Global Non-alcoholic Beer Market

Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2024-2031


Report ID: SQMIG30E2040 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 65 | Figures: 75

Global Non-alcoholic Beer Market Dynamics

Non-alcoholic Beer Market Drivers

Changing Consumer Preferences

  • A major driver for the non-alcoholic beer market is the shift in consumer preferences towards healthier beverage options. Consumers are increasingly seeking alternatives to traditional alcoholic beverages, driven by factors such as health consciousness, moderation in alcohol consumption, and the desire for more diverse drinking choices. In 2022, this driver led to the introduction of new non-alcoholic beer variants and flavors to cater to evolving consumer tastes.

Rise of Health and Wellness Trends

  • The growing focus on health and wellness globally has been a significant driver for the non-alcoholic beer market. Increasing awareness about the potential negative impacts of excessive alcohol consumption has led consumers to seek beverages that offer a healthier alternative without compromising on taste. Non-alcoholic beers, with their low or zero alcohol content, have gained popularity as part of a balanced and mindful lifestyle.

Non-alcoholic Beer Market Restraints

Taste and Quality Challenges

  • Non-alcoholic beers face the challenge of replicating the taste, aroma, and overall experience of traditional alcoholic beers. Achieving a balance between a satisfying flavor profile and a low or zero alcohol content can be technically challenging, and some consumers may find the taste of non-alcoholic beers less appealing compared to their alcoholic counterparts.

Limited Product Range and Availability

  • Non-alcoholic beers often have a more limited product range compared to alcoholic beers. While the market has been growing, the variety of non-alcoholic beer options available may still be relatively smaller. Additionally, the availability of non-alcoholic beers in certain regions or outlets may be limited, which can hinder consumer access and choice.
$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Global Non-Alcoholic Beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies. Here is an elaboration on the competitive landscape of the global non-alcoholic beer market. The competitive landscape of the global non-alcoholic beer market is dynamic, with established brands, dedicated non-alcoholic breweries, and emerging players competing for market share. Product innovation, branding, marketing strategies, and distribution capabilities play significant roles in determining the success of players in this highly competitive market. 'Heineken N.V. (Netherlands)', 'Anheuser-Busch InBev SA/NV (Belgium)', 'Carlsberg Group (Denmark)', 'Kirin Holdings Company, Limited (Japan)', 'Asahi Group Holdings, Ltd. (Japan)', 'Erdinger Weissbräu (Germany)', 'Big Drop Brewing Co. (UK)', 'BrewDog (UK)', 'Drop Bear Beer Co. (Australia)', 'Clausthaler Brewery (Germany)', 'Krombacher Brauerei (Germany)', 'Partake Brewing (Canada)', 'Bernard Family Brewery (Czech Republic)', 'Mikkeller (Denmark)', 'Brooklyn Brewery (US)', 'VandeStreek Bier (Netherlands)', 'Nirvana Brewery (UK)', 'WellBeing Brewing Company (US)', 'Maisel's Weisse (Germany)', 'Athletic Brewing Company (US)'

A major driver for the non-alcoholic beer market is the shift in consumer preferences towards healthier beverage options. Consumers are increasingly seeking alternatives to traditional alcoholic beverages, driven by factors such as health consciousness, moderation in alcohol consumption, and the desire for more diverse drinking choices. In 2022, this driver led to the introduction of new non-alcoholic beer variants and flavors to cater to evolving consumer tastes.

Expansion of Craft and Artisanal Non-Alcoholic Beers: The craft beer movement has extended to the non-alcoholic segment, with breweries and beverage companies focusing on creating craft-style non-alcoholic beers. These beers often emphasize unique flavors, ingredients, and brewing techniques, catering to discerning consumers looking for premium and artisanal non-alcoholic options.

Europe is the dominating region in the global non-alcoholic beer market. This can be attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers have gained popularity as an alternative to traditional alcoholic beverages, driving the growth of the market in the region.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Non-alcoholic Beer Market

Product ID: SQMIG30E2040

$5,300
BUY NOW GET FREE SAMPLE