USD 22 billion
Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2024-2031
Report ID:
SQMIG30E2040 |
Region:
Global |
Published Date: March, 2024
Pages:
198
|
Tables:
65 |
Figures:
75
Global Non-alcoholic Beer Market Insights
Global Non-Alcoholic Beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).
The non-alcoholic beer market has witnessed significant growth in recent years, driven by changing consumer preferences, health consciousness, and an increasing trend toward moderation and responsible drinking. It offers an alternative for individuals who want to enjoy the taste of beer but avoid alcohol. Non-alcoholic beer is brewed through a similar process as alcoholic beer, with the alcohol content subsequently removed through various techniques, such as vacuum distillation or reverse osmosis. The resulting product retains the flavor and characteristics of traditional beer but contains alcohol levels typically below 0.5% ABV (Alcohol by Volume).
The non-alcoholic beer market aims to cater to individuals who desire the taste and experience of beer without the negative effects of alcohol. It targets a broad consumer base, including people looking to reduce alcohol consumption, designated drivers, pregnant women, health-conscious individuals, and those with religious or cultural restrictions on alcohol consumption. Increasing health awareness and a shift toward healthier lifestyles have led consumers to seek alcohol-free alternatives, driving the demand for non-alcoholic beer. Non-alcoholic beers may not fully replicate the taste and experience of traditional beer, which can deter some consumers. Educating consumers about the benefits and taste profiles of non-alcoholic beer is crucial for market expansion.
US Non-alcoholic beer Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2024-2031
Global Market Size
Largest Segment
Alcohol-free
Fastest Growth
Alcohol-free
Growth Rate
5.6% CAGR
Global Non-alcoholic Beer Market 2022-2030 ($ Bn)
Country Share for Europe Region- 2022 (%)
Global Non-alcoholic Beer Market Size By Product, 2022-2030 ($ Bn)
Global Non-alcoholic Beer Market Size By Product, 2022-2030 (%)
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Global Non-alcoholic Beer Market Segmental Analysis
Global Non-alcoholic beer Market is segmented on the basis of product, technology, and region. In terms of product, the market is segmented into alcohol-free, and low alcohol. By Technology, the market is segmented into restricted fermentation/ fermentation-free, dealcoholization, reverse osmosis, heat treatment, vacuum distillation, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Non-alcoholic Beer Market Analysis by Product
Alcohol-free non-alcoholic beer is a product category that is gaining popularity among consumers who want to enjoy the taste and experience of beer without any alcohol content. Alcohol-free non-alcoholic beers are brewed like traditional beer but undergo a process to remove the alcohol entirely. These products often mimic the flavors, aromas, and mouthfeel of traditional beer, providing a satisfying alternative for those who choose to avoid alcohol.
Low Alcohol Non-Alcoholic Beer is a category that caters to individuals who desire a milder alcoholic experience or wish to consume beer with minimal alcohol content. Low alcohol non-alcoholic beers typically contain alcohol levels below 0.5% ABV. They offer a compromise between traditional beer and completely alcohol-free options, appealing to individuals who want to reduce their alcohol intake without sacrificing the beer flavor.
Non-alcoholic Beer Market Analysis by Technology
Restricted fermentation/fermentation-free non-alcoholic beer is technology involving using specialized yeast strains that produce little to no alcohol during the brewing process. These strains are often genetically modified to produce a limited amount of alcohol, resulting in a beer with minimal or no alcohol content. The advantage of this method is that the beer can be brewed like traditional beer, producing a similar flavor and aroma profile without the use of any additional processes.
Dealcoholization non-alcoholic beer is technology that involves removing the alcohol content from beer after it has been brewed. The most common methods used for dealcoholization are reverse osmosis, heat treatment, and vacuum distillation. These methods are effective at removing the alcohol but can affect the flavor and aroma of the beer. Brewers may need to adjust the recipe or add additional ingredients to compensate for the loss of alcohol and maintain the desired taste profile.
Global Non-alcoholic Beer Market Size By Product, 2022(%), 2023 (%)
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Global Non-alcoholic Beer Market Regional Insights
Europe is the dominating region in the global non-alcoholic beer market. This can be attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers have gained popularity as an alternative to traditional alcoholic beverages, driving the growth of the market in the region.
The Asia-Pacific region is experiencing the fastest growth in the global non-alcoholic beer market. Factors contributing to this growth include changing consumer habits, rising health awareness, increasing disposable income, and a growing population of young and health-conscious individuals. Countries like India, China, Japan, and South Korea have seen a surge in demand for non-alcoholic beers as people seek healthier beverage options and alternative social drinking choices. Additionally, cultural and religious factors in certain Asian countries, where alcohol consumption may be restricted or less prevalent, have also contributed to the growth of the non-alcoholic beer market in the region.
Global Non-alcoholic Beer Market Size By Geography, 2022-2030, 2024-2031
- Largest
- Fastest
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Global Non-alcoholic Beer Market Dynamics
Non-alcoholic Beer Market Drivers
Changing Consumer Preferences
- A major driver for the non-alcoholic beer market is the shift in consumer preferences towards healthier beverage options. Consumers are increasingly seeking alternatives to traditional alcoholic beverages, driven by factors such as health consciousness, moderation in alcohol consumption, and the desire for more diverse drinking choices. In 2022, this driver led to the introduction of new non-alcoholic beer variants and flavors to cater to evolving consumer tastes.
Rise of Health and Wellness Trends
- The growing focus on health and wellness globally has been a significant driver for the non-alcoholic beer market. Increasing awareness about the potential negative impacts of excessive alcohol consumption has led consumers to seek beverages that offer a healthier alternative without compromising on taste. Non-alcoholic beers, with their low or zero alcohol content, have gained popularity as part of a balanced and mindful lifestyle.
Non-alcoholic Beer Market Restraints
Taste and Quality Challenges
- Non-alcoholic beers face the challenge of replicating the taste, aroma, and overall experience of traditional alcoholic beers. Achieving a balance between a satisfying flavor profile and a low or zero alcohol content can be technically challenging, and some consumers may find the taste of non-alcoholic beers less appealing compared to their alcoholic counterparts.
Limited Product Range and Availability
- Non-alcoholic beers often have a more limited product range compared to alcoholic beers. While the market has been growing, the variety of non-alcoholic beer options available may still be relatively smaller. Additionally, the availability of non-alcoholic beers in certain regions or outlets may be limited, which can hinder consumer access and choice.
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Global Non-alcoholic Beer Market Competitive Landscape
The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies. Here is an elaboration on the competitive landscape of the global non-alcoholic beer market. The competitive landscape of the global non-alcoholic beer market is dynamic, with established brands, dedicated non-alcoholic breweries, and emerging players competing for market share. Product innovation, branding, marketing strategies, and distribution capabilities play significant roles in determining the success of players in this highly competitive market.
Top Player’s Company Profiles in Non-alcoholic Beer Market
- Heineken N.V. (Netherlands)
- Anheuser-Busch InBev SA/NV (Belgium)
- Asahi Group Holdings, Ltd. (Japan)
- Big Drop Brewing Co. (UK)
- BrewDog (UK)
- Drop Bear Beer Co. (Australia)
- Clausthaler Brewery (Germany)
- Krombacher Brauerei (Germany)
- Partake Brewing (Canada)
- Bernard Family Brewery (Czech Republic)
- Mikkeller (Denmark)
- Brooklyn Brewery (US)
- VandeStreek Bier (Netherlands)
- Nirvana Brewery (UK)
- WellBeing Brewing Company (US)
- Maisel's Weisse (Germany)
- Athletic Brewing Company (US)
Global Non-alcoholic Beer Market Recent Developments
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In January 2024, Coca-Cola India is making a notable entry into the alcoholic beverage market in India by introducing Lemon-Dou, a lime-flavored cocktail. Lemon-Dou, which originated in Japan and is a mix of shochu and lime flavor, is currently undergoing pilot testing in select regions like Goa and parts of Maharashtra. The pricing for the test launch in India is Rs. 230 for a 250 ml can.
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In February 2024, SLAB Ventures Netherlands and AB InBev India launched D'YAVOL's first travel retail showcase at Mumbai's Chhatrapati Shivaji Maharaj International Airport. This collaboration between SLAB Ventures Netherlands, known for luxury experiences, and AB InBev India, a major beverage company, is a strategic move into the travel retail sector.
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In January 2024, Anheuser-Busch InBev, the brewer of Bud Light, made history by becoming the first-ever global beer sponsor for the next three Olympics and Paralympic Games. In a significant move, the company promoted its non-alcoholic brand, Corona Cero, globally. This strategic choice aligns with AB InBev and the International Olympic Committee's shared commitment to responsible consumption, aiming to convey messages of connection, moderation, and celebration to billions of Olympic fans worldwide.
Global Non-alcoholic Beer Key Market Trends
- Expansion of Craft and Artisanal Non-Alcoholic Beers: The craft beer movement has extended to the non-alcoholic segment, with breweries and beverage companies focusing on creating craft-style non-alcoholic beers. These beers often emphasize unique flavors, ingredients, and brewing techniques, catering to discerning consumers looking for premium and artisanal non-alcoholic options.
- Increasing Market Innovation: The non-alcoholic beer market has seen continuous innovation in terms of product development, packaging, and marketing strategies. Manufacturers are investing in research and development to enhance the taste, aroma, and overall consumer experience of non-alcoholic beers. This includes using advanced technologies for alcohol extraction, exploring new ingredients, and incorporating sustainability-focused packaging solutions.
Global Non-alcoholic Beer Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyzes the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global non-alcoholic beer market analysis, the changing consumer preferences, increasing health consciousness, and the rise of wellness trends are the key factors augmenting growth of this market. Non-alcoholic beers have emerged as a popular choice for individuals looking to reduce their alcohol consumption while still enjoying the taste and experience of beer. One of the primary drivers of the market is the changing consumer preferences and a shift towards healthier beverage options. The rise of wellness trends has contributed to the expansion of the non-alcoholic beer market. Many consumers are adopting a holistic approach to their well-being, focusing on physical fitness, mental health, and overall wellness.
Non-alcoholic beers align with this wellness mindset by providing a beverage option that allows individuals to enjoy social gatherings and events without compromising their health goals. The market also faces certain challenges and limitations. The global non-alcoholic beer market has witnessed substantial growth driven by changing consumer preferences, health consciousness, and wellness trends. While challenges exist in replicating the taste of alcoholic beers and ensuring widespread availability, the market continues to evolve with product innovations and increased consumer demand. With ongoing advancements and strategic efforts from industry players, the non-alcoholic beer market is poised for further expansion in the coming years.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 22 billion |
| Market size value in 2031 | USD 35.93 billion |
| Growth Rate | 5.6% |
| Forecast period | 2024-2031 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Global Non-alcoholic Beer Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Global Non-alcoholic Beer Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Global Non-alcoholic Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Non-alcoholic Beer Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Global Non-alcoholic Beer Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Global Non-alcoholic Beer Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Global Non-alcoholic Beer Market Report Snapshots
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