USD 3.88 billion
Dry Shampoo Market Size, Share, and Growth Analysis
Dry Shampoo Market By Form (Spray, Powder), By Distribution Channel (Online, Offline), By End Use (Men, Women), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2360 |
Region:
Global |
Published Date: January, 2025
Pages:
256
|Tables:
149
|Figures:
78
Format -
Dry Shampoo Market Insights
Global Dry Shampoo Market size was valued at USD 3.88 billion in 2023 and is poised to grow from USD 4.29 billion in 2024 to USD 9.53 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).
Dry shampoo is a hair care product that cleans the hair instantly, without the need of water, and restores its strength and suppleness. It primarily consists of two different sorts of ingredients: a material that absorbs oil, like cornstarch or kaolin, and a scentless or aromatic refresher, like paraben. The main purposes of using dry shampoo are to absorb extra sebum and to reduce odor. The sebaceous glands create sebum, which is a greasy mixture of various lipids. It hydrates the hair and prevents dryness and brittleness. But too much sebum can clog hair follicles, which leads to infection, reduces the efficiency of the hair growth cycle, and causes hair thinning and sebum hair loss. Dry shampoo is a simple and effective way to manage oily scalp without over-washing your hair. The need for items that can be used on-the-go is being fueled by customers' fast-paced lifestyles, which is helping the industry expand.
Growing consumer demand for hair styling and hair treatment services as well as the abundance of goods available to meet a wide range of customer needs are factors promoting dry shampoo market expansion. For color-treated hair, there are tinted or clear dry shampoos; for thick hair, there are dry shampoo sprays; and for people with allergies, there are unscented dry shampoos.
US Dry Shampoo Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
All Natural/ Herbal
Fastest Growth
All Natural/ Herbal
Growth Rate
10.5% CAGR
Global Dry Shampoo Market 2024-2031 ($ Bn)
Country Share for North America Region- 2024-2031 (%)
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Dry Shampoo Market Segments Analysis
Global Dry Shampoo Market is segmented by Form, Distribution Channel, End Use and region. Based on Form, the market is segmented into Spray, Powder and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Men, Women and Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Dry Shampoo Market Analysis by Product Type
On the basis of product type, the all natural/herbal segment is expected to lead the global dry shampoo market over the forecast period. Manufacturers are diversifying their product lines and establishing themselves in the fiercely competitive dry shampoo market as consumer demand for shampoo products made with natural components and public knowledge of the negative consequences of chemical formulations grows. For instance, Herbal Essences used aloe vera from Mexico that was ecologically and ethically procured to launch its Aloe Collection. The industry is seeing a rise in the popularity of dry shampoos with natural, silicone-free, paraben-free, sulfate-free, and formulae made with 80–100% naturally derived ingredients. The segment's growth is aided by increased consumer knowledge of goods and services and the benefits they offer thanks to digital media and other sources.
Global Dry Shampoo Market By Product Type, 2024-2031 (%)
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Dry Shampoo Market Regional Insights
Based on the region, the North American region currently dominates the global dry shampoo market. In 2021, North America held a 35.68 percent share of the worldwide Dry Shampoo market. The demand for products has increased as a result of the expansion of application areas like hair care products because of the aging population. A significant driver propelling the local market is the rising demand for anti-aging products for beauty and fashionable haircuts. Due to its on-the-go applicability and water efficiency, dry shampoo is a highly preferred product among consumers who live fast-paced lives. Another factor that is projected to encourage the market expansion of Dry Shampoo is the rising demand for personal care products in the area. The rise in the working-age population and rising disposable income are other factors contributing to the expansion.
Global Dry Shampoo Market By Geography, 2024-2031
- Largest
- Fastest
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Dry Shampoo Market Dynamics
Dry Shampoo Market Drivers
- Product innovation leading to premiumization of the product: Dry shampoos are a newly developed product that don't require any water and are sold for all types of hair. Daily hair washing with ordinary shampoo can harm hair because the natural oils are removed from the hair cuticles. To satisfy consumer demand, vendors are concentrating on releasing dry shampoos with multifunctional features as value enhancements. The product becomes more expensive when additional features are included, which will further fuel dry shampoo market expansion.
Dry Shampoo Market Restraints
- Adverse responses to dry shampoo: Consumer awareness of the negative effects of chemical chemicals and preservatives in cosmetics is rising, which is anticipated to have an impact on the growth of the global dry shampoo market over the course of the projected period. Formaldehyde, synthetic fragrances, and sodium lauryl sulfate are some of the dangerous substances. The adoption of dry shampoo products is likely to be hampered in the coming years by a number of factors, including the accessibility of trustworthy information about the chemical ingredients used in various hair care products and a rise in public awareness of their negative effects, such as allergies and changes in hair texture.
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Dry Shampoo Market Competitive Landscape
The dry shampoo business is very competitive, and the top companies control the majority of the dry shampoo market. To increase their geographic reach and consumer base, the leading companies are concentrating on product development, online distribution methods, strategic expansions, advertising, and branding of their products. To assure high-quality products, the biggest corporations are also making significant investments in R&D. The chosen strategies of competitors in the market include the introduction of new goods and strategic growth into untapped regions. Leading producers of dry shampoo are concentrating on utilizing the potential provided by Asia-rising Pacific's countries, such as India, to increase their income base.
Top Players in Dry Shampoo Market
- Procter & Gamble Co. (USA)
- L’Oreal S.A. (France)
- Unilever (UK/Netherlands)
- Henkel AG & Co. KGaA (Germany)
- Kao Corporation (Japan)
- Church & Dwight Co., Inc. (USA)
- Revlon, Inc. (USA)
- Shiseido Company, Limited (Japan)
- Amorepacific Corporation (South Korea)
- Johnson & Johnson (USA)
- Estee Lauder Companies Inc. (USA)
- Oriflame Holding AG (Switzerland)
- Beiersdorf AG (Germany)
- Pierre Fabre Group (France)
- L’Occitane en Provence (France)
- Avon Products, Inc. (UK)
- Clarins Group (France)
- Colgate-Palmolive Company (USA)
Dry Shampoo Market Recent Developments
- In March 2022, Japanese personal care giant Kao Corporation introduced two products under the hair care brand Merit, in response to the rising demand for dry shampoos.
- In January 2021, America's top-selling dry shampoo company, BatisteTM, announced a partnership with six female influencers, including a professional athlete, an entrepreneur, and notable content creators. These BatisteTM supporters will act as brand ambassadors by disclosing their various beauty regimens and advice on how to feel instantly refreshed in between washes.
Dry Shampoo Key Market Trends
- Personalized home salons: The number of players in the industry who provide mobile app-based home salon services has multiplied over the past ten years. Customers can use these mobile apps to access salon services from their homes. In industrialized nations like North America and Europe, personalized home salon services are a growing trend. The service providers prefer to use items like dry shampoos and provide hair care options that use the least amount of water possible. Because they are inexpensive and simple to access, these services are in high demand. The need for instant hair care products and hair treatment options like dry shampoos has subsequently increased, which is predicted to contribute to the expansion of the worldwide dry shampoo market over the forecast period.
Dry Shampoo Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to the analysis, the global dry shampoo market is currently led by countries in the North America region, due to its on-the-go applicability and water efficiency. Along with this, the all natural/ herbal segment is projected to lead the market due to the increasing consumer demand for dry shampoo products made with natural components, over the forecast period.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 3.88 billion |
| Market size value in 2032 | USD 9.53 billion |
| Growth Rate | 10.5% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Dry Shampoo Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Dry Shampoo Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Dry Shampoo Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Dry Shampoo Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Dry Shampoo Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Dry Shampoo Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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