Global Non-alcoholic Beer Market

Global Non-alcoholic Beer Market Size, Share, Growth Analysis, By Product(Alcohol-free, and Low Alcohol), By Technology(Restricted fermentation/ fermentation-free, Dealcoholization) - Industry Forecast 2024-2031

Report ID: SQMIG30E2040 | Region: Global | Published Date: March, 2024
Pages: 198 | Tables: 65 | Figures: 75

Global Non-alcoholic Beer Market News

  • In January 2024, Coca-Cola India is making a notable entry into the alcoholic beverage market in India by introducing Lemon-Dou, a lime-flavored cocktail. Lemon-Dou, which originated in Japan and is a mix of shochu and lime flavor, is currently undergoing pilot testing in select regions like Goa and parts of Maharashtra. The pricing for the test launch in India is Rs. 230 for a 250 ml can.

  • In February 2024, SLAB Ventures Netherlands and AB InBev India launched D'YAVOL's first travel retail showcase at Mumbai's Chhatrapati Shivaji Maharaj International Airport. This collaboration between SLAB Ventures Netherlands, known for luxury experiences, and AB InBev India, a major beverage company, is a strategic move into the travel retail sector.

  • In January 2024, Anheuser-Busch InBev, the brewer of Bud Light, made history by becoming the first-ever global beer sponsor for the next three Olympics and Paralympic Games. In a significant move, the company promoted its non-alcoholic brand, Corona Cero, globally. This strategic choice aligns with AB InBev and the International Olympic Committee's shared commitment to responsible consumption, aiming to convey messages of connection, moderation, and celebration to billions of Olympic fans worldwide.

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Global Non-Alcoholic Beer Market size was valued at USD 22 billion in 2022 and is poised to grow from USD 23.23 billion in 2023 to USD 35.93 billion by 2031, at a CAGR of 5.6% during the forecast period (2024-2031).

The global non-alcoholic beer market is highly competitive, with a mix of established players and emerging breweries vying for market share. The competitive landscape is influenced by factors such as product innovation, brand recognition, distribution networks, and marketing strategies. Here is an elaboration on the competitive landscape of the global non-alcoholic beer market. The competitive landscape of the global non-alcoholic beer market is dynamic, with established brands, dedicated non-alcoholic breweries, and emerging players competing for market share. Product innovation, branding, marketing strategies, and distribution capabilities play significant roles in determining the success of players in this highly competitive market. 'Heineken N.V. (Netherlands)', 'Anheuser-Busch InBev SA/NV (Belgium)', 'Carlsberg Group (Denmark)', 'Kirin Holdings Company, Limited (Japan)', 'Asahi Group Holdings, Ltd. (Japan)', 'Erdinger Weissbräu (Germany)', 'Big Drop Brewing Co. (UK)', 'BrewDog (UK)', 'Drop Bear Beer Co. (Australia)', 'Clausthaler Brewery (Germany)', 'Krombacher Brauerei (Germany)', 'Partake Brewing (Canada)', 'Bernard Family Brewery (Czech Republic)', 'Mikkeller (Denmark)', 'Brooklyn Brewery (US)', 'VandeStreek Bier (Netherlands)', 'Nirvana Brewery (UK)', 'WellBeing Brewing Company (US)', 'Maisel's Weisse (Germany)', 'Athletic Brewing Company (US)'

A major driver for the non-alcoholic beer market is the shift in consumer preferences towards healthier beverage options. Consumers are increasingly seeking alternatives to traditional alcoholic beverages, driven by factors such as health consciousness, moderation in alcohol consumption, and the desire for more diverse drinking choices. In 2022, this driver led to the introduction of new non-alcoholic beer variants and flavors to cater to evolving consumer tastes.

Expansion of Craft and Artisanal Non-Alcoholic Beers: The craft beer movement has extended to the non-alcoholic segment, with breweries and beverage companies focusing on creating craft-style non-alcoholic beers. These beers often emphasize unique flavors, ingredients, and brewing techniques, catering to discerning consumers looking for premium and artisanal non-alcoholic options.

Europe is the dominating region in the global non-alcoholic beer market. This can be attributed to the long-standing beer culture and the presence of well-established breweries in countries like Germany, Belgium, and the Netherlands. Europe has witnessed a significant shift in consumer preferences towards healthier lifestyles and moderation in alcohol consumption. Non-alcoholic beers have gained popularity as an alternative to traditional alcoholic beverages, driving the growth of the market in the region.

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