USD 1.27 billion
Report ID: SQMIG30E2026 | Region: Global | Published Date: February, 2024 | Pages: 165 | Tables: 64 | Figures: 75
Global Low Alcoholic Beverages Market size was valued at USD 1.27 billion in 2021 and is poised to grow from USD 1.34 billion in 2022 to USD 2.25 billion by 2030, growing at a CAGR of 5.9% in the forecast period (2023-2030).
"Low alcohol beverages" are beverages that contain little or no alcohol. Low-alcohol beverages may contain fewer calories than regular-strength alcoholic beverages, which could aid in calorie reduction as part of a healthy diet. During the projection period, the global alcoholic drinks market will be driven by increasing demand for alcohol from emerging nations like China and India, which have a large population base and high disposable income. low-alcohol drinks have an alcohol content by volume (ABV) of between 0.05 and 1.2 %, whereas reduced alcohol' drinks have a lower alcohol content than the typical strength of a given type of drink. A bottle of wine with an ABV of 5.5 % is classified as a lower alcohol wine rather than a low-alcohol wine. The low-alcohol beverage helps to minimize the risk of developing a range of health problems (including mouth, throat, and breast cancer), which are frequently caused by high-alcohol drinks. There is no shortage of high-quality, lower-strength wine and beer to pick from as the demand for lighter, healthier beverages grows. White, rosé, and sparkling wines, in particular, can be refreshing and thus used as an alternative
US Low Alcoholic Beverages Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 1.27 billion
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The global Low alcoholic beverages market has been segmented based on type, end-user, and region. By type, the market is segmented into beer, wine, spirit, and RTDs. Based on the end-user classified as supermarket and shopkeeper. Based on region low alcoholic beverages are segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Low Alcoholic Beverages Market Analysis by Type
The ready-to-drink (RTD) segment holds a large share of the market growth due to rising consumer awareness of beverages and an increase in the young population, many manufacturers are concentrating on introducing new products with various flavors and embracing adequate marketing strategies, such as attractive packaging and others. Manufacturers' increased research and development to identify sustainability issues which will help to broaden the market and improve market prospects.
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Europe has the largest market share in the global market for low-alcohol beverages. The growing popularity of RTD has fueled demand for low-alcohol beverages all over Europe. Furthermore, in recent years, there has been a significant trend among young adults to reduce their daily alcohol use. Additionally, the Low-Alcohol Beverage business has been working hard to expand the range of flavors and textures available in wines, beers, and spirits. By 2028, the low ABV beverages market in North America is predicted to generate a significant amount of revenue for the worldwide industry. The growth of the low ABV market in North America can be ascribed to growing consumer knowledge of the health risks connected with the consumption of high alcoholic beverages. The rising popularity of low-alcohol beverages among young people and adults in the region could lead to market expansion in the region. The unexpected increase in demand for various flavored, low-alcohol hard seltzers among the US population is expected to provide attractive growth opportunities for beverage manufacturers in the region. The increase in the number of investors ready to invest in low ABV start-ups in North America
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Low Alcoholic Beverages Market Driver
Low Alcoholic Beverages Market Restraint
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Due to the abundance of both small and large firms, the sector is very competitive. Research and innovation activities in this sector are being driven by the necessity of product differentiation. Pressure for product augmentation and new product creation is brought on by rapidly evolving technologies and demanding clients. To create new products that adhere to the norms and laws set forth by various countries, businesses are investing substantially in research. Stretching and expanding the product line has been crucial to this industry's development. For instance, In July 2021, Suntory Holdings introduced a cola flavor to its Jim Beam high bail premix RTDs in Japan. Suntory Spirits responded by developing a "chu-hai" RTD that is half as sweet as a regular alcoholic canned cocktail.
Low Alcoholic Beverages Market Top Player's Company Profiles
Low Alcoholic Beverages Market Recent Development
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According to our analysis, by type, the RTD dominated the global Low Alcoholic Beverage market in 2021 and is anticipated to maintain its dominance throughout the forecast period. In 2021, Asia Pacific dominated the global. The Low Alcoholic Beverage market owing to the region & high population, as well as a significantly higher number of researches conducted.
|Market size value in 2021
|USD 1.27 billion
|Market size value in 2030
|USD 2.25 billion
|Forecast Unit (Value)
|North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
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Parent Market Analysis
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For the Global Low Alcoholic Beverages Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Low Alcoholic Beverages Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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