Global Draught Beer Market

Draught Beer Market Size, Share, Growth Analysis, By Type(Lager, Ale, Stout & Porter, and Speciality Beer.), By Application(Bars and Pubs, Restaurants and Hotels, Clubs and Entertainment Venues, and Home Consumption.), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30E2041 | Region: Global | Published Date: March, 2024
Pages: 198 |Tables: 65 |Figures: 75

Draught Beer Market Insights

Global Draught Beer Market size was valued at USD 18.77 billion in 2022 and is poised to grow from USD 19.16 billion in 2023 to USD 22.63 billion by 2031, growing at a CAGR of 2.1% in the forecast period (2024-2031).

The global draught beer market has been experiencing significant growth and is expected to continue its upward trajectory in the coming years. Draught beer, also known as draft beer or on-tap beer, refers to beer that is served directly from a keg or cask, rather than from a bottle or can. This method of dispensing beer offers several advantages, such as enhanced flavour, freshness, and a unique drinking experience, which have contributed to the market's expansion. Another factor fueling the market is the growing popularity of socialising and dining out. Draught beer is often associated with social gatherings, sports events, and leisure activities. The ambience and experience of enjoying a freshly poured draught beer in a social setting contribute to its appeal. As the global economy strengthens and disposable incomes rise, more individuals are opting to dine out or visit pubs and bars, leading to an increased demand for draught beer.

US Draught Beer Market is poised to grow at a sustainable CAGR for the next forecast year

Market Snapshot - 2024-2031

Global Market Size

USD 18.77 billion

Largest Segment

Lager

Fastest Growth

Lager

Growth Rate

2.1% CAGR

Global Draught Beer Market ($ Bn)
Country Share for Europe Region (%)

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Draught Beer Market Segmental Analysis

The global draught beer market is segmented based on type, application, and region. Based on type, the market can be segmented into Lager, Ale, Stout & Porter, and Speciality Beer. Based on application, the market is segmented into Bars and Pubs, Restaurants and Hotels, Clubs and Entertainment Venues, Home Consumption. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

Lager holds the largest market share and is the dominant type in the global draught beer market. Lager is known for its crisp and refreshing taste, making it a popular choice among beer consumers worldwide. The widespread availability of lager variants from major breweries and its broad consumer appeal contribute to its dominant position in the market.

On the other hand, specialty beer is the fastest-growing type in the global draught beer market. Speciality beers encompass a wide range of unique and distinct flavours, often brewed with unconventional ingredients or using traditional brewing methods. These beers cater to consumers seeking novel taste experiences and craft beer enthusiasts looking for something different. The rising consumer interest in craft beers and the growing trend of beer connoisseurship have propelled the demand for specialty beers, resulting in its rapid growth in the draught beer market.

Analysis by Application

Analysis by application reveals that among bars and pubs, restaurants and hotels, clubs and entertainment venues, and home consumption, the dominant segment in the global draught beer market is bars and pubs, while the fastest-growing segment is home consumption.

Bars and pubs have traditionally been the primary venues for draught beer consumption. They offer a social setting where individuals can gather, relax, and enjoy their favourite beers on tap. The unique experience of having freshly poured draught beer, the variety of beer options available, and the ambiance of bars and pubs contribute to their dominance in the market.

On the other hand, the home consumption segment is experiencing rapid growth. Factors such as changing consumer preferences, convenience, and the COVID-19 pandemic's impact on on-premise consumption have contributed to the increased demand for draught beer at home. Consumers are now investing in home kegerators, beer dispensing systems, and mini-kegs to recreate the draught beer experience in their own residences. This trend is further fueled by the availability of a wide range of craft beers and local brewery offerings in the retail market.

Global Draught Beer Market By Type, 2023 (%)

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Draught Beer Market Regional Insights

In terms of dominance, Europe emerges as the most prominent region in the global draught beer market. Europe has a rich beer culture, with countries such as Germany, Belgium, and the United Kingdom renowned for their brewing traditions. The region boasts a large number of breweries, both large-scale and craft, offering a diverse range of draught beer options. Additionally, the presence of beer festivals, such as Oktoberfest in Germany, attracts a significant number of tourists and beer enthusiasts, further driving the demand for draught beer in Europe.

While Europe holds a dominant position, the Asia Pacific region is emerging as the fastest-growing region in the global draught beer market. Countries such as China, Japan, and India have witnessed a surge in beer consumption due to increasing urbanisation, changing lifestyles, and the rising popularity of westernised drinking culture. The growing middle-class population with higher disposable incomes and the influence of global beer brands have contributed to the increased demand for draught beer in the region. Additionally, the proliferation of bars, clubs, and restaurants, particularly in urban centres, has further fueled the growth of the draught beer market in the Asia Pacific.

Global Draught Beer Market By Geography, 2024-2031
  • Largest
  • Fastest

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Draught Beer Market Dynamics

Drivers

On-Premise Consumption

  • Draught beer is predominantly enjoyed in on-premise establishments such as bars, restaurants, and pubs. The growth of the hospitality and foodservice industry, along with the increasing number of bars and breweries, is fueling the demand for draught beer as the preferred choice for on-site consumption. This trend is driven by consumers seeking a unique and premium beer-drinking experience.

Restraints

Distribution Limitations

  • Unlike packaged beer, draught beer faces limitations in terms of distribution. It is primarily available within on-premise establishments due to logistical complexities and the requirement for specialised dispensing equipment. This restricted distribution poses challenges for accessing draught beer beyond these venues, affecting its availability and accessibility in certain regions or establishments.

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Draught Beer Market Competitive Landscape

The global draught beer market is highly competitive, with numerous players vying for market share and striving to meet consumer demands. This market landscape is characterised by a diverse range of breweries, both large-scale and craft, each offering unique beer varieties and targeting different consumer segments. One of the significant factors shaping the competitive landscape is the presence of established beer brands with extensive distribution networks. These global beer brands enjoy brand recognition and consumer loyalty, leveraging their marketing capabilities to reach a wide customer base. They often have a diverse portfolio of beer products, including both mainstream and specialty offerings, catering to various consumer preferences. The competition in the global draught beer market is not limited to the product itself but extends to factors such as packaging, branding, and marketing strategies. Companies employ innovative packaging designs and labelling techniques to capture consumer attention and create a distinctive brand identity. They also engage in promotional activities, sponsorships, and partnerships to enhance brand visibility and reach a broader audience.

Top Player’s Company Profiles

  • Anheuser-Busch InBev (Belgium)
  • Heineken N.V. (Netherlands)
  • Carlsberg Group (Denmark)
  • China Resources Snow Breweries Ltd. (China)
  • Molson Coors Beverage Company (US)
  • Asahi Group Holdings, Ltd. (Japan)
  • SABMiller (South Africa)
  • Kirin Holdings Company, Limited (Japan)
  • Diageo plc (United Kingdom)
  • Tsingtao Brewery Co., Ltd. (China)
  • Beijing Yanjing Brewery (China)
  • Grupo Modelo (Mexico)
  • Efes Beverage Group (Turkey)
  • Boston Beer Company (US)
  • San Miguel Corporation (Philippines)
  • Dogfish Head Brewery (US)
  • Budejovicky Budvar (Czech Republic)
  • Pilsner Urquell (Czech Republic)
  • Brooklyn Brewery (US)
  • Guinness (Ireland)

Recent Developments

  • In an effort to raise awareness of mental health issues, Middle James Brewing Company in Pineville, North Carolina, released a new beer in September 2023. Through the Matias Rosado Foundation, the Rosado family is attempting to increase awareness, and this project helps with that goal.

     

  • Edinburgh-based brewery Innis & Gunn debuted 12 Moons Lager in August 2023. This new brew matured in 75 bottles for a full year before being bottled under a full moon in August 2022. This bottle-conditioned, unpasteurized lager, weighing in at 5.8%, is the fourth beer in Innis & Gunn's 2023 limited edition range.

     

  • Reputable Indian liquor company Lone Wolf unveiled Alpha and Mavrick, their much anticipated beer lines, in July 2023. The parent firm of Lone Wolf, Onkara Beverages & Hospitality Pvt Ltd, brought these amazing beer variants to the Indian alcohol market. This launch featured an amazing fusion of creativity and innovation meant to provide customers with a wide range of options to satisfy their palates.

Draught Beer Key Market Trends

  • Craft beer is a type of beer that is brewed by small, independent breweries. It is typically made with more flavorful ingredients than mass-produced beer, and it is often served on draught. The growing popularity of craft beer is being driven by a number of factors, including the increasing number of craft breweries, the growing number of bars and restaurants that offer craft beer, and the increasing awareness of the benefits of drinking craft beer.

Draught Beer Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to the global draught beer market analysis, it is witnessing significant growth and is poised to expand further in the coming years. Draught beer, also known as draft beer or on-tap beer, is beer that is served from kegs or barrels instead of being packaged in bottles or cans. The report highlights the expanding consumer base for craft beer as a significant trend in the market. Craft breweries are increasingly adopting draught beer systems to offer their unique and artisanal beer directly to consumers. This trend is fueled by the growing demand for premium and specialty beers, as consumers seek novel and distinctive flavours. Craft breweries are leveraging draught beer systems to provide consumers with an immersive and personalised beer-drinking experience.

Report Metric Details
Market size value in 2023 USD 18.77 billion
Market size value in 2031 USD 22.63 billion
Growth Rate 2.1%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Lager, Ale, Stout & Porter, and Speciality Beer.
  • Application
    • Bars and Pubs, Restaurants and Hotels, Clubs and Entertainment Venues, and Home Consumption.
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Anheuser-Busch InBev (Belgium)
  • Heineken N.V. (Netherlands)
  • Carlsberg Group (Denmark)
  • China Resources Snow Breweries Ltd. (China)
  • Molson Coors Beverage Company (US)
  • Asahi Group Holdings, Ltd. (Japan)
  • SABMiller (South Africa)
  • Kirin Holdings Company, Limited (Japan)
  • Diageo plc (United Kingdom)
  • Tsingtao Brewery Co., Ltd. (China)
  • Beijing Yanjing Brewery (China)
  • Grupo Modelo (Mexico)
  • Efes Beverage Group (Turkey)
  • Boston Beer Company (US)
  • San Miguel Corporation (Philippines)
  • Dogfish Head Brewery (US)
  • Budejovicky Budvar (Czech Republic)
  • Pilsner Urquell (Czech Republic)
  • Brooklyn Brewery (US)
  • Guinness (Ireland)
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Draught Beer Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Draught Beer Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Draught Beer Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Draught Beer Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Draught Beer Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Draught Beer Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Draught Beer Market size was valued at USD 18.77 billion in 2022 and is poised to grow from USD 19.16 billion in 2023 to USD 22.63 billion by 2031, growing at a CAGR of 2.1% in the forecast period (2024-2031).

The draught beer market is highly competitive, with numerous players vying for market share and striving to meet consumer demands. This market landscape is characterised by a diverse range of breweries, both large-scale and craft, each offering unique beer varieties and targeting different consumer segments. One of the significant factors shaping the competitive landscape is the presence of established beer brands with extensive distribution networks. These beer brands enjoy brand recognition and consumer loyalty, leveraging their marketing capabilities to reach a wide customer base. They often have a diverse portfolio of beer products, including both mainstream and specialty offerings, catering to various consumer preferences. The competition in the draught beer market is not limited to the product itself but extends to factors such as packaging, branding, and marketing strategies. Companies employ innovative packaging designs and labelling techniques to capture consumer attention and create a distinctive brand identity. They also engage in promotional activities, sponsorships, and partnerships to enhance brand visibility and reach a broader audience. 'Anheuser-Busch InBev (Belgium)', 'Heineken N.V. (Netherlands)', 'Carlsberg Group (Denmark)', 'China Resources Snow Breweries Ltd. (China)', 'Molson Coors Beverage Company (US)', 'Asahi Group Holdings, Ltd. (Japan)', 'SABMiller (South Africa)', 'Kirin Holdings Company, Limited (Japan)', 'Diageo plc (United Kingdom)', 'Tsingtao Brewery Co., Ltd. (China)', 'Beijing Yanjing Brewery (China)', 'Grupo Modelo (Mexico)', 'Efes Beverage Group (Turkey)', 'Boston Beer Company (US)', 'San Miguel Corporation (Philippines)', 'Dogfish Head Brewery (US)', 'Budejovicky Budvar (Czech Republic)', 'Pilsner Urquell (Czech Republic)', 'Brooklyn Brewery (US)', 'Guinness (Ireland)'

Draught beer is predominantly enjoyed in on-premise establishments such as bars, restaurants, and pubs. The growth of the hospitality and foodservice industry, along with the increasing number of bars and breweries, is fueling the demand for draught beer as the preferred choice for on-site consumption. This trend is driven by consumers seeking a unique and premium beer-drinking experience.

Craft beer is a type of beer that is brewed by small, independent breweries. It is typically made with more flavorful ingredients than mass-produced beer, and it is often served on draught. The growing popularity of craft beer is being driven by a number of factors, including the increasing number of craft breweries, the growing number of bars and restaurants that offer craft beer, and the increasing awareness of the benefits of drinking craft beer.

In terms of dominance, Europe emerges as the most prominent region in the draught beer market. Europe has a rich beer culture, with countries such as Germany, Belgium, and the United Kingdom renowned for their brewing traditions. The region boasts a large number of breweries, both large-scale and craft, offering a diverse range of draught beer options. Additionally, the presence of beer festivals, such as Oktoberfest in Germany, attracts a significant number of tourists and beer enthusiasts, further driving the demand for draught beer in Europe.

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Global Draught Beer Market

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