Hair Dryer Market Trends

Hair Dryer Market Drivers

• With the aid of technology and inventive manufacturing processes, a number of small manufacturers are producing hair dryers at competitive prices. These hair dryers perform just as well as hair dryers with well-known brands. Most of these inexpensive hair dryers can be purchased online and at drugstores. Individual users, as opposed to professionals, are the main users of inexpensive dryers. Therefore, during the forecast period, the proliferation of low-cost hairdryers with improved performance will be a key price driver for the hair dryer market.
• The needs of mobile people for convenience are being met by wireless and portable hair dryers. Companies like Philips are facing fierce competition from cordless and rechargeable AER dryers in the market for wireless hair dryers. As a result, research funding is essential in advancing wireless hair dryer sensor technology. Since smart sensors can automatically change heat settings based on the surrounding air quality and humidity, wireless products have improved the hair dryer industry. Additionally, businesses in the hair dryer industry are stepping up their production efforts to create wireless products with detachable cords that are useful when batteries run out. As a result, the disadvantages of wireless hair dryers tend to outweigh their bulky size caused by their batteries.
• The immense rise in Urbanization and disposable income of the major population has fuelled the hair dryer market growth. Manufacturers are increasingly designing cost-efficient electric hair care equipment to meet the evolving demands of customers. The major awareness about the hair care and fashion among the population due to rise of social media usage has been another factor favoring the expansion of market.

Hair Dryer Market Restraints

• The international hair dryer market is highly fragmented and unorganized, with a small number of large players and many small ones. Because of market fragmentation, vendors compete on price. Local competitors in developing and emerging markets pose problems for these major players, though. The strong presence of global players, however, makes it difficult for local players to compete on the global stage. Additionally, the global hair dryer market has matured, particularly in industrialized nations like the US, Germany, France, Canada, South Korea, and Italy. Because hair dryers entered these markets early, the growth rate has been slower.
• Excessive use of a hairdryer weakens the hair follicles, which eventually become damaged from exposure to heat. The risk of long-term increases in hair loss rises as the hair follicles become more fragile and the pores of the scalp open. Although they may enhance your style, hairdryers have an impact on the health of hair.
• Hair Care products, mainly hair dryers can seriously damage one's hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers' residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers.