brands
  • Nature's Variety
  • Natural Balance
  • Pet Foods
  • Real Pet Food Company
  • WellPet
  • Natures Menu

Recent Developments

  • July 2023: Hill's Pet Nutrition launches new Marine Stewardship Council (MSC) certified haddock and insect protein products for pets with sensitive stomachs and skin lines. It contains vitamins, omega-3 fatty acids, and antioxidants.
  • June 2023: Mars Incorporated launches premium cat brand SHEBA in Canada, offering a wet formula for cat parents through the SHEBA BISTRO line.
  • May 2023: Nestle Purina to launch new cat treats in Friskies. Brand "Friskies Playfuls - Snacks". These treats are round in shape and available in chicken, liver, salmon, and spice for older cats.

Fresh Pet Food Key Market Trends

Customization and Personalization

  • There are a growing number of customizable fresh pet foods on the market. Pet owners can choose specific ingredients or formulas tailored to their pet's nutritional needs, age, breed or health status, promoting customer satisfaction and loyalty. Companies can focus on creating customized pet food products designed for individual pets to capitalize on this trend and generate more sales and revenue.

Fresh Pet Food Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our fresh pet food market analysis, several factors shape the path of the fresh pet food market. The pet food market is an industry that focuses on the production of food specifically for pets such as dogs, cats, birds, and other pets. The growth of the pet food industry has been characterized by a shift to more nutritious and scientifically formulated pet foods adapted to the pet's life stages and health status, as well as a decrease in fat components and an increase in protein-rich ingredients. One important factor is the growing humanization of pets, where people consider their pets an integral part of their family. Therefore, there is a greater demand for high-quality, special, and nutritious food for these furry companions. In addition, the growth of the pet food market has been significantly influenced by an increase in pet ownership, especially in urban areas, and an increase in emphasis on the health and well-being of pets. As people increasingly prioritize the well-being of their pets, there is an increased demand for versatile and high-quality product food that continues to increase, fueling the expansion of this industry. Major players in this market include Mars Petcare, Nestlé Purina Pet Care, Hill's Pet Nutrition, and Blue Buffalo. These companies dominate the market with their wide range of products and offer a wide range of food options to suit the different nutritional needs and preferences of pets. Their strong brand presence, innovative product development, and emphasis on quality ingredients have a significant impact on market demand as consumers look for trusted and reputable brands for the nutrition and well-being of their pets.

Report Metric Details
Market size value in 2023 USD 1.2 billion
Market size value in 2031 USD 3.58 billion
Growth Rate 12.9%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Animal Type
    • Dogs, Cats, Birds, and Others
  • Product
    • Dry Pet Food, Wet Pet Food, Veterinary Diets, Sweets & Treats, And Organic Product
  • Ingredient
    • Animal Derivatives, And Plant Derivatives
  • Sales Channel
    • Pet Store, Online Sale, And Supermarket
  • Pricing
    • Economy, Premium, And Super-premium
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Agrolimen SA
  • Champion Petfoods
  • Better Choice Company Inc.
  • Stella & Chewy's Freshpet
  • Whitebridge Pet Brands
  • Nature's Variety
  • Natural Balance
  • Pet Foods
  • Real Pet Food Company
  • WellPet
  • Natures Menu
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fresh Pet Food Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fresh Pet Food Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fresh Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Pet Food Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Pet Food Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fresh Pet Food Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Fresh Pet Food Market size was valued at USD 1.2 billion in 2022 and is poised to grow from USD 1.35 billion in 2023 to USD 3.58 billion by 2031, growing at a CAGR of 12.9% during the forecast period (2024-2031).

The fresh pet food market is highly competitive and characterized by the presence of several key players. Leading companies have been using a combination of product launches, expansions, mergers and acquisitions, contracts, agreements, partnerships, and collaborations as their main strategies to grow and expand their market share. A variety of strategies have been used by the companies to strengthen their position and aim to penetrate the market effectively. Manufacturing organic fresh pet food is a key trend that almost all fresh pet food market players will be focusing on in the future. 'Agrolimen SA', 'Champion Petfoods', 'Better Choice Company Inc.', 'K9 Natural Foods', 'Merrick Pet Care', 'BrightPet Nutrition Group', 'Stella & Chewy's Freshpet', 'Whitebridge Pet Brands', 'Nature's Variety', 'Natural Balance', 'Pet Foods', 'Real Pet Food Company', 'WellPet', 'Natures Menu'

Pet abuse has been widely reported in mainstream media around the world in recent years. According to a study conducted by the American Pet Products Association (APPA) as part of the National Pet Owner Survey (2019-20), more than 88.9 million households in the United States have one or more pets, and dogs are said to have a large amount of debt of animals population .Therefore, the increasing humanization of animals will drive the fresh pet food market.

There are a growing number of customizable fresh pet foods on the market. Pet owners can choose specific ingredients or formulas tailored to their pet's nutritional needs, age, breed or health status, promoting customer satisfaction and loyalty. Companies can focus on creating customized pet food products designed for individual pets to capitalize on this trend and generate more sales and revenue.

North America is estimated to dominate the fresh pet food market. Growing pet ownership and increasing willingness of pet owners to spend more on their pets are projected to be key factors allowing this region to hold sway over the fresh pet food demand outlook. High consumer spending potential and the growing availability of different types of fresh pet food products are forecasted to bolster market growth in the future. The United States is the leading market in this region for fresh pet food providers followed by Canada. The US and Canadian end users are more invested in improving the nutritional intake of their pets as pet humanization picks up pace in these countries.

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Global Fresh Pet Food Market

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