USD 1.2 billion
Fresh Pet Food Market Size, Share, Growth Analysis, By Product Type(Fresh Wet Pet Food, Fresh Dry Pet Food, Fresh Semi-Moist Pet Food), Pet type(Dogs, Cats, Horse, Others), Ingredients(Animal-Based Proteins, Plant-Based Proteins), Sales Channel, and Region - Industry Forecast 2024-2031
Report ID:
SQMIG30I2381 |
Region:
Global |
Published Date: July, 2024
Pages:
198
|Tables:
146
|Figures:
72
Fresh Pet Food Market Insights
Fresh Pet Food Market size was valued at around USD 10.8 billion in 2022 and is expected to rise from USD 11.9 billion in 2023 to reach a value of USD 25.5 Billion by 2031, at a CAGR of 10% over the forecast period (2024–2031).
The fresh pet food industry all over the world is growing rapidly due to people treating their pets more like humans and care to keep them healthy. Customers consider their animals part of the family hence they need healthier and better-quality meals for them. This change has been attributed towards less consumption of conventional dry or wet canned feeds but rather an increase in sales for natural diets which require slight processing. Moreover, advancement in transportation systems such as cold chain logistics has made it possible for broader distribution areas while at the same time extending shelf lives of new items.
Regionally, the North American region holds the largest market share for fresh pet food, owing to the high number of pet ownership and increasing consumer consciousness regarding natural and organic pet foods. Based on our analysis, around 66% of U.S. households own a pet and a survey reported that around 97% of pet owners consider their pets to be a part of their family. On the other hand, Asia-Pacific currently holds the second largest position based on the market share, it is expected that this region will experience the highest growth rate in the coming years, within the period under consideration. The region’s growth includes the growing middle-class population and income per head, and urbanization. However, the Chinese and Indian markets are considered to be the most promising ones, as China and India have a rapidly growing number of pets and continue to introduce Western standards of pet care. In summary, the increase in e-sales as one of the critical modalities of delivering fresh pet foods. From the current study findings, the ease of purchasing pet food online as well as the affordance of the subscription model is changing the way that consumers purchase pet food.
Market Snapshot - 2024–2031
Global Market Size
Largest Segment
Dogs
Fastest Growth
Cats
Growth Rate
12.9% CAGR
Fresh Pet Food Market ($ Bn)
Country Share for North America Region (%)
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Fresh Pet Food Market Segmental Analysis
Global fresh pet food market is segmented on the basis of product type, ingredients, pet type, sales channel, and region. Based on product type, the market is segmented into fresh wet pet food, fresh dry pet food, and fresh semi-moist pet food. Based on ingredients, the market is segmented into Animal-Based Proteins, and Plant-Based Proteins (carrots, beet, sweet potato, blueberry, ancient grains). Based on pet type, the market is segmented into Dogs, Cats, and Others. Based on sales channel, the market is segmented into online channel, and offline channel (supermarkets & hypermarkets, convenience stores). Based on region, the market Is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Analysis by Product Type
Based on our analysis, in 2023, fresh wet pet food segment has dominated the global fresh pet food market with a market share of 58%. This can be attributed to the relatively high moisture content and acceptability that is seen in wet pet foods and its appeal among pets and owners. By nature, fresh wet pet foods are commonly associated with better quality nutrition and principal benefits as they mimic pets’ natural diet in contrast to dry foods. Also, it offers water replenishment and is easier to crunch, which makes it ideal for pets with dental complications or ones that dislike water. These factors explain why the company enjoys the goodwill and occupies a significant portion of the market.
On the other hand, the fresh semi moist pet food is the fastest growing segment of the Fresh Pet Food Market. This growth is due to the convenience it brings while at the same time coming with enhanced features compared to both wet and dry pet foods; it is easy to store and dispense as compared to wet foods, but it has higher lusciousness and moisture content as compared to the dry pet foods. Customer knowledge about pet diet and a progressive shift toward superior, innovative, and natural based pet feed products contribute towards the growth of this segment. Also, the increasing need of consumers to feed their pets with convenient yet healthy food forms is driving the new fresh semi-moist classification of pet food.
Analysis by Ingredients
Animal-Based Proteins segment has dominated the fresh pet food market in 2023, held around 71% market share. This is mainly due to the perception that pet owners have regarding animal proteins as being more nutritious and highly acceptable as a source of protein, as it supports growth, muscles, and overall health of a particular pet animal. Any food product with ingredients such as chicken, beef, fish, and other protein sources are highly preferred particularly due to the protein and amino acids which are vital in the development of pets. Also, consumer preferences for pet food have changed from the traditional ‘kibble’ type of diets to actual animal-based protein diets that are comparable to human diets due to the growing humanization of pets where consumers treat pets as part of the family.
On the other hand, Plant-based protein segment is experiencing rapid growth with the CAGR at 11.2%. This is being driven by the increased consciousness of pet owners on sustainable and ethical practices through the consumption of products that are safe for pets, the environment, and free from animal cruelty. Some of the most notable ingredients include carrots, beet, sweet potato, blueberries and ancient grains; they are rich in fibre, vitamins and antioxidants that enhances the health of the consumers’ digestive system. In the same way, the rising number of people with pet allergies to conventional animal meats has urged the need for a shift to new protein sources, which has accelerated the segment’s growth in the plant-based protein market.
Fresh Pet Food Market By Ingredients
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Fresh Pet Food Market Regional Insights
Based on SkyQuest in-depth study, we found that North America has dominated the global fresh pet food market. Growing pet ownership and increasing willingness of pet owners to spend more on their pets are projected to be key factors allowing this region to hold its largest market share within the global fresh pet food market. High consumer spending potential and the growing availability of different types of fresh pet food products are forecasted to bolster market growth in the future. The US is the leading market in this region for fresh pet food providers followed by Canada. The US and Canadian end users are more invested in improving the nutritional intake of their pets as pet humanization picks up pace in these countries.
On the other hands, the Asia Pacific region is emerging as the second largest market region with the highest growth rate. The increasing number of companion animals for geriatric people and growing pet ownership due to a rise in disposable income are key factors that will bolster fresh pet food demand outlook in this region. India, China, Japan, and South Korea are forecasted to be the leading markets for fresh pet food companies in this region.
Fresh Pet Food Market By Region
- Largest
- Fastest
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Fresh Pet Food Market Dynamics
Drivers
Increasing Pet Humanization is the key driver for the fresh pet food market:
- One of the driving factors increasing the growth of the fresh pet food market is increasing pet humanization. Consumers have also started to claim their pets as part of their families hence the need to feed their pets with high quality foods. The survey conducted by the American Pet Products Association in 2020 reveals that pet owners who use premium pet food are ready to pay for it, and many of them care about the health effects and the list of ingredients in the food products.
Rising awareness of pet health and wellness is further seems to drive the market:
- Another factor that drives the market is the increasing focus on health and wellness of pets. Our analysis reveals that the consumers are increasingly using fresh foods and pet foods that provide benefits such as better digestion, boosted immunity, and improved skin and coat condition. For the same reasons, diseases like obesity, diabetes, and food sensitiveness are on the rise with people turning to specialty diets to address them. In reply, fresh pet food brands are producing special brands that address various nutritional requirements in the pet diets including grain free diets, high protein diets, and hyped allergenic diets.
Restraint
High Production and Distribution Costs:
- Our analysis reveals that the most significant barrier in the fresh pet food industry is the relatively high cost of manufacturing and distributing fresh pet food. Fresh pet food is not like the usual pet food you would find in the market, and it has certain characteristics it must adhere to, for example, it should contain ingredients that are human consumable, organic, or even non-GMO and not preserved. They are of a superior quality to the common pet food ingredients and are much more costly than the latter. Also, the process of preparing fresh pet food is time-consuming and requires high standards of hygiene, as well as high quality control to provide food’s safety and nutritional value, all of which adds to the costs.
Limited Shelf Life and Spoilage Risk:
- Our analysis reveals that the limited shelf life and spoilage risk of fresh pet food are significant restraints on the market. Fresh pet food, being free from artificial preservatives, has a much shorter shelf life compared to traditional pet food. This short shelf life requires that the food be consumed within a few days of production, which can be inconvenient for pet owners who prefer to purchase food in bulk or those with unpredictable schedules. This risk requires meticulous handling and monitoring throughout the supply chain, from production to the point of sale, to ensure the product remains safe and fresh.
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Fresh Pet Food Market Competitive Landscape
The Fresh Pet Food market is competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by continuous research and development (R&D) efforts aimed at introducing innovative techniques and enhancing efficiency. Market players focus on strategic collaborations, partnerships, and mergers and acquisitions to expand their market presence and gain a competitive edge.
Additionally, they invest heavily in research and development of new Fresh Pet Food solutions. The market also witnesses intense competition in terms of pricing, as players strive to offer cost-effective solutions without compromising on quality. Moreover, companies operating in the global managed mobility services market are actively engaged in improving their manufacturing processes to increase production efficiency and meet the growing demand for sustainable solutions.
Top Player’s Company Profiles
- Nestle Purina Petcare (Switzerland)
- Mars Petcare Inc. (US)
- Colgate-Palmolive Company (US)
- The J.M. Smucker Company (US)
- Blue Buffalo Co., Ltd. (US)
- Freshpet, Inc. (US)
- Champion Petfoods LP (Canada)
- Big Heart Pet Brands (US)
- WellPet LLC (US)
- Merrick Pet Care (US)
- Natural Balance Pet Foods, Inc. (US)
- Bil-Jac Foods, Inc. (US)
- Ainsworth Pet Nutrition (US)
- Hill's Pet Nutrition, Inc. (US)
- Petcurean Pet Nutrition (Canada)
- Ziwi Peak (New Zealand)
- Tuffy's Pet Foods, Inc. (US)s
- Diamond Pet Foods (US)
- Nutro Products, Inc. (US)
- Instinct Pet Food (US)
Recent Developments
-
In January 2024, PawCo Foods launched its two newest plant-based dog food products. PawCo pioneered GreenMeat, the first fully plant-based meat tailored for pet food. These new products are set to redefine canine nutrition with their unique features and health benefits.
-
In August 2023, HelloFresh announced the launch of its new premium pet food brand, The Pets Table. Developed in partnership with veterinarians, the subscription-based service offers human-grade, fresh and air-dried recipes customized for the exact caloric needs of each dog, at a competitive price point.
-
In March 2023, Freshpet and Petco Health and Wellness Company, Inc. announced partnership to produce and deliver fresh, customized subscription meal plans directly to pet parents' doors. Available on petco.com, Freshpet Custom Meals are crafted for optimal nutrition by veterinary nutritionists for dogs.
Fresh Pet Food Key Market Trends
- Increasing Demand for Premium Pet Nutrition: Based on our analysis, there has been a considerable rise in the need for premium pet nutrition among consumers; this is because people are more concerned about the health and well-being of their animals. Individuals regard their pets as part of the family hence they go for high quality fresh foods that imitate what they would eat. Moreover, the demand for natural and organic products has led to an increase in popularity of human grade ingredients being used in making pet food.
Fresh Pet Food Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
Based on SkyQuest’s in-depth analysis, several factors shape the path of the fresh pet food market. The fresh pet food market is an industry that focuses on the production of food specifically for pets such as dogs, cats, birds, and other pets. The growth of the pet food industry has been characterized by a shift to more nutritious and scientifically formulated pet foods adapted to the pet's life stages and health status, as well as a decrease in fat components and an increase in protein-rich ingredients. One important factor is the growing humanization of pets, where people consider their pets an integral part of their family. In addition, the growth of the pet food market has been significantly influenced by an increase in pet ownership, especially in urban areas, and an increase in emphasis on the health and well-being of pets. As people increasingly prioritize the well-being of their pets, there is an increased demand for versatile and high-quality product food that continues to increase, fuelling the expansion of this industry. Major players in this market include Mars Petcare, Nestlé Purina Pet Care, Hill's Pet Nutrition, and Blue Buffalo. These companies dominate the market with their wide range of products and offer a wide range of food options to suit the different nutritional needs and preferences of pets.
| Report Metric | Details |
|---|---|
| Market size value in 2022 | USD 10.8 billion |
| Market size value in 2031 | USD 25.5 Billion |
| Growth Rate | 10% |
| Base year | 2023 |
| Forecast period | 2024–2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Fresh Pet Food Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Fresh Pet Food Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Fresh Pet Food Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Pet Food Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Pet Food Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Fresh Pet Food Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Fresh Pet Food Market Report Snapshots
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